gine a meeting at one of the big chewing gum companies. Someone proclaims, “What we need is more flavor – we need flavor that lasts a long time.” Everyone agrees, then they discuss what the flavor itself should be, and a new gum brand is on the way to market. Everyone would assume that people would want more and longer lasting flavor.

By these measures gum manufacturers have surely succeeded. But f

Before Christmas I found a display of older candy brands, and some of them made it into my cart. Among other things I picked up Beeman’s Chewing Gum to put in the stockings of several family members.

While visiting my Dad before Christmas, he told me a story about finding something at the store and buying all they had. As he told me the story he tossed me a package of Beeman’s. I burst into laughter and told him he would enjoy at least one of the things in his stocking later…

This all happened several weeks ago, and as I write this I am chewing Beeman’s Chewing Gum. If you are unfamiliar with Beeman’s it was invented in 1898 to ease heartburn, since it initially contained pepsin. Beeman’s was then a popular chewing gum brand for many decades.

I bought the gum out of nostalgia – the package alone brought a smile to my face and hoped it would for others too. Thankfully, I was right. What I didn’t know at the time of my purchase was that this gum would help me learn something about business, change, and myself.

I’m really not much of a gum chewer. Occasionally I’ll have a piece of gum if offered, or if I think it would help my breath. What I have noticed is that all the newer gums come in smaller portions but have amazingly long lasting flavor. I always find myself feeling like I’m chewing almost nothing, and having a sore jaw long before the flavor is gone.

Not so with Beeman’s. You don’t chew a piece of Beeman’s, you chew a stick. And while the flavor is excellent at first, it doesn’t last nearly as long. It was this insight that got me thinking…

Making Gum

Imagine a meeting at one of the big chewing gum companies. Someone proclaims, “What we need is more flavor – we need flavor that lasts a long time.” Everyone agrees, then they discuss what the flavor itself should be, and a new gum brand is on the way to market. Everyone would assume that people would want more and longer lasting flavor.

By these measures gum manufacturers have surely succeeded. But fo

r and told him he would enjoy at least one of the things in his stocking later…

This all happened several weeks ago, and as I write this I am chewing Beeman’s Chewing Gum. If you are unfamiliar with Beeman’s it was invented in 1898 to ease heartburn, since it initially contained pepsin. Beeman’s was then a popular chewing gum brand for many decades.

I bought the gum out of nostalgia – the package alone brought a smile to my face and hoped it would for others too. Thankfully, I was right. What I didn’t know at the time of my purchase was that this gum would help me learn something about business, change, and myself.

I’m really not much of a gum chewer. Occasionally I’ll have a piece of gum if offered, or if I think it would help my breath. What I have noticed is that all the newer gums come in smaller portions but have amazingly long lasting flavor. I always find myself feeling like I’m chewing almost nothing, and having a sore jaw long before the flavor is gone.

Not so with Beeman’s. You don’t chew a piece of Beeman’s, you chew a stick. And while the flavor is excellent at first, it doesn’t last nearly as long. It was this insight that got me thinking…

Making Gum

Imagine a meeting at one of the big chewing gum companies. Someone proclaims, “What we need is more flavor – we need flavor that lasts a long time.” Everyone agrees, then they discuss what the flavor itself should be, and a new gum brand is on the way to market. Everyone would assume that people would want more and longer lasting flavor.

By these measures gum manufacturers have surely succeeded. But f

age alone brought a smile to my face and hoped it would for others too. Thankfully, I was right. What I didn’t know at the time of my purchase was that this gum would help me learn something about business, change, and myself.

I’m really not much of a gum chewer. Occasionally I’ll have a piece of gum if offered, or if I think it would help my breath. What I have noticed is that all the newer gums come in smaller portions but have amazingly long lasting flavor. I always find myself feeling like I’m chewing almost nothing, and having a sore jaw long before the flavor is gone.

Not so with Beeman’s. You don’t chew a piece of Beeman’s, you chew a stick. And while the flavor is excellent at first, it doesn’t last nearly as long. It was this insight that got me thinking…

Making Gum

Imagine a meeting at one of the big chewing gum companies. Someone proclaims, “What we need is more flavor – we need flavor that lasts a long time.” Everyone agrees, then they discuss what the flavor itself should be, and a new gum brand is on the way to market. Everyone would assume that people would want more and longer lasting flavor.

By these measures gum manufacturers have surely succeeded. But f

ome in smaller portions but have amazingly long lasting flavor. I always find myself feeling like I’m chewing almost nothing, and having a sore jaw long before the flavor is gone.

Not so with Beeman’s. You don’t chew a piece of Beeman’s, you chew a stick. And while the flavor is excellent at first, it doesn’t last nearly as long. It was this insight that got me thinking…

Making Gum

Imagine a meeting at one of the big chewing gum companies. Someone proclaims, “What we need is more flavor – we need flavor that lasts a long time.” Everyone agrees, then they discuss what the flavor itself should be, and a new gum brand is on the way to market. Everyone would assume that people would want more and longer lasting flavor.

By these measures gum manufacturers have surely succeeded. But f

gine a meeting at one of the big chewing gum companies. Someone proclaims, “What we need is more flavor – we need flavor that lasts a long time.” Everyone agrees, then they discuss what the flavor itself should be, and a new gum brand is on the way to market. Everyone would assume that people would want more and longer lasting flavor.

By these measures gum manufacturers have surely succeeded. But for an occasional chewer like me, I’ll take Beeman’s. I like the feel of a full stick in my mouth instead of a small pebble and I like flavor that seems to magically wane about the time my jaws start to ache.

At first I chalked up my feelings about this old fashioned gum to nostalgia, but the more I thought about it, the more I thought I had real reasons for my preference. Once I got past nostalgia, I got thinking about change.

The Flip Side

I spend a good bit of my professional life helping people and organizations think about, learn from, prepare for and manage change. I am a proponent of change, and have many items in my home and office that show I am far from a laggard. I am interested in willing to try new things.

While I embrace most change and am willing to try new products, sometimes the old products work just as well. Many people swear by 20 Mule Team Borax as a detergent or laundry additive, even though it has been around for over 100 years. People were shocked when Coca Cola created New Coke, and eventually, Classic Coke was returned to the marketplace.

Finding the Balance

None of this means we shouldn’t continue to innovate in our businesses, or that we as consumers shouldn’t try new products. Rather, in our quest for the new solution or product, we shouldn’t forget the older one.

As I thought about all of this for a few days, I kept humming a Merle Haggard song from 1981 called, Are the Good Times Really Over. In the second verse he sings,

I wish Coke was still cola and a joint was a bad place to be.

It was back before Nixon lied to us all on