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Casual Articles - The 5 Biggest Marketing Mistakes Solo-Preneurs Make When Taking Their Business Online
In this article, we will concentrate on cause and effect language. The uses of Cause and effect (CE) language are many in business.Let's define the term. Cause and Effect is where some person rightly or wrongly ascribes some effect (outcome) to a cause (stimulus).If you think about it, all beliefs use cause and Effect to describe what the belief is. An example of this is, "I believe that persuasion skills will cause a sales person to be successful." Let
Mistake # 5 - Continuing to Trade Your TIME For Money
The trap I see so many solo-preneurs caught in is trading their time for money. Rather than working hours-for-pounds there are some simple ways to create a passive income, to have money coming in without having to work for it and there's a simple, low-risk way to do this... to create information products.
What you're doing here is taking your knowledge, your gift or expertise and you stop
Over the years, several CEOs have asked me how I would go about getting departments of their organizations to support the vision we created in the strategic planning process. To begin with, it's important to recognize that this is a good idea: any department in your organization can either support your strategy by being aligned with it, or block your strategy by pushing against it. To see how, let's take a look at how several different departments might affect strate
The first mistake I see many coaches, consultants and other solo-preneurs make is not using their website to grow their business. People come to me asking if I'd look at their site and to be honest, most are redundant; they're used for little more than an online brochure.
The first key point is to use your site in a way that will build a list of your target audience. Rather than marketing your services one-to-one as you might do at a networking meeting, you're able to market to hundreds and even thousands of people at one time. There are ways that you can do this simply and automatically.
The second key point is to have your website work for YOU and have IT build the relationship with your prospects. Do remember that web designers are very good visual artists but are not necessarily the best online marketers. They may create a site that looks very pretty but that is dumb in terms of converting prospects into paying clients. Why invest all that money if it doesn't MAKE you money.
Mistake # 2 - Not Building a List of Prospects and Clients
Remember this golden rule. 'The who is more important than the what'. Developing a list of prospects is more important than the service you're offering. Think of it this way. Without clients you don't have a business at all! So you need to be marketing one-to-thousands of your prospects and the way to do this is to set up an opt-in form on your web pages.
Next you need to get your visitors excited enough so that they'll be happy to give you their contact details enabling you to marketing to them over and over again. Remember it takes seven to ten contacts before someone will consider hiring you. It's also important that they trust you and repetition builds that trust. Just think of TV ad campaigns. They are aired repeatedly to gain maximum effect.
Mistake # 3 - Not Being Personal With Your Marketing
Always try to inject some personality into your marketing and tell people a little bit about you. This could be anything from a holiday that you are planning to a nightmare business trip or even a little snippet about a pet. By all means give people valuable information but you will get a greater response if you give them something of you.
Remember we're trying to build relationships here and people want to know that they're dealing with a human being. They want to buy from someone they know, like and trust. People buy from people they don't buy from companies.
Mistake # 4 - Not setting Up Systems
The key here is to set up systems within your business so that they work for YOU not the other way around. If you spend some time putting effective systems in place you can work less and set up your practice so that it facilitates the lifestyle you want. And this doesn't mean more work! Once you've set a system in place it will work for you and make you money. Of course, with today's technology there are numerous ways you can do this quite simply and cheaply.
Mistake # 5 - Continuing to Trade Your TIME For Money
The trap I see so many solo-preneurs caught in is trading their time for money. Rather than working hours-for-pounds there are some simple ways to create a passive income, to have money coming in without having to work for it and there's a simple, low-risk way to do this... to create information products.
What you're doing here is taking your knowledge, your gift or expertise and you stop
The real question would be, how are they actually paid? But let’s start at the beginning. Assuming you are the archetype small, family-run business, that is the typical Yellow Page advertiser, you probably have a YP rep that sees you every year. Or perhaps you are a moderate spender that only warrants a telephone call instead. Either way, you will be contacted by the rep and should be aware of some basic truths. What qualifies me to give them to you, you may ask? Bec
Mistake # 2 - Not Building a List of Prospects and Clients
Remember this golden rule. 'The who is more important than the what'. Developing a list of prospects is more important than the service you're offering. Think of it this way. Without clients you don't have a business at all! So you need to be marketing one-to-thousands of your prospects and the way to do this is to set up an opt-in form on your web pages.
Next you need to get your visitors excited enough so that they'll be happy to give you their contact details enabling you to marketing to them over and over again. Remember it takes seven to ten contacts before someone will consider hiring you. It's also important that they trust you and repetition builds that trust. Just think of TV ad campaigns. They are aired repeatedly to gain maximum effect.
Mistake # 3 - Not Being Personal With Your Marketing
Always try to inject some personality into your marketing and tell people a little bit about you. This could be anything from a holiday that you are planning to a nightmare business trip or even a little snippet about a pet. By all means give people valuable information but you will get a greater response if you give them something of you.
Remember we're trying to build relationships here and people want to know that they're dealing with a human being. They want to buy from someone they know, like and trust. People buy from people they don't buy from companies.
Mistake # 4 - Not setting Up Systems
The key here is to set up systems within your business so that they work for YOU not the other way around. If you spend some time putting effective systems in place you can work less and set up your practice so that it facilitates the lifestyle you want. And this doesn't mean more work! Once you've set a system in place it will work for you and make you money. Of course, with today's technology there are numerous ways you can do this quite simply and cheaply.
Mistake # 5 - Continuing to Trade Your TIME For Money
The trap I see so many solo-preneurs caught in is trading their time for money. Rather than working hours-for-pounds there are some simple ways to create a passive income, to have money coming in without having to work for it and there's a simple, low-risk way to do this... to create information products.
What you're doing here is taking your knowledge, your gift or expertise and you stop
Telecommunications is the lifeline of any business. So every business unit has to maintain a telecommunications network for its multifarious in-house and out-sourced operations—maintaining and expanding its client base, making supplies of finished products, getting raw materials if it is a manufacturing unit, advertising, liaison work with government and other agencies, and engaging lawyers and auditors, distributors, agents, offices and staff in other cities, beside
Next you need to get your visitors excited enough so that they'll be happy to give you their contact details enabling you to marketing to them over and over again. Remember it takes seven to ten contacts before someone will consider hiring you. It's also important that they trust you and repetition builds that trust. Just think of TV ad campaigns. They are aired repeatedly to gain maximum effect.
Mistake # 3 - Not Being Personal With Your Marketing
Always try to inject some personality into your marketing and tell people a little bit about you. This could be anything from a holiday that you are planning to a nightmare business trip or even a little snippet about a pet. By all means give people valuable information but you will get a greater response if you give them something of you.
Remember we're trying to build relationships here and people want to know that they're dealing with a human being. They want to buy from someone they know, like and trust. People buy from people they don't buy from companies.
Mistake # 4 - Not setting Up Systems
The key here is to set up systems within your business so that they work for YOU not the other way around. If you spend some time putting effective systems in place you can work less and set up your practice so that it facilitates the lifestyle you want. And this doesn't mean more work! Once you've set a system in place it will work for you and make you money. Of course, with today's technology there are numerous ways you can do this quite simply and cheaply.
Mistake # 5 - Continuing to Trade Your TIME For Money
The trap I see so many solo-preneurs caught in is trading their time for money. Rather than working hours-for-pounds there are some simple ways to create a passive income, to have money coming in without having to work for it and there's a simple, low-risk way to do this... to create information products.
What you're doing here is taking your knowledge, your gift or expertise and you stop
All businesses should volunteer to help out in the community especially to help youth organizations. But what happens when you help a youth organization like the Boy Scouts and find that it is not politically correct? What happens when the Gay and Lesbian Community or a fringe within their community threatens to boycott your company?The episode described above happened to my company and it has long past. Believe me I can hold my own, no worries, really good at
Remember we're trying to build relationships here and people want to know that they're dealing with a human being. They want to buy from someone they know, like and trust. People buy from people they don't buy from companies.
Mistake # 4 - Not setting Up Systems
The key here is to set up systems within your business so that they work for YOU not the other way around. If you spend some time putting effective systems in place you can work less and set up your practice so that it facilitates the lifestyle you want. And this doesn't mean more work! Once you've set a system in place it will work for you and make you money. Of course, with today's technology there are numerous ways you can do this quite simply and cheaply.
Mistake # 5 - Continuing to Trade Your TIME For Money
The trap I see so many solo-preneurs caught in is trading their time for money. Rather than working hours-for-pounds there are some simple ways to create a passive income, to have money coming in without having to work for it and there's a simple, low-risk way to do this... to create information products.
What you're doing here is taking your knowledge, your gift or expertise and you stop
You know if we were to have more holidays in America and market them better we would be doing ourselves a very big favor economically speaking. You see on many holidays Americans go out and spend money and get together and this adds culture and tightens bonds between family and friends and it also alleviates stress from too much chaos and controversy at work?You see if we have more holidays and market them better people will go do stuff and this adds expenditu
Mistake # 5 - Continuing to Trade Your TIME For Money
The trap I see so many solo-preneurs caught in is trading their time for money. Rather than working hours-for-pounds there are some simple ways to create a passive income, to have money coming in without having to work for it and there's a simple, low-risk way to do this... to create information products.
What you're doing here is taking your knowledge, your gift or expertise and you stop trading hours-for-pounds and begin to package what you know or the information you've learnt and start selling that for money. This gives you unlimited earning potential.
© Victoria Player 2007. All right reserved.
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