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Casual Articles - Once Bitten - Twice Shy
Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company)
Have you ever noticed how successful people always seem to have a very wide net of friends and acquaintances? Howard Hughes became an infamous recluse only after he was fabulously wealthy. His network of business associations enabled him to excel in aviation, manufacturing, heavy industry, oil, movie making and hotel/casino ownership. He tapped i
Day 1 - You are set in front of your computer; your heart is beating fast as you have just purchase a program which promised you the riches you so desperately long for and the anticipation of getting to start is almost too much to bear… This particular program has drawn you in from the word go and everything said on the website was exactly what you needed to hear. You don’t have to be experienced as everything will be explained in detail. Man, this is really exiting!! The rest of the household is already settled in
"Everywhere I look I've got competitors, from the large companies to other independent financial advisors like myself. What can I do to beat the competition and get more clients?" Martha, Financial Services, San Diego CAIn 500 B.C. Sun Tzu had the answer; "Know thyself, know thy enemy. A thousand battles, a thousand victories."In w
As a service provider and someone who sells their expertise and know-how, one of the best ways to get your message out to numerous people at the same time is through public speaking. When you speak at networking events, industry associations or conferences, you’re able to position yourself as an expert, gain credibility by “association” (i.e. if
Words in any language are meant to communicate meaning. Communication, in itself, is full of processes which can derail the intended communication. Words which are spoken or written by one person become distorted and filtered by the receiver. The filters the communication receiver uses are based on elements such as their upbringing, their mood an
Outsourcing to foreign countries is not only a privilege of multinational corporations, which possess economies of scale; it is also accessible to small-scale firms, which seek ways to reduce their operation costs. Several small firms are not able to create and manage certain services, which can be rather costly for small compani
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