wer this, you are 90% of the way there. Now focus on how your product meets your customer’s needs and sell them on that.

That might mean some longer copy. The description for the shoe I found above was “3-4” heel pump with a clear pleaser.” Not exactly great copy if you ask me. I’m not even sure what a pleaser is, and the copy certainly doesn’t addre

Clients often ask me, how do I know what to say on my website to get a visitor to buy from me? The answer actually goes back to a very basic marketing principle: Know your target customer. If you don’t know who your customer is, what they want, and why they came to your website, then you can’t possibly know how to persuade them to buy. So how do you decide who your target customer is and once you do that, what do you say to them?

I recently conducted an online search for the random phrase, “red shoes”. When I searched the phrase, I went to several of the paid ads or “sponsored links” in the search engine and clicked on the corresponding website. As I was working my way through the sites, I began thinking, how would these shoe companies know what to say to me, if I were a potential customer?

During my “red shoe” search, I came across a very frilly, sexy number with a clear heel. What would you say to the customer who might buy a very sexy woman’s shoe with a feather on front and a 4” clear heel? How could you get that visitor to buy from you? There is probably a lot you can say to a woman who wears that particular shoe, about what she wants, and the feeling she wants to have or the image she wants to create by wearing it.

This is back to the basics of marketing. Know your target customer. Who buys your product? What needs are they trying to meet by buying your product or service? If you can answer this, you are 90% of the way there. Now focus on how your product meets your customer’s needs and sell them on that.

That might mean some longer copy. The description for the shoe I found above was “3-4” heel pump with a clear pleaser.” Not exactly great copy if you ask me. I’m not even sure what a pleaser is, and the copy certainly doesn’t addres

who your target customer is and once you do that, what do you say to them?

I recently conducted an online search for the random phrase, “red shoes”. When I searched the phrase, I went to several of the paid ads or “sponsored links” in the search engine and clicked on the corresponding website. As I was working my way through the sites, I began thinking, how would these shoe companies know what to say to me, if I were a potential customer?

During my “red shoe” search, I came across a very frilly, sexy number with a clear heel. What would you say to the customer who might buy a very sexy woman’s shoe with a feather on front and a 4” clear heel? How could you get that visitor to buy from you? There is probably a lot you can say to a woman who wears that particular shoe, about what she wants, and the feeling she wants to have or the image she wants to create by wearing it.

This is back to the basics of marketing. Know your target customer. Who buys your product? What needs are they trying to meet by buying your product or service? If you can answer this, you are 90% of the way there. Now focus on how your product meets your customer’s needs and sell them on that.

That might mean some longer copy. The description for the shoe I found above was “3-4” heel pump with a clear pleaser.” Not exactly great copy if you ask me. I’m not even sure what a pleaser is, and the copy certainly doesn’t addre

ng, how would these shoe companies know what to say to me, if I were a potential customer?

During my “red shoe” search, I came across a very frilly, sexy number with a clear heel. What would you say to the customer who might buy a very sexy woman’s shoe with a feather on front and a 4” clear heel? How could you get that visitor to buy from you? There is probably a lot you can say to a woman who wears that particular shoe, about what she wants, and the feeling she wants to have or the image she wants to create by wearing it.

This is back to the basics of marketing. Know your target customer. Who buys your product? What needs are they trying to meet by buying your product or service? If you can answer this, you are 90% of the way there. Now focus on how your product meets your customer’s needs and sell them on that.

That might mean some longer copy. The description for the shoe I found above was “3-4” heel pump with a clear pleaser.” Not exactly great copy if you ask me. I’m not even sure what a pleaser is, and the copy certainly doesn’t addre

s probably a lot you can say to a woman who wears that particular shoe, about what she wants, and the feeling she wants to have or the image she wants to create by wearing it.

This is back to the basics of marketing. Know your target customer. Who buys your product? What needs are they trying to meet by buying your product or service? If you can answer this, you are 90% of the way there. Now focus on how your product meets your customer’s needs and sell them on that.

That might mean some longer copy. The description for the shoe I found above was “3-4” heel pump with a clear pleaser.” Not exactly great copy if you ask me. I’m not even sure what a pleaser is, and the copy certainly doesn’t addre

wer this, you are 90% of the way there. Now focus on how your product meets your customer’s needs and sell them on that.

That might mean some longer copy. The description for the shoe I found above was “3-4” heel pump with a clear pleaser.” Not exactly great copy if you ask me. I’m not even sure what a pleaser is, and the copy certainly doesn’t address the customer’s needs. But if you focus your copy on the overt benefits of your product (feel sexy & chic, impress your significant other, etc.), then your customers are going to buy from you.

Think about who your visitor is, what you have to sell, what the visitor is looking for and what motivates them to come to your website; then you can imagine what you need to say to them. Simply put, your customer has a need and you need to prove to them how you meet it. No matter what you’re selling, long copy (or at least some copy) is an element that you should not discount. Focus your copy on the benefits of your product and make your visitors want to buy from you time and time again.