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  • Casual Articles - Heat Maps and How to Use Them Part I

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    s tend to focus on when they first arrive, you can design that page to suit. It is also useful to understand the areas that they tend not to look at.

    Heat maps demonstrate that the majority of people look at the title or headline o

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    You may have heard of the term ‘heat maps’ and wondered what it meant. Or you might already know what it means but wonder how to use them. and how they were generated. The usefulness of heat maps is very much dependent on how they are generated, and there is more than one way to do this.

    Basically, a heat map is a graphical representation of a web page, indicating by the use of color the areas of the page that people most look at. This is normally done by showing the most popular parts of a web page in red and the least popular in blue. Red is associated with heat, and blue with cold; hence the name ‘heat map’.

    A heat map can be very useful to you in designing your website, and in how to arrange the contents of each individual web page. It can provide you with an understanding of how people travel through web pages, and what parts of each page they tend to look at first. If you know the areas of your web page that visitors tend to focus on when they first arrive, you can design that page to suit. It is also useful to understand the areas that they tend not to look at.

    Heat maps demonstrate that the majority of people look at the title or headline of

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    generated, and there is more than one way to do this.

    Basically, a heat map is a graphical representation of a web page, indicating by the use of color the areas of the page that people most look at. This is normally done by showing the most popular parts of a web page in red and the least popular in blue. Red is associated with heat, and blue with cold; hence the name ‘heat map’.

    A heat map can be very useful to you in designing your website, and in how to arrange the contents of each individual web page. It can provide you with an understanding of how people travel through web pages, and what parts of each page they tend to look at first. If you know the areas of your web page that visitors tend to focus on when they first arrive, you can design that page to suit. It is also useful to understand the areas that they tend not to look at.

    Heat maps demonstrate that the majority of people look at the title or headline o

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    the most popular parts of a web page in red and the least popular in blue. Red is associated with heat, and blue with cold; hence the name ‘heat map’.

    A heat map can be very useful to you in designing your website, and in how to arrange the contents of each individual web page. It can provide you with an understanding of how people travel through web pages, and what parts of each page they tend to look at first. If you know the areas of your web page that visitors tend to focus on when they first arrive, you can design that page to suit. It is also useful to understand the areas that they tend not to look at.

    Heat maps demonstrate that the majority of people look at the title or headline o

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    rrange the contents of each individual web page. It can provide you with an understanding of how people travel through web pages, and what parts of each page they tend to look at first. If you know the areas of your web page that visitors tend to focus on when they first arrive, you can design that page to suit. It is also useful to understand the areas that they tend not to look at.

    Heat maps demonstrate that the majority of people look at the title or headline o

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    s tend to focus on when they first arrive, you can design that page to suit. It is also useful to understand the areas that they tend not to look at.

    Heat maps demonstrate that the majority of people look at the title or headline of your personal web page first. They also tend to spend more of their time there, which could indicate to you that they might read the title of the page and then leave. It doesn’t matter what the reason is: if your title is in deep fire red it should indicate that it is the most important part of your web page, and that you should spend most of your time and effort in maximizing the impact of your page heading. The wording should compel visitors to stay and learn more.

    Continued on Part II

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