Casual Articles - Internet and Businesses Online

Let Your Client's Know Your Customer Service Expectations
At American Retail Supply, we make mistakes. We spend lots of time and money to make our procedures as efficient and foolproof as possible, but we still make mistakes. So, where do I get off writing these columns that so often highlight the need for Exceptional Customer Service?While nobody likes to be at the receiving end of a mistake, we all know that people make mistakes. Exceptional Customer Service requires that we learn from these mistakes and tak

oney and give you an extra $500.00 for your trouble"

6) The "Intrigue" headline: simply seductive. You give enough information to tantalize their tastebuds, but not enough to award their appetites. Ah...

"What the Bush Administration didn't want you to know..."

"When dawn never arrived..."

"The seven year itch..."

7) The "News" headline: great for news or media releases because it sticks with the facts. Grabs attention immediately because of the similarity to media headlines. I got some...

"Woman loses shirt in stocks marries oil baron"

"One-armed man dominates swim meet"

"Odd couple sisters trade

Get More Clients Now!
Although David has been a graphic designer for a decade, he’s only been a business owner for a little over a year. He was becoming increasingly discouraged with his clientele. “I'm the only person in the business, and even though I’ve been in business for a whole year, I’m still having to spend a lot of time marketing to get new clients. And the ones I do get usually only have one small project for me for the entire year. To top it off, I don't even get to do the kind of

When you're surfing the Internet, scanning newspapers, or browsing through your mail—you've probably discovered one disturbing denominator. There's usually nothing enticing you to read the rest of the content. So you move on.

And unfortunately, so will the prospects viewing your messages...

If you're an entrepreneur, consultant, author, speaker, or the Big Kahuna of your company—the most important marketing asset for you to work on is your headline.

Why? Because headlines have the power to draw people into your message. It grabs attention, creates interest, and can halt them in their tracks.

It's no surprise that people are busy and suffer from information overdose. You must stand out from the pack if your message has any chance of getting read. And nothing increases your odds better than a "go-for-the-jugular" headline.

Here are seven Quick and Dirty headline types you can use to draw people into your website, letter, media release, article, flyer, ad, or invitation:

1) The "How-to" headline: one of the most duplicated. People are always interested in how to get, make, or do something. Examples would include...

"How to get all the dates you want"

"How to cure cancer"

"How to the make the best Sloppy Joe"

2) The "Benefit" headline: probably the most popular. People love to find out what they get. Especially if it's free. Let me see...

"Lose 30 pounds in 30 days"

"Free oil change for life"

"Our fish swam in the ocean last night"

3) The "Invitation" headline: the type people enjoy the most. People love to get invitations—especially to big events. It also makes them feel special because only a certain percentage ever gets an invitation. Here are some...

"A special invitation to mingle aboard our new 35-foot yacht"

"Oprah invites you to her Big Birthday Bash"

"Free speech consultation if you're one of the first five to register"

4) The "Fear" headline: one of the most effective. Sometimes a benefit headline isn't enough. Some people won't take any action unless they stand to lose something. Let's look at a few...

"What to do during an IRS audit..."

"Only nine albums left at this special price"

"Warning: Seven signs your mechanic is ripping you off!"

5) The "Offer" headline: hits you point-blank. If you have an offer so irresistible only a moron would refuse—this would be perfect in your headline. Let's see...

"Get nine CDs for a penny"

"Invest $100 in my pyramid scheme and receive $1,549 in bonuses"

"Register for my marketing bootcamp and if you don't triple your income within one year—I'll refund your money and give you an extra $500.00 for your trouble"

6) The "Intrigue" headline: simply seductive. You give enough information to tantalize their tastebuds, but not enough to award their appetites. Ah...

"What the Bush Administration didn't want you to know..."

"When dawn never arrived..."

"The seven year itch..."

7) The "News" headline: great for news or media releases because it sticks with the facts. Grabs attention immediately because of the similarity to media headlines. I got some...

"Woman loses shirt in stocks marries oil baron"

"One-armed man dominates swim meet"

"Odd couple sisters trade

Poor Performance - Fix it by Coaching
Coaching is about finding out the cause of poor performance or behaviour and discussing with the team member how to put it right.The team member might respond immediately to coaching and improve the situation. However the improvement wont always be permanent and you may have to do further coaching.When I suggest this to some managers, they see it as some kind of touchy-feely softly-softly approach. Let me assure you right now - it's not! It's about telli

om the pack if your message has any chance of getting read. And nothing increases your odds better than a "go-for-the-jugular" headline.

Here are seven Quick and Dirty headline types you can use to draw people into your website, letter, media release, article, flyer, ad, or invitation:

1) The "How-to" headline: one of the most duplicated. People are always interested in how to get, make, or do something. Examples would include...

"How to get all the dates you want"

"How to cure cancer"

"How to the make the best Sloppy Joe"

2) The "Benefit" headline: probably the most popular. People love to find out what they get. Especially if it's free. Let me see...

"Lose 30 pounds in 30 days"

"Free oil change for life"

"Our fish swam in the ocean last night"

"A special invitation to mingle aboard our new 35-foot yacht"

"Oprah invites you to her Big Birthday Bash"

"Free speech consultation if you're one of the first five to register"

4) The "Fear" headline: one of the most effective. Sometimes a benefit headline isn't enough. Some people won't take any action unless they stand to lose something. Let's look at a few...

"What to do during an IRS audit..."

"Only nine albums left at this special price"

"Warning: Seven signs your mechanic is ripping you off!"

5) The "Offer" headline: hits you point-blank. If you have an offer so irresistible only a moron would refuse—this would be perfect in your headline. Let's see...

"Get nine CDs for a penny"

"Invest $100 in my pyramid scheme and receive $1,549 in bonuses"

"Register for my marketing bootcamp and if you don't triple your income within one year—I'll refund your money and give you an extra $500.00 for your trouble"

6) The "Intrigue" headline: simply seductive. You give enough information to tantalize their tastebuds, but not enough to award their appetites. Ah...

"What the Bush Administration didn't want you to know..."

"When dawn never arrived..."

"The seven year itch..."

7) The "News" headline: great for news or media releases because it sticks with the facts. Grabs attention immediately because of the similarity to media headlines. I got some...

"Woman loses shirt in stocks marries oil baron"

"One-armed man dominates swim meet"

"Odd couple sisters trade

Hiring and Retaining Good Employees
Hiring good employees is not only important to business, it’s essential. Employees are the heart and soul of a business; they are the mechanism that makes a business run; they are the breath of life that enables a business to be something more than an idea. A business cannot run unless someone (employees, in this case) is doing the work. Any intelligent business owner should want good employees.EMPLOYERS NOT THE ONLY ONES TO FEEL THE EFFECTBad employees not only

t's free. Let me see...

"Lose 30 pounds in 30 days"

"Free oil change for life"

"Our fish swam in the ocean last night"

"A special invitation to mingle aboard our new 35-foot yacht"

"Oprah invites you to her Big Birthday Bash"

"Free speech consultation if you're one of the first five to register"

4) The "Fear" headline: one of the most effective. Sometimes a benefit headline isn't enough. Some people won't take any action unless they stand to lose something. Let's look at a few...

"What to do during an IRS audit..."

"Only nine albums left at this special price"

"Warning: Seven signs your mechanic is ripping you off!"

5) The "Offer" headline: hits you point-blank. If you have an offer so irresistible only a moron would refuse—this would be perfect in your headline. Let's see...

"Get nine CDs for a penny"

"Invest $100 in my pyramid scheme and receive $1,549 in bonuses"

"Register for my marketing bootcamp and if you don't triple your income within one year—I'll refund your money and give you an extra $500.00 for your trouble"

6) The "Intrigue" headline: simply seductive. You give enough information to tantalize their tastebuds, but not enough to award their appetites. Ah...

"What the Bush Administration didn't want you to know..."

"When dawn never arrived..."

"The seven year itch..."

7) The "News" headline: great for news or media releases because it sticks with the facts. Grabs attention immediately because of the similarity to media headlines. I got some...

"Woman loses shirt in stocks marries oil baron"

"One-armed man dominates swim meet"

"Odd couple sisters trade

Payroll Ohio, Unique Aspects of Ohio Payroll Law and Practice
The Ohio State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Taxation P.O. Box 2476 Columbus, OH 43266-0076 (614) 433-7887 (888) 405-4039 www.state.oh.us/taxOhio requires that you use Ohio form "IT-4, Employee's Withholding Exemption Certificate" instead of a Federal W-4 Form for Ohio State Income Tax Withholding.Not all states allow salary reductions made under Section 1

dline isn't enough. Some people won't take any action unless they stand to lose something. Let's look at a few...

"What to do during an IRS audit..."

"Only nine albums left at this special price"

"Warning: Seven signs your mechanic is ripping you off!"

5) The "Offer" headline: hits you point-blank. If you have an offer so irresistible only a moron would refuse—this would be perfect in your headline. Let's see...

"Get nine CDs for a penny"

"Invest $100 in my pyramid scheme and receive $1,549 in bonuses"

"Register for my marketing bootcamp and if you don't triple your income within one year—I'll refund your money and give you an extra $500.00 for your trouble"

6) The "Intrigue" headline: simply seductive. You give enough information to tantalize their tastebuds, but not enough to award their appetites. Ah...

"What the Bush Administration didn't want you to know..."

"When dawn never arrived..."

"The seven year itch..."

7) The "News" headline: great for news or media releases because it sticks with the facts. Grabs attention immediately because of the similarity to media headlines. I got some...

"Woman loses shirt in stocks marries oil baron"

"One-armed man dominates swim meet"

"Odd couple sisters trade

Sales Cycles - How Long Is Yours?
Sales cycles vary but it is important that you understand how much revenue your average small-business client is going to generate during a 12-month period. You need to know how long it takes to earn revenue from the point your prospect enters the sales cycle.Your sales cycle starts when you receive the initial lead and doesn't end until the point where that person writes their first deposit check and signs their first contract with you. The sales cycle encompasses all

oney and give you an extra $500.00 for your trouble"

6) The "Intrigue" headline: simply seductive. You give enough information to tantalize their tastebuds, but not enough to award their appetites. Ah...

"What the Bush Administration didn't want you to know..."

"When dawn never arrived..."

"The seven year itch..."

7) The "News" headline: great for news or media releases because it sticks with the facts. Grabs attention immediately because of the similarity to media headlines. I got some...

"Woman loses shirt in stocks marries oil baron"

"One-armed man dominates swim meet"

"Odd couple sisters trade desperation for diamonds"

With a compelling headline, you reduce the chance they'll skip your message and increase the odds of making sales. Which is why you're in business.

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Big companies know the power of establishing a consistent, recognizable brand image. Now you probably don't have a business the same size of a Best Buy – doesn't matter, you'll still reap the benefits of keeping your business image and brand consistent.

Leadership is only sustainable when leaders consistently come up with good ideas – when they are dependable thought leaders. It follows then that leaders would be more effective if they knew how to manage creativity and innovation.

When you do something everyday, the chances of being more successful are increased. The Power of Ten is about making a committment to getting on the phone every day.

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