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Casual Articles - Online Creditability – What is It?
Just because a customer questions your price or a feature of your product DOESN’T mean that they aren’t interested in buying it! As a salesperson, you must learn the meaning behind your customers’ objections in order to respond appropriately and turn each objection into a personalized sale!Objections are usually a GOOD thing.Your customer’s objections are signs that they want to learn more about you and your product and are interested in buying! If they weren’t interested, they probably wouldn’t want to continue talking with you and would be happy walking away with just a brochure.Your response to an objection could determine
Customer care is important not only for the company but also to the person who sells your service or product. If you have poor customer service, it will reflect in your sales and the affiliate’s sales. And may I add, on the Internet news travels quickly – so make sure all your ducks are in a roll, because word-of-mouth can kill you if it’s not positive. And as to affiliates, they talk too. If they find their selling experience with you to be less than ideal, well, you can guess what th
A GOOD INVESTMENT – I am the Leader of this business and am responsible to see that the business is treated and evaluated on the same basis as any business investment I might make, both in terms of time and money invested. I may have paid managers and staff to perform some or even all of the day-to-day tasks, but ensuring an adequate return on investment (blood, sweat and money) is my responsibility and my responsibility alone.ACHIEVING SECURITY/ROI – I recognize that there are two components of an adequate return: First, time invested must be compensated through salary, benefits and perks; AND, money invested must be guaranteed a fair rate of return
Let me begin by saying, that most people that surf the net are savvy in its ways and what it has to offer. So, when they first hit your site, they may bulk at buying from you if they are not sure if you are the real thing. Simply translated, they are wondering about your “online creditability”. But the big question you are probably asking yourself is, “How Do I Build My Online Creditability?”
How to Build Your Online Creditability
Here are some tips that you can utilize to pump up your online creditability. Some of these suggestions may be obvious, but you would be surprised how many companies/people ignore the obvious, when they first come online.
1) Whether you are a brick and mortar company or sole proprietor -- you should create an about page. ·You can give a little history about your company, how long you have been in business, your mission statement and what your company offers, then include your physical location, and company phone (preferably an 800 number) and/or an email address.
Will they trust you yet? If you’re a new site, they may be hesitate, especially if they have been burned a couple of times. If they want to buy from you, they are going to check you out in "Whois/Domain Tools", "Urltrends", and/or the Better Business Bureau, just to name a few. If they don't, they're braver than I would be.
2) A photo –You can place a photo of your company or yourself. It will let them know you are real. I realize that you are peeling the onion, so to speak, and bearing your look online – but they want to know you are real.
3) Have quality customer service. Now, I'm an affiliate marketer – before I decide whether a service or product stays on my site, I’ll give their customer service a call. If the call goes well, they stay, if not – I’ll give them one more call on a different day before deciding whether it stays or goes from my site.
Customer care is important not only for the company but also to the person who sells your service or product. If you have poor customer service, it will reflect in your sales and the affiliate’s sales. And may I add, on the Internet news travels quickly – so make sure all your ducks are in a roll, because word-of-mouth can kill you if it’s not positive. And as to affiliates, they talk too. If they find their selling experience with you to be less than ideal, well, you can guess what th
It should go without saying that making a good impression on others is important for building relationships. That said, your appearance makes a big difference with how you portray yourself to others during your networking activities.Because many businesses now allow their employees to wear casual clothing, people can forget to dress appropriately when networking with others. With a few pointers on improving your appearance, you will come across as more professional and you will help your chances of forming new relationships.ClothingProbably the most important item to address is your clothing. You want to make sure that you’re wear
How to Build Your Online Creditability
Here are some tips that you can utilize to pump up your online creditability. Some of these suggestions may be obvious, but you would be surprised how many companies/people ignore the obvious, when they first come online.
1) Whether you are a brick and mortar company or sole proprietor -- you should create an about page. ·You can give a little history about your company, how long you have been in business, your mission statement and what your company offers, then include your physical location, and company phone (preferably an 800 number) and/or an email address.
Will they trust you yet? If you’re a new site, they may be hesitate, especially if they have been burned a couple of times. If they want to buy from you, they are going to check you out in "Whois/Domain Tools", "Urltrends", and/or the Better Business Bureau, just to name a few. If they don't, they're braver than I would be.
2) A photo –You can place a photo of your company or yourself. It will let them know you are real. I realize that you are peeling the onion, so to speak, and bearing your look online – but they want to know you are real.
3) Have quality customer service. Now, I'm an affiliate marketer – before I decide whether a service or product stays on my site, I’ll give their customer service a call. If the call goes well, they stay, if not – I’ll give them one more call on a different day before deciding whether it stays or goes from my site.
Customer care is important not only for the company but also to the person who sells your service or product. If you have poor customer service, it will reflect in your sales and the affiliate’s sales. And may I add, on the Internet news travels quickly – so make sure all your ducks are in a roll, because word-of-mouth can kill you if it’s not positive. And as to affiliates, they talk too. If they find their selling experience with you to be less than ideal, well, you can guess what th
Sadly, many “top” companies today would likely flunk a spiritual audit.Hidden behind the endless talk of organizational values, are profit-driven, high-pressure labor camps trading paychecks -- and diminishing perks – for your soul. All of which means that uncovering a company's corporate culture is a critical task for today’s job searcher. As important as the job itself.To find a company that recognizes you have needs and desires beyond the workday – children, aging parents, personal interests, church and self -- start with the highest level view of the qualities that make any organization spiritually rich:**Trust, active participatio
Will they trust you yet? If you’re a new site, they may be hesitate, especially if they have been burned a couple of times. If they want to buy from you, they are going to check you out in "Whois/Domain Tools", "Urltrends", and/or the Better Business Bureau, just to name a few. If they don't, they're braver than I would be.
2) A photo –You can place a photo of your company or yourself. It will let them know you are real. I realize that you are peeling the onion, so to speak, and bearing your look online – but they want to know you are real.
3) Have quality customer service. Now, I'm an affiliate marketer – before I decide whether a service or product stays on my site, I’ll give their customer service a call. If the call goes well, they stay, if not – I’ll give them one more call on a different day before deciding whether it stays or goes from my site.
Customer care is important not only for the company but also to the person who sells your service or product. If you have poor customer service, it will reflect in your sales and the affiliate’s sales. And may I add, on the Internet news travels quickly – so make sure all your ducks are in a roll, because word-of-mouth can kill you if it’s not positive. And as to affiliates, they talk too. If they find their selling experience with you to be less than ideal, well, you can guess what th
How can you increase business market share? Well one thing that does not work is sitting on your ass and waiting for others to do it for you. If you want it, you have to get busy and go get it. No one is going to automatically flock to your product or service until you ask them or someone tells them. To propel such customer response is not rocket science but it can be and one should consider all possibilities. So you are probably wanting to hear some secret strategy and real world knowledge right about now right?Okay very well let me tell you how we do it. We call it “Bonzai and Blitz Marketing” and it goes something like this; First you scout the are
2) A photo –You can place a photo of your company or yourself. It will let them know you are real. I realize that you are peeling the onion, so to speak, and bearing your look online – but they want to know you are real.
3) Have quality customer service. Now, I'm an affiliate marketer – before I decide whether a service or product stays on my site, I’ll give their customer service a call. If the call goes well, they stay, if not – I’ll give them one more call on a different day before deciding whether it stays or goes from my site.
Customer care is important not only for the company but also to the person who sells your service or product. If you have poor customer service, it will reflect in your sales and the affiliate’s sales. And may I add, on the Internet news travels quickly – so make sure all your ducks are in a roll, because word-of-mouth can kill you if it’s not positive. And as to affiliates, they talk too. If they find their selling experience with you to be less than ideal, well, you can guess what th
Bend over backwards to stand behind the name and make it known for service and customer focus. Although this seems like common sense, it does not always happen that way. We as humans tend to look in other pastures to see what is greener and sometimes actually move there. I was recently in a training class for a large corporation. This class was teaching their channel partners how to use and install their world class software.The instructor was well versed with the ins and outs and overall had great experience with these classes. No one from the company had actually attended any of these sessions in the past, so one or two of us decided to take part. I
Customer care is important not only for the company but also to the person who sells your service or product. If you have poor customer service, it will reflect in your sales and the affiliate’s sales. And may I add, on the Internet news travels quickly – so make sure all your ducks are in a roll, because word-of-mouth can kill you if it’s not positive. And as to affiliates, they talk too. If they find their selling experience with you to be less than ideal, well, you can guess what they will do.
4) Autoresponders -- for an ecommerce site, it should be a given. When someone buys your product or service, send him or her an email stating that the sale went through, with all the specifics, for their records.
5) Testimonials – Testimonials from people who have used your service or product, is a major plus.
6) Links -- Be careful who you link too. Do not blindly link to a site without checking it out. A bad link can hurt you in the search engines and cost you traffic and customers.
7) Proofread -- Have several people read the copy when the copy is off-line and again, when it first goes online. Sometimes you're in the glow of your own creation, or have worked on it for so long that you don't see the spelling or grammar errors.
Use Affiliates To Help Promote Your Service or Product
If you are selling a product or service you may want to give your sales an additional boost by seeking out affiliates to promote your product or service. The mix goes like this: Affiliate + Merchant=Affiliate Marketing.
Affiliate marketing is simply the promotion of a company's product or service by another individual (the affiliate). If the said individual makes a sale – that individual will receive a commission from the company.
Affiliate marketing is good for two reasons: 1) more people selling, means more exposure and sales for your product; and 2) it’s a great way to get one-way links to your site.
To kick-start the affiliate marketing side of your business, there are, what I call “Advertising Brokers”, that bring the merchant and the affiliate together under one roof. Here, affiliates can find merchants that fit their niche, and merchants can find affiliates to promote their service or product. It’s a win-win situation.
Here are examples of four Advertising Brokers that you can look into:
· LinkShare
· Commission Junction
· ClixGalore
· Clickbank (Digital)
You will find that an affiliate program is a cost-effective way of advertising because you only pay the affiliate a commission when the affiliate refers an actual sale. As I
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