t you have stated the price, it’s time to beef up your offer by adding in some bonuses: “But wait, if you buy today you will also receive two floor mat cleaners and this state-of-the-art floor mat brush, absolutely free.”

Now you can also build the value of your bonuses. With the value of the bonuses, you have a higher total value, and then you discount your offer again: “That’s

In my years of marketing, I have found that people are often confused about value builds. Some have never even heard the term before. Many people simply don’t know how and why they should put a value build into their marketing offers. Sadly, if you don’t know the “how’s and why’s” of a value build, you risk losing a sale.

So let’s take a look at the value build, just what it is, and how to write one. A value build is simply building the value of your offer before you ask for the sale. This is a basic sales tactic, and it’s an important tactic to know if you’re going to build a business on the Internet.

For example, let’s pretend that you sell floor mats. You know that the local stadium buys specialized floor mats from your largest competitor. The stadium’s mats are made of the exact same material as yours. When writing an offer to sell your floor mats, your value build should read something like this: “Our floor mats are made exactly the same way as the floor mats in the stadium, but the stadium pays more than $100 a mat. You can have the exact same floor mat for only $31.99.”

Now your customer is thinking, “Wow, this is a $100 floor mat.” You have just built the value of the item before asking for the sale. The value build strategy applies to all products, from physical to digital products, and services alike.

Once you write a value build, then you tell them the price: “And for today only, you can receive an exclusive discount and pay only $24.88. That’s a $100 value for only $24.88!”

Now that you have stated the price, it’s time to beef up your offer by adding in some bonuses: “But wait, if you buy today you will also receive two floor mat cleaners and this state-of-the-art floor mat brush, absolutely free.”

Now you can also build the value of your bonuses. With the value of the bonuses, you have a higher total value, and then you discount your offer again: “That’s a

, and how to write one. A value build is simply building the value of your offer before you ask for the sale. This is a basic sales tactic, and it’s an important tactic to know if you’re going to build a business on the Internet.

For example, let’s pretend that you sell floor mats. You know that the local stadium buys specialized floor mats from your largest competitor. The stadium’s mats are made of the exact same material as yours. When writing an offer to sell your floor mats, your value build should read something like this: “Our floor mats are made exactly the same way as the floor mats in the stadium, but the stadium pays more than $100 a mat. You can have the exact same floor mat for only $31.99.”

Now your customer is thinking, “Wow, this is a $100 floor mat.” You have just built the value of the item before asking for the sale. The value build strategy applies to all products, from physical to digital products, and services alike.

Once you write a value build, then you tell them the price: “And for today only, you can receive an exclusive discount and pay only $24.88. That’s a $100 value for only $24.88!”

Now that you have stated the price, it’s time to beef up your offer by adding in some bonuses: “But wait, if you buy today you will also receive two floor mat cleaners and this state-of-the-art floor mat brush, absolutely free.”

Now you can also build the value of your bonuses. With the value of the bonuses, you have a higher total value, and then you discount your offer again: “That’s

dium’s mats are made of the exact same material as yours. When writing an offer to sell your floor mats, your value build should read something like this: “Our floor mats are made exactly the same way as the floor mats in the stadium, but the stadium pays more than $100 a mat. You can have the exact same floor mat for only $31.99.”

Now your customer is thinking, “Wow, this is a $100 floor mat.” You have just built the value of the item before asking for the sale. The value build strategy applies to all products, from physical to digital products, and services alike.

Once you write a value build, then you tell them the price: “And for today only, you can receive an exclusive discount and pay only $24.88. That’s a $100 value for only $24.88!”

Now that you have stated the price, it’s time to beef up your offer by adding in some bonuses: “But wait, if you buy today you will also receive two floor mat cleaners and this state-of-the-art floor mat brush, absolutely free.”

Now you can also build the value of your bonuses. With the value of the bonuses, you have a higher total value, and then you discount your offer again: “That’s

100 floor mat.” You have just built the value of the item before asking for the sale. The value build strategy applies to all products, from physical to digital products, and services alike.

Once you write a value build, then you tell them the price: “And for today only, you can receive an exclusive discount and pay only $24.88. That’s a $100 value for only $24.88!”

Now that you have stated the price, it’s time to beef up your offer by adding in some bonuses: “But wait, if you buy today you will also receive two floor mat cleaners and this state-of-the-art floor mat brush, absolutely free.”

Now you can also build the value of your bonuses. With the value of the bonuses, you have a higher total value, and then you discount your offer again: “That’s

t you have stated the price, it’s time to beef up your offer by adding in some bonuses: “But wait, if you buy today you will also receive two floor mat cleaners and this state-of-the-art floor mat brush, absolutely free.”

Now you can also build the value of your bonuses. With the value of the bonuses, you have a higher total value, and then you discount your offer again: “That’s a $75 value, absolutely free for a total savings of $150!” The idea is to add bonuses and then restate your price. “If you order today, you can get this exclusive offer, a $175 value, for only $24.88!”

Watch any number of infomercials and you’ll see the value build done again and again, (But wait, there’s more!). There is a reason they all use the same technique: it actually works. Do this simple value build and you will significantly increase the number of people who buy from your web site.