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    The Theory Of Recognition - How Do Promotional Products Help?
    WHO GETS IT? - I MEAN, WHO GETS THE RECOGNITION?Recognition.. When promotional products are used to recognize things, people, events, etc., everyone gets it..The Recipients. The Winner. The Also Rans. The Participants. The Donors & Patients. The Employers & Corporations. The Employees & Families. The Coaches & Trainers. The Buyers & Promoters. The Customers & Prospects.The plan – give everyone more than they expect. Just be nice to them, Recognize their effort. It’s an investment.Recognition must not only be done but it must be seen to be done. Have you been recognized lately? Have you recognized anyone lately? The more recognition you give, the more you receive. A little recognition goes a long way. Stand and be recognized. How many ways to recognize?? How many ways to get recognition??I think everyone gets the idea about recognition. Use it wisely but use it. It's a big tool.Promotional products go hand in hand with recognition. Recognition doesn't have to cost a lot. The payoff is many fold.More of My 'THEORY OF RECOGNITION' questions & answers thoughts & ideasRecognize and be recognized. A little recognition goes a long way. The importance of recognition. Pay attention to the recognition process and it will take care of you.FRIENDLY RIPPLESRecognition causes friendly ripples in the pond of life.Recognition of an employee or a friend flows in every direction,as does the imprinted promotional item.Forward through the recipient to who ever they meet and talk to,Sideways to all the peers and fellows,Back up to you, F
    f small affiliates, they will probably pass on your proposal.

    Ultimately, you want to establish relationships with the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending

    What is an Internet Consultant?
    Yes, I'm an internet consultant, but what does that mean? Does that mean that I know everything there is to know about the internet? No. Not even close. An internet consultant helps people and businesses determine and meet their needs. That's what I do for customers not only in Portland, Oregon where I live, but in five countries all over the world.A good internet consultant will ask a lot of questions, since there are always several ways to accomplish any internet based goal. Depending on your needs, your budget, and your projected growth, there may be a wide range of choices, and only a well rounded internet or computer consultant can help you make the right decisions for your future.What can an internet consultant offer you? There are many things that pertain to the internet, and you practically have to be a science fiction writer to understand all the possibilities. Did you know that you can share a folder or files on the internet with another user halfway across the world? Did you know that even if you’re halfway across the world you can log into your very own computer?Things like Ecommerce, remote desktop security, VPN's (Virtual Private Networks), internet shared applications, online databases and more are out there, and unless your consultant can identify your need, you could miss out on opportunities that you didn’t even know existed!Along with this internet convenience comes danger. Did you know that people can break into a poorly protected computer over the web and read, change and delete files? Did you know that someone can use the internet to hack into a web or mail server and use that server to send millions of spam messages in a matter of minutes?Did you know that if that
    What is a Joint Venture?

    In internet marketing terms, a joint venture is where a product owner and a list owner agree to work together for their mutual benefit.

    My clients are all product developers, and so am I, so this will be written from that point of view. Why Joint Venture?

    “Joint Venture” is the answer to the question, “I’ve finished my e-book, what do I do now?

    You need to create a relationship with someone who has a list of people that they can offer your product to. More specifically, you’re looking for people who already market products like yours to their list. It needs to be a good “fit.”

    The question you need to answer is “What’s in it for me.” That’s the question that will be on the top of your potential JV partner’s mind. They want to make the most money with the least effort possible.

    One day, you’ll have your own huge list- until then, your job is to make it very, very easy for your JV partners.

    Don’t waste your time blindly sending JV proposals to absolute strangers. This almost never works.

    Take the time to develop relationships with your potential JV partners. Subscribe to their e-zines and newsletters. Research their businesses. Get to know them. Lists

    You’ll hear it over and over again: “The gold is in your list.”

    When you’re first starting out, you won’t have a list. Every move you make should include building your list as one of your goals.

    You will need to JV with people who have large lists. Some of the people on those lists will soon be on your list. That is the single most important factor in a JV agreement. You can market to these people for the rest of their lives.

    Be prepared to give up a large chunk your initial sales income to the list owner. The first sale is just that, the first sale. After you’ve acquired these customers, you can sell them other products and keep 100% of the money.

    The gold is in your list. All other financial considerations are secondary.

    Build your list.

    When you’re researching potential JV partners, you’ll want to find out all you can about their lists.

    This list needs to be “double opt-in,” which means that subscribers have agreed to be on it, and then confirmed that agreement.

    Single opt-in lists are not as responsive- I tend to avoid them.

    People who market to “non-opt-in” lists are known as spammers.

    There are two things to look at, initially, when analyzing a list: size and focus.

    Size, in this instance, does matter. Bigger, in this case, is better. You’re going to sell to a certain percentage of the people on the list. That percentage is a function of the “fit” or focus of the list and the effectiveness of your sales material. The more people on the list, the more sales that percentage represents.

    The focus of the list is very important. If you’ve got a copywriting e-book, and you market it to a list of automobile mechanics, you’re wasting your time.

    Carefully research your potential JV partners to ensure that their list is a good “fit” for your product. Who Is Your Customer?

    The first step in creating a successful Joint Venture is to have a clear mental image of your potential customer.

    Analyze your product, and then visualize who would benefit from it.

    Some parameters to think about are:

    1. What is your potential customers’ level of expertise? Is he an “absolute beginner?” Is she an expert?

    2. Where does your customer get their information? Some people only receive information from their television sets. Others read books. Others only get information from the internet. Most people use a combination of sources, but you will notice trends. Laundry detergent is most effectively marketed on television. E-products, like e-books, teleseminars, etc., are most effectively marketed on the internet.

    3. After you’ve identified the broad area of where your customer gets his/her information, see how finely you can focus. Some people only trust news from the New York Times. Others only trust Fox news. The same trend is true in internet marketing. Some people are very tech oriented, and like a “nuts and bolts” proposal. Others respond to personality marketing, and are more interested in the seller than the product.

    Get inside your customers head and try to imagine what they are reading and listening to.

    4. What vocabulary does your customer respond to? If you’re selling pop-music ring tones for cell-phones, your customers will expect a hip, young voice and vocabulary. If you’re selling an e-book of stock market tips, a more mature tone is needed, along with a vocabulary that addresses the specific terminology of that market.

    You’re looking for a list that speaks to your customer.

    Types of Joint Venture Partners

    Potential Joint Venture partners fall into three categories.

    1. 800 pound gorillas

    2. Big Dogs

    3. Everybody else

    Let’s look at them in a little more detail-

    Stalking the 800 Pound Gorilla

    The 800 pound gorillas are the household names. The Elvis’s of internet marketing. You know who they are.

    You want to create JV’s with the gorillas before you contact the big dogs and affiliates. The 800 pound gorillas like drinking from a clear stream. If they have to compete with hundreds of small affiliates, they will probably pass on your proposal.

    Ultimately, you want to establish relationships with the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending m

    Three Core Questions That Define Organizational Culture
    "I respect those who know their own wishes. The greatest part of all the mischief in the world arises from the fact that many do not sufficiently understand their own aims. They have undertaken to build a tower, and spend no more labor on the foundation than would be necessary to erect a hut." — Johann Wolfgang von GoetheOver the years we've been involved in too many "vernacular engineering" debates as management teams argue about whether the statement they've been crafting is a vision, a mission, a statement of values and goals, or the like. Often these philosophical labeling debates are like trying to pick the flyspecks out of the pepper. Unless we're lexicographers and our company is in the dictionary business, we shouldn't worry about the precise definition of vision, mission, values, or whatever we may be calling the words we're using to define who we are and where we're trying to go.What does matter is that our teams have discussed, debated, and decided on the answers to these three questions (in no particular order): Where are we going (our vision or picture of our preferred future)? What do we believe in (our principles or values)? Why do we exist (our purpose or niche)? I call these the 3 Ps — picture or preferred future, principles, and purpose. They are critically important questions. They are fundamental to leading others. This is the beginning point of effective leadership. These basic issues are the fabric with which we weave our Focus and Context (vision, values, and purpose). If we're attempting to change our team or organization culture, our answers to these basic questions define the culture we're trying to create.If we're going to further improve our leadership effectiveness, we need
    ing out, you won’t have a list. Every move you make should include building your list as one of your goals.

    You will need to JV with people who have large lists. Some of the people on those lists will soon be on your list. That is the single most important factor in a JV agreement. You can market to these people for the rest of their lives.

    Be prepared to give up a large chunk your initial sales income to the list owner. The first sale is just that, the first sale. After you’ve acquired these customers, you can sell them other products and keep 100% of the money.

    The gold is in your list. All other financial considerations are secondary.

    Build your list.

    When you’re researching potential JV partners, you’ll want to find out all you can about their lists.

    This list needs to be “double opt-in,” which means that subscribers have agreed to be on it, and then confirmed that agreement.

    Single opt-in lists are not as responsive- I tend to avoid them.

    People who market to “non-opt-in” lists are known as spammers.

    There are two things to look at, initially, when analyzing a list: size and focus.

    Size, in this instance, does matter. Bigger, in this case, is better. You’re going to sell to a certain percentage of the people on the list. That percentage is a function of the “fit” or focus of the list and the effectiveness of your sales material. The more people on the list, the more sales that percentage represents.

    The focus of the list is very important. If you’ve got a copywriting e-book, and you market it to a list of automobile mechanics, you’re wasting your time.

    Carefully research your potential JV partners to ensure that their list is a good “fit” for your product. Who Is Your Customer?

    The first step in creating a successful Joint Venture is to have a clear mental image of your potential customer.

    Analyze your product, and then visualize who would benefit from it.

    Some parameters to think about are:

    1. What is your potential customers’ level of expertise? Is he an “absolute beginner?” Is she an expert?

    2. Where does your customer get their information? Some people only receive information from their television sets. Others read books. Others only get information from the internet. Most people use a combination of sources, but you will notice trends. Laundry detergent is most effectively marketed on television. E-products, like e-books, teleseminars, etc., are most effectively marketed on the internet.

    3. After you’ve identified the broad area of where your customer gets his/her information, see how finely you can focus. Some people only trust news from the New York Times. Others only trust Fox news. The same trend is true in internet marketing. Some people are very tech oriented, and like a “nuts and bolts” proposal. Others respond to personality marketing, and are more interested in the seller than the product.

    Get inside your customers head and try to imagine what they are reading and listening to.

    4. What vocabulary does your customer respond to? If you’re selling pop-music ring tones for cell-phones, your customers will expect a hip, young voice and vocabulary. If you’re selling an e-book of stock market tips, a more mature tone is needed, along with a vocabulary that addresses the specific terminology of that market.

    You’re looking for a list that speaks to your customer.

    Types of Joint Venture Partners

    Potential Joint Venture partners fall into three categories.

    1. 800 pound gorillas

    2. Big Dogs

    3. Everybody else

    Let’s look at them in a little more detail-

    Stalking the 800 Pound Gorilla

    The 800 pound gorillas are the household names. The Elvis’s of internet marketing. You know who they are.

    You want to create JV’s with the gorillas before you contact the big dogs and affiliates. The 800 pound gorillas like drinking from a clear stream. If they have to compete with hundreds of small affiliates, they will probably pass on your proposal.

    Ultimately, you want to establish relationships with the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending

    Enhancing Your Sales Pipeline - Using Your Website To Shorten Sales Cycles
    If your marketing and sales departments are looking for more qualified leads, then search engine marketing is an inexpensive way to find them. In recent years, search engine marketing has grown in popularity as a cost effective tool used to generate additional sales leads. What was once little more than an afterthought in the website design process has become the best kept secret of savvy marketers. This article provides a five step process that will help fill your pipeline with a steady flow of sales leads. In the article, I’ll also share some secrets of how to coordinate search engine marketing efforts with other sales and marketing tools.If you are responsible for sales, marketing, or your company’s website, then you should assess your current pipeline and determine how many leads (or how much revenue) can be directly attributed to traffic referred to your site from search engines. While there is no way of knowing exactly how many additional search-generated leads you could be capturing, remember this: If you’re not getting those leads, your competitors are!Quick Primer For anyone who isn’t familiar with search engine marketing, it’s simply the art and science of ensuring that your website appears prominently in the results of search engines, such as Google and Yahoo!, when people look for products and services similar to the ones you sell.Step One: Make Sure You Can Be Found! These web surfers and potential customers will never get into your pipeline if they can’t find you! There are dozens of phrases that a qualified prospect might use for a search that, ideally, should lead straight to you. At an absolute minimum, you want your company name and the trade names of your prod
    “fit” or focus of the list and the effectiveness of your sales material. The more people on the list, the more sales that percentage represents.

    The focus of the list is very important. If you’ve got a copywriting e-book, and you market it to a list of automobile mechanics, you’re wasting your time.

    Carefully research your potential JV partners to ensure that their list is a good “fit” for your product. Who Is Your Customer?

    The first step in creating a successful Joint Venture is to have a clear mental image of your potential customer.

    Analyze your product, and then visualize who would benefit from it.

    Some parameters to think about are:

    1. What is your potential customers’ level of expertise? Is he an “absolute beginner?” Is she an expert?

    2. Where does your customer get their information? Some people only receive information from their television sets. Others read books. Others only get information from the internet. Most people use a combination of sources, but you will notice trends. Laundry detergent is most effectively marketed on television. E-products, like e-books, teleseminars, etc., are most effectively marketed on the internet.

    3. After you’ve identified the broad area of where your customer gets his/her information, see how finely you can focus. Some people only trust news from the New York Times. Others only trust Fox news. The same trend is true in internet marketing. Some people are very tech oriented, and like a “nuts and bolts” proposal. Others respond to personality marketing, and are more interested in the seller than the product.

    Get inside your customers head and try to imagine what they are reading and listening to.

    4. What vocabulary does your customer respond to? If you’re selling pop-music ring tones for cell-phones, your customers will expect a hip, young voice and vocabulary. If you’re selling an e-book of stock market tips, a more mature tone is needed, along with a vocabulary that addresses the specific terminology of that market.

    You’re looking for a list that speaks to your customer.

    Types of Joint Venture Partners

    Potential Joint Venture partners fall into three categories.

    1. 800 pound gorillas

    2. Big Dogs

    3. Everybody else

    Let’s look at them in a little more detail-

    Stalking the 800 Pound Gorilla

    The 800 pound gorillas are the household names. The Elvis’s of internet marketing. You know who they are.

    You want to create JV’s with the gorillas before you contact the big dogs and affiliates. The 800 pound gorillas like drinking from a clear stream. If they have to compete with hundreds of small affiliates, they will probably pass on your proposal.

    Ultimately, you want to establish relationships with the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending

    Why You Should Be An Interior Designer
    The world has been through 50-years of DIY culture, with the majority of people re-modelling, upgrading, and decorating their own homes in their spare time. However, that cycle is ending for a number of key reasons and this demise has given birth to some amazing and exciting opportunities for those people interested in Interior Design.In the DIY period, people were happy to spend their spare time on home-improvements and they enjoyed showing off their efforts to all their visitors. Today, there are too many distractions and alternatives that have much more appeal to the modern generation of homeowners—who are happier spending their time in more entertaining activities with their friends.Furthermore, in most families, adults are bringing home larger disposable incomes than ever before and today they prefer to employ an Interior Designer, rather than spend hours in trying to do it alone. The plethora of glossy magazines that are now available each month have thousands of pages with colourful photographs of beautiful homes, all with rooms designed by an expert in Interior Design. These magazines create the desire in people to have such a room in their own home.That burgeoning desire for a beautiful home can only be fulfilled by an Interior Designer.For years, tradesmen like painters, decorators, and carpenters would have nothing to do with people who worked in the Interior Design industry, and with a sneer, they would tell their customers not to waste their money on them. Today, it is a completely different story, because the tradesman now accepts that a home designed by an Interior Designer is far superior to anything they can provide. Furthermore, the tradesman often earns a far bigger profit whe
    y trust news from the New York Times. Others only trust Fox news. The same trend is true in internet marketing. Some people are very tech oriented, and like a “nuts and bolts” proposal. Others respond to personality marketing, and are more interested in the seller than the product.

    Get inside your customers head and try to imagine what they are reading and listening to.

    4. What vocabulary does your customer respond to? If you’re selling pop-music ring tones for cell-phones, your customers will expect a hip, young voice and vocabulary. If you’re selling an e-book of stock market tips, a more mature tone is needed, along with a vocabulary that addresses the specific terminology of that market.

    You’re looking for a list that speaks to your customer.

    Types of Joint Venture Partners

    Potential Joint Venture partners fall into three categories.

    1. 800 pound gorillas

    2. Big Dogs

    3. Everybody else

    Let’s look at them in a little more detail-

    Stalking the 800 Pound Gorilla

    The 800 pound gorillas are the household names. The Elvis’s of internet marketing. You know who they are.

    You want to create JV’s with the gorillas before you contact the big dogs and affiliates. The 800 pound gorillas like drinking from a clear stream. If they have to compete with hundreds of small affiliates, they will probably pass on your proposal.

    Ultimately, you want to establish relationships with the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending

    How To Increase Your Visitors/Sales Ratio
    This is probably one of the toughest things to do in our challenging yet wonderful world of internet marketing and advertising...However increasing your visitors/sales ratio can be done and even perfected if you are willing to take the time for a little testing and modifying.What you really need to know in this case is how to strategically learn how to test and modify your sales letter or ad copy or even your entire web site according to the results that you are achieving.One of the most important factors that you need to consider that most people always seem to neglect is making sure that they are even generating enough traffic of visitors to that page before they can even reflect on trying to adjust their sales copy accordingly to increase their visitors/sales ratio...Reason being and I too have also fallen into the same trap, that is if you are not generating enough visitors to your web site, it would be very difficult to determine if your site sells well or not...One way you can test it very quickly which may cost you a little bit of time and money but it could be worth it in the end. And that would be to invest a few hundred dollars in getting let say about 900 targeted visitors to your web site so that you can see how many sales that you generate.If you only generate 2 sales and you know that you can improve by generating 6 to 7 sales for every 900 visitors, then you may want to start off by changing the headline of your ad copy and run that similar ad again to get another 900 visitors...Because it has been proven time and time again that by modifying your headline you can actually increase your sales by 300% or more. That is absolutely incredible for just a small modi
    f small affiliates, they will probably pass on your proposal.

    Ultimately, you want to establish relationships with the list-owners who market to your customers.

    Here are some strategies for establishing those relationships:

    1) you know them (try giving them guitar lessons!)

    2) you get to know them (meet them at a seminar),

    3) work your way up through their organization- they’ve probably got a staff of people who go through JV proposals- they may get 20-50 a day, or

    4) you get lucky- for example, your girlfriend’s brother is listed on GuruDaq.

    You should immediately start sending proposals to the 800 pound gorillas who might be interested in marketing your product. We’ll discuss how to create this proposal later in the book. This may be a long-term goal for you, but stick with it. Some of these guys can send a million emails with the wave of a wand.

    Research these gurus, and identify the ones who are selling to the customers you want to sell to.

    The next step is to find out where this customer goes online. Who is already talking to your customer? Who is already selling products to your customer?

    Google is a remarkable tool for research.

    It is also a dynamic tool that changes frequently.

    Right now, the top slots in a Google search get there by spending money and time. Search engine optimization is tricky, but what you need to know is- the top spots on a Google search belong to savvy marketers who invest time and money.

    If you are selling a product- let’s say, a JV proposal e-book- you can use Google to identify who the strongest marketers are in your niche.

    I just did a search on “JV proposal,” and e-book. There were almost 8,000 hits.

    Find the ones that resonate with your niche, subscribe to their e-zines, and read them.

    People with big lists publish e-zines and newsletters.

    If you’re selling an e-book about Search Engine Optimization, do a search on “Search Engine Optimization” and see where that leads.

    Today, it turns up over seven million “hits.” That’s more than we need.

    It also turns up a lot of information- if somebody gets to the top of a list that big, they’re worth talking to.

    If you’ve got the Google toolbar, or the Alexa toolbar, you can find out a lot more about them- but the fact that they turn up at the top of the list tells you just about all you need to know.

    Let’s look at the obvious resources first.

    The best place to look for JV partners is in the world of e-zine publishing.

    Again, a Google search on “SEO, Search Engine Optimization, E-Zine” will turn up- just a second- 229,000 Web addresses.

    You should probably start with the top ten. If they’re on page 1 of a Google

    search that is that broad, they’ve got a lot of traffic. They probably have a large list of subscribers, too.

    Read their ‘Zines. Are their customers your potential customers?

    If it’s not a perfect match, don’t bother. The Big Dogs

    The Big Dogs- This is the group that hasn’t quite hit “Elvis” status yet, but they’re in the trenches and have a good track record. They’re easier to get to. You probably don’t know their names, yet, but they’re easy to find.

    You’ll see them mentioned in forums. You’ll read about them in newsletters. They’ll show up as co-authors on books they write with the gorillas.

    By the way, the absolute best forum for learning about info-product marketing is InfoProduct U, at http://www.infoproductu.com. Bill Hibbler and I run that one, and there are hundreds of potential JV partners who are also members.

    Find these people while they’re still on their way up and establish a relationship with them.

    You might hire them as a coach. You can sign up for my coaching program at http://www.yourportableempire.com .

    Subscribe to their e-zines and newsletters.

    This business, like every other business, is built on relationships. If you can establish a relationship with a “big dog” before he becomes an “800 pound gorilla,” you might end up with a relationship with a real heavy hitter.

    Everybody Else

    Everybody Else- I have hundreds of affiliates for some of my e-books. About five of them actually make sales. You will naturally attract these affiliates through the Clickbank directory, and through the promotion you get from the other two categories.

    I subscribe to several forums. Most of them have a place where you can advertise your affiliate programs. Be sure to only advertise them in the specific place where they’re welcome. If you solicit for affiliates in an informational thread on a forum, you’ll get flamed- at best, and banned at worst.

    I just did a search on affiliate directories- here are the top ones. Some of them charge to list your product, some don’t. I don’t have any recommendations. I’ve found all of my affiliates by listing my products in the clickbank directory and through personal relationships.

    What About the Competition?

    There is no such thing.

    A competitor is a potential partner.

    A competitor is a person who is already marketing to your customers. They’ve already got a list of people who buy products like yours.

    A list of people “who buy” is much more valuable than a list of people “who are interested in.” It takes a leap of faith on the part of the customer to actually reach in their wallet, pull out their credit card, and buy. Once that faith is established, it’s much easier to get them to pull out the card a second time.

    This is why you are willing to give up a large percentage of the first sale to get names on your list, and this is why your competitors are your best potential partners.

    Your potential partner understands this. They also understand that if their customer bought one product in this category, they will probably buy another. They’ve already got the list. They are looking for products to sell to their list.

    It’s a win-win proposition.

    At an internet marketing seminar last year, I heard a list-owner talk about “creaming” somebody else’s list. It made perfect sense. If a list-owner sends 10,000 emails directing his subscribers to your sales page, and 1,000 of them buy, then the 1,000 that bought are the “cream” of his list. They are the ones who are interested in your product, and willing to pay for it.

    Those are the ones you want.

    Sample Joint Venture Letter

    Below is a sample joint venture proposal.

    Joe Vitale said, “it’s pretty bare bones, but it will work.”

    That’s what I was going for.

    It is just a simple template. Do not copy it verbatim. Use it as a guid

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.casualarticles.com/article/48538/casualarticles-The-Absolute-Beginners-Guide-To-Joint-Venture-Proposals.html">The Absolute Beginner's Guide To Joint Venture Proposals</a>

    BB link (for phorums):
    [url=http://www.casualarticles.com/article/48538/casualarticles-The-Absolute-Beginners-Guide-To-Joint-Venture-Proposals.html]The Absolute Beginner's Guide To Joint Venture Proposals[/url]

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