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  • Casual Articles - Being Heard: Mental and Verbal Strategies for Getting Your Point Across

    Networking: Six Degrees of Separation Means You Are Closer than You Think
    Have you heard of six degrees of separation? It is a theory that any two randomly-selected people in the world can connect with six or fewer intermediaries. That means there are only six people (or fewer) between you and anyone you want or need to meet.Of course, the trick can be figuring out who those six people are. The key to making links is that each of us belongs to many communities and has friends and acquaintances who span a number of groups. Thus, it is possible to make random connections between people, but you can also use this idea to make a targeted connection.Let's say you wanted to reach the CEO of a major corporation. Do you know someone who works there? Someone who is a vendor or supplier? Where did the CEO go to school--do you know anyone else who went there? Do you know someone who lives in the same town? If not, who do you know who might know someone who fits any of these categories?Let the people around you know that you are trying to reach this person. You probably don't know everyone they do. Your friend or co-worker may have a connection you never would have imagined. I watched this work at a conference. The speaker got a few people to ask the group for help contacting someone they wanted to reach. Within moments, connections had been made to several people, including a former US president!Perhaps you are hoping for a product en
    tate solving the problem.

    Sensing a receptive audience, the speaker relaxes. His energy and ideas have an outlet. He worries less whether you agree with him, simply because you're willing to let him talk. His need for you to understand him is less critical than your willingness to try.

    Eventually he has nothing left to say, and now he is opening the door for you. In fact, he's eager to hear your reflections. He's thinking, "Wow, I just made some great points. I can't wait to hear what she has to say about them!"

    Offer Information That May Be of Value

    So don't start with, "You are really out of line, you don't know what you're talking ab

    What Is A Marketing Initiative?
    Marketing is not as simple as many may lead you to believe. In order for your business to be effective, you need to understand what is involved in promoting what you are offering in terms of products and services. That is where a good marketing initiative comes in to play. A marketing initiative is essentially anything that is clearly defined as a marketing effort. Simple, isn't it? It is basically anything specific in your marketing plan. So what types of things are considered marketing initiatives? Here are a few examples that may help you.For larger companies, a marketing initiative can be a theme. For instance, a set of commercials that use a specific character or funny situation over and over may be considered a marketing initiative. This, though, would certainly be more common with large businesses. An example of this is the Geiko commercials that feature the cute talking gekko. The initiative is to associate their car insurance services and products with a character that sticks in your head. Being cute is an added advantage. This is why many commercials use cute, cuddly characters such as babies and puppies etc.Another example of a marketing initiative is undertaking a certain method relentlessly. Sometimes you may wish to focus your efforts solely on one method of marketing. If, for instance, you decide to implement email marketing with great fervor, then y
    "Psychologists have found that we are each more interested in knowing that the other person is trying to empathize with us … than we are in believing that they have actually accomplished that goal. Good listening … is profoundly communicative. And struggling to understand communicates the most positive message of all."

    --Difficult Conversations, Douglas Stone, Bruce Patton, and Sheila Heen

    We all want to be heard. It's gratifying, empowering, and makes us feel valued. And in a difference of opinion, we want our side to be represented. We want others to get who we are and to hear our valid arguments, even if they don't agree with us–though, of course, we'd like that to happen as well.

    What we may not realize is that the best way to get our point across is often counter-intuitive. To be successful we have to try less and listen more.

    Understanding as a Goal

    Have you ever been in a restaurant that has a swinging door in and out of the kitchen? Ever pushed (or watched someone push) on that door when another body is trying to get through from the other direction? What happens? You push, they push, and nobody gets through, right?

    The same push-pushback phenomenon occurs when two people want to get their differing viewpoints across at the same time. It usually sounds something like: "Yes, but you're wrong because …" or "No, you weren't listening. What I'm trying to say is …" and so on. If you want to get through to the other side and they're not creating an opening, you either let them talk first or push hard enough to get them to hear you. If we extend the metaphor, they're probably not listening. The more you force, the more they resist.

    When you push for your way, you virtually guarantee failure, because the harder you try to persuade, the harder the opposition will do the same. He wants to be heard, too–just like you.

    If you want to get your point across, don't make getting your point across the goal. Make understanding the goal. When you try to understand your conflict partner's view, you create an opening for him to do the same. The door swings toward you as you receive his energy, beliefs, and vision, and benefit from a peek at an alternate reality. You're able to see both views simultaneously while you reflect on how differently this person perceives the world from his side of the door.

    Giving Way to Get Your Way

    Don't give in; give way. There's a difference. Giving someone the freedom to deliver his message is a gift and a model. You're not saying you agree with the message; you're saying you're willing to entertain an alternative view to facilitate solving the problem.

    Sensing a receptive audience, the speaker relaxes. His energy and ideas have an outlet. He worries less whether you agree with him, simply because you're willing to let him talk. His need for you to understand him is less critical than your willingness to try.

    Eventually he has nothing left to say, and now he is opening the door for you. In fact, he's eager to hear your reflections. He's thinking, "Wow, I just made some great points. I can't wait to hear what she has to say about them!"

    Offer Information That May Be of Value

    So don't start with, "You are really out of line, you don't know what you're talking abo

    Here Are Some Great Ways To Multiply Your Sales
    When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You should follow-up every few months.Offer rebates on selected items. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales. This cannot be done on all of your items of course, but if you are selling an eBook, or software it can double your sales.Don’t forget to upsell your customers. When they're at your order page, tell them about a few extra related products you have for sale that they could just add it to their original order. Add on sales are a must if you want to multiply your sales.Having an affiliate program is another great way to explode your sales. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made. You can also sell the reprint/reproduction rights to your products, and you could include an ad on, or with the product for other products you sell. You can also make sales for the reproduction rights and sales on the back end product. You could cross promote your product with other business products in a package deal. You can includ
    se, we'd like that to happen as well.

    What we may not realize is that the best way to get our point across is often counter-intuitive. To be successful we have to try less and listen more.

    Understanding as a Goal

    Have you ever been in a restaurant that has a swinging door in and out of the kitchen? Ever pushed (or watched someone push) on that door when another body is trying to get through from the other direction? What happens? You push, they push, and nobody gets through, right?

    The same push-pushback phenomenon occurs when two people want to get their differing viewpoints across at the same time. It usually sounds something like: "Yes, but you're wrong because …" or "No, you weren't listening. What I'm trying to say is …" and so on. If you want to get through to the other side and they're not creating an opening, you either let them talk first or push hard enough to get them to hear you. If we extend the metaphor, they're probably not listening. The more you force, the more they resist.

    When you push for your way, you virtually guarantee failure, because the harder you try to persuade, the harder the opposition will do the same. He wants to be heard, too–just like you.

    If you want to get your point across, don't make getting your point across the goal. Make understanding the goal. When you try to understand your conflict partner's view, you create an opening for him to do the same. The door swings toward you as you receive his energy, beliefs, and vision, and benefit from a peek at an alternate reality. You're able to see both views simultaneously while you reflect on how differently this person perceives the world from his side of the door.

    Giving Way to Get Your Way

    Don't give in; give way. There's a difference. Giving someone the freedom to deliver his message is a gift and a model. You're not saying you agree with the message; you're saying you're willing to entertain an alternative view to facilitate solving the problem.

    Sensing a receptive audience, the speaker relaxes. His energy and ideas have an outlet. He worries less whether you agree with him, simply because you're willing to let him talk. His need for you to understand him is less critical than your willingness to try.

    Eventually he has nothing left to say, and now he is opening the door for you. In fact, he's eager to hear your reflections. He's thinking, "Wow, I just made some great points. I can't wait to hear what she has to say about them!"

    Offer Information That May Be of Value

    So don't start with, "You are really out of line, you don't know what you're talking ab

    Losing Berries Is the Same as Losing Sales; Do We Really Have To Lose Them?
    My wife was disappointed when she returned from the side yard. Her face hung low and I knew she was pretty down. You see, I know the look. It is the same look that salespeople have when they miss a sales opportunity or lose a sale.My wife, returned from the side yard with her empty bowl. She was expecting to collect some juicy, vine ripened, black berries. Unfortunately, her blackberries were either all dried out or they weren’t ripe. She had missed the critical harvest time to achieve the bounty she expected.I have experienced the same loss in sales. If we are not there when a customer is ripe for our services or product, we lose a sale. We simply have to be around, checking the vines if we expect to collect our bounty when the prospect is ripe.Solving the Vine Ripening IssueA sales system that keeps track of the sales process is what is needed. When a customer tells us that they will be ready in a few weeks, months or in a few years, we need to be there. If we want a selling advantage, we should be checking back with them well before the suggested date they gave us. During this waiting time period, we should be communicating with them so they don’t forget about us. More often than not, their timing is off and they ripen earlier than they expected.If my wife had been checking on her black berries more regularly, sh
    something like: "Yes, but you're wrong because …" or "No, you weren't listening. What I'm trying to say is …" and so on. If you want to get through to the other side and they're not creating an opening, you either let them talk first or push hard enough to get them to hear you. If we extend the metaphor, they're probably not listening. The more you force, the more they resist.

    When you push for your way, you virtually guarantee failure, because the harder you try to persuade, the harder the opposition will do the same. He wants to be heard, too–just like you.

    If you want to get your point across, don't make getting your point across the goal. Make understanding the goal. When you try to understand your conflict partner's view, you create an opening for him to do the same. The door swings toward you as you receive his energy, beliefs, and vision, and benefit from a peek at an alternate reality. You're able to see both views simultaneously while you reflect on how differently this person perceives the world from his side of the door.

    Giving Way to Get Your Way

    Don't give in; give way. There's a difference. Giving someone the freedom to deliver his message is a gift and a model. You're not saying you agree with the message; you're saying you're willing to entertain an alternative view to facilitate solving the problem.

    Sensing a receptive audience, the speaker relaxes. His energy and ideas have an outlet. He worries less whether you agree with him, simply because you're willing to let him talk. His need for you to understand him is less critical than your willingness to try.

    Eventually he has nothing left to say, and now he is opening the door for you. In fact, he's eager to hear your reflections. He's thinking, "Wow, I just made some great points. I can't wait to hear what she has to say about them!"

    Offer Information That May Be of Value

    So don't start with, "You are really out of line, you don't know what you're talking ab

    How A Noisy Group Of Kids Could Put Money In Your Pocket...Starting Today!
    Do you love being around children, teaching them how to do all manner of things? If you do then you can earn a fairly good income from this passion. There are many avenues to cash in on this passion. The only problem is which one to choose. Better yet you could operate more than one business and have multiple streams of income.List all your talents and skills. It could be in the arts, crafts, sport or educational fields. What talent do you have that could be turned into a viable course for young children? Pottery, Cricket coaching, Computer classes are some ideas.Once you have decided on what the course is going to be about, you need to plan it. You will need to purchase the necessary equipment and books to plan it thoroughly. Try to compile a year-long course. This has the obvious benefit of not having to be constantly looking for a new group of clients all the time - not for a year at least - once you are fully booked.Whilst developing the course try to think of ways that you can make your business unique and set yourself apart from the competition. An excellent idea is to provide parents with the option of having a video made of their child learning that particular skill.Now that your course is developed and all set to go you can begin to get the word out. Make a list of all the schools or daycare centers in your area ( This would depend on what ag
    standing the goal. When you try to understand your conflict partner's view, you create an opening for him to do the same. The door swings toward you as you receive his energy, beliefs, and vision, and benefit from a peek at an alternate reality. You're able to see both views simultaneously while you reflect on how differently this person perceives the world from his side of the door.

    Giving Way to Get Your Way

    Don't give in; give way. There's a difference. Giving someone the freedom to deliver his message is a gift and a model. You're not saying you agree with the message; you're saying you're willing to entertain an alternative view to facilitate solving the problem.

    Sensing a receptive audience, the speaker relaxes. His energy and ideas have an outlet. He worries less whether you agree with him, simply because you're willing to let him talk. His need for you to understand him is less critical than your willingness to try.

    Eventually he has nothing left to say, and now he is opening the door for you. In fact, he's eager to hear your reflections. He's thinking, "Wow, I just made some great points. I can't wait to hear what she has to say about them!"

    Offer Information That May Be of Value

    So don't start with, "You are really out of line, you don't know what you're talking ab

    Management Consultants, Creativity, Innovation
    Most firms have intelligent, capable, knowledgeable managers who are very good at day-to-day problem solving. So why do they need management consultants? There are occasions when consultants bring in specialist competencies, but if that is not the case then their value only really lies in their outside perspective - their ability to frame break from the “company way” and their ability to come up with and implement good ideas that would not otherwise have been thought of.From this it follows that management consultants should be:a) Good at creativity and innovation in general.b) Better than others at it.Following are some techniques that can be used to improve the quality and quantity of the idea pool:a) Creativity can be defined as problem identification and idea generation whereas innovation can be defined as idea selection, development and commercialisation. Concentrating on defining the problem usually results in multiple problem statements and naturally leads to multiple pathways that result in different sets of ideas.b) Problem identification is more productive when it benefits from the experiences of many individuals. For example, customers usually see problems that salespeople do not. Salespeople see problems that designers do not. Finance people see problems that designers do not. And so forth.c) That idea generation is pa
    tate solving the problem.

    Sensing a receptive audience, the speaker relaxes. His energy and ideas have an outlet. He worries less whether you agree with him, simply because you're willing to let him talk. His need for you to understand him is less critical than your willingness to try.

    Eventually he has nothing left to say, and now he is opening the door for you. In fact, he's eager to hear your reflections. He's thinking, "Wow, I just made some great points. I can't wait to hear what she has to say about them!"

    Offer Information That May Be of Value

    So don't start with, "You are really out of line, you don't know what you're talking about," or "your reasoning is full of holes!"

    If you want to get your point across, start by acknowledging his argument and appreciating his position. Specifically:

    • Summarize his thoughts for him.
    • Compliment his reasoning.
    • Speak first to his positive intentions.
    • Look for one thing you can agree with.

    For example: "John, you've obviously put a lot of thought into this and care a great deal about the outcome. I liked what you said about … " You must be sincere. We're not talking about manipulation, but rather a willingness to step into another human being's shoes.

    By listening and acknowledging, you've let your partner come through the door, and it's starting to swing in the other direction. Here's the place where you might get your point across. But one more admonition: change your thinking from getting your point across to offering information that might be of value to him. He may take advantage and he may not. He's more likely to receive your offer favorably if it helps him achieve his goals, look good, or save face.

    For example, "John, from what you're saying, you believe you're doing a good job and living up to the requirements of the job description. I have a slightly different take on it. Would you like to hear it? As I see it, you put a lot of thought into preparing our meetings and organizing staff, and I think you want to do a good job. I have some ideas about how you can go further in your career, if you chose to, by making a few simple changes." The door is swinging back. It's your turn to walk purposefully through it.

    Do You Want to Win or Solve the Problem?

    In the end, you may find that "getting your point across" is language that presumes a contest of wills and that there are more efficient ways to achieve your objective. You are less likely to create defensiveness in the listener when you disclose your thinking, acknowledge his, maintain respect and safety, and establish consequences.

    Keep in mind there's a problem on the table to be solved. He's offered his view. And now you will present yours. As you do this, keep the door open. The following steps will help you:

    Six Steps for Creating A Willing Listener:

    1. Understand Your Story and Their Story. Rashomon is a 1950 Japanese movie involving four people, each of whom tells a story about how a specific event unfolded. Each story is a little movie that looks completely different from the others. Rashomon reminds me that my story may vary widely from my partner's, even when we're looking at the same facts. It helps me

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