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Casual Articles - Eliminate Misunderstandings -- Outcome-Based Conversations Save The Day
Are you happy with the quality and quantity of job candidates you attract?If your total recruiting effort consists of simply placing a ‘help-wanted’ ad in the local newspaper you will often fail to attract the candidates you want. You need to take a more creative approach, especially in markets with low unemployment.You’ll also want to create powerful recruiting materials.A mistake made by many employers is to describe their job opportunity only in terms of what they require. They fail to explain why their company is a great place to work.You will more successfully attract the best candidates when you realize this truth—recruiting is a marketing activity. In tight labo
Let's go back to our example:
Mary needs her marketing department to develop some material for a crucial presentation to their client.
1.Be aware of what your competition is doing but don’t “compete” with them. To do so results in a game of “leapfrog” – this year your product’s a little better, next year, theirs is a little better, etc. This is a tough way to do business. This is the way to stay at breakeven or less. Instead, keep your focus on your customers and on how to “create” a better world for them. You’ll soon be so far ahead of the competition that it will just be you and your customers in the game. Where does one start in getting out of this game of leapfrog? That leads us to the next tip…2.Start the ball rolling with strategy. Developing a strategy – a plan of action to reach a certain desti
Because she knew she had good people in the positions, we helped her look at her part in project leadership and conveying a vision to her team.
She already successfully uses "outcome-based strategy" for project planning. This involves the following steps: Think through the outcome you want and the benefits you'll receive. Then think through the outcome the customer or employee receives, including what they want, and the benefits to them.
The missing piece of this puzzle is "Outcome-Based Conversations". The same key issues Mary knew so well from her strategy or sales processes can also be applied to her communication process...not just with customers, but also co-workers, employees, and family members!
Build the Outcome
Let's say you need to ask a co-worker to help you with a project. Take five minutes to think about the end result you want--what is the ideal outcome? What is the worst-case outcome? What would it mean to you to achieve either one?
Let's go back to our example:
Mary needs her marketing department to develop some material for a crucial presentation to their client.
What are the best bonuses of working from home? There are several reasons that add to the experience apart from the obvious one of spending more time with your family and earning money.1. Chose your own hours of work.Whether you prefer to do one long stint of work to get it over and done with or a little bit here and a little bit there it is no ones decision but yours.2. Take a day off whenever you choose.If like me you've ever being refused a day off that you really need just because there are other members of staff off work you will understand why this is a nice bonus.3. Feel like a adult.At times I felt in my last job we where treated like sc
Because she knew she had good people in the positions, we helped her look at her part in project leadership and conveying a vision to her team.
She already successfully uses "outcome-based strategy" for project planning. This involves the following steps: Think through the outcome you want and the benefits you'll receive. Then think through the outcome the customer or employee receives, including what they want, and the benefits to them.
The missing piece of this puzzle is "Outcome-Based Conversations". The same key issues Mary knew so well from her strategy or sales processes can also be applied to her communication process...not just with customers, but also co-workers, employees, and family members!
Build the Outcome
Let's say you need to ask a co-worker to help you with a project. Take five minutes to think about the end result you want--what is the ideal outcome? What is the worst-case outcome? What would it mean to you to achieve either one?
Let's go back to our example:
Mary needs her marketing department to develop some material for a crucial presentation to their client.
I’ve been advising and counseling businesses on their Yellow Page advertising since 1976. During that period, I’ve placed ads in every media imaginable and consulted to over 7000 businesses. With those credentials, I feel capable and confident in recommending the easiest way to achieve a more successful marketing program. Whether it’s a newspaper, magazine, Yellow Page ad, or direct mailer, the headline is always king. It not only is the first thing seen, it sets the tone for the entire promotion that follows. Yet creating one, is the critical procedure that’s often overlooked.I’ve seen the typical “Tire Experts,” or the “Low-Cost Leaders,” enough to fall soundly asleep. Every business assum
The missing piece of this puzzle is "Outcome-Based Conversations". The same key issues Mary knew so well from her strategy or sales processes can also be applied to her communication process...not just with customers, but also co-workers, employees, and family members!
Build the Outcome
Let's say you need to ask a co-worker to help you with a project. Take five minutes to think about the end result you want--what is the ideal outcome? What is the worst-case outcome? What would it mean to you to achieve either one?
Let's go back to our example:
Mary needs her marketing department to develop some material for a crucial presentation to their client.
So you've captured your audience, they are well informed on your event, they are looking forward to attending, they are interested in what you're doing, so what's the next step? Make sure all of your attendees are getting as much as they want from this event by offering extra materials on your registration page.Extras Can Make all the DifferenceGive your registrants the opportunity to buy more than just an event registration. Your registrants are already in the buying mood, so now is the time to offer them additional value.Some of your registrants will want pre-event items like white papers, or to order your speakers' books. Some will want post-event items like t-shirt
Build the Outcome
Let's say you need to ask a co-worker to help you with a project. Take five minutes to think about the end result you want--what is the ideal outcome? What is the worst-case outcome? What would it mean to you to achieve either one?
Let's go back to our example:
Mary needs her marketing department to develop some material for a crucial presentation to their client.
Performance Management is a process that both employer and employee often fear!Why is this so!There is much misinformation about the performance management process and performance appraisals in management circles today. We often think that best practice demands that we must performance appraise ‘no matter what’. This is not true. Best practice can involve many other mechanisms that ensure employee compliance and monitoring.The performance process can be propagated by intellectuals who themselves have not had to make the tough decisions and be accountable for the process. Any person can give advice but the application of the advice is what matters!The whole process is oft
Let's go back to our example:
Mary needs her marketing department to develop some material for a crucial presentation to their client. In the past, Mary would make a quick phone call, or catch the marketing person in the hallway, briefly give the requirements...and run off to the next meeting (time is valuable, after all!). The marketing person, recognizing that his time is valuable, tosses the request on top of his stack of other "urgent requests" and moves on to his top priority (which at this point isn’t Mary, understandably).
Eliminate Misunderstandings Page 2
This time, Mary takes an "Outcome Based Conversation" approach. First, she pictures exactly what she would like to have the outcome to be. In this case, she will have a brochure that describes the new product, some pictures, a sample, all the prices, and a PowerPoint presentation. She sees herself giving the presentation, and realizes that she missed including the manufacturing division, so she includes that person in the process. Now she goes back to the visualization. The presentation goes smoothly, the customer loves the product, Mary makes the sale, and can now afford to go on vacation.
She lists everything she needs and who will be needed to provide it. To guide
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