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Casual Articles - Commune With The Three Spheres For Successful Internal Communications
How do I make my potential employer understand my desire for the teaching position without coming across as desperate? How do I explain to him all my teaching skills and teaching experience in one cover letter? How do I convince him that I am the teacher for their school?These are just some of the lik
Organizations should pay close attention to what messages customers are communicating to employees. If inaccurate perceptions exist, the organization should work to correct them. Doing so will ensure that employees feel good about the product or service they are delivering and that customers have appropriate expec
In the last issue I shared with you a technique for getting permission to follow up with people who have seen you speak on stage. This was just one example of a tactic for filling your pipeline.In these next two issues we'll look at one of our favourite and most powerful tactics for attracting new lea
The First Sphere: Your Employees
All organizations -- large and small, for-profit and not-for-profit -- need to communicate consistently to their employees. Unfortunately, some organizations either neglect or mishandle this important task.
Successful organizations engage in regular communication to their employees. They recognize that successful and engaged employees have a clear understanding of the organization’s values, objectives and milestones. In addition, employees that understand where an organization is going are in a better position to help it get there.
The Second Sphere: Your External Stakeholders
External stakeholders like investors, industry experts and others are also critical to your internal communications effort. This is because employees pay close attention to what these stakeholders are saying about your organization. Any disconnect between what is being communicated internally and what outside observers are saying is a problem. At best, your employees may think they are misinformed. At worst they may question the veracity of the organization’s leadership.
A rule of thumb: Always ensure that your communications to stakeholders about the organization are consistent with what is being said internally.
The Third Sphere: Your Customers
Your customers can have a tremendous impact on your internal communications effort. Their opinion on the value of your organization’s products and services can positively or negatively affect employees’ perceptions.
Organizations should pay close attention to what messages customers are communicating to employees. If inaccurate perceptions exist, the organization should work to correct them. Doing so will ensure that employees feel good about the product or service they are delivering and that customers have appropriate expec
Relationship marketing is a powerful tool that you must use to grow your computer consulting business. Relationship marketing is how I turned a simple website demo into $175,000 in service revenue over a period of a few years. When you use relationship marketing you don't waste your money on risky display ad
Successful organizations engage in regular communication to their employees. They recognize that successful and engaged employees have a clear understanding of the organization’s values, objectives and milestones. In addition, employees that understand where an organization is going are in a better position to help it get there.
The Second Sphere: Your External Stakeholders
External stakeholders like investors, industry experts and others are also critical to your internal communications effort. This is because employees pay close attention to what these stakeholders are saying about your organization. Any disconnect between what is being communicated internally and what outside observers are saying is a problem. At best, your employees may think they are misinformed. At worst they may question the veracity of the organization’s leadership.
A rule of thumb: Always ensure that your communications to stakeholders about the organization are consistent with what is being said internally.
The Third Sphere: Your Customers
Your customers can have a tremendous impact on your internal communications effort. Their opinion on the value of your organization’s products and services can positively or negatively affect employees’ perceptions.
Organizations should pay close attention to what messages customers are communicating to employees. If inaccurate perceptions exist, the organization should work to correct them. Doing so will ensure that employees feel good about the product or service they are delivering and that customers have appropriate expec
Effective Business Ideas Advance Your Career How can you effectively advance your career? You may have tried Goggling ‘career advancement.’ What you get is links to tests, lists, and degrees. And how these help you get headed in the right direction? Tests may say that you ar
External stakeholders like investors, industry experts and others are also critical to your internal communications effort. This is because employees pay close attention to what these stakeholders are saying about your organization. Any disconnect between what is being communicated internally and what outside observers are saying is a problem. At best, your employees may think they are misinformed. At worst they may question the veracity of the organization’s leadership.
A rule of thumb: Always ensure that your communications to stakeholders about the organization are consistent with what is being said internally.
The Third Sphere: Your Customers
Your customers can have a tremendous impact on your internal communications effort. Their opinion on the value of your organization’s products and services can positively or negatively affect employees’ perceptions.
Organizations should pay close attention to what messages customers are communicating to employees. If inaccurate perceptions exist, the organization should work to correct them. Doing so will ensure that employees feel good about the product or service they are delivering and that customers have appropriate expec
Last week I had an interesting discussion with a director of Mary Kay, one of the most successful companies in the cosmetics industry. She wanted to know why it would be important for her sales reps to understand strategy.Classically, we've just asked sales reps to sell, and nothing else. The ideal sa
A rule of thumb: Always ensure that your communications to stakeholders about the organization are consistent with what is being said internally.
The Third Sphere: Your Customers
Your customers can have a tremendous impact on your internal communications effort. Their opinion on the value of your organization’s products and services can positively or negatively affect employees’ perceptions.
Organizations should pay close attention to what messages customers are communicating to employees. If inaccurate perceptions exist, the organization should work to correct them. Doing so will ensure that employees feel good about the product or service they are delivering and that customers have appropriate expec
As an entrepreneur I am a firm believer of sharing knowledge, visions, thoughts, and even ideas with fellow entrepreneurs. Now I don’t go running around sharing my ideas with every entrepreneur I meet, but I do make it habit to strategically share ideas with entrepreneurs who I believe share similar goals, d
Organizations should pay close attention to what messages customers are communicating to employees. If inaccurate perceptions exist, the organization should work to correct them. Doing so will ensure that employees feel good about the product or service they are delivering and that customers have appropriate expectations.
Successful internal communications requires that organizations pay close attention to what is being communicated to employees, stakeholders and customers. Be sure that the messages your organization delivers to all three spheres are cogent, credible and complementary.
(c) 2005 Fard Johnmar
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