A different concern is the fact that the separation of thinking suggested by the six hats method is not the natural way humans think, or at least – not the common way we are taught or trained to think. This entails that constant effort is required if you wish to endorse and encourage this kind of creative thinking by yourself or in your group.

Also - it might be claimed that for certain occasions it is actually better to emphasize just one way of thinking and not "confuse" the audience with all the complexities and truths of the situation.

Green Hat - Creative Examples

Here are a few ideas and examples for using the Six Hats for Creative Communication:

1. Shoot a video with six chapters of the same message - played out in six different moods. Say you wanted to talk about a new product. The white hat would have people talking about it only in terms of facts and figures, data and numbers - even to an exaggerated and humoristic extent. Another section (yellow hat) would have euphoric people discussing the wonders that would follow from using the product. Another section would have a very negative person pointing out the dangers of using the device, but at the same time would have a bubble with a creative engineer (green hat) working on creative solutions for the problems raised by that pessimist. A final section would
   Got Publicity? How to Become a Household Name
   Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you’re like most business people, you answered “Yes” to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered “No,” or sheepishly said “Well, not as much as I’d hoped.”Getting your name “out there” requires getting yourself “out there.” This means a very steady diet of first and foremost being visible in the business community, as well as actively “tooting your own horn.” Being humble is not a virtue when one is striving to become a household name. So does this happen overnight? Of course not, but that’s where repetition comes into play. If your name and your accomplishments are repeatedly positioned in different ways, you become familiar to others and that’s when you know you’re making inroads.This begs the question of what’s an accomplishment. Again, if you’re in the humble category, you may minimize or downplay a project or new development. Rule #1 is that all your endeavors should be viewed as accomplishments. Then it becomes
   This article is divided into the following parts:
   1. Red Hat - initial feelings
   2. Blue Hat - article structure
   3. White Hat - about the six hats
   4. Yellow Hat - benefits of using the hats for communication
   5. Black Hat - dangers of using the hats for communication
   6. Green Hat - creative examples
   7. Blue Hat - Summary
   The purpose of this article is to discuss and demonstrate the use of De Bono's Six Hats Method as a powerful and creative approach for communication. Design your communication efforts (speeches, meetings, dialogs, posters, ads, etc.) according to this model and get your message through in an original yet clear and effective way. The article itself uses the same approach and is built on the same model of the Six Hats of Communication.

   Short Red Hat First - Excitement

   I am really excited about writing this article.
   I feel I came up with this great idea about its structure.
   I can't wait to see how it turns out in the end.

   Blue Hat - The structure of this article

   I will first describe the structure of this article so that you may better understand the unique way in which its different sections construct a complementing whole.

   The following section (white hat) details some necessary information on De Bono's Six Thinking Hats method. The next section (yellow hat) explains why it is a good way for creative communication. Then there is a section (black hat) on the dangers of using this method. Some creative examples for the use of the Six Hats of Creative Communication are listed on the green hat section, followed by a summary (blue hat) and a final emotional-personal comment (red hat).

   White Hat - What are the six thinking hats?

   The Six Thinking Hats is a method devised by Edward De Bono and meant to improve the results of thinking and discussion. It may be used either by oneself or in a group. De Bono claims that by separating six different types of thinking we can make our thinking clearer and more thorough. We should "wear" each hat in turn, and analyze the issue at hand from six different aspects separately. In a group setting, the entire group is encouraged to use just one hat at a time, thus contributing to an organized and comprehensive discussion, rather than a confused and mixed-up argument. Each hat is marked with a different color and represents the following type of thinking:

   • White Hat represents facts, information, and statistical data, as well as identifying missing information and from which sources it may be collected.
   • Red Hat symbolizes emotions and feelings. While wearing this hat, people are "allowed" to express their feelings about the subject or to share their general mood, which might be affecting their participation or lack of it. This hat does not require logical reasoning or justification, as feelings are almost always subjective rather then rational.
   • Yellow Hat signifies positive rationality, and is used to look at the positive aspects of a situation or idea, on the potential benefits of the suggested course of action, and on the parties who are expected to profit from it. It is emphasized that support for the idea should be logically justified and not simply stated without explanation.
   • Black Hat is in a way the opposite of the Yellow Hat. It is used for discussing the negative repercussions of the plan, the potential dangers, and any criticism on the logic of arguments made in its support. As in the case of the positive hat, logical justification is expected when presenting the reservations rather than opposition for the mere sake of opposition.
   • Green Hat stands for creativity and unconventional thinking. When wearing this hat, people are encouraged to think creatively (although in this case De Bono does not specify how). Brainstorming, creative thinking tools, lateral thinking and other such methods are to be used in order to search for unexpected developments of the idea or the discussion.
   • Blue Hat - this hat is used for directing the discussion, for switching hats when necessary, for summarizing the major points of the discussion, as well as for making decisions.
   Yellow Hat - why use the Six Hats method for Creative Communication?

   As I mentioned above, the De Bono's Six Hats represent six very different ways of thinking. By using this model you will be able to easily find several ways for getting a message through. It should save you time in thinking about the ideas, and give you a clear methodology for producing new ideas whenever you need them.

   Another advantage for using the Six Hats of Creative Communication model is based on the fact that different people are influenced by different kinds of communication – some are deeply affected by emotion, while others are more susceptive to logical reasoning, and a third group might need a fair amount of objective information in order to make their own judgment. If you come up with creative communication ideas covering all types of thinking, you will be able to choose that best fit your audience, or even to use all types of thinking to ensure that anyone can find what they are looking for in your message.

   From my personal experience I can testify that the systematic use of the Six Thinking Hats method broadens one's creative scope and has certainly trained myself into looking for other ways for solving and achieving things. Thus, you gain not only creative ideas for the specific need, but also enhance your general thinking ability.

   Black Hat - things to look out for

   Not all ideas are suitable for the Six Hats method of Creative Communication. The six hats method is a way for making a comprehensive analysis of a subject. Thus, it may not be suitable for issues that are not important enough or too basic. If you insist on using it too often, your audience might get tired of the lengthy discussion of a matter which could be explained in a much simpler manner.

   A different concern is the fact that the separation of thinking suggested by the six hats method is not the natural way humans think, or at least – not the common way we are taught or trained to think. This entails that constant effort is required if you wish to endorse and encourage this kind of creative thinking by yourself or in your group.

   Also - it might be claimed that for certain occasions it is actually better to emphasize just one way of thinking and not "confuse" the audience with all the complexities and truths of the situation.

   Green Hat - Creative Examples

   Here are a few ideas and examples for using the Six Hats for Creative Communication:

   1. Shoot a video with six chapters of the same message - played out in six different moods. Say you wanted to talk about a new product. The white hat would have people talking about it only in terms of facts and figures, data and numbers - even to an exaggerated and humoristic extent. Another section (yellow hat) would have euphoric people discussing the wonders that would follow from using the product. Another section would have a very negative person pointing out the dangers of using the device, but at the same time would have a bubble with a creative engineer (green hat) working on creative solutions for the problems raised by that pessimist. A final section would
      Organization Is Key To Success For Small Businesses
      As a manager of a small business this topic might seem odd to you. Well, in fact it is a common perception of many small business operators that there is not much need to specifically cater to organizing needs, especially when it comes to strategic planning decisions. And the basic reason behind this notion is a belief that there is too little to manage and that this is a small task that can be handled easily at a latter stage. In most cases, this latter stage never comes and you have this important realization that organization plays a vital role only when you can’t locate an important file on time or you’ve just forgotten to file an important paper within the deadline, because obviously you’ve simply forgotten it among other important chores.The idea that organizing should be left to the bigger businesses is no longer practical. Small or big, a business needs to be highly organized in every aspect to win. Don’t let success fade away from you because you’ve been shying away from such an easy task as organizing. Just follow these rules of good organization at your workplace and see the difference for yourself:• Clear Job Definitions – Just because there are only a few people and every
      (black hat) on the dangers of using this method. Some creative examples for the use of the Six Hats of Creative Communication are listed on the green hat section, followed by a summary (blue hat) and a final emotional-personal comment (red hat).

      White Hat - What are the six thinking hats?

      The Six Thinking Hats is a method devised by Edward De Bono and meant to improve the results of thinking and discussion. It may be used either by oneself or in a group. De Bono claims that by separating six different types of thinking we can make our thinking clearer and more thorough. We should "wear" each hat in turn, and analyze the issue at hand from six different aspects separately. In a group setting, the entire group is encouraged to use just one hat at a time, thus contributing to an organized and comprehensive discussion, rather than a confused and mixed-up argument. Each hat is marked with a different color and represents the following type of thinking:

      • White Hat represents facts, information, and statistical data, as well as identifying missing information and from which sources it may be collected.
      • Red Hat symbolizes emotions and feelings. While wearing this hat, people are "allowed" to express their feelings about the subject or to share their general mood, which might be affecting their participation or lack of it. This hat does not require logical reasoning or justification, as feelings are almost always subjective rather then rational.
      • Yellow Hat signifies positive rationality, and is used to look at the positive aspects of a situation or idea, on the potential benefits of the suggested course of action, and on the parties who are expected to profit from it. It is emphasized that support for the idea should be logically justified and not simply stated without explanation.
      • Black Hat is in a way the opposite of the Yellow Hat. It is used for discussing the negative repercussions of the plan, the potential dangers, and any criticism on the logic of arguments made in its support. As in the case of the positive hat, logical justification is expected when presenting the reservations rather than opposition for the mere sake of opposition.
      • Green Hat stands for creativity and unconventional thinking. When wearing this hat, people are encouraged to think creatively (although in this case De Bono does not specify how). Brainstorming, creative thinking tools, lateral thinking and other such methods are to be used in order to search for unexpected developments of the idea or the discussion.
      • Blue Hat - this hat is used for directing the discussion, for switching hats when necessary, for summarizing the major points of the discussion, as well as for making decisions.
      Yellow Hat - why use the Six Hats method for Creative Communication?

      As I mentioned above, the De Bono's Six Hats represent six very different ways of thinking. By using this model you will be able to easily find several ways for getting a message through. It should save you time in thinking about the ideas, and give you a clear methodology for producing new ideas whenever you need them.

      Another advantage for using the Six Hats of Creative Communication model is based on the fact that different people are influenced by different kinds of communication – some are deeply affected by emotion, while others are more susceptive to logical reasoning, and a third group might need a fair amount of objective information in order to make their own judgment. If you come up with creative communication ideas covering all types of thinking, you will be able to choose that best fit your audience, or even to use all types of thinking to ensure that anyone can find what they are looking for in your message.

      From my personal experience I can testify that the systematic use of the Six Thinking Hats method broadens one's creative scope and has certainly trained myself into looking for other ways for solving and achieving things. Thus, you gain not only creative ideas for the specific need, but also enhance your general thinking ability.

      Black Hat - things to look out for

      Not all ideas are suitable for the Six Hats method of Creative Communication. The six hats method is a way for making a comprehensive analysis of a subject. Thus, it may not be suitable for issues that are not important enough or too basic. If you insist on using it too often, your audience might get tired of the lengthy discussion of a matter which could be explained in a much simpler manner.

      A different concern is the fact that the separation of thinking suggested by the six hats method is not the natural way humans think, or at least – not the common way we are taught or trained to think. This entails that constant effort is required if you wish to endorse and encourage this kind of creative thinking by yourself or in your group.

      Also - it might be claimed that for certain occasions it is actually better to emphasize just one way of thinking and not "confuse" the audience with all the complexities and truths of the situation.

      Green Hat - Creative Examples

      Here are a few ideas and examples for using the Six Hats for Creative Communication:

      1. Shoot a video with six chapters of the same message - played out in six different moods. Say you wanted to talk about a new product. The white hat would have people talking about it only in terms of facts and figures, data and numbers - even to an exaggerated and humoristic extent. Another section (yellow hat) would have euphoric people discussing the wonders that would follow from using the product. Another section would have a very negative person pointing out the dangers of using the device, but at the same time would have a bubble with a creative engineer (green hat) working on creative solutions for the problems raised by that pessimist. A final section would
         Loyal Customers Take Commitment
         In today’s competitive world of retail, many stores are implementing external marketing programs designed to attract new business.Unfortunately, the cost can be very high with little return on investment. What is often lost in the mix is the fact that it can be much more cost effective to have a loyal customer base that returns again and again rather than constantly seeking the next new customer. Not that there is anything wrong with new customers, but if that is you primary focus you may be missing a great opportunity with your existing clients. When you put attention on your current customers and they feel appreciated they tend to be more loyal. Loyal customers are often willing to spend more and tell others about the experience they have with you.In the ten years I have owned and operated Just Bears and Stuff, a specialty gift shop located in Myrtle Creek, Oregon, I have learned a great deal about customer service.Even though some of it was from books, tapes and articles such as you are reading right now, much of my insight came from my customers.Not only have I managed to stay in business, I have a very high percentage of repeat customers. I don’t say this to impress
         then rational.
      2. Yellow Hat signifies positive rationality, and is used to look at the positive aspects of a situation or idea, on the potential benefits of the suggested course of action, and on the parties who are expected to profit from it. It is emphasized that support for the idea should be logically justified and not simply stated without explanation.
      3. Black Hat is in a way the opposite of the Yellow Hat. It is used for discussing the negative repercussions of the plan, the potential dangers, and any criticism on the logic of arguments made in its support. As in the case of the positive hat, logical justification is expected when presenting the reservations rather than opposition for the mere sake of opposition.
      4. Green Hat stands for creativity and unconventional thinking. When wearing this hat, people are encouraged to think creatively (although in this case De Bono does not specify how). Brainstorming, creative thinking tools, lateral thinking and other such methods are to be used in order to search for unexpected developments of the idea or the discussion.
      5. Blue Hat - this hat is used for directing the discussion, for switching hats when necessary, for summarizing the major points of the discussion, as well as for making decisions.
      Yellow Hat - why use the Six Hats method for Creative Communication?

      As I mentioned above, the De Bono's Six Hats represent six very different ways of thinking. By using this model you will be able to easily find several ways for getting a message through. It should save you time in thinking about the ideas, and give you a clear methodology for producing new ideas whenever you need them.

      Another advantage for using the Six Hats of Creative Communication model is based on the fact that different people are influenced by different kinds of communication – some are deeply affected by emotion, while others are more susceptive to logical reasoning, and a third group might need a fair amount of objective information in order to make their own judgment. If you come up with creative communication ideas covering all types of thinking, you will be able to choose that best fit your audience, or even to use all types of thinking to ensure that anyone can find what they are looking for in your message.

      From my personal experience I can testify that the systematic use of the Six Thinking Hats method broadens one's creative scope and has certainly trained myself into looking for other ways for solving and achieving things. Thus, you gain not only creative ideas for the specific need, but also enhance your general thinking ability.

      Black Hat - things to look out for

      Not all ideas are suitable for the Six Hats method of Creative Communication. The six hats method is a way for making a comprehensive analysis of a subject. Thus, it may not be suitable for issues that are not important enough or too basic. If you insist on using it too often, your audience might get tired of the lengthy discussion of a matter which could be explained in a much simpler manner.

      A different concern is the fact that the separation of thinking suggested by the six hats method is not the natural way humans think, or at least – not the common way we are taught or trained to think. This entails that constant effort is required if you wish to endorse and encourage this kind of creative thinking by yourself or in your group.

      Also - it might be claimed that for certain occasions it is actually better to emphasize just one way of thinking and not "confuse" the audience with all the complexities and truths of the situation.

      Green Hat - Creative Examples

      Here are a few ideas and examples for using the Six Hats for Creative Communication:

      1. Shoot a video with six chapters of the same message - played out in six different moods. Say you wanted to talk about a new product. The white hat would have people talking about it only in terms of facts and figures, data and numbers - even to an exaggerated and humoristic extent. Another section (yellow hat) would have euphoric people discussing the wonders that would follow from using the product. Another section would have a very negative person pointing out the dangers of using the device, but at the same time would have a bubble with a creative engineer (green hat) working on creative solutions for the problems raised by that pessimist. A final section would
         More Simple Truths About Personal Selling Success
         Here are a few "Meisenheimerisms" that can perk up any selling day. These little gems have helped me grow my business and it's my hope they'll help you grow yours.Here they are:Note - one of the keys to closing the sale is opening the dialogue, which means you have to ask really good questions.Note - most people will do more to avoid loss than to gain an advantage, which means you have to uncover their pain.Note - the foundation to achieving success in sales is plain and simple. It's all about making sales calls. The more sales calls you make the higher your sales will be, which means making one more sales call every day should be a priority for you.Note - you gotta put your whole heart into the "Selling life," which means if you don't love selling - go find other work you can love.Note - life is not fair and it's not supposed to be - so get used to it, which means if you have problems you're still alive. People in cemeteries don't have any problems.Note - bombard your prospects with benefits and keep doing it throughout the entire selling process.Here's an example. When you order the written-manual version of my "Are You Complete To Compe
         nt ways of thinking. By using this model you will be able to easily find several ways for getting a message through. It should save you time in thinking about the ideas, and give you a clear methodology for producing new ideas whenever you need them.

         Another advantage for using the Six Hats of Creative Communication model is based on the fact that different people are influenced by different kinds of communication – some are deeply affected by emotion, while others are more susceptive to logical reasoning, and a third group might need a fair amount of objective information in order to make their own judgment. If you come up with creative communication ideas covering all types of thinking, you will be able to choose that best fit your audience, or even to use all types of thinking to ensure that anyone can find what they are looking for in your message.

         From my personal experience I can testify that the systematic use of the Six Thinking Hats method broadens one's creative scope and has certainly trained myself into looking for other ways for solving and achieving things. Thus, you gain not only creative ideas for the specific need, but also enhance your general thinking ability.

         Black Hat - things to look out for

         Not all ideas are suitable for the Six Hats method of Creative Communication. The six hats method is a way for making a comprehensive analysis of a subject. Thus, it may not be suitable for issues that are not important enough or too basic. If you insist on using it too often, your audience might get tired of the lengthy discussion of a matter which could be explained in a much simpler manner.

         A different concern is the fact that the separation of thinking suggested by the six hats method is not the natural way humans think, or at least – not the common way we are taught or trained to think. This entails that constant effort is required if you wish to endorse and encourage this kind of creative thinking by yourself or in your group.

         Also - it might be claimed that for certain occasions it is actually better to emphasize just one way of thinking and not "confuse" the audience with all the complexities and truths of the situation.

         Green Hat - Creative Examples

         Here are a few ideas and examples for using the Six Hats for Creative Communication:

         1. Shoot a video with six chapters of the same message - played out in six different moods. Say you wanted to talk about a new product. The white hat would have people talking about it only in terms of facts and figures, data and numbers - even to an exaggerated and humoristic extent. Another section (yellow hat) would have euphoric people discussing the wonders that would follow from using the product. Another section would have a very negative person pointing out the dangers of using the device, but at the same time would have a bubble with a creative engineer (green hat) working on creative solutions for the problems raised by that pessimist. A final section would
            Definition of Unemployment Insurance
            Unemployment insurance is a joint program funded through both the federal government and the states. If you have ever been fired from a job you are likely eligible for unemployment insurance. The amount you can claim and the amount of time you can claim varies depending on the state you live in. Unemployment insurance or compensation is designed to help workers who become employed continue to meet their financial obligations until they find another job.The advantages to having unemployment insurance is to help unemployed workers meet their financial obligations and to help sustain local communities. If a larger portion of a workforce is laid off or fired small towns and communities suffer also. Not only does regular wages pay bills and mortgages they also purchase goods and services. When wages paid to the workforce suddenly stop the local economy can suffer. You are allowed to spend the money from unemployment insurance on what you choose. There are no rules forcing you to pay your essentials first. This helps some of the money to reach the local economy.Unemployment insurance or compensation is calculated by your previous earnings. It is not based on your needs. Different
            n using it too often, your audience might get tired of the lengthy discussion of a matter which could be explained in a much simpler manner.

            A different concern is the fact that the separation of thinking suggested by the six hats method is not the natural way humans think, or at least – not the common way we are taught or trained to think. This entails that constant effort is required if you wish to endorse and encourage this kind of creative thinking by yourself or in your group.

            Also - it might be claimed that for certain occasions it is actually better to emphasize just one way of thinking and not "confuse" the audience with all the complexities and truths of the situation.

            Green Hat - Creative Examples

            Here are a few ideas and examples for using the Six Hats for Creative Communication:

            1. Shoot a video with six chapters of the same message - played out in six different moods. Say you wanted to talk about a new product. The white hat would have people talking about it only in terms of facts and figures, data and numbers - even to an exaggerated and humoristic extent. Another section (yellow hat) would have euphoric people discussing the wonders that would follow from using the product. Another section would have a very negative person pointing out the dangers of using the device, but at the same time would have a bubble with a creative engineer (green hat) working on creative solutions for the problems raised by that pessimist. A final section would have people getting very emotional about the product, jealous of people who have it or very protective of it.
            2. If you have an organizational message you want to get through to your employees, use posters to address this message using the six types of thinking. If your message is about safety, for instance – make posters with details on the number and results of workplace accidents. Other posters may offer rewards for people who promote safety. A third group of posters could stress the disasters that can happen if people don’t follow safety procedures. Another type of posters would include riddles and creative contests concerning safety. A fifth type would call for people to make decision on the safety of their environment, and a whole different set of posters would be designed to strike people emotional cords.
            3. I even have an idea for writing a whole book with this model in mind. It could be divided into chapters with the different types of thinking stressed in each, or it could include various characters and heroes – each with a personality exemplifying the unique type of thinking.
            Blue Hat - Summing up and making decisions The Six Hats of Creative Communication can be used as a powerful creative tool. It takes practice to use it well, but once you get the hang of it, it should become more natural and useful. Here are a few decisions you can make right now that are related to the method described in this article:
            1. Plan a meeting or a discussionwith the purpose of generating creative communication ideas, that are based on the 6 hats of creative communication model.
            2. Contact me with questions or ideas concerning this article and model. I would be more than happy to discuss those ideas with you.
            Final Red Hat remark I feel good about this article. I hope people will like it. I wish I can develop this model further.

            Have a great and creative day!!!