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    Marketing Secrets Of A Class Clown
    Creating a strong brand and establishing a leadership position in the marketplace is one of a franchisor’s greatest obligations. Most franchise companies, at least when they’re getting started, have underwhelming ad budgets with which to do this. Too often, they take a cautious marketing approach, wary of making a mistake. They end up taking the most obvious, logical course, and become indistinguishable from the rest of the pack. Those who create break-through brands are rule-breakers. They understand the power of a bold idea, undiluted. Though they may have been A-students, they know the Marketing Secrets of the Class Clown (MSCC).Here’s how I learned the MSCC. I was class clown laureate of Sacred Heart Grammar School and, later, a clown-in-residence while attaining my highly priz
    ees were looking forward to moving to a new location. However, there were mixed feelings because in the new building, more than 80 percent of staff were going to be in cubicles.”

    In reacting to employees’ questions about their new space, which ranged from issues of status to privacy and productivity concerns, Coonan says the school took a proactive, multifaceted approach. Specific steps included:

  • The school’s president communicated the rationale behind the move as well as its pros and cons, and answered employees’ questions.
  • The architect showed staff the plans for the new building and explained how the new space was designed to maximize collaboration.
  • Individuals from each department were invited to join a team responsible for coordinating the move. The team served as a conduit for staff to communicate their concerns to management and receive feedback.
  • Coonan says that one of the beneficial measures that emerged from the moving team’s efforts was a list of good-neigh

    Avoid Direct Mail Suicide with Postcard Magnet Mailers
    On their 10 year anniversary American Printing & Promotions, Inc. launched www.postcardmagnet.com to make business owners aware of postcard magnet mailers: a powerful direct mail alternative that accomplishes what traditional direct mail cannot.Experts say, “The most difficult task of any mailing is to stay out of the trash can long enough to deliver a message.”Everyday, enormous amounts of direct mail take a short and un-eventful journey directly from the mailbox to the trashcan, representing tens of thousands of advertising dollars literally wasted. www.postcardmagnet.com offers business owners a mailer that consumers will keep and use rather than discard and ignore.“It’s our mission to provide business owners with a product that will keep their message in front of their
    Nearly 40 years after its birth and proliferation into workplaces across the United States and the world, the cubicle has seen many applications. It has earned perhaps even more nicknames throughout its life cycle, including everything from “systems furniture” to what its creator, the late Robert Probst, called “monolithic insanity.”

    In 1968 the “Action Office” was launched, based on Probst’s designs as head of research for Michigan-based home furnishings company Herman Miller. Featuring privacy partitions and varying desk levels to encourage stand-up as well as sit-down movement, it represented a bold new way for employees to work and collaborate. According to a recent FORTUNE magazine article, the designer theorized that “productivity would rise if people could see more of their work spread out in front of them, not just stacked in an in-box.”

    The rising cost of real estate and reconfiguring office buildings, as well as new U.S. Treasury rules for depreciating assets, netted record sales of Herman Miller’s – and, later, other manufacturers’ – cubicle units. Today, office furniture is a $3 billion-a-year industry, half of which is still claimed by Herman Miller. However, there are now many more players on the block, including Steelcase, Knoll and Haworth, all of which are focusing their R&D budgets to marry design with the functions of today’s workforce.

    Trends in Workplace Design

    An increasing body of research finds that open spaces are favored over both cubicle-style environments and closed offices. According to Franklin Becker, director of Cornell University’s workplace studies program, a misnomer that supports this research is that cubicles can increase the amount of employee interruptions because they give the illusion of privacy and sound blocking. Such interruptions versus those in an open environment, where employees may lower their voices if they can see that they may be bothering coworkers, are costly. A recent University of California study found that over 40 percent of the time, employees don’t resume a task following an interruption.

    Mark Hirons, principal of OWP/P, an architectural and engineering firm based in Chicago that has helped large and small organizations design their work environments to foster greater productivity and customer engagement, says that his clients have been moving from cubicle-style environments to open spaces and closed offices. Yet, even with closed offices there has been a trend toward making them more open and employees within them more visible, such as through the use of glass walls. Cubicles themselves have become more open with lower panels. According to Hirons, the high-walled panels are “not healthy for people, and they also block the light.”

    Large companies, with significant office furniture budgets, are leading the trend away from the traditional, square cubicle. For instance, as Business 2.0 magazine recently reported, Cisco Systems structured its working environment so that workers can set up areas wherever they are needed in the building, after discovering that their heavy use of mobile technology resulted in cubicles that were vacant 35 percent of the time. The company claims this has increased employee satisfaction while boosting density. Hewlett-Packard has introduced a similar scheme, while Google has developed one of its own that’s intended to give its software engineers privacy while keeping them connected to a “central artery” of employee traffic.

    Helping Employees Adapt to Workplace Changes

    Sometimes firms must transition from an older, more traditional closed-office environment to a modern one – and, if it is a move into a cubicle-style environment, the firm may risk alienating its employees. The Lake Forest Graduate School of Management, a nonprofit business education enterprise in Lake Forest, IL, recently weathered this challenge. “There were many problems with our old building, where 80 percent of staff had private offices,” says Director of HR Suzanne Coonan. “Our employees were looking forward to moving to a new location. However, there were mixed feelings because in the new building, more than 80 percent of staff were going to be in cubicles.”

    In reacting to employees’ questions about their new space, which ranged from issues of status to privacy and productivity concerns, Coonan says the school took a proactive, multifaceted approach. Specific steps included:

  • The school’s president communicated the rationale behind the move as well as its pros and cons, and answered employees’ questions.
  • The architect showed staff the plans for the new building and explained how the new space was designed to maximize collaboration.
  • Individuals from each department were invited to join a team responsible for coordinating the move. The team served as a conduit for staff to communicate their concerns to management and receive feedback.
  • Coonan says that one of the beneficial measures that emerged from the moving team’s efforts was a list of good-neighb

    The Successful Entrepreneur - Top Ten Personality Traits as shown in Handwriting
    With full time jobs becoming a thing of the past, more and more people are becoming entrepreneurs whether out of desire or necessity.It requires a whole different set of skills, and a different outlook than being an employee, but by knowing where you are strong and where you are lacking, you are empowered to seek help in the areas you need it before it “comes back to bite you”.1. Independence You can’t be an entrepreneur if you are constantly depending on someone else. You have to be willing to stand on your own two feet. In handwriting, Independence shows in three ways. Where the capital I, when used as the Personal Pronoun, is either just a straight stick, or a straight stick with a horizontal bar top and bottom. Independence thinking or indepen
    Herman Miller’s – and, later, other manufacturers’ – cubicle units. Today, office furniture is a $3 billion-a-year industry, half of which is still claimed by Herman Miller. However, there are now many more players on the block, including Steelcase, Knoll and Haworth, all of which are focusing their R&D budgets to marry design with the functions of today’s workforce.

    Trends in Workplace Design

    An increasing body of research finds that open spaces are favored over both cubicle-style environments and closed offices. According to Franklin Becker, director of Cornell University’s workplace studies program, a misnomer that supports this research is that cubicles can increase the amount of employee interruptions because they give the illusion of privacy and sound blocking. Such interruptions versus those in an open environment, where employees may lower their voices if they can see that they may be bothering coworkers, are costly. A recent University of California study found that over 40 percent of the time, employees don’t resume a task following an interruption.

    Mark Hirons, principal of OWP/P, an architectural and engineering firm based in Chicago that has helped large and small organizations design their work environments to foster greater productivity and customer engagement, says that his clients have been moving from cubicle-style environments to open spaces and closed offices. Yet, even with closed offices there has been a trend toward making them more open and employees within them more visible, such as through the use of glass walls. Cubicles themselves have become more open with lower panels. According to Hirons, the high-walled panels are “not healthy for people, and they also block the light.”

    Large companies, with significant office furniture budgets, are leading the trend away from the traditional, square cubicle. For instance, as Business 2.0 magazine recently reported, Cisco Systems structured its working environment so that workers can set up areas wherever they are needed in the building, after discovering that their heavy use of mobile technology resulted in cubicles that were vacant 35 percent of the time. The company claims this has increased employee satisfaction while boosting density. Hewlett-Packard has introduced a similar scheme, while Google has developed one of its own that’s intended to give its software engineers privacy while keeping them connected to a “central artery” of employee traffic.

    Helping Employees Adapt to Workplace Changes

    Sometimes firms must transition from an older, more traditional closed-office environment to a modern one – and, if it is a move into a cubicle-style environment, the firm may risk alienating its employees. The Lake Forest Graduate School of Management, a nonprofit business education enterprise in Lake Forest, IL, recently weathered this challenge. “There were many problems with our old building, where 80 percent of staff had private offices,” says Director of HR Suzanne Coonan. “Our employees were looking forward to moving to a new location. However, there were mixed feelings because in the new building, more than 80 percent of staff were going to be in cubicles.”

    In reacting to employees’ questions about their new space, which ranged from issues of status to privacy and productivity concerns, Coonan says the school took a proactive, multifaceted approach. Specific steps included:

  • The school’s president communicated the rationale behind the move as well as its pros and cons, and answered employees’ questions.
  • The architect showed staff the plans for the new building and explained how the new space was designed to maximize collaboration.
  • Individuals from each department were invited to join a team responsible for coordinating the move. The team served as a conduit for staff to communicate their concerns to management and receive feedback.
  • Coonan says that one of the beneficial measures that emerged from the moving team’s efforts was a list of good-neigh

    Think of Franchising Your Company?
    If you are thinking about franchising your company you might wish to know the statistics on franchisor success, it is not pretty and you need to know the risks. Franchisee Success it is a really good number there on that side of the franchising game, so buying a franchise is not as risky as franchising your current company the success of franchising companies is problematic. Franchising companies have a 5:1 failure rate, mostly due to over regulation and the litigious-ness of the franchising industry.Here is a thought for you. If we have 400,000 franchise outlets in the US and we have 5:1 failure rate for Franchisors, then aren't we missing 2 million small business franchised outlets? Not that every business should be automatically successful mind you, but if the failure rates for franch
    cent of the time, employees don’t resume a task following an interruption.

    Mark Hirons, principal of OWP/P, an architectural and engineering firm based in Chicago that has helped large and small organizations design their work environments to foster greater productivity and customer engagement, says that his clients have been moving from cubicle-style environments to open spaces and closed offices. Yet, even with closed offices there has been a trend toward making them more open and employees within them more visible, such as through the use of glass walls. Cubicles themselves have become more open with lower panels. According to Hirons, the high-walled panels are “not healthy for people, and they also block the light.”

    Large companies, with significant office furniture budgets, are leading the trend away from the traditional, square cubicle. For instance, as Business 2.0 magazine recently reported, Cisco Systems structured its working environment so that workers can set up areas wherever they are needed in the building, after discovering that their heavy use of mobile technology resulted in cubicles that were vacant 35 percent of the time. The company claims this has increased employee satisfaction while boosting density. Hewlett-Packard has introduced a similar scheme, while Google has developed one of its own that’s intended to give its software engineers privacy while keeping them connected to a “central artery” of employee traffic.

    Helping Employees Adapt to Workplace Changes

    Sometimes firms must transition from an older, more traditional closed-office environment to a modern one – and, if it is a move into a cubicle-style environment, the firm may risk alienating its employees. The Lake Forest Graduate School of Management, a nonprofit business education enterprise in Lake Forest, IL, recently weathered this challenge. “There were many problems with our old building, where 80 percent of staff had private offices,” says Director of HR Suzanne Coonan. “Our employees were looking forward to moving to a new location. However, there were mixed feelings because in the new building, more than 80 percent of staff were going to be in cubicles.”

    In reacting to employees’ questions about their new space, which ranged from issues of status to privacy and productivity concerns, Coonan says the school took a proactive, multifaceted approach. Specific steps included:

  • The school’s president communicated the rationale behind the move as well as its pros and cons, and answered employees’ questions.
  • The architect showed staff the plans for the new building and explained how the new space was designed to maximize collaboration.
  • Individuals from each department were invited to join a team responsible for coordinating the move. The team served as a conduit for staff to communicate their concerns to management and receive feedback.
  • Coonan says that one of the beneficial measures that emerged from the moving team’s efforts was a list of good-neigh

    Facilities Management
    The British Institute of Facility Management’s (BIFM) definition for facility management is ‘the integration of multi-disciplinary activities within the built environment and the management of their impact upon people and the workplace'.Facility management can be defined in general terms as the management of utilities, waste services and maintenance operations, building upkeep, security and services. The services provided under facility management can be divided as hard services and soft services. Hard services are generally more tangible in nature than the soft services. Hard services include maintenance, while soft services include cleanliness.The responsibilities of a facilities manager range from maintenance and administration to building strategy for space management and comm
    are needed in the building, after discovering that their heavy use of mobile technology resulted in cubicles that were vacant 35 percent of the time. The company claims this has increased employee satisfaction while boosting density. Hewlett-Packard has introduced a similar scheme, while Google has developed one of its own that’s intended to give its software engineers privacy while keeping them connected to a “central artery” of employee traffic.

    Helping Employees Adapt to Workplace Changes

    Sometimes firms must transition from an older, more traditional closed-office environment to a modern one – and, if it is a move into a cubicle-style environment, the firm may risk alienating its employees. The Lake Forest Graduate School of Management, a nonprofit business education enterprise in Lake Forest, IL, recently weathered this challenge. “There were many problems with our old building, where 80 percent of staff had private offices,” says Director of HR Suzanne Coonan. “Our employees were looking forward to moving to a new location. However, there were mixed feelings because in the new building, more than 80 percent of staff were going to be in cubicles.”

    In reacting to employees’ questions about their new space, which ranged from issues of status to privacy and productivity concerns, Coonan says the school took a proactive, multifaceted approach. Specific steps included:

  • The school’s president communicated the rationale behind the move as well as its pros and cons, and answered employees’ questions.
  • The architect showed staff the plans for the new building and explained how the new space was designed to maximize collaboration.
  • Individuals from each department were invited to join a team responsible for coordinating the move. The team served as a conduit for staff to communicate their concerns to management and receive feedback.
  • Coonan says that one of the beneficial measures that emerged from the moving team’s efforts was a list of good-neigh

    Career Change - Do I Dare Do What I Love For A Living?
    It’s been nine years now since I retired from my full-time career of court reporting. I’d been a reporter for 23 years and was trying to find just the right part-time job for my interests and abilities.In my search, I had taken a part-time job for a veterinary clinic working in the kennel area because I dearly love animals. After five months, however, this proved to be too strenuous a job for me. I loved caring for the animals, but most of my time was spent cleaning the kennels and bedding, and washing and disinfecting food bowls and floors. On Sundays I was alone all morning sometimes with 25 dogs and 5 cats to care for and not all the animals were friendly and happy to be there. In fact, most of them wanted to go home so badly, the barking never stopped. I’d spend time reading their i
    ees were looking forward to moving to a new location. However, there were mixed feelings because in the new building, more than 80 percent of staff were going to be in cubicles.”

    In reacting to employees’ questions about their new space, which ranged from issues of status to privacy and productivity concerns, Coonan says the school took a proactive, multifaceted approach. Specific steps included:

  • The school’s president communicated the rationale behind the move as well as its pros and cons, and answered employees’ questions.
  • The architect showed staff the plans for the new building and explained how the new space was designed to maximize collaboration.
  • Individuals from each department were invited to join a team responsible for coordinating the move. The team served as a conduit for staff to communicate their concerns to management and receive feedback.
  • Coonan says that one of the beneficial measures that emerged from the moving team’s efforts was a list of good-neighbor practices related to the new cubicle environment. Using research and tips from other organizations, the team created guidelines which were distributed to all employees and are now given to new hires. The guidelines include the following, widely applicable suggestions:

    Noise/Volume:

  • Cultivate a quiet manner of speaking by using a “library voice.”
  • For meetings of two or more people, use breakout and conference rooms or common areas.
  • Set the phone ringer at a low volume and try to pick it up after one or two rings.
  • Privacy:

  • Treat workspaces as if they have doors – get permission before entering.
  • Be mindful of phone or in-person conversations taking place when arriving at a coworker’s workstation.
  • Post a sign at your workstation signaling that you would not like to be interrupted.
  • Coonan advises leaders and HR directors going through a similar move, or those setting up an initial office environment with cubicles, to talk to other organizations about what they’ve done and get employees involved in the move or initial setup as much as possible. After all, as Hirons says, workers at all levels “feel the most comfortable when they have control or the opportunity for control.”

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