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Casual Articles - Testimonials With Impact
A postage rate includes the value and service individuals get from the agencies offering postal services, and the amount of work they are willing to do to prepare mails for individuals.A lot of agencies providing postal services offer discounted postage rates, because they believe that individuals do some of the work that would have been done otherwise by the postal service agency. This involves sorting the mail, according to zip code or taking the mail to a postal facility.On the whole, the more work that is done by individuals, the lesser the postage rate they will have to pay. There are some aspects that are essential to be weighed before individuals decide to send a mail. Some of the factors that will affect the postage rate are the amount of work the individual is willing to do, and how much i
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10%
If you have been at the job search process for a while a good way to make contact with a company is to follow up. If you have gone to the effort of making contact by sending them a resume or filling out an application the least you should do is make sure that they received your information.A great benefit to this is that when you ask for a confirmation that they received the information they will actually have to look for it and if they initially did not look closely at it they will be more likely to scan it for qualifications.A good idea would be to also follow up on any interviews that you go on. A follow up shows that you have sincere interest in the job and that you are proactive. Employers like people who are proactive because this gives them a sense that you will do what needs to be done to g
Time and Space = Valuable Real Estate
When I first began my business, I felt lucky to get any kind of testimonial. As I began to market products and workshops, I realized that text space and the prospects time are limited commodities. In marketing, streamlined language is essential.
Why is less more in marketing? Because as consumers, our attention span is short and many marketing messages are coming at us all the time. The only exception to the less is more rule in marketing is the "slippery slope" – those long sales pages for products. (That’s for another ezine.) For a testimonial to compel a prospect to buy, the prospect must:
1. Want to read it.
2. Believe the author is a real person.
3. See themselves in the author – the same challenges, the same goals.
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10%
A large bank came to me for the first time seeking a big improvement in their retail counter service. They asked me for ‘customer service training’ but also complained about the shallow impact of classroom training efforts from other providers. I was hesitant. Classroom training is only a partial solution, especially for a high-traffic, face-to-face service environment. To make it more effective, creativity is needed. So I invented a novel approach involving customers and staff, immediate feedback, and clear targets and objectives. Perhaps you can use this, too.1. Set up a large colorful ‘Service Quality Thermometer’ in the lobby. Place it where customers can use it easily.2. Place three ‘voting buttons’ next to the thermometer labeled ‘Good service’, ‘Service OK’ and ‘Service needs improvement’.ce = Valuable Real Estate
When I first began my business, I felt lucky to get any kind of testimonial. As I began to market products and workshops, I realized that text space and the prospects time are limited commodities. In marketing, streamlined language is essential.
Why is less more in marketing? Because as consumers, our attention span is short and many marketing messages are coming at us all the time. The only exception to the less is more rule in marketing is the "slippery slope" – those long sales pages for products. (That’s for another ezine.) For a testimonial to compel a prospect to buy, the prospect must:
1. Want to read it.
2. Believe the author is a real person.
3. See themselves in the author – the same challenges, the same goals.
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10%
To maintain the consistency and image of a franchising system, even a mobile-based franchise, each franchisee must maintain standards of signage. This issue will be addressed generally in the confidential operations manual set forth by the franchisor. However, I found it necessary in my franchising companies to go one step further, I inserted a clause into our franchise agreements stating such. Below please find a clause I inserted into each and every one of our franchisees franchise agreements;3.22 SignageFranchisee must maintain and display standard signs on Franchisee’s car wash truck/unit(s) in accordance with the specifications established by Franchisor and outlined in the Confidential Operations Manual.All signs on the car wash truck or trailer unit must conform to our sign criteria
Why is less more in marketing? Because as consumers, our attention span is short and many marketing messages are coming at us all the time. The only exception to the less is more rule in marketing is the "slippery slope" – those long sales pages for products. (That’s for another ezine.) For a testimonial to compel a prospect to buy, the prospect must:
1. Want to read it.
2. Believe the author is a real person.
3. See themselves in the author – the same challenges, the same goals.
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10%
There are many time wasters that contribute to poor time management and might lead you to wish you had more hours in the day to complete your work.The truth is that there are a few classic time wasters plus a few relatively new ones that help to sap your time and prevent you from having a productive day: 1. Visits from your coworkers. Having coworkers popping into your office or to your cubicle to talk can be one of the worst time wasters because not only does it take up your time, you might be hesitant to ask them to leave so you can get some work done. If you have a door that you can close, do so. People should get the message that you’re busy. Otherwise, try to find a quiet place such as a meeting room where you can be alone and left undisturbed.2. Making and receiving phone cal
1. Want to read it.
2. Believe the author is a real person.
3. See themselves in the author – the same challenges, the same goals.
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10%
Since we are rushing toward another new year, I find it appropriate to reflect on the values and motivations of the Candidates and Clients of S. R. Clarke and why at this time of year so many professionals opt to consider their career options. As a company, we tend to work almost exclusively with employed Candidates. Consequently it is incumbent upon our counselors to go through an in-depth discovery process of why an employee will decide to leave an employer where they have been committed for several years.I?ve recently had the opportunity to interview a very impressive Human Resource Consultant who has worked with multiple Fortune 500 Real Estate and Construction Companies over the past 15 years. The conversation kept rolling around to the same subject; why people change employment and leave seemingly s
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10% of what’s before them, so as marketers we must make it compelling to read what we put before our prospects. That means:
- Short paragraphs.
- Text stacks of 5 lines or less.
- Word-smithed sentences with imperative language.
- Get to the most important points quickly.
- Appropriate grammar and punctuation.
Believe Me!
Prospects will believe your testimonial is from a real person if you:
- Show a picture of the author next to the testimonial.
- Have the author’s name and either state, company name or title at the end.
- Have an audio version along with a short written version.
Relate to This!
You know what your prospects biggest challenges and goals are. Ask your clients to speak to those in their testimonial. It won’t be a stretch for them.
Buy Me!
To buy your services, your prospects must see that your product or service will bring them the results they want
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