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    nications is consistency
    At all costs, avoid following fashion and tinkering. If you try to improve communications and then fai
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    There are 12 essential elements of a successful internal communications strategy:

    1. Effective employee-directed communications must be led from the top
    Effective communications require the active commitment and endorsement of senior managers. It is not enough simply to develop a 'vision statement' or formulate in general terms the values by which the company lives. Behaviour is what counts. Managers must be seen to behave in a manner that is consistent with the ethos they are promoting.

    2. The essence of good communications is consistency
    At all costs, avoid following fashion and tinkering. If you try to improve communications and then fail

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    must be led from the top
    Effective communications require the active commitment and endorsement of senior managers. It is not enough simply to develop a 'vision statement' or formulate in general terms the values by which the company lives. Behaviour is what counts. Managers must be seen to behave in a manner that is consistent with the ethos they are promoting.

    2. The essence of good communications is consistency
    At all costs, avoid following fashion and tinkering. If you try to improve communications and then fai

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    nough simply to develop a 'vision statement' or formulate in general terms the values by which the company lives. Behaviour is what counts. Managers must be seen to behave in a manner that is consistent with the ethos they are promoting.

    2. The essence of good communications is consistency
    At all costs, avoid following fashion and tinkering. If you try to improve communications and then fai

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    . Managers must be seen to behave in a manner that is consistent with the ethos they are promoting.

    2. The essence of good communications is consistency
    At all costs, avoid following fashion and tinkering. If you try to improve communications and then fai

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    nications is consistency
    At all costs, avoid following fashion and tinkering. If you try to improve communications and then fail—because your messages are inconsistent or are ‘good news only'—things will not quietly settle back into the way they used to be. You will inevitably have created expectations, and may have to live with the consequences of having disappointed those expectations.

    3. Successful employee communications owe as much to consistency, careful planning and attention to detail as they do to charisma or natural gifts
    We might not all be another Zig Ziglar, Tony Robbins or Bill Clinton. But even such communication ‘giants' slip up if th

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