Casual Articles - Internet and Businesses Online

Managing Team Sales at the Counter
Despite popular belief all counter operators at a cash register for a business are sales people and they are very much part of your sales force. Indeed I myself never really realized this until I was 14 years old and working at a McDonalds and they taught us to up-sell customers and we watched a video on how to do this.For instance they would tell us to ask if the customer would like a Hot Apple Pie or Sunday with that. And you know what to my amazement people would actually say Yes, almost 50% of the time?Wow, that is incredible indeed. I remember as a young man stopping at Carl’s

m too – the product or service competition increases and the margin possibilities decrease. To compound the problem, more companies advertise through the pay per click model and

Directory charges Whilst there are many thousands of directories on the web, the free ones aren’t much good, though in years to come they may blossom into good sources of web clout.

Chicken Little And The Disintermediation Myth
If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his first prediction. Nevertheless, if the conversations around the office water coolers are any indication, he’d still get the attention of many nervous corporate omni-smarts. So what’s the new buzz? Disintermediation!If you haven’t heard the word already, you’re going to hear it ad nauseum.For those unfamiliar with the term; Disintermediat

There’s gold in them thar web sites. As businesses flock to the web to get it they join new businesses who have responded to the call to stake out their land in the belief that very small companies can act big, appear big and challenge the model of large unwieldy companies that take to an online presence at the speed their overweight cigar smoking executives play an occasional game of squash. The tiddlers have had a good run. But it’s over. As large, well funded companies gradually take the higher organic listings, those smaller companies are forced out to the edges of the eBay bazaar, online shopping malls, business directories and worst of all - the search engine feed fest – PPC. Or in other words – they pay online rent to multiple online landlords. An’ it aint cheap. Adwords and other PPC Most successful adwords campaigns have a price tag per month similar to the rent for a high class store in the High Street or Mall. This is a recipe for weak business models to thin out like bees in winter. They either have a good profit margin that allows the advertising overhead or they retreat to the edges to pick up the scraps from bargain hunters. Further, whilst rent for physical premises generally stays the same throughout the year – this online rent easily trebles in November and goes to five or six times normal in December if it’s gift related. Does the profit allow that? For many, it has done so far – but as larger, better and higher funded companies see the profit areas and stake their claim too – the product or service competition increases and the margin possibilities decrease. To compound the problem, more companies advertise through the pay per click model and

Directory charges Whilst there are many thousands of directories on the web, the free ones aren’t much good, though in years to come they may blossom into good sources of web clout.

A Forgotten Marketing Tool - The Postcard
The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche.When used correctly a post card can become very powerful marketing tool. Be sure the front of your card is explicit. It should be clear to your customer what you are selling. A color postcard is a must, unless you are using black and white to your advantage, that is, to make a point.The front should motivate your customer to turn it around and see what you are offerin

me of squash. The tiddlers have had a good run. But it’s over. As large, well funded companies gradually take the higher organic listings, those smaller companies are forced out to the edges of the eBay bazaar, online shopping malls, business directories and worst of all - the search engine feed fest – PPC. Or in other words – they pay online rent to multiple online landlords. An’ it aint cheap. Adwords and other PPC Most successful adwords campaigns have a price tag per month similar to the rent for a high class store in the High Street or Mall. This is a recipe for weak business models to thin out like bees in winter. They either have a good profit margin that allows the advertising overhead or they retreat to the edges to pick up the scraps from bargain hunters. Further, whilst rent for physical premises generally stays the same throughout the year – this online rent easily trebles in November and goes to five or six times normal in December if it’s gift related. Does the profit allow that? For many, it has done so far – but as larger, better and higher funded companies see the profit areas and stake their claim too – the product or service competition increases and the margin possibilities decrease. To compound the problem, more companies advertise through the pay per click model and

Directory charges Whilst there are many thousands of directories on the web, the free ones aren’t much good, though in years to come they may blossom into good sources of web clout.

Successful Marketing Your Small Business Can Afford
Small businesses worry about marketing. Spending money on marketing makes a business owner anxious—what if it doesn’t generate returns? Not spending money can also make a business owner nervous—what if customers don’t know about the company?It can be tough enough to generate profits, reinvest in the company and make payroll (even if you only have to pay yourself). Marketing often gets left off the list when a small company runs out of time, money or energy. But marketing does not have to be expensive. Here are five things you can start doing tomorrow to market your business that don’t

it aint cheap. Adwords and other PPC Most successful adwords campaigns have a price tag per month similar to the rent for a high class store in the High Street or Mall. This is a recipe for weak business models to thin out like bees in winter. They either have a good profit margin that allows the advertising overhead or they retreat to the edges to pick up the scraps from bargain hunters. Further, whilst rent for physical premises generally stays the same throughout the year – this online rent easily trebles in November and goes to five or six times normal in December if it’s gift related. Does the profit allow that? For many, it has done so far – but as larger, better and higher funded companies see the profit areas and stake their claim too – the product or service competition increases and the margin possibilities decrease. To compound the problem, more companies advertise through the pay per click model and

Directory charges Whilst there are many thousands of directories on the web, the free ones aren’t much good, though in years to come they may blossom into good sources of web clout.

Wholesale Paper Hatbox offers a Decorative Sales Initiative to your Hat Sales
They’re everywhere. The bigger, the brighter, the bolder, and the tackier- the better. They’re red hats, and they’ve become a staple of the retail landscape over the course of the past few years thanks to the Red Hat Society. The Red Hat Society is the latest craze sweeping the over-50 female population with a single guiding purpose- to have fun. That includes bold purple dresses, big red hats, and social functions where the members meet and share the common joy of aging.With the Red Hat Society comes new retailer interest in hats. The Red Hat Society has basically created a market of

craps from bargain hunters. Further, whilst rent for physical premises generally stays the same throughout the year – this online rent easily trebles in November and goes to five or six times normal in December if it’s gift related. Does the profit allow that? For many, it has done so far – but as larger, better and higher funded companies see the profit areas and stake their claim too – the product or service competition increases and the margin possibilities decrease. To compound the problem, more companies advertise through the pay per click model and

Directory charges Whilst there are many thousands of directories on the web, the free ones aren’t much good, though in years to come they may blossom into good sources of web clout.

Over Regulation Stifles Free Thinking and Innovation
In modern corporations mostly due to the DotCom era, when corporations were seeing investors move to faster moving companies; we saw a paradigm shift in Corporate Management. Tom Peters and others saw this and started writing about it. These corporate management gurus were trying to tell us all along what Deming and others had noticed. It seems like America goes thru cycles of losing sight of the ball. But once again we see the return of the suggestion box, although with the flow of thought set up correctly they would never be needed, because innovation would be constant and a moving target.<

m too – the product or service competition increases and the margin possibilities decrease. To compound the problem, more companies advertise through the pay per click model and

Directory charges Whilst there are many thousands of directories on the web, the free ones aren’t much good, though in years to come they may blossom into good sources of web clout. Generally the course of wisdom is to outsource directory submissions to good (and growing number of) submission experts who work at something like the rate of $25 per 200 or so directory submissions. It’s a good underpinning tool of any SEO campaign. Directories that know they have any weight in influencing rank to any tiny degree whatsoever are very expensive. It only takes submissions to 20 or more to find funds easily sucked up into the hoover of ‘our listing will get you better organic ranking’ promise and the bank account hole getting larger. Directories, at least good ones, are expensive.

eBay and other eShopping Malls Pushed to the margins of adwords, squeezed by the organic presence of the big fellas, ahhh! An oasis – eBay and other similar bazaars! E-tailers sell their wares through eBay and eek out a profit through volume. Like yet another expensive landlord, eBay take a commission and like any gambling house – always win. eBay is the cheaper option and one that does at least show some result – other leech-like stores like eDirectory operate with a more expensive listing price, take significant sums in advance and provide little in return. eDirectory charges close to ?1000 up front and takes 10% commission from each sale with further charges along the way for in-site banners that might help sales after complaints of no ROI. At least Adwords worked although expensive – these dubious landlord malls/stores promise much but soon the tenant realises that it’s all sales talk wi

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Technical skills are essential for IT consultants. However, there are many other things you need to know when running your own business.

A story told to a consumer that isn't consistent with the product experience is a story better left untold. So - what's your story?

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