Casual Articles - Business

How to Create Product Names that Sell and Tell
What’s in a Name? Does a Rose by Any Other Name Sell as Sweet?Good product names act as advertising for your product. They differentiate you from your competitors and keep your customers coming back because they remember you and your product name. There is an art to naming products, an

ery description. Typically, these instructions are mostly words that a user must read to perform a task, fix a problem or follow a procedure. This heavy reliance on written i

Training is Not an Option
Those that understand the importance of training absolutely know this to be a fact. It’s not a belief or an opinion, or a preference. It’s certainly not an attitude. It’s a cold hard fact: training is important.But there’s a strange problem here; and you probably know what it is

Aliteracy is the paradox of being able to read, but choosing not to. In America, aliteracy is a growing phenomenon caused by poor reading skills, time pressure, workplace distractions and lack of concentration. Working under pressure or with significant distractions can turn a very literate individual into a highly impatient aliterate user with minimal attention span and little tolerance for reading of text.

Conventional written instructions require reading

In curious parallel with the rise of aliteracy, American industry pours out an increasing flood of technical instructions to manufacture, install, operate and maintain products and perform services of every description. Typically, these instructions are mostly words that a user must read to perform a task, fix a problem or follow a procedure. This heavy reliance on written in

Objects in the Mirror are Further Than They Appear
Definition From http://www.merriamwebster.com -- "Virtual: - being such in essence or effect though not formally recognized or admitted."Virtual Businesses offer Real World ProfitabilityLet's face it, most of the Fortune 500 companies are doing it. When you press five for custom

tractions and lack of concentration. Working under pressure or with significant distractions can turn a very literate individual into a highly impatient aliterate user with minimal attention span and little tolerance for reading of text.

Conventional written instructions require reading

Five Questions to Ask When Writing a White Paper
Writing white papers is not an easy task for most companies, but every company needs them to effectively educate and market their products and services to potential customers. In many cases, white papers contain additional information and extra analyses, which aren’t included in other advert

minimal attention span and little tolerance for reading of text.

Conventional written instructions require reading

Business Negotiating with Hezbollah Like Moving Deckchairs Around on the Titanic
Business negotiation is not easy and we have all been in serious negotiations doing business deals. It is very important to find out what the other person wants so you can help them win without expending too much time or money. Likewise you must ensure that you get what you need to make it

rise of aliteracy, American industry pours out an increasing flood of technical instructions to manufacture, install, operate and maintain products and perform services of every description. Typically, these instructions are mostly words that a user must read to perform a task, fix a problem or follow a procedure. This heavy reliance on written i

I Want to Start A Truck Wash Business
For those people who have been in the trucking industry and know that truck washes make a lot of money and a lot of that money is made in cash, they may have considered starting a truck wash. Many truck drivers have thought to themselves while watching the truck wash clean their Rig that the

ery description. Typically, these instructions are mostly words that a user must read to perform a task, fix a problem or follow a procedure. This heavy reliance on written instructions implies a fundamental assumption that people have the time and patience to read with care and attention.

Most users will not read heavy-text conventional instructions

In practice, many of today's users--both literate and aliterate--working under normal job conditions of pressure and distractions, won't read text-heavy instructions. Instead of reading, these users will guess or start a trial-and-error solution. Chances are, whatever they do will be wrong, and the result is a costly loss of efficiency, accuracy, productivity and quality.

Integrated Instructions improve performance As a solution to the problem of ineffectiv

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Traditionally Accountants have been seen as something to be feared and a necessary evil, but things are changing. Accountants need to look at their attitude to their clients and perhaps rethink the approach they use.

How independent business owners and their customers can promote independent business and their communities through awareness, organization, and by working together.

Planning isn't just for people seeking money. It's vital to the success of your small business.

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Casual Articles - Aliteracy Part 1: Concept

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