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Casual Articles - 10 Applications for Stories in the Workplace
Special Events That Call for Promotional Umbrellas
Promotional umbrellas are a great way to publicize your business, but in some events and cases they can offer special value. If you’re looking for a special way to add some pizzazz to company event, or to market your business, you might consider one of these ideas for using promotional umbrellas.Brand Building and Marketing Promotional umbrellas offer unparalleled value as a purveyor of your brand name. They are a high value item, very visible, will be used often and can last for years. Promotional umbrellas are often on the most wanted lists of promotional items released by many companies in their marketing effo
ployees. You are missing out on a necessary asset to your presentations and speeches. You arePromotional umbrellas are a great way to publicize your business, but in some events and cases they can offer special value. If you’re looking for a special way to add some pizzazz to company event, or to market your business, you might consider one of these ideas for using promotional umbrellas.Brand Building and Marketing Promotional umbrellas offer unparalleled value as a purveyor of your brand name. They are a high value item, very visible, will be used often and can last for years. Promotional umbrellas are often on the most wanted lists of promotional items released by many companies in their marketing effo
Proven Benefits to Full-Color Business Cards
When you hand out your business card to someone, do you think they initially look at it or read it? Most likely they just look at it. I have been handed thousands of business cards and to my amazement, there are only a handful of them that actually capture my attention. And the ones that I do take a second look at usually consist of full-color.Obviously, a business card’s purpose is to provide the recipient with contact information. But in actuality, it is also a representation of you and your company. A boring, non-appealing business card can reflect negatively onto you. This is unnecessary because the
Stories are more than just cocktail party conversations or nice additions to after-dinner toasts. They are an extremely effective tool of influence and persuasion in the workplace. In fact, they are the very means by which we impact others. If you aren’t using stories in the workplace, you are missing out on a key ingredient to help you attract, retain, and manage your employees. You are missing out on a necessary asset to your presentations and speeches. You are When you hand out your business card to someone, do you think they initially look at it or read it? Most likely they just look at it. I have been handed thousands of business cards and to my amazement, there are only a handful of them that actually capture my attention. And the ones that I do take a second look at usually consist of full-color.Obviously, a business card’s purpose is to provide the recipient with contact information. But in actuality, it is also a representation of you and your company. A boring, non-appealing business card can reflect negatively onto you. This is unnecessary because the
Confessions of a Venture Capitalist
Venture Capitalists are often called Vulture Capitalists and until you read the book: Confessions of a Venture Capitalist, Inside the high-stakes world of start-up financing by Ruthann Quindlen; well you probably will never understand how they got that slanderous title. In the book Ruthann explains what it was like working in Silicon Valley in a Venture Capital Company prior to the dot com bubble burst.If you are considering getting venture capital for your startup company then perhaps you should read this book. After all would you like to sit down for a cup of coffee with a venture capitalist who has been in the ind
sts. They are an extremely effective tool of influence and persuasion in the workplace. In fact, they are the very means by which we impact others. If you aren’t using stories in the workplace, you are missing out on a key ingredient to help you attract, retain, and manage your employees. You are missing out on a necessary asset to your presentations and speeches. You areVenture Capitalists are often called Vulture Capitalists and until you read the book: Confessions of a Venture Capitalist, Inside the high-stakes world of start-up financing by Ruthann Quindlen; well you probably will never understand how they got that slanderous title. In the book Ruthann explains what it was like working in Silicon Valley in a Venture Capital Company prior to the dot com bubble burst.If you are considering getting venture capital for your startup company then perhaps you should read this book. After all would you like to sit down for a cup of coffee with a venture capitalist who has been in the ind
Selling Beyond Fear: Courage is Not the Absence of Fear!
In the 15 years we've been training salespeople in High Probability Selling, we've known that what we teach scares people. What we haven't known is *why* our methods scare some salespeople into clinging to their old - but ineffective - sales approaches. Why can't so many salespeople change the way they sell?After years of research, we've finally determined why so many salespeople can't change the way they sell: They're afraid of doing what really works!Typically, salespeople mask their fears with macho attitudes. They think of themselves as heroic figures, persevering against all obstacles, fighting the good fi
t, they are the very means by which we impact others. If you aren’t using stories in the workplace, you are missing out on a key ingredient to help you attract, retain, and manage your employees. You are missing out on a necessary asset to your presentations and speeches. You areIn the 15 years we've been training salespeople in High Probability Selling, we've known that what we teach scares people. What we haven't known is *why* our methods scare some salespeople into clinging to their old - but ineffective - sales approaches. Why can't so many salespeople change the way they sell?After years of research, we've finally determined why so many salespeople can't change the way they sell: They're afraid of doing what really works!Typically, salespeople mask their fears with macho attitudes. They think of themselves as heroic figures, persevering against all obstacles, fighting the good fi
The History and Evolution of the Advertising Industry
An advertising company is a potentially very successful and enjoyable business, but only if done correctly. Advertising promotion is older than most people think, and here is a brief history of advertising companies.There are four very influential inventions that have shaped the media and thus the advertising industry - the printing press, radio, television and the Internet. The printing press made the wide dissemination of information with words on paper possible, mainly advertisements in newspapers and magazines. Selling material had to be created and advertising agencies were born.The first advertising agenc
place, you are missing out on a key ingredient to help you attract, retain, and manage your employees. You are missing out on a necessary asset to your presentations and speeches. You areAn advertising company is a potentially very successful and enjoyable business, but only if done correctly. Advertising promotion is older than most people think, and here is a brief history of advertising companies.There are four very influential inventions that have shaped the media and thus the advertising industry - the printing press, radio, television and the Internet. The printing press made the wide dissemination of information with words on paper possible, mainly advertisements in newspapers and magazines. Selling material had to be created and advertising agencies were born.The first advertising agenc
Small Business Marketing Secrets - Keep It Real for Best Results
When I was in college, one of the many jobs I had was as a security person in a department store. We were the "spies" who lurked about waiting for the local "Louie Light Fingers" to snatch something so we could arrest them.One of the guys in our group, Steve, was always getting himself in trouble.One day, as he was driving down the highway, Steve decided the person driving the car next to him was doing something wrong. I don't remember if the guy was speeding or failed to use a turn signal or what. It's not important.The important thing was, Steve, didn't like the way this guy was driving and Steve had a
ployees. You are missing out on a necessary asset to your presentations and speeches. You are missing out on the power you have to tap into your client’s emotions which is what drives all business decisions. You are not using the most vital technique to motivate someone to take action or to inspire them to see beyond their current situation. To succeed in business you must have the ability to tell a good story. Let’s look at some ways that stories can be used in t
When I was in college, one of the many jobs I had was as a security person in a department store. We were the "spies" who lurked about waiting for the local "Louie Light Fingers" to snatch something so we could arrest them.One of the guys in our group, Steve, was always getting himself in trouble.One day, as he was driving down the highway, Steve decided the person driving the car next to him was doing something wrong. I don't remember if the guy was speeding or failed to use a turn signal or what. It's not important.The important thing was, Steve, didn't like the way this guy was driving and Steve had a
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