Casual Articles - Business

Who Are You Competing Against?
You probably think that your biggest competitor is a big-name chain store, a recognized brand name or a specific salesperson. While it’s true that sometimes a customer’s choice boils down to either buying your product or someone else’s, this isn’t always the case. Sometimes, the customer’s real choice is between buying your product or simply nothing at all.Knowing that your customer doesn’t have to buy the product at

messages are not curt or aloof but are always friendly and approachable. If a person has provided a name, use it. Don’t respond by saying hello, hi or good day. People enjoy hearing their names used.

2. Be receptive to inquiries and respond quickly. Don’t think that waiting will indicate you’re very busy. If you don’t respond quickly, someone else will get your business.

3. Carefully review any of your written material making sure there are no spelling err

The Lesson of the Purple Bags
For several years, I was a purchasing agent for an office of the federal government. Yep, it was me spent your tax dollars, and not always wisely, but that's another article.Vendors, and those who wanted to be, often sent us samples of their products in the hopes of convincing us that their products were really what the U.S. government couldn't live without.One day, a package arrived from a company which purpor

Whether we like it or not, people do judge by appearances. In fact, research indicates that people judge others in 10 to 15 seconds of meeting. Not much time to make a fair assessment, yet that is simply the way it works. And the same principle applies when someone views your e-mail, looks at your website or hears your telephone communication. Just 15 seconds is all you get to make your first impression.

Based on that statistic, doesn’t it make sense that you should start the New Year off with a new resolution, one that suggests you pay more attention to how you communicate? Given that many of your clients will never visibly see you, the way you present yourself through e-mail, website or telephone communication speaks volumes.

In the past, we worried a great deal about how we were dressed for professional presentations and were bombarded with opinions and articles related to dressing for success. Yet in today’s technological age, many of our clients never see us. Therefore we are judged strictly on our written or telephone presentation. Unfortunately, we don’t necessarily have control over how people perceive us, but we do have control in the way we send messages. The key to building a successful client base starts with how you convey your communication.

Stop for a moment right now and consider what your communications are saying about you. Is your tone friendly and supportive? Are you easily accessible? Do you respond quickly to inquiries? Are your e-mail messages gracious or curt? Do you convey sincerity, interest and professionalism when speaking on the phone.

The next time you have the opportunity to communicate with someone via e-mail or phone consider carefully how you respond. Bear in mind that a bit of personal rapport combined with excellent customer service goes a long way.

Key Points to Consider:

1.Make sure your messages are not curt or aloof but are always friendly and approachable. If a person has provided a name, use it. Don’t respond by saying hello, hi or good day. People enjoy hearing their names used.

2. Be receptive to inquiries and respond quickly. Don’t think that waiting will indicate you’re very busy. If you don’t respond quickly, someone else will get your business.

3. Carefully review any of your written material making sure there are no spelling erro

Selling The Sizzle And Not The Steak
I’ve been in sales for 35 years. Most of that time I worked as an advertising consultant for the Yellow Pages beginning with Mountain Bell in the eighties. I went to a plethora of sales meetings and seminars and was privy to advice from top sales people throughout the company. Although I had to sift through all that input, I tried to boil it down to a few basic principles that I can now pass on to the next generation of sale

uld start the New Year off with a new resolution, one that suggests you pay more attention to how you communicate? Given that many of your clients will never visibly see you, the way you present yourself through e-mail, website or telephone communication speaks volumes.

Key Points to Consider:

2. Be receptive to inquiries and respond quickly. Don’t think that waiting will indicate you’re very busy. If you don’t respond quickly, someone else will get your business.

3. Carefully review any of your written material making sure there are no spelling err

Getting a Job is Hard Graft
Well, I haven't been in this situation for some years now, thankfully, but it's good to reflect on old writings, and this is still true today, as it was then ...Probably the hardest part of being unemployed is not knowing when things are going to change for the better. That illusory hope for the future which encourages: "Only a little longer to go and I can get a raise, promotion or big commission deal - is simply

ical age, many of our clients never see us. Therefore we are judged strictly on our written or telephone presentation. Unfortunately, we don’t necessarily have control over how people perceive us, but we do have control in the way we send messages. The key to building a successful client base starts with how you convey your communication.

Key Points to Consider:

2. Be receptive to inquiries and respond quickly. Don’t think that waiting will indicate you’re very busy. If you don’t respond quickly, someone else will get your business.

3. Carefully review any of your written material making sure there are no spelling err

More Entrepreneurs Say 'Charge It' When Starting Their Businesses
Credit cards have become an increasingly popular substitute for traditional sources of capital, such as commercial loans from banks and venture capital. More and more new business founders are saying “charge it” to fund their start-ups and ongoing operations.The Problem with New Businesses and Traditional Sources of Capital Nascent entrepreneurs without an established business history or a track record

Are you easily accessible? Do you respond quickly to inquiries? Are your e-mail messages gracious or curt? Do you convey sincerity, interest and professionalism when speaking on the phone.

Key Points to Consider:

2. Be receptive to inquiries and respond quickly. Don’t think that waiting will indicate you’re very busy. If you don’t respond quickly, someone else will get your business.

3. Carefully review any of your written material making sure there are no spelling err

The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I trust this company/person/product?”In today’s ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is

2. Be receptive to inquiries and respond quickly. Don’t think that waiting will indicate you’re very busy. If you don’t respond quickly, someone else will get your business.

3. Carefully review any of your written material making sure there are no spelling errors. I’m not suggesting that you have to write a masterpiece, but if your message is important enough to attract a new client, it might be worth your while to be sure it’s well written.

4. Communicate a level of honesty and trust. Sincerity takes people very far and when your message is communicated with authenticity and appreciation for the potential client, you have a much better chance of gaining a new client.

Pleasant and professional attitudes go a long way in reaching your goals. So the next time you have an opportunity to make a presentation, whether through e-mail or telephone, stop for a moment and think about your New Year resolution. With so much competition out there, you want to stand above the crowd, so make every effort to rate high when communicating. Remember, every word you utter, whether through an important proposal or through a simple telephone conversation, represents your image and your business. Give careful attention to your level of integrity through the words you speak or write.

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Hiring the right person is not always an easy thing to do, but using the right method of interview will substantially aid the process. The more you know about interviewing, the more likely you are to hire the ideal candidate.

Point Frontline staff are taught to follow policies and procedures. Often they are hesitant to `break the rules'. Yet some rules should be broken, or changed, or at least seriously bent from time to time. Are your staff bound by rules they cannot change? If those rules are outdated or problematic, will they tell you?

These days, loyalty in organizations is difficult to achieve. You know that many good leaders, find it difficult to create a sense of loyalty ( to themselves, the organization, and to their peers) in their teams. Here are 15 Ways You Can Create Loyalty and a Desire to Follow You in Your Organization. The payoff: less turnover, higher performing teams, and more fun.

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