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Casual Articles - SEO Content Writing and the Long Tail
Daycare Management SoftwareHere's the scene. XYZ daycare has 200 children enrolled in it's business records. A certain child has a medical need, but the assigned physician needs to know of any possible allergies that the child may have. "Sally", of XYZ daycare company scrambles to find the child's medical file. She is on her way to retrieve the record and suddenly realizes that the records have been moved to a different room. After a few minutes, Sally finds the child's medical records and all is well.No big deal right? Actually, it could have ended up as a bad situation. What if the child was in dire medical need, and couldn't receive treatment due to lack of knowledge about the child's allergies to certain medications? All because of the fact that the child's medical records were filed away somewhere unknown to the daycare worker.So, how could this whole ordeal be avoided? By us
NetBaldwin noted that constantly updated content regarding one's primary keywords and related topics is important to tapping into the long tail:
"To capture searchers through the Long Tail, a web site must include content that is consistently updated. And that content must go beyond the primary focus/purpose of the web site while also being (somehow) related."
Big deal, right? After all, those types of searches are few and far between. They don't represent a real traffic flow. That may be true if you look at them individually, but as a group, they produce a great deal of traffic. And the more content you have, the greater likelihood you have of snagging good placement for many searches located within the long tail.
USWeb, the outfit behind Blogitive, noted:
"Try to imagine the type of impact 1,000 targeted terms have on long tail. Suddenly your site is visible for all sorts of terms that you would have never thought of.
"To make matters even better, there's reason to believe these long tail searchers are actually more likely to buy than those targets within the body. These people are conducting more detailed searches than those who are just typing "widgets" int
Spiral Binders are known for durability. They are most widely used in blank notebooks. Spiral notebooks prove to be quite handy when you need to take quick notes. Spiral Binders are basic constructions of loose-leaf paper bound by a spring-like wire that runs through the holes along the sides of the pages. These wires could be made of either plastic or metal.Spiral binding is a great way to present documents in a long-lasting and attention-getting way. They are ideal for intensive use and perfect for all environments. They are designed in such a manner that they are able to provide the highest standards of quality for all types of mid-volume binding. Besides notebooks, these are often used for preserving and organizing documents like quotations, product portfolios and handbooks.Spiral Binders have a number of advantages over other types. Firstly, the book will lie flat when open. You can add mo
Although those statements are true, coming from a freelance content writer, they have a tendency to sound a lot like "way #29 for this guy to sell his service." I could almost hear potential clients thinking, "Sure, if I have enough content I might get occasional hits for 'left-handed widgets for tired children in Monrovia,' but I want 'left-handed widgets' traffic. I can SELL to those people."
Since 2004, there's a growing discussion about this whole issue and what it really means in terms of site traffic. Fortunately, those involved in that discussion have started using a pithy name for the phenomena, the "long tail."
It's my belief that the current research and analysis on the long tail of search traffic is a great argument in favor of hiring a content writing pro.
Let's start at the beginning of all of this.
Wikipedia's discussion of the long tail provides a nice summary:
"The long tail is the colloquial name for a long-known feature of statistical distributions ... The feature is also known as "heavy tails", "power-law tails" or "Pareto tails"… In these distributions, a high-frequency or high-amplitude population is followed by a low-frequency or low-amplitude population which gradually "tails off". In many cases the … long tail…can cumulatively outnumber or outweigh the initial portion of the graph, such that in aggregate they comprise the majority."
Chris Anderson from Wired has a great book about the long tail, and created a public diary about his tome that included a post called “The Long Tail of Design” that I think serves as great place to develop an understanding of the whole idea. It's a nice "1 minute primer of long tail thinking" for those who aren't familiar with the concept.
If we graph a market, we have a body, representing the "mass market" and then a long trailing tail of smaller niches with correspondingly smaller populations. However, if we look at our graph, we'll notice that the long tail actually contains just as many, if not more, potential consumers than the bigger “body.” Additionally, we should recognize that most sales efforts are concentrated on the body. Thus, the competition for the interest of the body is much more intense than is the competition for various points along the long tail.
You can see where that's going, right? Niche marketing. Long tail theory, by that name or any other, has been one of the driving forces behind internet marketing for some time now. People in the IM community have been doing their market research in hopes of finding potentially lucrative smaller markets that one can mine for profits more efficiently than the massive area of the body.
Yes, running a series of "boutique sites" can be more profitable than trying to take on eBay or Wal-Mart.com. No kidding. What does this have to do with hiring an SEO content writer?
Good question.
Here's the thing: We can apply long tail theory to search engine results, too. If you take a popular keyword, log the searches made containing that keyword, and graph the results you are going to get something a graph similar to the one we just discussed.
There is going to be a mass of searches just for the keyword and obvious 2-3 word phrases using the keyword. Then, you are going to have a precipitous decline for searches using other strings that will result in a long, flowing tail.
So, you can fight for that traffic in the body, but it's going to take some work. There's a lot of competition in the body. You can also start mining the long tail for traffic.
How? One of the best ways is content--and lots of it. If you hire someone to handle your SEO content writing and to generate a series of pieces on "widgets," that content is assuredly going to produce strings containing the very kind of things for which those long tail searchers are looking.
Here's an additional perk--even if you are not sold on the long tail idea, the content itself still helps with respect to marketing to the larger body. There is no forced compromise. Well-written content will serve both needs simultaneously.
An entry at a popular SEOMoz.org blog noted:
"In the long tail of keyword searches, the great value comes from having hundreds or thousands of unique, valuable content pages written on a niche subject. The millions of completely unique search terms that hit the engines each day help to bring in traffic that a purely 'designed' strategy could never receive."
Blackbeard SEO said that having a nice long tail the "hidden secret of blogging" and makes a strong argument for content as a means of long tail access with respect to blogs:
"So how do you hit the long tail for your site? Well, there are a few tricks that can help you, but realistically it’s simply a matter of how much content is on your site. The more you post to your blog the longer tail (keyword-wise) your site will have. Now, I’m not saying that you should post a bunch of crap posts to a blog, but a blog that has 1000 posts will have a much longer tail than a blog with 100 posts. That is why most blogs don’t make a whole lot of money for the first 6-12 months. It takes a lot of time to write enough content that a blog starts to have a really long tail."
NetBaldwin noted that constantly updated content regarding one's primary keywords and related topics is important to tapping into the long tail:
"To capture searchers through the Long Tail, a web site must include content that is consistently updated. And that content must go beyond the primary focus/purpose of the web site while also being (somehow) related."
Big deal, right? After all, those types of searches are few and far between. They don't represent a real traffic flow. That may be true if you look at them individually, but as a group, they produce a great deal of traffic. And the more content you have, the greater likelihood you have of snagging good placement for many searches located within the long tail.
USWeb, the outfit behind Blogitive, noted:
"Try to imagine the type of impact 1,000 targeted terms have on long tail. Suddenly your site is visible for all sorts of terms that you would have never thought of.
"To make matters even better, there's reason to believe these long tail searchers are actually more likely to buy than those targets within the body. These people are conducting more detailed searches than those who are just typing "widgets" into
“The only thing that makes life possible is permanent, intolerable uncertainty; not knowing what comes next.” – Ursula K. LeGuin “Uncertainty and mystery are energies of life. Don't let them scare you unduly, for they keep boredom at bay and spark creativity.”- R.I. FitzhenryAbout 8 years ago my life underwent a major transition both personally and professionally. Everything in my life seemed to be in flux. I felt at a crossroads filled with excitement and huge fear. Where was I going? What might happen next? At times, I felt overwhelmed with so many questions and so much uncertainty.One day, while at a low point, I flipped on the TV and caught one of the Public Broadcasting Station fundraising drives. Deepak Chopra was the featured presenter. He was introducing his view about uncertainty. To illustrate his point, he recalled a story that involved his son during the Christmas holidays.
Chris Anderson from Wired has a great book about the long tail, and created a public diary about his tome that included a post called “The Long Tail of Design” that I think serves as great place to develop an understanding of the whole idea. It's a nice "1 minute primer of long tail thinking" for those who aren't familiar with the concept.
If we graph a market, we have a body, representing the "mass market" and then a long trailing tail of smaller niches with correspondingly smaller populations. However, if we look at our graph, we'll notice that the long tail actually contains just as many, if not more, potential consumers than the bigger “body.” Additionally, we should recognize that most sales efforts are concentrated on the body. Thus, the competition for the interest of the body is much more intense than is the competition for various points along the long tail.
You can see where that's going, right? Niche marketing. Long tail theory, by that name or any other, has been one of the driving forces behind internet marketing for some time now. People in the IM community have been doing their market research in hopes of finding potentially lucrative smaller markets that one can mine for profits more efficiently than the massive area of the body.
Yes, running a series of "boutique sites" can be more profitable than trying to take on eBay or Wal-Mart.com. No kidding. What does this have to do with hiring an SEO content writer?
Good question.
Here's the thing: We can apply long tail theory to search engine results, too. If you take a popular keyword, log the searches made containing that keyword, and graph the results you are going to get something a graph similar to the one we just discussed.
There is going to be a mass of searches just for the keyword and obvious 2-3 word phrases using the keyword. Then, you are going to have a precipitous decline for searches using other strings that will result in a long, flowing tail.
So, you can fight for that traffic in the body, but it's going to take some work. There's a lot of competition in the body. You can also start mining the long tail for traffic.
How? One of the best ways is content--and lots of it. If you hire someone to handle your SEO content writing and to generate a series of pieces on "widgets," that content is assuredly going to produce strings containing the very kind of things for which those long tail searchers are looking.
Here's an additional perk--even if you are not sold on the long tail idea, the content itself still helps with respect to marketing to the larger body. There is no forced compromise. Well-written content will serve both needs simultaneously.
An entry at a popular SEOMoz.org blog noted:
"In the long tail of keyword searches, the great value comes from having hundreds or thousands of unique, valuable content pages written on a niche subject. The millions of completely unique search terms that hit the engines each day help to bring in traffic that a purely 'designed' strategy could never receive."
Blackbeard SEO said that having a nice long tail the "hidden secret of blogging" and makes a strong argument for content as a means of long tail access with respect to blogs:
"So how do you hit the long tail for your site? Well, there are a few tricks that can help you, but realistically it’s simply a matter of how much content is on your site. The more you post to your blog the longer tail (keyword-wise) your site will have. Now, I’m not saying that you should post a bunch of crap posts to a blog, but a blog that has 1000 posts will have a much longer tail than a blog with 100 posts. That is why most blogs don’t make a whole lot of money for the first 6-12 months. It takes a lot of time to write enough content that a blog starts to have a really long tail."
NetBaldwin noted that constantly updated content regarding one's primary keywords and related topics is important to tapping into the long tail:
"To capture searchers through the Long Tail, a web site must include content that is consistently updated. And that content must go beyond the primary focus/purpose of the web site while also being (somehow) related."
Big deal, right? After all, those types of searches are few and far between. They don't represent a real traffic flow. That may be true if you look at them individually, but as a group, they produce a great deal of traffic. And the more content you have, the greater likelihood you have of snagging good placement for many searches located within the long tail.
USWeb, the outfit behind Blogitive, noted:
"Try to imagine the type of impact 1,000 targeted terms have on long tail. Suddenly your site is visible for all sorts of terms that you would have never thought of.
"To make matters even better, there's reason to believe these long tail searchers are actually more likely to buy than those targets within the body. These people are conducting more detailed searches than those who are just typing "widgets" int
Do you dream about working abroad? Do your short or long-term career goals include an international assignment? Maybe you want to practice your ability to speak multiple languages. Perhaps you completed coursework or a degree in international business. Or maybe you just want to broaden your corporate qualifications with a more global perspective and multicultural experience.With an increasingly diverse workforce and global economy, international business experience -- whether that involves frequent international business trips, short-term overseas assignments, or longer-term relocation to foreign locations -- can certainly be valuable as a building block for your entire career.With more and more multinational firms transferring employees between global locations, your chances of winning a coveted overseas assignment have never been better. But, how do you market yourself for these positions?ing. Long tail theory, by that name or any other, has been one of the driving forces behind internet marketing for some time now. People in the IM community have been doing their market research in hopes of finding potentially lucrative smaller markets that one can mine for profits more efficiently than the massive area of the body.
Yes, running a series of "boutique sites" can be more profitable than trying to take on eBay or Wal-Mart.com. No kidding. What does this have to do with hiring an SEO content writer?
Good question.
Here's the thing: We can apply long tail theory to search engine results, too. If you take a popular keyword, log the searches made containing that keyword, and graph the results you are going to get something a graph similar to the one we just discussed.
There is going to be a mass of searches just for the keyword and obvious 2-3 word phrases using the keyword. Then, you are going to have a precipitous decline for searches using other strings that will result in a long, flowing tail.
So, you can fight for that traffic in the body, but it's going to take some work. There's a lot of competition in the body. You can also start mining the long tail for traffic.
How? One of the best ways is content--and lots of it. If you hire someone to handle your SEO content writing and to generate a series of pieces on "widgets," that content is assuredly going to produce strings containing the very kind of things for which those long tail searchers are looking.
Here's an additional perk--even if you are not sold on the long tail idea, the content itself still helps with respect to marketing to the larger body. There is no forced compromise. Well-written content will serve both needs simultaneously.
An entry at a popular SEOMoz.org blog noted:
"In the long tail of keyword searches, the great value comes from having hundreds or thousands of unique, valuable content pages written on a niche subject. The millions of completely unique search terms that hit the engines each day help to bring in traffic that a purely 'designed' strategy could never receive."
Blackbeard SEO said that having a nice long tail the "hidden secret of blogging" and makes a strong argument for content as a means of long tail access with respect to blogs:
"So how do you hit the long tail for your site? Well, there are a few tricks that can help you, but realistically it’s simply a matter of how much content is on your site. The more you post to your blog the longer tail (keyword-wise) your site will have. Now, I’m not saying that you should post a bunch of crap posts to a blog, but a blog that has 1000 posts will have a much longer tail than a blog with 100 posts. That is why most blogs don’t make a whole lot of money for the first 6-12 months. It takes a lot of time to write enough content that a blog starts to have a really long tail."
NetBaldwin noted that constantly updated content regarding one's primary keywords and related topics is important to tapping into the long tail:
"To capture searchers through the Long Tail, a web site must include content that is consistently updated. And that content must go beyond the primary focus/purpose of the web site while also being (somehow) related."
Big deal, right? After all, those types of searches are few and far between. They don't represent a real traffic flow. That may be true if you look at them individually, but as a group, they produce a great deal of traffic. And the more content you have, the greater likelihood you have of snagging good placement for many searches located within the long tail.
USWeb, the outfit behind Blogitive, noted:
"Try to imagine the type of impact 1,000 targeted terms have on long tail. Suddenly your site is visible for all sorts of terms that you would have never thought of.
"To make matters even better, there's reason to believe these long tail searchers are actually more likely to buy than those targets within the body. These people are conducting more detailed searches than those who are just typing "widgets" int
English and Spanish are the most popular and widely followed languages these days. Those two languages together cover more than half of the population of the planet. Most of the information on the internet is in english, but there is a huge spanish market in growth. Therefore an online spanish translator has become very important to make an online business.When an online spanish translator, translate any information to english, he build bridges between the two most important languages in the world. Actually, when a online spanish translator, translate Spanish to English, he open communication channels between billions of people in all over the world.Can you imagine all the potential that an online spanish translator holds? If you want to make money as a spanish translator, there are thousands of opportunities on the internet. You can help businesses in many ways, like business
Here's an additional perk--even if you are not sold on the long tail idea, the content itself still helps with respect to marketing to the larger body. There is no forced compromise. Well-written content will serve both needs simultaneously.
An entry at a popular SEOMoz.org blog noted:
"In the long tail of keyword searches, the great value comes from having hundreds or thousands of unique, valuable content pages written on a niche subject. The millions of completely unique search terms that hit the engines each day help to bring in traffic that a purely 'designed' strategy could never receive."
Blackbeard SEO said that having a nice long tail the "hidden secret of blogging" and makes a strong argument for content as a means of long tail access with respect to blogs:
"So how do you hit the long tail for your site? Well, there are a few tricks that can help you, but realistically it’s simply a matter of how much content is on your site. The more you post to your blog the longer tail (keyword-wise) your site will have. Now, I’m not saying that you should post a bunch of crap posts to a blog, but a blog that has 1000 posts will have a much longer tail than a blog with 100 posts. That is why most blogs don’t make a whole lot of money for the first 6-12 months. It takes a lot of time to write enough content that a blog starts to have a really long tail."
NetBaldwin noted that constantly updated content regarding one's primary keywords and related topics is important to tapping into the long tail:
"To capture searchers through the Long Tail, a web site must include content that is consistently updated. And that content must go beyond the primary focus/purpose of the web site while also being (somehow) related."
Big deal, right? After all, those types of searches are few and far between. They don't represent a real traffic flow. That may be true if you look at them individually, but as a group, they produce a great deal of traffic. And the more content you have, the greater likelihood you have of snagging good placement for many searches located within the long tail.
USWeb, the outfit behind Blogitive, noted:
"Try to imagine the type of impact 1,000 targeted terms have on long tail. Suddenly your site is visible for all sorts of terms that you would have never thought of.
"To make matters even better, there's reason to believe these long tail searchers are actually more likely to buy than those targets within the body. These people are conducting more detailed searches than those who are just typing "widgets" int
ACSEA, the forty year old 2bn USD South East Asian subsidiary of a Japanese pharmaceutical group suffered a blow to its pride in 2003. A competitor which started operations just ten years back now surpassed it in the volume of Pharmaceutical-A produced, and its cost was now 13% lower than ACSEA's. The only hopes of responding effectively lay in the company's South East Asian Technical Centre whose role is to provide technical support to the factories and develop process technologies aimed at cost reduction for the organisation.However morale at the centre was low, and its contributions to cost reductions for Pharmaceutical-A amounted to a measly 1% per annum. Hiroyuki Fukushima, a general manager with ACSEA, was sent to head the centre in July 2003. He immediately set about improving things to make the SEATC more effective. His boss believed he was doing very well and he tended to agree with this asse
NetBaldwin noted that constantly updated content regarding one's primary keywords and related topics is important to tapping into the long tail:
"To capture searchers through the Long Tail, a web site must include content that is consistently updated. And that content must go beyond the primary focus/purpose of the web site while also being (somehow) related."
Big deal, right? After all, those types of searches are few and far between. They don't represent a real traffic flow. That may be true if you look at them individually, but as a group, they produce a great deal of traffic. And the more content you have, the greater likelihood you have of snagging good placement for many searches located within the long tail.
USWeb, the outfit behind Blogitive, noted:
"Try to imagine the type of impact 1,000 targeted terms have on long tail. Suddenly your site is visible for all sorts of terms that you would have never thought of.
"To make matters even better, there's reason to believe these long tail searchers are actually more likely to buy than those targets within the body. These people are conducting more detailed searches than those who are just typing "widgets" into Google and cruising around aimlessly. They’re searching with a purpose.
If you run a website, you can certainly see the benefit of covering the long tail, especially if the best route of doing that also assists efforts in the body, as well. The bulk of the search population--which contains your potential traffic--is hanging out in the long tail. Using a freelance SEO content writing firm to produce great content for your site can help bring them to you.
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