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Casual Articles - The Recognition Factor
Marketing - Building Client And Referral Communities he time, when you're passing through LAX, to buy miniature "Oscars" so you can give them away and make people feel special. Hey, how many people do you know who have been given an "Oscar?"Most of the organizations spend colossal amount on getting business. Specialist marketers, professional spokesperson, excessive campaigning are just few of the ingredients deployed to earn those difficult clients. However what is ignored in the present stiff times of competition is the effort required to sustain them over a period of time.Marketing departments more than tend to underrate the importance of holding on to the existing client base. What is not Whenever you catch someone doing something right and immediately acknowledge it - you become a motivational torch. People love to be recognized. The people who do the recognizing benefit too. The people who are recognized never forget who did the recognizing. Trust me - I know! In 1975, after only four months on the job, I got a typed note from our area vice president, Bill Sanford. The note said, "Congratulations on being 135.9% to plan." Six words written Warm Nuts And A Moist Towelette-How To Negotiate Your Way Down The Road Last week my newsletter included an article titled, "Never Give Up."Book Upgrade Story My wife, Irene and I dreaded a trip in coach.We had obtained two frequent flyer program tickets on American Airlines departing from Orange County heading to Dallas, Texas.While riding in Coach is not as difficult as traveling in the rowing section of a slave galley ... it's close.What to do?You can never get a First Class upgrade from a frequent flyer mileage ticket ... or can you?The Platinum I made a mistake by linking two baseball players to the Detroit Tigers, who actually played for another team. That newsletter was number 280. You'll have to agree, that's a lot of newsletters. Some are good. Some aren't as good as they could have been. Some probably have been terrible. And some were probably quite good. I enjoy reading e-mails from my subscribers. Of course I enjoy the ones which are complimentary more than the ones which aren't. Last week, after I was flooded with e-mails pointing out my mistake, I started thinking about what makes people tick. Sidebar - please don't misinterpret my comments. I'm not angry, I'm not annoyed, and I'm not bothered by the e-mails you sent me last week. Hopefully, buried in this newsletter, is a nugget of a sales tip you can use to grow your business. Back to my newsletter. Why do more people write and point out mistakes than write and point out sales ideas that have been used to close big deals? I guess you can also ponder why is so much of the evening news negative. Why are the newspapers filled with stuff that no one in his right mind would categorize as inspirational or motivational? Okay, so now you're wondering where I'm going with this. Well here's where I'm going. Most of us are more likely to spot and comment on something that isn't quite right than offer someone a pat on the back for doing something that is right. So many of us react the same way it must be wired into our genetic code. If you're reading this letter, you're probably in sales. Get ready for the big sales tip. Every day you interact with scores of people. They all have one thing in common. What they have in common is - they are under appreciated on the job and quite possibly at home. They're literally starving for recognition. Because they are overwhelmed by nitpicking naysayers who find it easier to criticize than to compliment. I hope you're getting this. Because this represents a humongous opportunity for anyone who seizes the opportunity to recognize achievement, regardless of the size. Imagine the impact you could have on the world around you if you always took time to call someone and say thank you, even for doing little things. Taking the time to write personal handwritten notes every day. Taking the time to send someone an e-mail that says, "Thanks for your help." Taking the time to buy someone breakfast. Taking the time to buy someone lunch. Taking the time to buy someone dinner solely for the purpose of saying, "Thank you." Taking the time, when you're passing through LAX, to buy miniature "Oscars" so you can give them away and make people feel special. Hey, how many people do you know who have been given an "Oscar?" Whenever you catch someone doing something right and immediately acknowledge it - you become a motivational torch. People love to be recognized. The people who do the recognizing benefit too. The people who are recognized never forget who did the recognizing. Trust me - I know! In 1975, after only four months on the job, I got a typed note from our area vice president, Bill Sanford. The note said, "Congratulations on being 135.9% to plan." Six words written Cable Ads 5 Bucks! >Sidebar - please don't misinterpret my comments. I'm not angry, I'm not annoyed, and I'm not bothered by the e-mails you sent me last week.Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks.On the Mary Tyler Moore Show in the 1960’s, most of the people shortened her name from "Mary" to "Mare". We, as a group, have a tendency to find the short cut, giving nick name to names that could stand on their Hopefully, buried in this newsletter, is a nugget of a sales tip you can use to grow your business. Back to my newsletter. Why do more people write and point out mistakes than write and point out sales ideas that have been used to close big deals? I guess you can also ponder why is so much of the evening news negative. Why are the newspapers filled with stuff that no one in his right mind would categorize as inspirational or motivational? Okay, so now you're wondering where I'm going with this. Well here's where I'm going. Most of us are more likely to spot and comment on something that isn't quite right than offer someone a pat on the back for doing something that is right. So many of us react the same way it must be wired into our genetic code. If you're reading this letter, you're probably in sales. Get ready for the big sales tip. Every day you interact with scores of people. They all have one thing in common. What they have in common is - they are under appreciated on the job and quite possibly at home. They're literally starving for recognition. Because they are overwhelmed by nitpicking naysayers who find it easier to criticize than to compliment. I hope you're getting this. Because this represents a humongous opportunity for anyone who seizes the opportunity to recognize achievement, regardless of the size. Imagine the impact you could have on the world around you if you always took time to call someone and say thank you, even for doing little things. Taking the time to write personal handwritten notes every day. Taking the time to send someone an e-mail that says, "Thanks for your help." Taking the time to buy someone breakfast. Taking the time to buy someone lunch. Taking the time to buy someone dinner solely for the purpose of saying, "Thank you." Taking the time, when you're passing through LAX, to buy miniature "Oscars" so you can give them away and make people feel special. Hey, how many people do you know who have been given an "Oscar?" Whenever you catch someone doing something right and immediately acknowledge it - you become a motivational torch. People love to be recognized. The people who do the recognizing benefit too. The people who are recognized never forget who did the recognizing. Trust me - I know! In 1975, after only four months on the job, I got a typed note from our area vice president, Bill Sanford. The note said, "Congratulations on being 135.9% to plan." Six words written Hurricanes and Business Presentations here's where I'm going. Most of us are more likely to spot and comment on something that isn't quite right than offer someone a pat on the back for doing something that is right.If you're planning a business presentation or any sales interview with a large company during the hurricane season you may find yourself being postponed and you may want to cancel and reschedule the appointment for the business presentation until everything is back to normal.This is because the decision-makers and the Board of Directors of the Corporation in which you are giving your sales presentation or business presentation pitch to, will have on their So many of us react the same way it must be wired into our genetic code. If you're reading this letter, you're probably in sales. Get ready for the big sales tip. Every day you interact with scores of people. They all have one thing in common. What they have in common is - they are under appreciated on the job and quite possibly at home. They're literally starving for recognition. Because they are overwhelmed by nitpicking naysayers who find it easier to criticize than to compliment. I hope you're getting this. Because this represents a humongous opportunity for anyone who seizes the opportunity to recognize achievement, regardless of the size. Imagine the impact you could have on the world around you if you always took time to call someone and say thank you, even for doing little things. Taking the time to write personal handwritten notes every day. Taking the time to send someone an e-mail that says, "Thanks for your help." Taking the time to buy someone breakfast. Taking the time to buy someone lunch. Taking the time to buy someone dinner solely for the purpose of saying, "Thank you." Taking the time, when you're passing through LAX, to buy miniature "Oscars" so you can give them away and make people feel special. Hey, how many people do you know who have been given an "Oscar?" Whenever you catch someone doing something right and immediately acknowledge it - you become a motivational torch. People love to be recognized. The people who do the recognizing benefit too. The people who are recognized never forget who did the recognizing. Trust me - I know! In 1975, after only four months on the job, I got a typed note from our area vice president, Bill Sanford. The note said, "Congratulations on being 135.9% to plan." Six words written Make Your Window Display Count cize than to compliment.For many retail stores, window displays are their most powerful form of advertisement. Walk-by and drive-by traffic is the most important population to appeal to. Though every passer-by may not be the right demographic for your particular products, those customers who are need only take a few steps to be inside the store. They don't need to travel any further to browse your merchandise, unlike those watching a commercial on the couch at home, or those who see I hope you're getting this. Because this represents a humongous opportunity for anyone who seizes the opportunity to recognize achievement, regardless of the size. Imagine the impact you could have on the world around you if you always took time to call someone and say thank you, even for doing little things. Taking the time to write personal handwritten notes every day. Taking the time to send someone an e-mail that says, "Thanks for your help." Taking the time to buy someone breakfast. Taking the time to buy someone lunch. Taking the time to buy someone dinner solely for the purpose of saying, "Thank you." Taking the time, when you're passing through LAX, to buy miniature "Oscars" so you can give them away and make people feel special. Hey, how many people do you know who have been given an "Oscar?" Whenever you catch someone doing something right and immediately acknowledge it - you become a motivational torch. People love to be recognized. The people who do the recognizing benefit too. The people who are recognized never forget who did the recognizing. Trust me - I know! In 1975, after only four months on the job, I got a typed note from our area vice president, Bill Sanford. The note said, "Congratulations on being 135.9% to plan." Six words written Cream Cakes or Salad? How to Give Your Clients What You Know They Need he time, when you're passing through LAX, to buy miniature "Oscars" so you can give them away and make people feel special. Hey, how many people do you know who have been given an "Oscar?"You’ve made the break from the constraints of corporate life and are excited to be establishing your new business as a consultant. As an Independent Business Consultant (IBC) whether that be in marketing, HR, IT or sales, you know that what you have to offer is of high value and can create tremendous benefits for your current and potential clients.You know that what you offer is what your clients need because you have researched your market, listened to cl Whenever you catch someone doing something right and immediately acknowledge it - you become a motivational torch. People love to be recognized. The people who do the recognizing benefit too. The people who are recognized never forget who did the recognizing. Trust me - I know! In 1975, after only four months on the job, I got a typed note from our area vice president, Bill Sanford. The note said, "Congratulations on being 135.9% to plan." Six words written 31 years ago and I still seem to remember them. Take the time to make someone's day by acknowledging and recognizing even minor accomplishments. You'll never again suffer from a lack of support from the people you depend on. Sure, people are people. But it's okay to break the mold and dare to be different. Be slow to criticize and quick to compliment.
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