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  • Casual Articles - A Call to Action is Important to Your Online Business Part II

    Question: Do You Control Your Unit's PR?
    If you don’t, it could be that those who do are actually preoccupied with moving messages from one point to another using simple tactics like broadcast plugs, brochures
    se should be to make your visitor do something, even if it just to
    Timing Your Stay-In-Touch Messages
    If we look at marketing as a three-pronged initiative, the main components are 1) Lead generation 2) Lead capture and 3) Stay in touch.Staying in ongoing contact is
    A one-page website is better than a hundred page website if it makes more money! It’s not a matter of numbers, it’s a matter of effectiveness. You have to make your site effective, and the way to achieve that is to provide every single page with a purpose. That purpose should be to make your visitor do something, even if it just to r
    A Review of the Shopping Cart Program
    They want to be independent, no make their choices, alone to work when they want to work. If you are such a person, maybe you would be better off learning to make money onl
    s more money! It’s not a matter of numbers, it’s a matter of effectiveness. You have to make your site effective, and the way to achieve that is to provide every single page with a purpose. That purpose should be to make your visitor do something, even if it just to
    How to Know if Direct Mail Will Work for Your Business
    Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.In other words ...One shouldn’t pay attention to wha
    iveness. You have to make your site effective, and the way to achieve that is to provide every single page with a purpose. That purpose should be to make your visitor do something, even if it just to
    Beware the Chicken Little Consultant
    Paying for expertise is an inherent part of business. How else can we make the best decisions in specialty areas without informed help?Unfortunately there can be con
    eve that is to provide every single page with a purpose. That purpose should be to make your visitor do something, even if it just to
    It's Not All about the Cleavage! Or is It?
    Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles
    se should be to make your visitor do something, even if it just to read and move on to the next page you want to lead them to. Ultimately, they should be led to purchase something.

    If you have a web page containing a form and perhaps a couple of ‘Click Here’ buttons, you will not get much response if you open the door and just

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