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Casual Articles - Desperately Seeking the Truth
Too often environmental groups, human rights groups or anti-capitalism groups will condemn Corporations, World Leaders, NGOs, USA and Wealthy Families for the woes of the Third World. Yet, is this really fair for all concerned? After all so much effort, assistance and much needed money has been given to the poorer nations and people of little means often living on less than a $1 per day.Often there are problems when giving aid, sometimes it never gets where it is suppose to get
Most importantly…Stories build trust
The basic types of plots for your marketing story
Who I am stories – stories that allow the reader to connect with who you are or who the company is
What I do stories – Stories that communicate what your firm does in a
Kiosks are basically a one stop information tool, let's first define the word kiosk to see the history of where they've come from so we'll be better able to understand what exactly what they are: ki·osk noun 1. A small open gazebo or pavilion. 2. A small structure, often open on one or more sides, used as a newsstand or booth. 3. A cylindrical structure on which advertisements are posted. The first recorded instance of the word "kiosk" was back in 1865 with reference
Small business owners should resist the temptation to copy what passes for advertising today and focus on telling the truth. I don’t really mean to imply that companies are lying about what their product or service can do, I just mean that they aren’t giving us any reason to believe in or trust what they have to say.
So how do you do tell the truth? Tell me a story. Speak to me honestly about why you got into business, tell me your pain, show me how you struggle and, most of all, give me some reason to hope.
Create a marketing document that tells your story and you will find that you can use it in a variety of ways.
The marketing story is such an effective tool because it allows you to do several things that traditional marketing or advertising does not.
People learn through stories
Stories are an effective way to simplify a complicated issue.
Stories can create emotion. People buy on emotion and rationalize their decision with facts
Stories are easier to remember because people can more readily relate to a story
Most importantly…Stories build trust
The basic types of plots for your marketing story
Who I am stories – stories that allow the reader to connect with who you are or who the company is
What I do stories – Stories that communicate what your firm does in a w
For all our interest in networking, following up is just as important. Many one-person business owners find they either don't follow up because they don't know what to do, or develop such an elaborate system for keeping in touch that it quickly breaks down and becomes unworkable. Typical downfalls include:--Using the same personally intensive strategy and activities for everyone they meet, finding they have no time for service delivery--Flooding new contacts with elect
So how do you do tell the truth? Tell me a story. Speak to me honestly about why you got into business, tell me your pain, show me how you struggle and, most of all, give me some reason to hope.
Create a marketing document that tells your story and you will find that you can use it in a variety of ways.
The marketing story is such an effective tool because it allows you to do several things that traditional marketing or advertising does not.
People learn through stories
Stories are an effective way to simplify a complicated issue.
Stories can create emotion. People buy on emotion and rationalize their decision with facts
Stories are easier to remember because people can more readily relate to a story
Most importantly…Stories build trust
The basic types of plots for your marketing story
Who I am stories – stories that allow the reader to connect with who you are or who the company is
What I do stories – Stories that communicate what your firm does in a
Paper shredders are used in a number of situations. Doctors, dentists, and psychologists use them to protect their clients’ private medical information. Private citizens use them to destroy papers that contain important financial information. Businesses use them to protect themselves from corporate espionage and information theft. Paper shredders cost between $15 and $130, depending on their features.There are a large number of paper shredders on the market. The two main t
Create a marketing document that tells your story and you will find that you can use it in a variety of ways.
The marketing story is such an effective tool because it allows you to do several things that traditional marketing or advertising does not.
People learn through stories
Stories are an effective way to simplify a complicated issue.
Stories can create emotion. People buy on emotion and rationalize their decision with facts
Stories are easier to remember because people can more readily relate to a story
Most importantly…Stories build trust
The basic types of plots for your marketing story
Who I am stories – stories that allow the reader to connect with who you are or who the company is
What I do stories – Stories that communicate what your firm does in a
Predictions of a paperless office began over 10 years ago, statistics show that 90% of the world's information is still on paper. Can that change? Will it? After spending more than 25 years in offices of all sizes, from one-person home-based businesses to the offices of the largest corporations in the world, I contend that a more important question is "Can you find the information you need when you need it -- regardless of the form it takes?"I have yet to find a company that w
People learn through stories
Stories are an effective way to simplify a complicated issue.
Stories can create emotion. People buy on emotion and rationalize their decision with facts
Stories are easier to remember because people can more readily relate to a story
Most importantly…Stories build trust
The basic types of plots for your marketing story
Who I am stories – stories that allow the reader to connect with who you are or who the company is
What I do stories – Stories that communicate what your firm does in a
Encouraging prompt payment is at the heart of good cashflow management. Conversely, late payments by your customers can make your business vulnerable as you risk getting into financial difficulties.So how do you encourage prompt payment by your customers? Read our top tips below for some practical ideas.Although of course you cannot guarantee that your customers will pay you on time even if you implement these suggestions, you can certainly cut down on the incidence of l
Most importantly…Stories build trust
The basic types of plots for your marketing story
Who I am stories – stories that allow the reader to connect with who you are or who the company is
What I do stories – Stories that communicate what your firm does in a way that gets at why it does it.
The vision stories – Stories that paint a picture of a dynamic future.
Values in action stories – Stories that illustrate slogan like “we try harder”
Lessons learned stories – Shared lessons that expose the human side – both the good and the bad.
I know you stories – Stories that demonstrate to the reader that you have walked in my shoes.
The link to your core marketing message or USP.
As you create your marketing story it is helpful to keep your USP in mind. The marketing story can be a very effective way to demonstrate the words in your most important marketing promise or core message.
Your story should be chosen partly based on its ability to directly link the reader to your USP.
A word about structure - There are several items that go into a good story.
Your story should have personality. A good story is always a good story.
Your story should connect with the reader by revealing a simple truth.
Your story needs a caretaker. Someone in the firm needs to own the story and give it a passionate voice.
Your story should be so focused on the target market so that they can see themselves as characters in your stor
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