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Casual Articles - How Fashion Houses and Designers Can Use Websites
As the species whose thinking ability supposedly separates us from the animals, we really don't spend much of our life reasoning. Most of the time our minds get stuck on cruise control. Thinking takes up too much time and requires too much energy. Imagine having to think about every decision we make. It wouldn't leave us much time to accomplish anything else, would it? Most of us have a systematic way of looking at
The business world on or off the net, is very aggressive and you have the choice of eat or be eaten. A niche product is fair game and you are the director of operations, so do your homework and see how your competition is promoting their products.There is a lot of money to be made this way. Think of a well defined focused market that is niche based, this is what you should go after. A niche market can come from yo
Gucci has a website that rivals some of the major car makers for quality, use of multimedia and focus. You can choose from sites oriented to several different continents. One of the intriguing features of the Gucci site is its frame-by-frame layout of their current ad campaign. The value of the advertising in keeping Gucci "current" is made evident by its prominence as a website feature.
Some fashion websites that you wouldn't expect to see doing it are retailing to the public directly from their websites. There's a corporate area for promotional materials and haute couture, and a retail section for deals on the latest products. Companies that engage in online retail include Dior, Ralph Lauren and Calvin Klein - not a great surprise - along with Versace; Armani; Giancarlo Ferre and Prada, companies that you wouldn't expect to see retailing on the web.
A well developed website can take the designs showcased in model photography and on the runways and present them in a manner that makes them much more accessible to women other than twenty-something anorexics. Visual tools can be used to rotate a dress, suit, jacket or pair of pants 360 degrees. Short video pieces can show a garment and provide voice-over describing its practicality, rang
Brazilians seek long term relationships. Though profits are very important, it is almost always a secondary issue after personal relationships. A foreign company which enters the Brazilian market with such intentions, and which always stresses that they are there to establish long-lasting relations, has tremendous competitive advantage.Brazilians have a very strong culture of importing and exporting. Over time, they
Gucci has a website that rivals some of the major car makers for quality, use of multimedia and focus. You can choose from sites oriented to several different continents. One of the intriguing features of the Gucci site is its frame-by-frame layout of their current ad campaign. The value of the advertising in keeping Gucci "current" is made evident by its prominence as a website feature.
Some fashion websites that you wouldn't expect to see doing it are retailing to the public directly from their websites. There's a corporate area for promotional materials and haute couture, and a retail section for deals on the latest products. Companies that engage in online retail include Dior, Ralph Lauren and Calvin Klein - not a great surprise - along with Versace; Armani; Giancarlo Ferre and Prada, companies that you wouldn't expect to see retailing on the web.
A well developed website can take the designs showcased in model photography and on the runways and present them in a manner that makes them much more accessible to women other than twenty-something anorexics. Visual tools can be used to rotate a dress, suit, jacket or pair of pants 360 degrees. Short video pieces can show a garment and provide voice-over describing its practicality, ran
This program has been around for years here in Malaysia but Malaysians barely knew anything about it. That was last year. Now Malaysians everywhere are talking about it after seeing ads about this program on Google. Suddenly we have a lot of questions being thrown in many Malaysian internet marketing forums questioning the legitimacy of this program.So far Sahabatul Ventures have not receive any queries or questions
Some fashion websites that you wouldn't expect to see doing it are retailing to the public directly from their websites. There's a corporate area for promotional materials and haute couture, and a retail section for deals on the latest products. Companies that engage in online retail include Dior, Ralph Lauren and Calvin Klein - not a great surprise - along with Versace; Armani; Giancarlo Ferre and Prada, companies that you wouldn't expect to see retailing on the web.
A well developed website can take the designs showcased in model photography and on the runways and present them in a manner that makes them much more accessible to women other than twenty-something anorexics. Visual tools can be used to rotate a dress, suit, jacket or pair of pants 360 degrees. Short video pieces can show a garment and provide voice-over describing its practicality, ran
Did you know that at one time in this country that there were no fixed prices on anything. You would go into a store and find an item you needed then you would begin the process of negotiating the price. This might seem foreign to us today, but it use to be the rule. In a later article I'll talk more about the history of price negotiation in this country, but today I want to give you some pointers about how to negotiate
A well developed website can take the designs showcased in model photography and on the runways and present them in a manner that makes them much more accessible to women other than twenty-something anorexics. Visual tools can be used to rotate a dress, suit, jacket or pair of pants 360 degrees. Short video pieces can show a garment and provide voice-over describing its practicality, ran
Daniel Boone once said, "I can't say I was ever lost, but I was bewildered once for three days." Many team and organization transformation and improvement efforts are lost or badly bewildered. Besides riding in smelly cabs, eating rubber chicken (or guessing the day's mystery meat), and racing through crowded airports to catch a flight, another benefit of my consulting work are the opportunities I've had to work with hundr
Web searches on fashion turn up a large selection of generic fashion sites that gain their revenue from advertising. One of their principal content highlights is always a list of designer web sites. In one case, apparelsearch.com, the site lists fashion designers and design houses in three categories: website for corporate information, for retail opportunity, and for wholesale connections. That is valuable, down-to-the-rack-sale advertising for even the most well established houses. And it's free.
Fashion designers that cater to men, women and children can lay out their product lines for "the entire family" in one location - something that is difficult if not impossible using the magazine format. At best, the marketer would be buying ads in three different print genres. The web also allows fashion houses to segment in other ways. Click on Donna Karen and you'll find a web site that offers her accessory line up. Try DKNY and you'll find clothing.
Designers use the web in many functional mixtures. Fendi has an area for media inquiries that includes press releases and photos. It has an e-shopping area (U.S. only) for accessories. For the rest, there is a list of their boutiques in the United States. And there is an absolutely incomprehensible video with a maddening elect
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