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Casual Articles - Top 5 Reasons Why You Should NOT Have A Website
When I was stuck in the corporate world many years ago, I dreamed of escape to the freedom of running my own small business. Eventually I plucked up the courage to leave and started my own small business, with the goal of training and inspiring people. In order to run my business, I taught myself how to do VAT, keep my books, do my accounts and keep stock of products. While I was free of the pressures of a boss and organisational structures and politics, but I still didn’t feel very free and I even felt a little disappointed. I felt a slave to my business, and had left the corporate world to work for love, but seemed to end up working for money, and working for my business, rather than my business working for me.Today I see there is a big difference between the small business owner that I was then, a
* To put it all in a nutshell, how are you going to convert that search engine traffic into leads and finally sales for your company? 2) To multiply sales by capturing the global audience If you are starting a website with a shoe string budget, it is kind of too optimistic of you to think that you are creating a global presence. Just because you registered yourcompanyname.com and put up a few colorful pages won't b
If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa’s message is short--joy. His target market-- children and the young at heart. When you think of name Santa, you automatically associate it with giving, kindness, thoughtfulness, joy, magic, and usually a lighter heart. Yet, his campaign began long ago in another country with a different brand. There have been songs about him, plays, movies, and more TV shows than any other brand. Let’s examine how Santa markets. Afterwards, let take a few minutes and see how it compares to you. It is natural to feel intimidated being compared to Santa, everyone feels that way at fir
1) To show up in Google search results
It's important to understand the role of Google in relation to your website and its purpose. You have heard that 9 out of 10 web search queries are made on Google and hence your website should show up there. That logically does make sense. That really doesn't mean that you start making sales and fetch thousands of leads. Unless your web design is good enough and you have a method to create a database of those visiting your websites. Moreover, getting traffic to your website from search engines is not the objective - at the end of the day it's all about sales for your company. So what's even more significant is to convert that site visitor into a satisfied customer (more importantly a sale for your company). For the same, you need . What are you going to do for that? Have visitors to fill feedback forms/guest-books; allow them to sign up for your newsletter; let them subscribe to your product updates via RSS feeds. At the end of the day, you don't want your site visitor to forget your company, do you?
Get answers for the following before you make this your reason to have a website:
* How good will be the design of your website (in terms of compatibility with browsers, intuitive layout and information - content) if you are expecting traffic from all across the world?
* Do you have a process by which you will be recording lead data for your website visitors?
* Are you expecting immediate sales or just trade inquiries?
* To put it all in a nutshell, how are you going to convert that search engine traffic into leads and finally sales for your company? 2) To multiply sales by capturing the global audience If you are starting a website with a shoe string budget, it is kind of too optimistic of you to think that you are creating a global presence. Just because you registered yourcompanyname.com and put up a few colorful pages won't br
The following guide is a collection of my tips for buying wholesale lists to help start or grow your eBay business. Wholesale lists are a must for any starting business. Without cheap products to sell it is impossible to compete in a worldwide marketplace.To start off I would like to put the record straight. There are a lot of people out there saying wholesale lists are scams. This may be true in some cases but there are genuine wholesale lists out there and they can be extremely useful for new sellers or sellers wishing to expand their business. Hopefully after reading this guide you will be able to distinguish the scams from the quality lists.Tip One: My first tip is probably obvious for those of you have been around eBay for some time but may not be so obvious for newcomers. My first
1) To show up in Google search results
It's important to understand the role of Google in relation to your website and its purpose. You have heard that 9 out of 10 web search queries are made on Google and hence your website should show up there. That logically does make sense. That really doesn't mean that you start making sales and fetch thousands of leads. Unless your web design is good enough and you have a method to create a database of those visiting your websites. Moreover, getting traffic to your website from search engines is not the objective - at the end of the day it's all about sales for your company. So what's even more significant is to convert that site visitor into a satisfied customer (more importantly a sale for your company). For the same, you need . What are you going to do for that? Have visitors to fill feedback forms/guest-books; allow them to sign up for your newsletter; let them subscribe to your product updates via RSS feeds. At the end of the day, you don't want your site visitor to forget your company, do you?
Get answers for the following before you make this your reason to have a website:
* How good will be the design of your website (in terms of compatibility with browsers, intuitive layout and information - content) if you are expecting traffic from all across the world?
* Do you have a process by which you will be recording lead data for your website visitors?
* Are you expecting immediate sales or just trade inquiries?
* To put it all in a nutshell, how are you going to convert that search engine traffic into leads and finally sales for your company? 2) To multiply sales by capturing the global audience If you are starting a website with a shoe string budget, it is kind of too optimistic of you to think that you are creating a global presence. Just because you registered yourcompanyname.com and put up a few colorful pages won't b
In marketing, a niche refers to a service or product that's a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an un-met customer need. To be able to attract a strong, solid market, the choice of niche products must ultimately complement your website theme. It is this way that you can generate a specific market for the niche product you are trying to sell.--Interesting Side Note-- In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It's the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or population holds is the one responsible for dictating the ability of the s
Get answers for the following before you make this your reason to have a website:
* How good will be the design of your website (in terms of compatibility with browsers, intuitive layout and information - content) if you are expecting traffic from all across the world?
* Do you have a process by which you will be recording lead data for your website visitors?
* Are you expecting immediate sales or just trade inquiries?
* To put it all in a nutshell, how are you going to convert that search engine traffic into leads and finally sales for your company? 2) To multiply sales by capturing the global audience If you are starting a website with a shoe string budget, it is kind of too optimistic of you to think that you are creating a global presence. Just because you registered yourcompanyname.com and put up a few colorful pages won't b
Frankly, given the legal and regulatory requirements involved in attempting to collect a debt, it makes as much sense to do it yourself as it does to try to remove your own appendix. A collection agency is, on the whole, much cheaper than a doctors - and lawyers. Do yourself a favor and let a professional collection agency handle this complex matter for you.It is an unfortunate fact that the collections industry is not regulated much by the government. Absolutely anybody can set themselves up with an "office" and call themselves a collection agency. You don't have to be certified or accredited by anybody.You don't need any kind of special degrees or anything like that to start a collection agency. So, while there are plenty of reputable, ethical collection agencies out there, are also plenty o
Get answers for the following before you make this your reason to have a website:
* How good will be the design of your website (in terms of compatibility with browsers, intuitive layout and information - content) if you are expecting traffic from all across the world?
* Do you have a process by which you will be recording lead data for your website visitors?
* Are you expecting immediate sales or just trade inquiries?
* To put it all in a nutshell, how are you going to convert that search engine traffic into leads and finally sales for your company? 2) To multiply sales by capturing the global audience If you are starting a website with a shoe string budget, it is kind of too optimistic of you to think that you are creating a global presence. Just because you registered yourcompanyname.com and put up a few colorful pages won't b
Calling a projector hire company will often get you confused as they ask: What lumens do you need? (Lumens is the brightness of the projector) What resolution do you need? (Resolution is the number of pixels at which the display device does not have to expand or compress the input signal) What type: install, desktop or portable? (Install projectors tend to be larger and heavier, desktop ones are small and light and portable are somewhere in between!) What you should ask yourself are the following simple questions: How many people will need to see the projected image?A 1000 lumens projector will usually be sufficient for a smaller meeting – up to 20 people. 2000 lumens is better. A brighter projector will be needed for brighter rooms, bigger screens and larg
* To put it all in a nutshell, how are you going to convert that search engine traffic into leads and finally sales for your company? 2) To multiply sales by capturing the global audience If you are starting a website with a shoe string budget, it is kind of too optimistic of you to think that you are creating a global presence. Just because you registered yourcompanyname.com and put up a few colorful pages won't bring people from around the world to your website. There's a lot that goes into pulling visitors to your website - it is somewhat similar to setting up a shop in your neighborhood. The difference is that you have unlimited means to promote your website across online avenues unlike distributing flyers of your shop around the neighborhood. The best part about the internet is its reach. You can tap this global audience in thousands of ways, a percentage of which will become your sales. Optimize your website to show up in the search engine results; start a blog relevant to your website; promote your website using offline means of communication; e-mail marketing through e-zines...the means to marketing your business online is endless.
Get answers for the following before you make this your reason to have a website:
* What is it that you are going to do to market your website (more importantly your business) to pull more visitors?
* To appeal to the global audience, what are the different methods that you will use to attract customers that will ultimately become your sales?
* What is the percentage estimate of your website visitors which can convert to sales for your company? Have you calculated the approximate numbers?
3) Because your competitor also has one
I would like to emphasize on the purpose of your company website again. It is somewhat naive to create an online presence 'just because' your competition has one. One of the greatest pitfalls of doing so is that most website owners tend to imitate the web design, look, and layout of the competitor's website. This often is clubbed with inappropriate content which is irrelevant to the company: often a mission statement or long-term goals of the organization scripted on-the-fly at the time of publishing of the website. Think of it this way - you have a company with its own Unique Selling Proposition; this USP requires to be projected in a unique way on your website. One classic website that illu
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