Casual Articles - Internet and Businesses Online

Metal Working Lubricants - A History of Industrial Lubrication
Lubricants, fluids and coolants regularly used in the metal working industry are highly specialised and designed to perform specific tasks. In addition to metal forming, metal working includes a fairly broad range of tasks – including polishing, cutting, embossing and grinding.Metal working lubricants are used for several reasons. While one of the primary fun

that my researcher had prepared. The simple goal was to find the companies that could benefit from my product. And guess what; most of the websites were just as confusing as mine! So I set a benchmark, if I couldn’t understand exactly what the company did after two pages of research I deleted it from my list.

Let’s get real here, we are all busy people. How would you f

Stranger to Client - the Power of Trust
I am writing this in an overcrowded departure lounge, awaiting a delayed flight to Edinburgh, Scotland. On my left, two consultants are having a conversation. One of them is giving lots of advice. “Does that answer your question?” he now asks. From his companion’s face, I would say the question has long been forgotten. The folded arms, shifting eyes and blank look al

Yes, it’s back to the 80’s – the clean cut approach to websites and no, it’s not just another fad diet, it’s a complete change in lifestyle as they say on Dr Phil. But this time, it’s my website having a makeover!

Those of you in the business of e-commerce, internet marketing or website building will understand the importance of first impressions of a landing or home page of a website.

Unfortunately, I was reminded the hard way and yes, I was stupid as I certainly should have known better, given my years of experience in marketing. The message really hit home on Saturday morning when a voice on the other end of the phone said “…and what exactly does your company do, I have been to your website but I couldn’t quite understand it.”

Oh dear, my little heart sunk about as low as it can go (well, over a website tragedy that is) and I vowed to remedy the situation first thing Monday morning. As it happened, I couldn’t live with myself by leaving the web-makeover till Monday, so Sunday morning I fired up the laptop and tried to put myself in the seat of a first time visitor to www.smartdames.com. After two minutes I understood exactly what this well intentioned soul destroyer was alluding to and after five I had decided to throw away half of the content on the site.

But first things first, priorities reminded me that I had an urgent task to research some email marketing companies for a promo I was considering, so I spent the next three hours going through a list of companies that my researcher had prepared. The simple goal was to find the companies that could benefit from my product. And guess what; most of the websites were just as confusing as mine! So I set a benchmark, if I couldn’t understand exactly what the company did after two pages of research I deleted it from my list.

Let’s get real here, we are all busy people. How would you fe

The Appeal of Webucation
By now, the word ‘Webucation’ ought to be a fairly common word to all. It stems from the combination of two words, namely the web and education. Educators today are looking for better and more creative ways to impart knowledge to their learners, as textbooks are dull, and it is becoming a hassle to carry so many of them around. Others are in search of means and ways

e of a website.

Let’s get real here, we are all busy people. How would you f

Inside Sales Tips - Increase Your Sales Instantly Using These 3 Techniques
Improve Your Sales.....Instantly!Here are three techniques your inside sales reps can begin using right away to instantly improve their sales:#1 Getting past the gatekeeper. Please have your sales reps begin using Please. When the receptionist asks, "Can I tell them who's calling?" your rep should always answer, "Yes, please tell (prospect) that (sale

Let’s get real here, we are all busy people. How would you f

Education Is The Key To Effective Referral Marketing
One of the few complaints I hear from small business owners when it comes to generating business or leads by way of referral is that too many of the referrals they are offered aren't a fit for the business. The referrals are either unqualified, don't need the firm's offerings, can't afford the product or just don't fit the typical profile of an ideal client for the r

inutes I understood exactly what this well intentioned soul destroyer was alluding to and after five I had decided to throw away half of the content on the site.

Let’s get real here, we are all busy people. How would you f

Selling, a Great Career Choice, Part 2 of 8, Easy and Inexpensive to Enter
There is no doubt about it. It's a fact of modern life. Formal education can be very expensive and literally bury individuals and whole families under a mountain of debt. The bad news is, that even with the pricy education, your future may not be secure.Please don't misunderstand, I'm not suggesting that post secondary formal education isn't the way to go. It'

Let’s get real here, we are all busy people. How would you feel if you put your mower into the back of your car, drove it to the other side of town to a mower repair shop and found out that they didn’t really repair mowers.

So back to my website, while still having that annoying little inner voice reminding me of the Number One search engine tip ‘content is king’ (does anyone really know what the search engines feed on any more?) and trying to balance this with the KISS principle, I set about to come right back to basics. And do you know what? It was fun, it was easy, it was cleansing. And more importantly, my focus became clearer and clearer the more detritus I eliminated. It was like carrying around old baggage, not quite necessary anymore but I’ll hold on to it just in case I ever need it again!

How many of you can honestly say that your website is clean, is focused and your services clearly defined. Just take another little check, it won’t hurt.

When you clean out all your unwanted and unused hoardings at home it is referred to as a ‘Life Laundry’, let’s call this a Web Wash.

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Appearance is perhaps the most critical element of building a positive first impression. Employers assume that what they see is what they'll get if they hire your candidate, so make sure that what they see is a consummate professional. Understand that dressing professionally is one of the

When you begin a new venture -- job, business, promotion, relocation -- you may feel you're living in a glass bubble. And you are. To survive and grow, decide what you'll share and what should remain private.

But sales managers and trainers who tell sales rookies and seasoned professionals to do the things you fear most and it will go away -- haven't a clue of what harm is being done.

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Casual Articles - Time for a Web Wash?

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