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Casual Articles - 10 Things To Do When Business Slows Down Over The Holidays
Leadership: What the Past Can Teach Us Today
When you look around the corporate landscape today, you see plenty of highly paid executives. These men and women are obviously all smart, hard working and powerful. But do they have the key leadership attributes of the greatest men and women in history?Broadly educated. The greatest men and women in history were often self-educated. But they were also continuously self-educated. Those who were formally educated generally were not specialists in one area of field but were broadly and liberally educat
ng time. Should you just take a vacation until things naWhen you look around the corporate landscape today, you see plenty of highly paid executives. These men and women are obviously all smart, hard working and powerful. But do they have the key leadership attributes of the greatest men and women in history?Broadly educated. The greatest men and women in history were often self-educated. But they were also continuously self-educated. Those who were formally educated generally were not specialists in one area of field but were broadly and liberally educat
Making Marketing Plans Work First Time Around?
Marketing plans are important to successful businesses. Your marketing plan will lay down all the important pathways by which your business will market its products and thereby earn. This will serve as both your guide and reminder in creating a successful business.Sticking to Marketing PlansIt is always easy to create a marketing plan and forget about it in the future. It is very essential that you device your marketing plan to be as practical and a
I’m sure you’ve seen it happen every year: your business slows down during predictable times, like the summer vacation months or year-end holidays. For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just take a vacation until things natMarketing plans are important to successful businesses. Your marketing plan will lay down all the important pathways by which your business will market its products and thereby earn. This will serve as both your guide and reminder in creating a successful business.Sticking to Marketing PlansIt is always easy to create a marketing plan and forget about it in the future. It is very essential that you device your marketing plan to be as practical and a
How Much Should I Charge For My Commercial Cleaning Services?
You've bought all your cleaning supplies and equipment, told everyone you know that you have started a cleaning business and now you are ready to start bidding on jobs and getting down to work. So your next step is to meet with potential clients and put together a bid for their cleaning services. But how do you know what to charge for cleaning your potential client's building?Start off by remembering that you are in business to make a profit and earn a living. Sometimes the tendency is to price our servic
slows down during predictable times, like the summer vacation months or year-end holidays. For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just take a vacation until things naYou've bought all your cleaning supplies and equipment, told everyone you know that you have started a cleaning business and now you are ready to start bidding on jobs and getting down to work. So your next step is to meet with potential clients and put together a bid for their cleaning services. But how do you know what to charge for cleaning your potential client's building?Start off by remembering that you are in business to make a profit and earn a living. Sometimes the tendency is to price our servic
Deliver An Elevator Speech That Grabs Attention and Has Them Begging For More
An elevator speech is a short verbal snippet that clearly and memorably introduces you. It highlights your uniqueness and focuses on the benefits you provide.Imagine ... you step onto an elevator and there is a lone occupant waiting to travel with you to another floor.You are together for less than a minute, but long enough to make polite conversation.What you don't know is this person is your ideal client. She has a problem you can solve.She cuts through the awkward silence and says
ation months or year-end holidays. For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just take a vacation until things naAn elevator speech is a short verbal snippet that clearly and memorably introduces you. It highlights your uniqueness and focuses on the benefits you provide.Imagine ... you step onto an elevator and there is a lone occupant waiting to travel with you to another floor.You are together for less than a minute, but long enough to make polite conversation.What you don't know is this person is your ideal client. She has a problem you can solve.She cuts through the awkward silence and says
Cold Calling Really Sucks
There are many oh so many different ways to market a product or a service. Among these varied techniques, there are many good ways to generate sales and customers. But as many are the good methods, marketing also has its fair share of turkeys. Cold calling is one of the techniques in marketing that is subject to scrutiny in many ways. Marketers and other organizations are beginning to doubt the efficacy of cold calling.Cold calling is also called blind calling. The marketer in this case calls up or c
who rely upon steady cash flow, this can be a disconcerting time. Should you just take a vacation until things naThere are many oh so many different ways to market a product or a service. Among these varied techniques, there are many good ways to generate sales and customers. But as many are the good methods, marketing also has its fair share of turkeys. Cold calling is one of the techniques in marketing that is subject to scrutiny in many ways. Marketers and other organizations are beginning to doubt the efficacy of cold calling.Cold calling is also called blind calling. The marketer in this case calls up or c
Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes.Hint at the contentsA #10 envelope from Covenant House is covered in retro 1960s flowers, with the headline, “A Special Gift for you inside . . .”Demonstrate exclusivityA 6 x 9 envelop
ng time. Should you just take a vacation until things naturally pick up again? Or should you try to find the needle-in-the-haystack business that might be out there during slow times?Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes.Hint at the contentsA #10 envelope from Covenant House is covered in retro 1960s flowers, with the headline, “A Special Gift for you inside . . .”Demonstrate exclusivityA 6 x 9 envelop
This year, vow to be different! Instead of languishing in no-business-never-land, get off your
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