e environment, in which the ability to attract Internet users becomes increasingly difficult. Certain publishing or media organizations with well known brShould one apply the five forces model of M. Porter to the web content market, (web content providers are considered those sites that do not act as just an additional channel for a conventional business):

Providers are web hosting providers, software providers, web page designers, market makers (e.g. SEO), (in certain cases major search engines act also as providers of SEO services). Providers do not hold substantial power, given that the same services of comparable quality are offered by many.

Competition: heavy competition exists by many content providers. The heavy supply of information creates a very competitive environment, in which the ability to attract Internet users becomes increasingly difficult. Certain publishing or media organizations with well known bra

ditional channel for a conventional business):

Providers are web hosting providers, software providers, web page designers, market makers (e.g. SEO), (in certain cases major search engines act also as providers of SEO services). Providers do not hold substantial power, given that the same services of comparable quality are offered by many.

Competition: heavy competition exists by many content providers. The heavy supply of information creates a very competitive environment, in which the ability to attract Internet users becomes increasingly difficult. Certain publishing or media organizations with well known br

certain cases major search engines act also as providers of SEO services). Providers do not hold substantial power, given that the same services of comparable quality are offered by many.

Competition: heavy competition exists by many content providers. The heavy supply of information creates a very competitive environment, in which the ability to attract Internet users becomes increasingly difficult. Certain publishing or media organizations with well known br

e quality are offered by many.

Competition: heavy competition exists by many content providers. The heavy supply of information creates a very competitive environment, in which the ability to attract Internet users becomes increasingly difficult. Certain publishing or media organizations with well known br

e environment, in which the ability to attract Internet users becomes increasingly difficult. Certain publishing or media organizations with well known brands and revenue sources from conventional publishing or media activity (e.g. magazines), achieve economies of scales by producing content and automatically distributing it to the different channels.

Web content providers have potentially thousands or millions of small (in revenue potential) Customers (the few big customers concept is not common).

Web content supply activity is primarily regulated by the Big 3 on-line search, which hold substantial power.

Regarding the threat of Complement products, the web content market is rather positioned as offering highly promising complement products to the conventional