Tags |
|
|
Links |
|
|
Casual Articles - Perils Of One-Way Communication
How Can I Increase Business? A client once came to me having agonized for six months over a brochure. Helplessly, the manager, (a professional engineer), thrust the paper towards me, as he confided that he’d been dragged in from the field to make this happen. The poor little thing was all bloody with red-lined marks (the brochure, not the client), but no one had actually finished the copy, and all were afraid that it might not be just the thing they needed to bring in new business.What went wrong, and how can you make yo
Let's check your progress. If you've read any of the articles in the "Secrets of Trade Show Selling" series, you know your purpose. You've secured a great location. You understand layout and lighting. Now the big question is, "What Would Martha Do?"A trade show ISN'T supposed to be a stuffy, buttoned-down miniature version of the corporation it represents. Instead, it is a chance for the corporation to creatively introduce and express itself in front of a highly targeted audience. If it's handled properly, a trade s
Telephone answering machines began helping us do this over 20 years ago. Answering machines spawned voice mail, which has virtually eliminated the need to answer the telephone. AT&T reports that Caller Identification (ID) remains a very popular service. Caller ID, which debuted in America almost 10 years ago, allows subscribers to avoid a phone conversation based on the identity of the caller. The decision to not interact is made before the subscriber even picks up the handset. Alexander Graham Bell would have never guessed that we would wil
Who invented the first portable lighting tower?This depends largely on your definition of a lighting tower. A broad definition could include something as simple as a candle or primitive torch placed on a tall mast to cast light over a large area, such a device has probably been in use since the Stone Age.In more recent history it’s un-clear as to when the modern lighting tower was invented. Researching patent applications indicates that machines not dissimilar to today’s lighting towers were bei
Telephone answering machines began helping us do this over 20 years ago. Answering machines spawned voice mail, which has virtually eliminated the need to answer the telephone. AT&T reports that Caller Identification (ID) remains a very popular service. Caller ID, which debuted in America almost 10 years ago, allows subscribers to avoid a phone conversation based on the identity of the caller. The decision to not interact is made before the subscriber even picks up the handset. Alexander Graham Bell would have never guessed that we would wi
In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone.The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today’s marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a bu
Telephone answering machines began helping us do this over 20 years ago. Answering machines spawned voice mail, which has virtually eliminated the need to answer the telephone. AT&T reports that Caller Identification (ID) remains a very popular service. Caller ID, which debuted in America almost 10 years ago, allows subscribers to avoid a phone conversation based on the identity of the caller. The decision to not interact is made before the subscriber even picks up the handset. Alexander Graham Bell would have never guessed that we would wi
Leaders determine the success of every event. Here's how to lead a meeting.1) Open the meeting by reviewing the goals, outcomes, and activities. This helps everyone work with you to accomplish what you want.2) Start the meeting by describing the culture you expect during the meeting. For example, you might say, "I value all of your ideas. I want you to think creatively because we need powerful solutions to this issue."3) Compliment the participants during the meeting. Brief praise such as, "Thanks," "Good i
If your direct mail lead generation campaigns are typical, the majority of people who respond to your sales letters aren't ready to buy. That's why one of the most important tasks in direct response lead generation is qualifying every inquiry, assigning it to one of four groups.Group 1: Unlikely to buy Up to 20 percent of inquiries are unqualified or unlikely to buy from you. Some people like to collect sales brochures. Others like to waste the time of sales people who pay them personal v
Most of us have embraced this new technology because it saves time, but there is a downside to all of this time efficiency. We know that people don’t like to take orders; they like to take part. One-way communication delays or eliminates the benefit of clarifying questions. Unanswered or in some cases unasked questions can lead to assumptions, which are often a symptom of poor communication.
Technology, for all of its practicality, is turning us into machines. Facsimile transmission, for example, is a great way to send printed materials over the telephone line, but it does not allow for spontaneous give-and-take between the sender and receiver.
We try to use electronic mail,
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/46772/casualarticles-Perils-Of-OneWay-Communication.html">Perils Of One-Way Communication</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/46772/casualarticles-Perils-Of-OneWay-Communication.html]Perils Of One-Way Communication[/url]
Related Articles:
Emotional Fitness For Business Ownership
Direct Mail Marketing is a Rifle, Not a Shotgun, Says Direct Response Advertising Services Company
Bookmark it:
|