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    Customer Care Strategy
    Monitoring and evaluation - Customer care is ongoing and needs to be monitored carefully. It is important for all staff to see it is continually being monitored. It can let you know if you need to develop training further. It can help you identify the strengths and weaknesses in your organisation. Also it gives you a basis for checking that objectives are met, like reducing complaints and ultimately raising your organisations revenue.Organisational Policy - setting out your Mission Statement pointing out your reason for existence. In your mission statement it is important that you give your customers an indication of what your organisation is trying to achieve.Customer Research - Finding out what your customer expects and needs is essential for success in your organisation. Although it can be easy enough collecting in information on your customers, it is more important to know how to analyse and put into p
    Small Business Marketing Secrets - Keep It Real for Best Results
    When I was in college, one of the many jobs I had was as a security person in a department store. We were the "spies" who lurked about waiting for the local "Louie Light Fingers" to snatch something so we could arrest them.One of the guys in our group, Steve, was always getting himself in trouble.One day, as he was driving down the highway, Steve decided the person driving the car next to him was doing something wrong. I don't remember if the guy was speeding or failed to use a turn signal or what. It's not important.The important thing was, Steve, didn't like the way this guy was driving and Steve had a security badge for his job at the department store. So, Steve flashed his badge and he pulled the guy over.I suppose his ego got the better of him and he just couldn't stop himself. Or maybe he had too much coffee that day. Who knows? Anyway, Steve gets out of his car to give the other guy a piece of his
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    Embroidering On Golf Shirts
    EMBROIDERING ON GOLF SHIRTSDigitizing and Embroidery TipsWHEN TO CHOOSE EMBROIDERYWhen adding a design or logo to a golf shirt (also called sport shirt, polo or corporate casualwear), embroidery makes a powerful statement. It adds depth and dimension to any garment and is often used to designate a quality manufacturer or an upscale country club as well as help build name recognition for a company, group or organization.Golf shirts were literally designed for the golf course, cut with larger chest sizes and different armhole angles to allow for extended arm movements during a game of golf. In recent years, however, the golf shirt has moved beyond the golf course to casual business events and dinners out. Not just for men, golf shirts are also cut and styled for women and have made an appearance in children’s attire. Embroidery, a traditional choice for the versatile golf
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    Branding Strategies Using the Franchise Model
    Franchising is one of the easiest ways to increase brand name recognition. A strong brand name will absolutely help the success of the franchising company including both the franchisor and the franchised outlets or franchisees. Brands and franchising are nearly synonymous and often companies that are not franchises or do not use a franchising structure are still called franchises. In fact Warren Buffett also often calls companies with strong brand names; franchises. This is very common in the world of Wall Street.Strong branding strategies using the franchise model include a multiple use of public relations, advertising and community goodwill efforts. When a customer comes into a franchised outlet and is satisfied with a product or service this increases the brand name for the franchisor who then continues to franchise the brand name to other franchisees in other markets.Each time a new member is added, the franc
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    Public Speaking Skills Feature Article #1-We're In an Epidemic and It's Called PowerPoint!
    Everyone uses it, but is it the best way to present your information? Most people who use PowerPoint or give Presentations have not had much, if any, public speaking or presentation skills training. However, we tend to copy what others are doing. I would like to suggest stop doing what everyone else is doing and do it right. The following steps will help you stand out above the rest.To get the most out of your PowerPoint presentations, follow these 5 Crucial Steps…1 – The Main Attraction is You.You are your presentation, not your slides. Your audience would much prefer to look at you than your slides. Believe it or not, you are better looking than your slides. You are more engaging than your slides. You are much more interesting than your slides. The more interesting your presentation, the more engaged your audience will be and the more engaged they are, the more they will want to do business wit
    Why Interest Rates Do What They Do
    Three economists go hunting and come across a large deer. The first economist fires and misses three feet to the right. The second fires and misses three feet to the left. The third doesn't fire, but shouts out with great excitement, "we got him, we got him!"You need to borrow and your lender gives you a choice between a fixed rate and a variable rate loan. Which do you choose? Or, you have excess funds that you don't need for a while. Do you buy a fixed rate government note, or put the money in your business' money market fund? This should simplify things for you and give you what you need - without firing two shots and thinking that, on average, you hit the mark.When you finish reading this in ten minutes, or so, you're not going to be an interest rate guru. Leave that to the economists, the bankers and the other self-proclaimed experts who try to make a living predicting what interest rates will do next. But, you w
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