Think of your own habits when searching for information and most of your potential customers will be doing the same.

Think back to the times you've bought a product online. Did you buy after spending hours looking for free information, only to buy a product out of frustration. Or was it because the product was recommended by someone you trust, or maybe the emails built great credibility.

So why don't people buy from you? Here are 10 possible reasons why:

• You don't make people feel safe when they order. You need to make it very clear to potential buyers that they are ordering through a secure server. Make them feel confident that you won't sell their e-mail address and all their information will be kept confidential.

• Your sales copy is unattractive. Your sales copy lists features instead of benefits. The headline does not fit your target audience. Your testimonials or guarantees are not believable.

• You don't encourage people to come back and visit. People usually don't buy the first time they visit. The more times they visit your site, the greater the chance that they will buy. The most effective way is to give them a freebie in return for their email address and then encourage them to buy by providing valuable content.

• You don't let people know anything about you. Potential buyers will feel more comfortable if they know who they are buying from. Have an "About Us" page on your web site. Include your business history, profile of employees, contact information etc.

• You don't give people enough payment options. You need to accept credit cards, checks, money orders, and other forms of electronic payments. And take orders by phone, e-mail, web site, fax, or mail. Always allow for the people that are concerned about entering their credit card details online.

• Your web site doesn't look professional. You need your own domain name and your website must be easy to navigate.

• You don't expose potential buyers to your sales copy before they get your freebie. When you use free stuff to lure people to your web site include it below your sales copy or on another web page. Get them reading your sales copy first so they know exactly what you are selling.

• You are attracting the wrong target audience. A simple way to find out who is your target audience is to survey the people who have bought from you to find out what attracted them to buy. This information will help you improve your target marketing and advertising.

• You don't constantly test and improve your sales copy. You have to continually test and improve your sales copy to get the highest possible response rate. This is something that could go on forever, so determine an acceptable response level and persevere until you reach that.

• You don't create urgency to buy now. Many people are interested in your product but they put off buying i
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  • You don't make people feel safe when they order. You need to make it very clear to potential buyers that they are ordering through a secure server. Make them feel confident that you won't sell their e-mail address and all their information will be kept confidential.
  • Your sales copy is unattractive. Your sales copy lists features instead of benefits. The headline does not fit your target audience. Your testimonials or guarantees are not believable.
  • You don't encourage people to come back and visit. People usually don't buy the first time they visit. The more times they visit your site, the greater the chance that they will buy. The most effective way is to give them a freebie in return for their email address and then encourage them to buy by providing valuable content.
  • You don't let people know anything about you. Potential buyers will feel more comfortable if they know who they are buying from. Have an "About Us" page on your web site. Include your business history, profile of employees, contact information etc.
  • You don't give people enough payment options. You need to accept credit cards, checks, money orders, and other forms of electronic payments. And take orders by phone, e-mail, web site, fax, or mail. Always allow for the people that are concerned about entering their credit card details online.
  • Your web site doesn't look professional. You need your own domain name and your website must be easy to navigate.
  • You don't expose potential buyers to your sales copy before they get your freebie. When you use free stuff to lure people to your web site include it below your sales copy or on another web page. Get them reading your sales copy first so they know exactly what you are selling.
  • You are attracting the wrong target audience. A simple way to find out who is your target audience is to survey the people who have bought from you to find out what attracted them to buy. This information will help you improve your target marketing and advertising.
  • You don't constantly test and improve your sales copy. You have to continually test and improve your sales copy to get the highest possible response rate. This is something that could go on forever, so determine an acceptable response level and persevere until you reach that.
  • You don't create urgency to buy now. Many people are interested in your product but they put off buying i
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    e, the greater the chance that they will buy. The most effective way is to give them a freebie in return for their email address and then encourage them to buy by providing valuable content.
  • You don't let people know anything about you. Potential buyers will feel more comfortable if they know who they are buying from. Have an "About Us" page on your web site. Include your business history, profile of employees, contact information etc.
  • You don't give people enough payment options. You need to accept credit cards, checks, money orders, and other forms of electronic payments. And take orders by phone, e-mail, web site, fax, or mail. Always allow for the people that are concerned about entering their credit card details online.
  • Your web site doesn't look professional. You need your own domain name and your website must be easy to navigate.
  • You don't expose potential buyers to your sales copy before they get your freebie. When you use free stuff to lure people to your web site include it below your sales copy or on another web page. Get them reading your sales copy first so they know exactly what you are selling.
  • You are attracting the wrong target audience. A simple way to find out who is your target audience is to survey the people who have bought from you to find out what attracted them to buy. This information will help you improve your target marketing and advertising.
  • You don't constantly test and improve your sales copy. You have to continually test and improve your sales copy to get the highest possible response rate. This is something that could go on forever, so determine an acceptable response level and persevere until you reach that.
  • You don't create urgency to buy now. Many people are interested in your product but they put off buying i
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    y phone, e-mail, web site, fax, or mail. Always allow for the people that are concerned about entering their credit card details online.
  • Your web site doesn't look professional. You need your own domain name and your website must be easy to navigate.
  • You don't expose potential buyers to your sales copy before they get your freebie. When you use free stuff to lure people to your web site include it below your sales copy or on another web page. Get them reading your sales copy first so they know exactly what you are selling.
  • You are attracting the wrong target audience. A simple way to find out who is your target audience is to survey the people who have bought from you to find out what attracted them to buy. This information will help you improve your target marketing and advertising.
  • You don't constantly test and improve your sales copy. You have to continually test and improve your sales copy to get the highest possible response rate. This is something that could go on forever, so determine an acceptable response level and persevere until you reach that.
  • You don't create urgency to buy now. Many people are interested in your product but they put off buying i
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    mple way to find out who is your target audience is to survey the people who have bought from you to find out what attracted them to buy. This information will help you improve your target marketing and advertising.
  • You don't constantly test and improve your sales copy. You have to continually test and improve your sales copy to get the highest possible response rate. This is something that could go on forever, so determine an acceptable response level and persevere until you reach that.
  • You don't create urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.