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Casual Articles - Million Dollar Idea Maker
Imagine my doctor sending out an e mail to all his patients, offering them a discount on hip replacements for November. Or the Network Marketing lady who walked into my seminar in a hotel in Abbotsford and announced that, after looking at the palm of my hand, I was deadly ill and needed her supplements. She added that this would also make me financially secure, implying that I was not financially secure. She had never met me and was not even a part of my seminar audience!This is not all that uncommon – attend most “Business Networking Events” and you will find a bunch of self-employed salespeople thrusting their business cards at each other and proudly broadcasting their “Elevator pitches” to all and sundry, whether they want to hear it or not. They might as well go from door to door selling brushes to people who don’t need them or want them.Joint Venture experts have an entirely different approach; they are like my doctor. He sits quietly and asks questions and listens to me. He examines me. He does not tell me ab
Was it because their batteries were better than the competition? No, not really….. Not in general terms. But the marketing people behind Duracell came up with not one, but TWO pieces of absolute sales and marketing brillia
While surfing the 'net, I came across a report about the reduction of identity theft and identity fraud. Obviously, it caught my attention. Following, in part, is that report which was produced by Javelin Strategy & Research, and co-sponsored by CheckFree Corporation, Visa Card, and Wells Fargo & Co.While identity theft remains a multi-billion-dollar problem for businesses, organizations, and individuals, incidents of the fraud dropped significantly last year, according to a report.Identity fraud occurring in the United States declined in 2006 by 12 percent over the year before, from $55.7 billion to $49.3 billion, according to the third-annual survey by Javelin Strategy & Research. The survey, which involved 5,000 telephone interviews, estimated the number of victims dropped for the fourth consecutive year by about 500,000 to 8.4 million persons.Researchers attributed the decline to better consumer education and awareness and increased use of online banking and financial sites that allow closer monitoring o
But just where do the ideas come from? How do the creators come up with the products and concepts?
Surely it’s based on massive research and development, huge capital investment, public scrutiny, market assessment - and that’s just a start.
WRONG! Whilst the above may be true of some products, services, systems, ideas and so on, the absolute best don’t involve any such in-depth planning - far from it.
I’m going to reveal to you the secret of how some of the biggest, best and hottest ideas are conceived. - and how some of the most successful ever product ideas, were positively the simplest.
Don’t get me wrong, product testing and market analysis is still very important, but completely pointless until you have clambered over the initial hurdle of ’thinking up’ a product.
Let’s look at a couple of brilliant examples of a product which is a world-wide name and multi-million dollar profit centers,
Firstly, just about everyone on knows about Duracell Batteries, and how they came from nowhere, and trounced the competition virtually overnight.
Was it because their batteries were better than the competition? No, not really….. Not in general terms. But the marketing people behind Duracell came up with not one, but TWO pieces of absolute sales and marketing brillian
With the holiday season fast approaching, more and more businesspeople are considering getting an Australian business visa for a different taste of winter.The Australian winter is actually the friendly reversal of Europe's and the U.S.'s version of deep frost and snowstorm, which is why the Land Down Under is always a top pick for holiday business travels and for business people who'd like to extend their work well into winter.Businesspeople are wising up on the extended opportunities Australia's holiday can give their businesses. Even before harsh winter sets in and forces them out of their own countries, investors, senior executives, businesspeople of all kinds are readying their Australian business visas, planning their trips to sunny Down Under to tend their branch offices, perhaps do some marketing research, or set-up possibilities.The warm Australian winter is also luring thousands of backpackers who are getting working visas. Under the working holiday maker scheme, backpackers of member countries ht
WRONG! Whilst the above may be true of some products, services, systems, ideas and so on, the absolute best don’t involve any such in-depth planning - far from it.
I’m going to reveal to you the secret of how some of the biggest, best and hottest ideas are conceived. - and how some of the most successful ever product ideas, were positively the simplest.
Don’t get me wrong, product testing and market analysis is still very important, but completely pointless until you have clambered over the initial hurdle of ’thinking up’ a product.
Let’s look at a couple of brilliant examples of a product which is a world-wide name and multi-million dollar profit centers,
Firstly, just about everyone on knows about Duracell Batteries, and how they came from nowhere, and trounced the competition virtually overnight.
Was it because their batteries were better than the competition? No, not really….. Not in general terms. But the marketing people behind Duracell came up with not one, but TWO pieces of absolute sales and marketing brillia
Have you been into a Starbucks Drive-Thru location lately? If you go inside you see that the employees are working very hard to move the long line of cars. Each order is unique and customized, which is part of Starbuck’s hallmark. It is hard to find employees like Starbuck’s Legendary Service Specialists to work at that fast pace with that level of precision. It seems the work ethic in the United States is problematic in that regard. Starbucks has to go through hundreds of applications to find these wonder team partner employees who will give their all and really pour their hearts into it.Even with the strong brand name of Starbucks driving its record number of applicants, it still is difficult to fill those jobs with just the right employee. I therefore propose fully robotic Starbucks drive-thrus. The customer will be presented with a touch screen menu as they drive up, asking their preferences. The customer will make the order and the computer will send these instructions to robotic barista, which will prepare the custo
I’m going to reveal to you the secret of how some of the biggest, best and hottest ideas are conceived. - and how some of the most successful ever product ideas, were positively the simplest.
Don’t get me wrong, product testing and market analysis is still very important, but completely pointless until you have clambered over the initial hurdle of ’thinking up’ a product.
Let’s look at a couple of brilliant examples of a product which is a world-wide name and multi-million dollar profit centers,
Firstly, just about everyone on knows about Duracell Batteries, and how they came from nowhere, and trounced the competition virtually overnight.
Was it because their batteries were better than the competition? No, not really….. Not in general terms. But the marketing people behind Duracell came up with not one, but TWO pieces of absolute sales and marketing brillia
A good office {even if it is a home office) is one that is well organized and tidy, such that it creates an atmosphere that is suitable for working efficiently and effectively. The importance of a tidy, clutter-free office cannot be overstated in maximizing productivity and setting oneself well on the path to success.Initially, organizing an office might seem like a tedious chore, but once done, it is sure to make such a difference to the ambience that makes work a fun activity one eagerly looks forward to. Innumerable studies and experts on productivity and time management have advocated the benefits of having a neat, tidy and well organized office.One of the simplest rules for getting this orderliness into an office is: “there must be a proper place for everything and everything must be in that place” [this rule can be applied to almost anything in life. Paying attention to the finer details—whether it is procuring the right office equipment, office furniture or office stationery – will pay off sooner rather than
Let’s look at a couple of brilliant examples of a product which is a world-wide name and multi-million dollar profit centers,
Firstly, just about everyone on knows about Duracell Batteries, and how they came from nowhere, and trounced the competition virtually overnight.
Was it because their batteries were better than the competition? No, not really….. Not in general terms. But the marketing people behind Duracell came up with not one, but TWO pieces of absolute sales and marketing brillia
Part 1 of Having a Successful BusinessIn this series, it’s important to show that successful people aren’t better than you; they just made better decisions. This section will see if you’re ready to go out build a better future.Have a little fun at work tomorrow with some of your co-workers. Go up to about three to five people and ask them what they plan on achieving in the next ten years.It’s a safe bet that these same people YOU ask for important advice will give you an answer that will be mediocre at best.Not saying these people aren’t going somewhere…but are they going where you want to ultimately end up?Everyone wants the “American Dream” but they want for that bus to pick them up. Here’s a better example. There are two ways to get to the top of a tree: 1) start climbing or 2) wait for a sprout from the acorn.A brutal truth needs to be understood here. You will not achieve anything unless you are willing to work for it.Your best chance of living YOUR dream life is to be t
Was it because their batteries were better than the competition? No, not really….. Not in general terms. But the marketing people behind Duracell came up with not one, but TWO pieces of absolute sales and marketing brilliance.
Firstly, they looked at the competition, the market-place, the mode and method of battery sales, then compared their product side-by-side with other leading batteries. It seemed that their battery was just as good as the rest, or at least as good as the market leader.
But in the marketing world, trying to sell a product on the basis of “It’s just as good as the rest” - doesn’t really work.
They needed an EDGE.
During comparative product testing, it revealed the Duracell was in fact, better than the leading battery, in a particular way. They had discovered that Duracell batteries lasted longer, much longer than the others….. during ’continuous use’.
EUREKA! That was it! They had found their edge….. The marketing angle….. The secret weapon.
So now, we all know that …. “ Duracell lasts longer any other battery during continuous use “…..
They had found a NICHE in the battery market……. ‘continuous use’.
Why is this so important? Simple. Most people who use products which require batteries, seldom actually use the product (and therefore the battery) for long periods, i.e. continuous use - but rather use them in shorter, regular periods - like
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