Casual Articles - Business

Getting and Keeping Good People
As the competition for talented people picks up, forward thinking managers need to assess how they are positioned to keep their good people and attract some more.Get the basics right People who ha

#3: The opening sentence of your email must also grab the attention of the email recipient so they will read on.

Strategic Step #4: Be very clear in the first paragraph about what you are offering, providing, inquiring about, etc. and why there is value for the recipien

Outsourcing And (Reducing) Transaction Costs
Ronald Coase, the Nobel Prize winner of economics in 1992, brought the transaction cost theory to the world (or at least this transaction cost theory has been assigned to him). This theory postulates (amongst ot

The number of business emails we send and receive continues to grow at an amazing pace. And from my personal experience, more and more of my clients that prefer email communications as a preferred communications mode. Email can be a very effective and efficient means of communicating. However, how many of the emails we send and receive can we honestly say are effective and efficient? And what can we do to improve our email communication?

Looking at those questions, Your Strategic Thinking Business Coach developed a short list of six (6) strategic steps to take to improve your email communications.

Strategic Step #1: Write a title for your email as if it were a “headline” in a newspaper or a strategic marketing communication. The email title must grab the recipient’s attention and should describe the content and a benefit to make the email recipient curious enough to open your email.

Strategic Step #2: Use an email address that is recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.

Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient so they will read on.

Strategic Step #4: Be very clear in the first paragraph about what you are offering, providing, inquiring about, etc. and why there is value for the recipient

Marketing to the Affluent - with Wine
With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client d

nicating. However, how many of the emails we send and receive can we honestly say are effective and efficient? And what can we do to improve our email communication?

Looking at those questions, Your Strategic Thinking Business Coach developed a short list of six (6) strategic steps to take to improve your email communications.

Strategic Step #2: Use an email address that is recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.

Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient so they will read on.

Strategic Step #4: Be very clear in the first paragraph about what you are offering, providing, inquiring about, etc. and why there is value for the recipien

I'm A Second-Story Man
Can you say who you are and what you do in two sentences or less?If someone should ask (in an elevator, get it?) what do you do? You should be able to recite the answer as fast as Robin Williams comes

tegic steps to take to improve your email communications.

Strategic Step #2: Use an email address that is recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.

Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient so they will read on.

Strategic Step #4: Be very clear in the first paragraph about what you are offering, providing, inquiring about, etc. and why there is value for the recipien

The Use of the Fashion Model's Zed Card
A Zed Card (Comp Card, Zed Card, or Model Card) is the number one marketing tool for a model. They serve as a model's portfolio, business card and interview. A comp card typically contains a collection of 2

and a benefit to make the email recipient curious enough to open your email.

Strategic Step #2: Use an email address that is recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.

Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient so they will read on.

Strategic Step #4: Be very clear in the first paragraph about what you are offering, providing, inquiring about, etc. and why there is value for the recipien

Printing Still The Best Way To Get Customers!
Today our choices are limitless to advertise. We can print a flyer, print an add in the paper, advertise on television, give out promotional products branded with your logo or message, place an add on the intern

#3: The opening sentence of your email must also grab the attention of the email recipient so they will read on.

Strategic Step #4: Be very clear in the first paragraph about what you are offering, providing, inquiring about, etc. and why there is value for the recipient to respond to you or to take some requested action.

Strategic Step #5: Include a call to action for the reader that specifically tells the reader what you want the reader to do next.

Strategic Step #6: Make it very simple and convenient for the recipient of your email to respond.

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A short discussion of the process mapping tool used by many manufacturers and service providers to make dramatic improvements in quality, in improving the bottom line, and in finding time to get things done.

Novice and expert presenters alike have had the experience of feeling a little (or may be a lot) nervous before giving a talk. Since the opening of any presentation is critical to the message and the presenter’s credibility, and since this is often when presenters are most nervous and cautious, it makes sense to have strategies to make that opening the best it can be.

Whether you love Donald Trump or hate him, everyone must agree that his accomplishments in business are to be respected and admired. This article outlines 10 things we can learn from his business savvy and smarts.

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