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The Howl --- Monthly Newsletter -- Issue #1
This is CEO Strategist’s initial publication of “The Howl” a monthly newsletter that will discuss relevant issues in wholesale distribution. It will include reader input, questions, comments and guest articles. Tips on best practices in wholesale distribution, sales management, leadership, and even some everyday stuff like tips on improving your golf game

ill require as much from you as when you started your storefront. A start-up as an online only company may be equally as hard.

So, what are some of the basics for onlin

Getting in the News Frame
If you plan on using PR and publicity to increase your sales and expand your business, you will probably use press releases to get your story out to the media. However, many press releases that are released are never covered because the writer forgot one major point; objectivity.Journalists are trained to be objective and it is their job to exerci

In the fall of 2006, Business Week Online reported that a New York Jewelry store named “American Pearl” added an online store to their brick and mortar storefront in 1997. This may not be news, but what happened in the years since they launched into ecommerce is nothing short of astounding.

Following the addition of online sales the growth of the company increased 20% annually. By the fall of 2006, more than three quarters of their business was conducted online with annual sales at nearly $20 million dollars.

This report may leave dangling dollar signs in your mind. However, the truth is adding an e-store as an expansion of your existing business is a long-term investment that will require as much from you as when you started your storefront. A start-up as an online only company may be equally as hard.

So, what are some of the basics for online

Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door. Almost everyone believes in doing coupons. I always look to see if a restaurant I love is h

is may not be news, but what happened in the years since they launched into ecommerce is nothing short of astounding.

So, what are some of the basics for onlin

Trials Of An Internet Entrepreneur - A Humorous Beginning
It’s hard to believe that it all began almost a year ago. Time really does fly when you are consumed by the task at hand or even worse, constantly perplexed. My wife and I thought it might be fun to start an Internet store as a side business to my Professional Engineering and Contracting business. After all, I’m somewhat computer literate. How hard

f the company increased 20% annually. By the fall of 2006, more than three quarters of their business was conducted online with annual sales at nearly $20 million dollars.

So, what are some of the basics for onlin

Looks Matter: For You and Your Marketing
Like it or not, people draw conclusions about you and your business by the way you look and the quality of your marketing materials. If you cut corners in the image department, your business will suffer.We Live In a DIY WorldAs a small business owner or solo-professional, you're probably working on a tight budget. And, it's pretty easy

So, what are some of the basics for onlin

Business Success: It's All In the Mind, Stupid
Many Internet business newbies and existing home based business owners have difficulty making money with their businesses. As an entrepreneur or small business owner, you may have a wonderful product or service, excellent marketing strategy and tools. Yet real success seems to have eluded you. You have followed your dream, taken action by leaving behin

ill require as much from you as when you started your storefront. A start-up as an online only company may be equally as hard.

So, what are some of the basics for online business success?

1) What are going to sell? – Do some preliminary market research. There’s nothing worse than developing an idea that no one is interested in. Make your online market one that is consumer centric.

2) Get a plan – it is important to have an understanding of where you want to go and how you plan to get there.

3) Market Market Market – Get your name out there. Use every legitimate means to encourage website visitation. This includes Pay Per Click advertising, Adsense, Meta Titles and Search Engine Optimization (SEO).

4) Be willing to bend – When you understand that not everything is going to go right the first time you are better able to adapt, regroup

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This article discusses the pros and cons of setting up your own in house advertising agency.

Of late, Intel has garnered a lot of press regarding the sweeping changes management intends to make in the company’s brand and product line. In many ways, these changes will send the world’s largest chipmaker into uncharted territory. However, at its core, Intel will very much remain the same company, mainly because the deeply established core values that drive the Intel brand are alive and well and working exactly as designed.

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