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Casual Articles - Top 10 Stumbling Blocks that Limit Business Growth
The meat of any sales letter lies in its ability to make readers pull out their wallets and buy a product or service. Making a sales pitch is difficult enough off paper; on paper, it has to be quick, terse, and convincing. A sales pitch has to be brief, but neither too short so that it appears hurried, nor too long so that it becomes less and less believable as the sentences run by. A sales pitch also has to be eager, but neither too eager so that the reader is tired out reading it, nor too staid so that
9. Laziness and/or Greed. Your business ONLY exists to serve the customer! You must make a profit in order to continue serving the customer, but service is the key to success. Everything must be focused on that. The statement, “I want to be my own boss”, or “I want a business that supports me” may be true (and be totally honest and reasonable), but they are a dangerous focus for your business. Customers first!
10. Having a product or service that fails to produce adequate benefits, or fails to serve as promised. Some professionals are incompetent. Some don’t use current technology, or are sloppy in their delivery. Particularly with services, even ONE mistake will undermine client confidence, loyalty, and trust. Do your best – ev
Most entrepreneurs from J. Paul Getty to the local cybernet caf? owner carry business loans. Not only are they usually necessary to start up and to grow a venture, they are often the best way to establish a sound credit rating. The best way to get a stellar credit rating is to take out a loan and to pay it off at slightly higher than the required amount with fastidiously punctual payments. But the combination of existing financial obligations taken together with the business debt that results from day
1. Fear and Confusion. There is either a sense of being over-whelmed by the size of the tasks, or a refusal to master the work of being an entrepreneur and business owner. There are specific skills to owning and running a successful business. Learn them! You can master this! You can focus and succeed! (This is often the time to hire a coach!)
2. Lack of Capital. Capital comes in three forms: Time, money, and energy. Some people have one or two, but not all three, and they fail because they simply can not sustain the growth phase of their business. EVERY business is a commitment of everything you have. You may start “small”, but that does not mean casual or part-time!
3. Lack of Courage or Commitment. Building a business is always risky. Some people perceive the risk as frightening, others see it as an exciting challenge, but there is always risk. Manage it. Limit your potential losses. Understand the risks and enjoy the process. You will make mistakes. Learn from them and go on.
4. Refusal to select and target an audience. No one can sell their services to “everyone” – a message that goes to everyone is unlikely to create a sense of urgency in anyone in particular. Attorneys focus on one type of law. Physicians specialize. So should you.
5. Choosing the wrong audience. A market that can not or will not pay or an audience that is too small or dispersed is a recipe for disaster. The “poor” desperately need medical, dental, legal and other services, but who is going to pay you? The same problem exists when trying to reach an audience that is dispersed over a large geographic area and not easily identified.
6. Fuzzy or unfocused message. What exact benefits do you provide? To whom? Under what circumstances and at what cost? How can people contact you? Be precise, be clear, be specific.
7. Lack of planning – too many random efforts. Many entrepreneurs try a little radio, a direct mailing, join a service organization, offer free samples, and then report that they have “tried everything and nothing worked”. Pick one, and stay the course! You become identified with your marketing techniques. Choose a logo, a color-scheme, and a marketing technique and stay with it!
8. Too much advertising, too little relationship building. Advertising works best for tangible products because customers can see the results. Intangible services are very difficult to advertise and are almost always purchased based on the quality of the relationship. The more people know you, and the more they know about you and your caring, your professionalism and your quality, the more business you will do. Build networks of relationships!
9. Laziness and/or Greed. Your business ONLY exists to serve the customer! You must make a profit in order to continue serving the customer, but service is the key to success. Everything must be focused on that. The statement, “I want to be my own boss”, or “I want a business that supports me” may be true (and be totally honest and reasonable), but they are a dangerous focus for your business. Customers first!
10. Having a product or service that fails to produce adequate benefits, or fails to serve as promised. Some professionals are incompetent. Some don’t use current technology, or are sloppy in their delivery. Particularly with services, even ONE mistake will undermine client confidence, loyalty, and trust. Do your best – eve
From a view point of a persons not involved in sales or marketing , sales & marketing are considered as one function. But the deeper you go in this field you will realize how different this two functions are and how bitter these personnel can become on each other even though they serve a common purpose to the organization.Every Sales man hates the marketing guy because "the guy in marketing sitting in the office gives him a useless leads and always ask to follow up on a non-consequential customers
2. Lack of Capital. Capital comes in three forms: Time, money, and energy. Some people have one or two, but not all three, and they fail because they simply can not sustain the growth phase of their business. EVERY business is a commitment of everything you have. You may start “small”, but that does not mean casual or part-time!
3. Lack of Courage or Commitment. Building a business is always risky. Some people perceive the risk as frightening, others see it as an exciting challenge, but there is always risk. Manage it. Limit your potential losses. Understand the risks and enjoy the process. You will make mistakes. Learn from them and go on.
4. Refusal to select and target an audience. No one can sell their services to “everyone” – a message that goes to everyone is unlikely to create a sense of urgency in anyone in particular. Attorneys focus on one type of law. Physicians specialize. So should you.
5. Choosing the wrong audience. A market that can not or will not pay or an audience that is too small or dispersed is a recipe for disaster. The “poor” desperately need medical, dental, legal and other services, but who is going to pay you? The same problem exists when trying to reach an audience that is dispersed over a large geographic area and not easily identified.
6. Fuzzy or unfocused message. What exact benefits do you provide? To whom? Under what circumstances and at what cost? How can people contact you? Be precise, be clear, be specific.
7. Lack of planning – too many random efforts. Many entrepreneurs try a little radio, a direct mailing, join a service organization, offer free samples, and then report that they have “tried everything and nothing worked”. Pick one, and stay the course! You become identified with your marketing techniques. Choose a logo, a color-scheme, and a marketing technique and stay with it!
8. Too much advertising, too little relationship building. Advertising works best for tangible products because customers can see the results. Intangible services are very difficult to advertise and are almost always purchased based on the quality of the relationship. The more people know you, and the more they know about you and your caring, your professionalism and your quality, the more business you will do. Build networks of relationships!
9. Laziness and/or Greed. Your business ONLY exists to serve the customer! You must make a profit in order to continue serving the customer, but service is the key to success. Everything must be focused on that. The statement, “I want to be my own boss”, or “I want a business that supports me” may be true (and be totally honest and reasonable), but they are a dangerous focus for your business. Customers first!
10. Having a product or service that fails to produce adequate benefits, or fails to serve as promised. Some professionals are incompetent. Some don’t use current technology, or are sloppy in their delivery. Particularly with services, even ONE mistake will undermine client confidence, loyalty, and trust. Do your best – ev
Abraham Maslow’s article on the Hierarchy of Needs is a landmark for the disciplines of psychology and marketing. Small business owners have possibly heard of Maslow in their general reading, but we believe his insights into human nature are vital for any small business selling to human beings. This is the second of two articles on the subject.A brief recap of the 5 needs: The Physiological Needs The Safety Needs The Love Needs The Esteem Needs
4. Refusal to select and target an audience. No one can sell their services to “everyone” – a message that goes to everyone is unlikely to create a sense of urgency in anyone in particular. Attorneys focus on one type of law. Physicians specialize. So should you.
5. Choosing the wrong audience. A market that can not or will not pay or an audience that is too small or dispersed is a recipe for disaster. The “poor” desperately need medical, dental, legal and other services, but who is going to pay you? The same problem exists when trying to reach an audience that is dispersed over a large geographic area and not easily identified.
6. Fuzzy or unfocused message. What exact benefits do you provide? To whom? Under what circumstances and at what cost? How can people contact you? Be precise, be clear, be specific.
7. Lack of planning – too many random efforts. Many entrepreneurs try a little radio, a direct mailing, join a service organization, offer free samples, and then report that they have “tried everything and nothing worked”. Pick one, and stay the course! You become identified with your marketing techniques. Choose a logo, a color-scheme, and a marketing technique and stay with it!
8. Too much advertising, too little relationship building. Advertising works best for tangible products because customers can see the results. Intangible services are very difficult to advertise and are almost always purchased based on the quality of the relationship. The more people know you, and the more they know about you and your caring, your professionalism and your quality, the more business you will do. Build networks of relationships!
9. Laziness and/or Greed. Your business ONLY exists to serve the customer! You must make a profit in order to continue serving the customer, but service is the key to success. Everything must be focused on that. The statement, “I want to be my own boss”, or “I want a business that supports me” may be true (and be totally honest and reasonable), but they are a dangerous focus for your business. Customers first!
10. Having a product or service that fails to produce adequate benefits, or fails to serve as promised. Some professionals are incompetent. Some don’t use current technology, or are sloppy in their delivery. Particularly with services, even ONE mistake will undermine client confidence, loyalty, and trust. Do your best – ev
Truck driving schools are plentiful throughout the United States. There are literally thousands dotted across the country, ready to assist the new driver with achieving the CDL license. What things should you look out for when choosing a truck driving school? How can you be sure that the facility is what it claims to be? There are important factors you need to be aware of when approaching a CDL driver training course.Most important, you must make certain that the school is certif
7. Lack of planning – too many random efforts. Many entrepreneurs try a little radio, a direct mailing, join a service organization, offer free samples, and then report that they have “tried everything and nothing worked”. Pick one, and stay the course! You become identified with your marketing techniques. Choose a logo, a color-scheme, and a marketing technique and stay with it!
8. Too much advertising, too little relationship building. Advertising works best for tangible products because customers can see the results. Intangible services are very difficult to advertise and are almost always purchased based on the quality of the relationship. The more people know you, and the more they know about you and your caring, your professionalism and your quality, the more business you will do. Build networks of relationships!
9. Laziness and/or Greed. Your business ONLY exists to serve the customer! You must make a profit in order to continue serving the customer, but service is the key to success. Everything must be focused on that. The statement, “I want to be my own boss”, or “I want a business that supports me” may be true (and be totally honest and reasonable), but they are a dangerous focus for your business. Customers first!
10. Having a product or service that fails to produce adequate benefits, or fails to serve as promised. Some professionals are incompetent. Some don’t use current technology, or are sloppy in their delivery. Particularly with services, even ONE mistake will undermine client confidence, loyalty, and trust. Do your best – ev
Do you know the difference between which prospect you’ll close and which one you’ll lose?How can you tell, midway through a sale, whether you’re on track for success or you’ve lost the deal?How can you tell, in advance, that the sale won't close... ever?All prospect situations seem to be going along successfully until they aren’t. You work hard to find the prospect who has appropriate need and interest. You do your front end due diligence. You promote and pitch the product profession
9. Laziness and/or Greed. Your business ONLY exists to serve the customer! You must make a profit in order to continue serving the customer, but service is the key to success. Everything must be focused on that. The statement, “I want to be my own boss”, or “I want a business that supports me” may be true (and be totally honest and reasonable), but they are a dangerous focus for your business. Customers first!
10. Having a product or service that fails to produce adequate benefits, or fails to serve as promised. Some professionals are incompetent. Some don’t use current technology, or are sloppy in their delivery. Particularly with services, even ONE mistake will undermine client confidence, loyalty, and trust. Do your best – every time!
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