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  • Casual Articles - Online Media Kit Must Haves

    How Do I Create A Business Letterhead In Word
    Perhaps a good subtitle would be, "How do I earn a bit of money when I learn how to create a business letterhead in Word." Because you can always find ways to monetize your knowledge (that's what knowledge is for, isn't it?).But first, let's learn how to create a business l
    > • Press Releases. List all of your press releases on your website starting with the current press release.
    • Pass News Coverage. Link to all coverage about your company and key employees. Include print, audio and video coverage.
    • Backgrounders. Whitepapers, Awards
    Unique Challenges for Women in Business
    I’ve been in private practice for almost 10 years, now. I am living my dream; I do what I love to do, the hours I work are the hours I choose to work, and I can often take time off to play with my family or enjoy a friend, if I wish.But, as most self-employed people, I’m a
    The purpose of the online media kit is the same as the printed media kit - to improve the accuracy of journalists by providing the information that can’t be included in a press release. It provide of the convenience of finding the needed information 24/7 via your website. The online media kit provides the same information your printed media kit does.

    Your online media kit should contain:
    • Contact Information. Include the company’s address, direct phone number and email address to the company’s spokesperson. Be sure to use a real email address instead of generic ones like pr@... or media@... so that journalists know their request will be responded to.
    • Company Background. In your company description include statistics about your company like the year founded, number of employees, annual sales, etc. Don’t use company or industry jargon. Your company description must clear and understandable by all.
    • President/CEO’s bio. Include photos as well.
    • Photos. Include downloadable photos key employees, company logos and product photos. Remember to include download instructions.
    • Press Releases. List all of your press releases on your website starting with the current press release.
    • Pass News Coverage. Link to all coverage about your company and key employees. Include print, audio and video coverage.
    • Backgrounders. Whitepapers, Awards &

    How to Snuff Out the Competition Without Leaving a Mark
    Does the competition drive you crazy?Are they relentless about taking your clients away?Are customer loyalties becoming a thing of the past?In our ever changing world, it seems securing business these days comes down to, who will provide t
    line media kit provides the same information your printed media kit does.

    Your online media kit should contain:
    • Contact Information. Include the company’s address, direct phone number and email address to the company’s spokesperson. Be sure to use a real email address instead of generic ones like pr@... or media@... so that journalists know their request will be responded to.
    • Company Background. In your company description include statistics about your company like the year founded, number of employees, annual sales, etc. Don’t use company or industry jargon. Your company description must clear and understandable by all.
    • President/CEO’s bio. Include photos as well.
    • Photos. Include downloadable photos key employees, company logos and product photos. Remember to include download instructions.
    • Press Releases. List all of your press releases on your website starting with the current press release.
    • Pass News Coverage. Link to all coverage about your company and key employees. Include print, audio and video coverage.
    • Backgrounders. Whitepapers, Awards

    Does Your Organization Have a Learning Disability - Disability # 2 - The Enemy is Out There
    My previous article I started with the first of seven learning disabilities identified by Peter Senge in his book ‘The Fifth Discipline.’ An organization’s success is usually limited due to the learning disabilities found within it. These learning disabilities keep companies repea
    ss instead of generic ones like pr@... or media@... so that journalists know their request will be responded to.
    • Company Background. In your company description include statistics about your company like the year founded, number of employees, annual sales, etc. Don’t use company or industry jargon. Your company description must clear and understandable by all.
    • President/CEO’s bio. Include photos as well.
    • Photos. Include downloadable photos key employees, company logos and product photos. Remember to include download instructions.
    • Press Releases. List all of your press releases on your website starting with the current press release.
    • Pass News Coverage. Link to all coverage about your company and key employees. Include print, audio and video coverage.
    • Backgrounders. Whitepapers, Awards
    Medical Billing - Customized Reports
    In this installment of medical billing and your DME software, we're going to take a look at customized reports. This is an area that most billing companies have a lot of problems with because it involves a little bit of programming and creativity. Hopefully, this review will giv
    company or industry jargon. Your company description must clear and understandable by all.
    • President/CEO’s bio. Include photos as well.
    • Photos. Include downloadable photos key employees, company logos and product photos. Remember to include download instructions.
    • Press Releases. List all of your press releases on your website starting with the current press release.
    • Pass News Coverage. Link to all coverage about your company and key employees. Include print, audio and video coverage.
    • Backgrounders. Whitepapers, Awards
    You are Excused from Training
    Trainers, please picture this... You are presenting in a new location to a new group. You are prepared for a one day workshop. Your materials are ready and you are “on”. Things seem to be going well. You are building a nice rapport with the class and the pace of the trainin
    > • Press Releases. List all of your press releases on your website starting with the current press release.
    • Pass News Coverage. Link to all coverage about your company and key employees. Include print, audio and video coverage.
    • Backgrounders. Whitepapers, Awards & Recognition, Speeches, fact sheets. Even streaming media of press conferences, speeches and demonstrations.
    • Upcoming Events. List upcoming tradeshow involvements with booth numbers, speaking engagements, conferences and seminars.
    • Story ideas & Industry trends. A few more tips to make your online media kit journalist friendly.
    • Have your information in both PDF & HTML format
    • If your media kit has a lot of information make it searchable
    • Don’t include things the media wouldn’t want to see
    • Provide a link to online media kit from your home page
    • If you can’t write get a copywriter. I recommend SOHO Support Solutions
    • Don’t make journalists have to register to view your media kit
    • Offer a way for journalists to request updates
    • Make sure your online media kit is easy to navigate

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