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    Do They Read Long Copy?
    One of the more popular questions I get about copy from subscribers is, "Do people really read all that copy?" Of course they are talking about the online long copy sales letters you have to scroll all the way down to the bottom to find out how much it costs. These letters can be from 5-15 pages or more in length and they flat out bug some people.The answer to the question is, "No. Yes. And maybe." It all depends on where your prospect is mentally in the buying process. I'll get to that in a minute.First let's take yourself as an example. Are you currently in the market to buy a car? If you're not chances are you don't pay a lot of attention
    ven under the best circumstances, the path of communication is not a direct shot between the speaker and the listener. The speaker sends a message that is filtered by the listener and sent back again. As this path continues without clarification and stop points the message becomes muddled and strays further from the original intent. Extra effort is spent trying to figure out how the message was sidetracked, frustrations rise and meaning is lost or distorted.

    Listening is Priceless.

    There are no shortcuts to becoming a great listener and the price tag for poor listening is high. Listening well can cut down on misunderstandings, miscues, damaged relationships, missed opportunity and disagreements while building strong alliances, increasing knowledge and delivering better results faster.

    To truly listen is priceless because listening is the key to another’s thoughts, motivation,and behaviors. Dealing with customers, employees an

    Getting Started In Drop Shipping For Free
    What is drop shipping? It really just boils down to a wholesaler who is willing to ship their own products for the retailer.As you can probably imagine, this can be a huge advantage for your average ebay seller. Not everyone would believe that it's easy to start a business like this. The truth is, with a little elbow grease, you can be up in running for just a couple of dollars in no time.Some people would say that anyone can be successful with a drop shipping business. I'd have to disagree. If a person can't take the time to do product and market research, and put a little effort into it, more than likely they won't make any money. It requi
    At about 3:00 on Thursday, Jack the division program manager says to the four members of his team,

    "Have your proposals ready for discussion by Friday afternoon."

    What did the employees hear him saying? What did they do as a result?

    The following day Jack called the team members one by one and asked that they come to his office with proposal in hand.

    • Employee #1 arrived with a 5-page typed budget proposal on the department’s annual giving campaign.
    • Employee #2 stepped in and told his manager that he thought the proposals were due next Friday
    • Employee #3 handed Jack two-pages of analysis about the giving campaign.
    • Employee #4 greeted Jack with, "I’m glad we’re finally going to sit down and talk about this…I have some great ideas about what we can do."

    Obviously something went wrong. Were they listening? Was the message clear?

    Many will say that Jack was not clear in communicating expectations -- partially true. Don’t underestimate the role of the listener. Whether through verbal or non-verbal cues, it is the listener that actually directs the conversation.

    In the example Jack said what he wanted to say and with no questions, objections or comments he had no way of knowing that there was any disconnect. Well… not until time had been spent and he was still without the important campaign information.

    The listener has a responsibility to check in with the person speaking. Not one of the employees asked a question for clarification. Why not? They thought they heard what Jack was saying (assumed) and understood what he wanted in return.

    The speaker can have his say but if the listener can not accurately interpret what the speaker is trying to convey there is no communication. The best communicator with great verbal skills can not overcome the failure of a poor listener. Dialogue quickly becomes a monologue. Conversely in a conversation between a great listener and a poor speaker, the listener will work with the speaker to draw out and clarify the message.

    Think of how many times you have misinterpreted instructions, heard a problem incorrectly, or missed out on business opportunities. Poor listening can lead to challenges in relationships, lack of credibility, lost contacts, inaccurate reporting, rework, dissatisfied customers and lowered productivity.

    Did you know...?

    • It is estimated that more than 50% of our work time is spent listening.
    • Immediately following a 10-minute presentation the average person retains about half of what they hear and only one quarter of what they hear 48 hours later.
    • 60% of all management problems are related to listening.
    • We misinterpret, misunderstand or change 70 to 90% of what we hear.

    When misunderstandings occur the implication is that whoever was delivering the message somehow missed the mark, that the speaker didn’t deliver a clear message. But, communication is not just is said it is what you hear someone saying. Listening is considered the most frequently used but least exercised and effective communication skill.

    More Than Words Can Say

    We've talked about the listener's role in relation to the speaker but there is a third component of communication -- the message itself. It is said that the 500 most commonly used words in English have over 14,000 different dictionary definitions. As I said earlier, communication is a two-way street but it has many off ramps.

    Using a simple word like "office" filtered through differing:

    • perceptions,
    • assumptions,
    • exposure,
    • experiences,
    • relationships,
    • knowledge,
    • agenda, or
    • attention

    might cause one to envision corporate headquarters, cubicles, corner suites with a great view, a position held, a government agency or even a team of workers.

    Even under the best circumstances, the path of communication is not a direct shot between the speaker and the listener. The speaker sends a message that is filtered by the listener and sent back again. As this path continues without clarification and stop points the message becomes muddled and strays further from the original intent. Extra effort is spent trying to figure out how the message was sidetracked, frustrations rise and meaning is lost or distorted.

    Listening is Priceless.

    There are no shortcuts to becoming a great listener and the price tag for poor listening is high. Listening well can cut down on misunderstandings, miscues, damaged relationships, missed opportunity and disagreements while building strong alliances, increasing knowledge and delivering better results faster.

    To truly listen is priceless because listening is the key to another’s thoughts, motivation,and behaviors. Dealing with customers, employees and

    Are You A Victim Of Sales Cycles
    Many products and services have different sales cycles – from the first prospect meeting to the close of the sale. Some cycles can be several months to a few years. Some can be just a few days.Many salespeople believe that they are not in control of the sales cycle. They put the buying control into the hands of the prospect. Of course, you cannot sell something to someone before they are ready, but you can discover the sense of urgency or attempt to create it.Keep in mind that people buy when they are ready to buy, not when you need to sell.This week, let’s focus on these arbitrary sales cycles. First of all, remember that you do not
    ly true. Don’t underestimate the role of the listener. Whether through verbal or non-verbal cues, it is the listener that actually directs the conversation.

    In the example Jack said what he wanted to say and with no questions, objections or comments he had no way of knowing that there was any disconnect. Well… not until time had been spent and he was still without the important campaign information.

    The listener has a responsibility to check in with the person speaking. Not one of the employees asked a question for clarification. Why not? They thought they heard what Jack was saying (assumed) and understood what he wanted in return.

    The speaker can have his say but if the listener can not accurately interpret what the speaker is trying to convey there is no communication. The best communicator with great verbal skills can not overcome the failure of a poor listener. Dialogue quickly becomes a monologue. Conversely in a conversation between a great listener and a poor speaker, the listener will work with the speaker to draw out and clarify the message.

    Think of how many times you have misinterpreted instructions, heard a problem incorrectly, or missed out on business opportunities. Poor listening can lead to challenges in relationships, lack of credibility, lost contacts, inaccurate reporting, rework, dissatisfied customers and lowered productivity.

    Did you know...?

    • It is estimated that more than 50% of our work time is spent listening.
    • Immediately following a 10-minute presentation the average person retains about half of what they hear and only one quarter of what they hear 48 hours later.
    • 60% of all management problems are related to listening.
    • We misinterpret, misunderstand or change 70 to 90% of what we hear.

    When misunderstandings occur the implication is that whoever was delivering the message somehow missed the mark, that the speaker didn’t deliver a clear message. But, communication is not just is said it is what you hear someone saying. Listening is considered the most frequently used but least exercised and effective communication skill.

    More Than Words Can Say

    We've talked about the listener's role in relation to the speaker but there is a third component of communication -- the message itself. It is said that the 500 most commonly used words in English have over 14,000 different dictionary definitions. As I said earlier, communication is a two-way street but it has many off ramps.

    Using a simple word like "office" filtered through differing:

    • perceptions,
    • assumptions,
    • exposure,
    • experiences,
    • relationships,
    • knowledge,
    • agenda, or
    • attention

    might cause one to envision corporate headquarters, cubicles, corner suites with a great view, a position held, a government agency or even a team of workers.

    Even under the best circumstances, the path of communication is not a direct shot between the speaker and the listener. The speaker sends a message that is filtered by the listener and sent back again. As this path continues without clarification and stop points the message becomes muddled and strays further from the original intent. Extra effort is spent trying to figure out how the message was sidetracked, frustrations rise and meaning is lost or distorted.

    Listening is Priceless.

    There are no shortcuts to becoming a great listener and the price tag for poor listening is high. Listening well can cut down on misunderstandings, miscues, damaged relationships, missed opportunity and disagreements while building strong alliances, increasing knowledge and delivering better results faster.

    To truly listen is priceless because listening is the key to another’s thoughts, motivation,and behaviors. Dealing with customers, employees an

    The Project Manager's Job Title And Role In An Organization
    When a company organization is searched to find a project manager, the first results may be fruitless because no one with that job title can be found. The project manager's identity is often hidden behind some other organizational role. This is particularly true for specialized in-house project where, for example, a person with the title 'facilities manager' might act as project manager during a major reorganization of accommodation. Another example is where a personal styled 'senior engineer' is made responsible for managing a costly new product design and development project.Even where project management is accredited with the important of a full
    n a great listener and a poor speaker, the listener will work with the speaker to draw out and clarify the message.

    Think of how many times you have misinterpreted instructions, heard a problem incorrectly, or missed out on business opportunities. Poor listening can lead to challenges in relationships, lack of credibility, lost contacts, inaccurate reporting, rework, dissatisfied customers and lowered productivity.

    Did you know...?

    • It is estimated that more than 50% of our work time is spent listening.
    • Immediately following a 10-minute presentation the average person retains about half of what they hear and only one quarter of what they hear 48 hours later.
    • 60% of all management problems are related to listening.
    • We misinterpret, misunderstand or change 70 to 90% of what we hear.

    When misunderstandings occur the implication is that whoever was delivering the message somehow missed the mark, that the speaker didn’t deliver a clear message. But, communication is not just is said it is what you hear someone saying. Listening is considered the most frequently used but least exercised and effective communication skill.

    More Than Words Can Say

    We've talked about the listener's role in relation to the speaker but there is a third component of communication -- the message itself. It is said that the 500 most commonly used words in English have over 14,000 different dictionary definitions. As I said earlier, communication is a two-way street but it has many off ramps.

    Using a simple word like "office" filtered through differing:

    • perceptions,
    • assumptions,
    • exposure,
    • experiences,
    • relationships,
    • knowledge,
    • agenda, or
    • attention

    might cause one to envision corporate headquarters, cubicles, corner suites with a great view, a position held, a government agency or even a team of workers.

    Even under the best circumstances, the path of communication is not a direct shot between the speaker and the listener. The speaker sends a message that is filtered by the listener and sent back again. As this path continues without clarification and stop points the message becomes muddled and strays further from the original intent. Extra effort is spent trying to figure out how the message was sidetracked, frustrations rise and meaning is lost or distorted.

    Listening is Priceless.

    There are no shortcuts to becoming a great listener and the price tag for poor listening is high. Listening well can cut down on misunderstandings, miscues, damaged relationships, missed opportunity and disagreements while building strong alliances, increasing knowledge and delivering better results faster.

    To truly listen is priceless because listening is the key to another’s thoughts, motivation,and behaviors. Dealing with customers, employees an

    When The Going Gets Tough -- The Tough Keep Going
    If you've been in a job search for more than a few weeks you may be experiencing the feelings of defeat and despair, not to mention the urge to give up. It's been a tough year, and then some, for those who have lost jobs for whatever reason. Interviewing with no second interviews or offers coming in begins to wear thin - very fast.Here are some tips to keep your spirits up when you're feeling down during this process.1. Don't give up.You may have heard some of these stories before but they remain inspirational.• Thomas Edison patented 1,093 inventions in his lifetime, but it took him 10,000 attempts to make an electric light bu
    t deliver a clear message. But, communication is not just is said it is what you hear someone saying. Listening is considered the most frequently used but least exercised and effective communication skill.

    More Than Words Can Say

    We've talked about the listener's role in relation to the speaker but there is a third component of communication -- the message itself. It is said that the 500 most commonly used words in English have over 14,000 different dictionary definitions. As I said earlier, communication is a two-way street but it has many off ramps.

    Using a simple word like "office" filtered through differing:

    • perceptions,
    • assumptions,
    • exposure,
    • experiences,
    • relationships,
    • knowledge,
    • agenda, or
    • attention

    might cause one to envision corporate headquarters, cubicles, corner suites with a great view, a position held, a government agency or even a team of workers.

    Even under the best circumstances, the path of communication is not a direct shot between the speaker and the listener. The speaker sends a message that is filtered by the listener and sent back again. As this path continues without clarification and stop points the message becomes muddled and strays further from the original intent. Extra effort is spent trying to figure out how the message was sidetracked, frustrations rise and meaning is lost or distorted.

    Listening is Priceless.

    There are no shortcuts to becoming a great listener and the price tag for poor listening is high. Listening well can cut down on misunderstandings, miscues, damaged relationships, missed opportunity and disagreements while building strong alliances, increasing knowledge and delivering better results faster.

    To truly listen is priceless because listening is the key to another’s thoughts, motivation,and behaviors. Dealing with customers, employees an

    How to Enhance Customer Retention
    While many companies establish new business promotions, few devote an equal amount of energy teaching employees techniques to do a better job of retaining customers.Try this: Go back to your customer rank report from 1996, just ten years ago, and take a look at your top ten customers. How much does this top ten list differ from your top ten list in 2006? Odds are, few of these high volume customers are still on your top ten list, or for that matter, still doing business with your company. What happened to those that left? Where are they doing business now? If they left you for a competitor, do you know precisely why?Here are 15 ideas f
    ven under the best circumstances, the path of communication is not a direct shot between the speaker and the listener. The speaker sends a message that is filtered by the listener and sent back again. As this path continues without clarification and stop points the message becomes muddled and strays further from the original intent. Extra effort is spent trying to figure out how the message was sidetracked, frustrations rise and meaning is lost or distorted.

    Listening is Priceless.

    There are no shortcuts to becoming a great listener and the price tag for poor listening is high. Listening well can cut down on misunderstandings, miscues, damaged relationships, missed opportunity and disagreements while building strong alliances, increasing knowledge and delivering better results faster.

    To truly listen is priceless because listening is the key to another’s thoughts, motivation,and behaviors. Dealing with customers, employees and managers, it is the listener’s responsibility to make the adjustments toward understanding. Whether your next interaction is with a customer, a friend, or a co-worker remember how easily a misunderstanding can occur. Focus on the goal of the communication and build toward the message.

    The better your listen, the more you allow both people to develop shared meaning, learning, agreement and improved results.

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