Tags |
|
|
Casual Articles - How to Marry Many Times and Acquire a Marketing Fortune in 3 Easy Steps
I was sitting at my desk trying to get inspiration for an edition of a newsletter I write when grandson Tory, who hangs out with me a lot said, 'What's this Pop?' He'd been progressively going through the top drawer of my desk and it was about the 10th time I'd answered. It got me thinking about curiosity and how uncluttered minds remember.When we are three like Tory we are very curious about our physical world and the cornucopia of gadgets and animate beings that fill it. It's a period of rapid intellectual development, excitement at every turn, and discovery. My young companion constantly amazes me how he can recall days later, names he has heard once. (I can't even remember where I left my cordless phone half hour beforehand!)I encourage (and reward) Tor
Good. Thank you. You asked them to tell you a story?
And the point being... we all love and want to hear a good story. We’ve embraced stories ever since the first stories were grunted around a Woolly Mammot
If a person is able to invest millions of dollars and then goes on to pour it into a business, it may be able to build a successful enterprise. Similarly, if a company has a large amount of capital to spend on marketing, there is a good chance of a successful result.But where is the genius in this approach? And how can it help the person or business that doesn’t have a million dollars to sink into a start-up business?Anyone can buy customers given enough money or credit, by spending huge amounts of money on advertisements and promotions. Anyone can build their business if given unlimited capital, and many have, using millions of dollars in some instances, of stockholders’ equity in the process.There is however, another way to go about marketing your
Therefore, “Marketing” and “Selling” are not dirty words. They are your friends, your best friends. Embrace them. And never think you are above them.
They will pay for your kid’s college education. They will buy you a bigger home or a totally unnecessary second home. They will buy you Lexus’s and Porsches, Parisian vacations and unnamed and possibly illegal vices and vulgar affectations.
And when you’re done, they will buy you a very cushy retirement, and even leave you with lots of money to give to your spoiled kids from your numerous marriages – which they helped you create and afford, respectively.
So here are three tips on how to market and sell better and faster so you can get all and more of the above that much sooner...
The Amazing Power of the Three “S’s”
The first “S” stands for... Story.
When you were a babe... that is, a child... what did you ask Mommy and Daddy for at bedtime?
Okay, asking to stay up a little longer may have been your first choice, but when that appeal was thoroughly exhausted... you asked them for what?
Okay, a glass of water. And after you drank the glass of water... and, went to the bathroom, again... then what did you ask for? (Boy, you were a sly one, weren’t you?)
Good. Thank you. You asked them to tell you a story?
And the point being... we all love and want to hear a good story. We’ve embraced stories ever since the first stories were grunted around a Woolly Mammoth
1. Be on time. Despite what you may have heard about Southern European customs, Spaniards are punctual (at least as punctual as traffic snarls permit). If you arrive first, either wait in the bar or ask for the table that has been reserved.2. Lunch rarely starts before 2:30 p.m. Spain runs on a different schedule than the rest of Europe. Most Spaniards begin the day with a light continental breakfast on the way to work, take a break at 11 a.m. for coffee, have lunch at 2:30 p.m. and then dine at 9:30 p.m. or later. A business lunch will take at least an hour and a half, and two and a half hours is not unusual.3. A luncheon is a social occasion first, a business event second. Personal relationships are important. The Spanish executive will want to get to kno
They will pay for your kid’s college education. They will buy you a bigger home or a totally unnecessary second home. They will buy you Lexus’s and Porsches, Parisian vacations and unnamed and possibly illegal vices and vulgar affectations.
And when you’re done, they will buy you a very cushy retirement, and even leave you with lots of money to give to your spoiled kids from your numerous marriages – which they helped you create and afford, respectively.
So here are three tips on how to market and sell better and faster so you can get all and more of the above that much sooner...
The Amazing Power of the Three “S’s”
The first “S” stands for... Story.
When you were a babe... that is, a child... what did you ask Mommy and Daddy for at bedtime?
Okay, asking to stay up a little longer may have been your first choice, but when that appeal was thoroughly exhausted... you asked them for what?
Okay, a glass of water. And after you drank the glass of water... and, went to the bathroom, again... then what did you ask for? (Boy, you were a sly one, weren’t you?)
Good. Thank you. You asked them to tell you a story?
And the point being... we all love and want to hear a good story. We’ve embraced stories ever since the first stories were grunted around a Woolly Mammot
Looking for a way to increase your company sales? There is an easy solution. By using advertising specialties such as promotional products that contain your company's logo and message you can increase sales and gain customer appreciation that can easily result in more sales and referrals.A study done by the Promotional Products Association International gave some powerful insight into how clients and potential customers react by receiving advertising specialty items:# 55% of people questioned said they keep their promotional products for more than 1 year.# 76.1% of respondents could recall the advertiser’s name on the promotional product that they had received within the past 12 months.# 75.4% of respondents said they kept their promotional
So here are three tips on how to market and sell better and faster so you can get all and more of the above that much sooner...
The Amazing Power of the Three “S’s”
The first “S” stands for... Story.
When you were a babe... that is, a child... what did you ask Mommy and Daddy for at bedtime?
Okay, asking to stay up a little longer may have been your first choice, but when that appeal was thoroughly exhausted... you asked them for what?
Okay, a glass of water. And after you drank the glass of water... and, went to the bathroom, again... then what did you ask for? (Boy, you were a sly one, weren’t you?)
Good. Thank you. You asked them to tell you a story?
And the point being... we all love and want to hear a good story. We’ve embraced stories ever since the first stories were grunted around a Woolly Mammot
Let’s face it, selling is a communications business.How well you express your ideas and thoughts to prospects and customers is what ultimately determines success or failure in selling.If you are, or have been fortunate enough to be a member of a public speaking group, you have learned one of the most vital elements of speaking is to use simple, crisp yet descriptive words that convey your meaning. You also know that your sentence structure, in fact the whole body of your speech should have a beginning, middle and an ending. Equally important is connecting with your audience at their level and to use common phrases and words with which they can relate.Making a presentation to a prospect or customer is very similar to giving a superb speech. And jus
When you were a babe... that is, a child... what did you ask Mommy and Daddy for at bedtime?
Okay, asking to stay up a little longer may have been your first choice, but when that appeal was thoroughly exhausted... you asked them for what?
Okay, a glass of water. And after you drank the glass of water... and, went to the bathroom, again... then what did you ask for? (Boy, you were a sly one, weren’t you?)
Good. Thank you. You asked them to tell you a story?
And the point being... we all love and want to hear a good story. We’ve embraced stories ever since the first stories were grunted around a Woolly Mammot
A non-profit association is an incorporated association run with the primary purpose other than to make profit. The not-for-profit associations fall into three categories. Educational institutions and charitable associations for public benefit, trusts for the mutual benefit of the members and religious establishments like churches, religious beneficial programs and religious education. Churches are theological institutions with Jesus Christ as the head. Churches exist for the worship of God. Other activities include proselytizing, i.e. spreading the word of God to others and other charitable works. Churches have many denominations like Catholics, Protestants, etc.By the definition of corporation as a legal entity, churches can also be incorporated. The advantages
Good. Thank you. You asked them to tell you a story?
And the point being... we all love and want to hear a good story. We’ve embraced stories ever since the first stories were grunted around a Woolly Mammoth Bar-B-Q, and “story boarded” on an open house cave wall.
Story telling may even be the “oldest” profession. And even if it takes only second place honors, it just proves that...
Stories and Sex... “Sell”
And when you combine the two – Hello, Watch Out! You’ve got one hell’uva marketing tactic, though not necessarily a recommended one if you’re selling to religious zealots, Tipper Gore, most of the business to business (B2B) sector, and children.
And for that reason, sex is not one of the three “S’s”.
Back to stories...
We watch TV, we Tivo, go to the movies, read books – why? Because we instinctively enjoy gossip – no, well... maybe. It’s because we enjoy a “good” story, and always will. A good story captures our imagination... and holds our attention.
What constitutes a good “marketing and sales” story?
People. It’s a story about people whom our target market (prospect or customer) can easily identify or empathize with...
And... it’s a story that clearly highlights a product related problem or need (the beginning), a growing crisis that begs for a fateful “buying” decision (the middle) and a cost-effective and profitable solution (the happy end).
When you show the origins of your product or service – how it came to be developed, the vision and impetus behind it,
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/48415/casualarticles-How-to-Marry-Many-Times-and-Acquire-a-Marketing-Fortune-in-3-Easy-Steps.html">How to Marry Many Times and Acquire a Marketing Fortune in 3 Easy Steps</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/48415/casualarticles-How-to-Marry-Many-Times-and-Acquire-a-Marketing-Fortune-in-3-Easy-Steps.html]How to Marry Many Times and Acquire a Marketing Fortune in 3 Easy Steps[/url]
Related Articles:
The Big Shift: PR to Marketing
Blend Your Strengths with Small Business Needs
Bookmark it:
|