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    How $2.00 Can Solve Your Marketing Woes
    So...How do you market to those potential clients that inquire about your services or products?Is it the typical way?...1) Receive inquiry for more information or freebie giveaway.2) Send freebie giveaway or information.3) Make a follow up call to try and sell your main product or service.4) Put this inquiry into the "I'll get to it later" pile that you never get to again.Does your marketing process seem similar to this? Maybe with only slight differences?Your losing business left and right. And if your excuse is "I can't afford to do it the right way"... Then the money will run out
    onal, as well as physical safety.

    d. Workers need to have the ability to make choices and exercise some independence within the definition of their jobs.

    e. Workers need to experience some fun and learning on the job.

    2. Workers must only be asked to do useful and meaningful work. If thi

    Friction Favors the Defense Because An Attack Takes Time
    One of the reasons the defensive form of warfare is so strong is the difficulty of launching a surprise attack.“In theory,” says Clausewitz, “surprise promises a great deal. In practice, it generally strikes fast by the friction of the whole machine.”In theory, the 1916 battle of the Somme was going to be a surprise attack. But after moving a million men into position and waiting a week for the artillery to do its job, the Allies were left with little surprise.The larger the operation, the less the surprise. A small company might be able to surprise a big company with a new product. But Ford is unlikely to pull any fast ones on General Motors. The friction of the whole machine gets in the way.What is Choice Theory (CT)? CT is a theory of the explanation of human behavior. CT has applicability to both a person’s personal and professional life. It teaches us about our five basic needs, how to meet those needs in a responsible way, and how to take personal responsibility for getting those needs met.

    I have assisted many company with implementing the concepts and principles of Choice Theory (CT) in the workplace over the years. Their reasons ranged from mere curiosity to desiring a total immersion of their company into the concepts and principles of CT. Those companies that were committed to learning the CT model and implementing it correctly received better than expected results.

    One of the elements of implementing CT in the workplace is to put the three conditions of quality in place. Those three conditions are:

    1. Create a need-satisfying environment for your employees.

    a. Employees need to feel connected to each other, management and the mission and vision of your company.

    b. Employees need to feel empowered by having their opinions sought out and listened to and having their work respected.

    c. Workers need to feel safe on the job. This pertains to their emotional, as well as physical safety.

    d. Workers need to have the ability to make choices and exercise some independence within the definition of their jobs.

    e. Workers need to experience some fun and learning on the job.

    2. Workers must only be asked to do useful and meaningful work. If this

    Unsuccessful Applicants Deserve Good Service Too
    When you hire new staff, or put projects out to bid, do your advertisements state: ‘We regret only selected applicants will be informed.’?Think about this policy from the applicant’s point of view. What a horrible fate to endure. As days go by, hope slowly withers and turns to anxiety, resignation or despair.Would it be so difficult for your company to call, send a letter or a simple e-mail thanking unsuccessful applicants for their time – and wishing them all the best?Unsuccessful applicants are active members in the ever-changing business world. They might apply for another position with you in the future. Perhaps they will talk about their experience of your company among their friends and fa
    et.

    I have assisted many company with implementing the concepts and principles of Choice Theory (CT) in the workplace over the years. Their reasons ranged from mere curiosity to desiring a total immersion of their company into the concepts and principles of CT. Those companies that were committed to learning the CT model and implementing it correctly received better than expected results.

    One of the elements of implementing CT in the workplace is to put the three conditions of quality in place. Those three conditions are:

    1. Create a need-satisfying environment for your employees.

    a. Employees need to feel connected to each other, management and the mission and vision of your company.

    b. Employees need to feel empowered by having their opinions sought out and listened to and having their work respected.

    c. Workers need to feel safe on the job. This pertains to their emotional, as well as physical safety.

    d. Workers need to have the ability to make choices and exercise some independence within the definition of their jobs.

    e. Workers need to experience some fun and learning on the job.

    2. Workers must only be asked to do useful and meaningful work. If thi

    Stepping Up to Your Potential Success
    When I was starting a vending machine business it was the mindset that was the important element to my success. It was a positive mindset that helped me learn the vending machine business and it was also my positive attitude that made me open to information about vending machine business. It was not just a matter of I had to buy a vending machine for business success.A business takes a few things in order to be successful. Unlike many have been taught, it doesn’t take what you think it would. It doesn’t take the right credentials, ‘falling into’ a market, or even going to business school. It is much simpler than this. The only thing that you need to do as a business is watch your character and your abilit
    learning the CT model and implementing it correctly received better than expected results.

    One of the elements of implementing CT in the workplace is to put the three conditions of quality in place. Those three conditions are:

    1. Create a need-satisfying environment for your employees.

    a. Employees need to feel connected to each other, management and the mission and vision of your company.

    b. Employees need to feel empowered by having their opinions sought out and listened to and having their work respected.

    c. Workers need to feel safe on the job. This pertains to their emotional, as well as physical safety.

    d. Workers need to have the ability to make choices and exercise some independence within the definition of their jobs.

    e. Workers need to experience some fun and learning on the job.

    2. Workers must only be asked to do useful and meaningful work. If thi

    Train to Learn to Win
    Aligning your training to learning and matching your business goals is the ideal way to increase your business wealth. In 2004, 50 billion dollars were invested in training in the United States. It’s clear that smart companies invest in their people in an effective way to broaden an individual’s human capacity, thus enabling the successful support of overall company goals.This year’s ASTD BEST Award winners represent organizations that demonstrate enterprise-wide achievement as a result of employee learning and development (ASTD.org).Last year’s winners outperformed the S&P 2005 index by 2 to 1! That’s an impressive indication that training and offering more skills to support your team has an excellent
    . Employees need to feel connected to each other, management and the mission and vision of your company.

    b. Employees need to feel empowered by having their opinions sought out and listened to and having their work respected.

    c. Workers need to feel safe on the job. This pertains to their emotional, as well as physical safety.

    d. Workers need to have the ability to make choices and exercise some independence within the definition of their jobs.

    e. Workers need to experience some fun and learning on the job.

    2. Workers must only be asked to do useful and meaningful work. If thi

    Think WIN-WIN and Stay Positive!
    Well last night yes I know I wasn't able to make my "daily" blog. I would say that I was somewhat in a bad mood emotionally with one of my friends. I wont talk much about the argument, nor will I reveal any names.But a lot of complications occur, most of them are from misunderstanding. I have my point, they have theirs. I DO fully understand their point, and I DO also put my feet in their shoes and try it out and see how it looks from their end, but the mistake from the other end is that they don't even try my shoes, looking at the problem from MY point of view.This then results in misunderstanding. emotions again conquer the other party, as the problem is being enforced because of ANGER, but not taken
    onal, as well as physical safety.

    d. Workers need to have the ability to make choices and exercise some independence within the definition of their jobs.

    e. Workers need to experience some fun and learning on the job.

    2. Workers must only be asked to do useful and meaningful work. If this is not clear, management must take the time to explain it if quality is what you are seeking.

    3. Finally, workers need to be asked to self-evaluate their work. This self-evaluation component is far beyond the scope of this article but suffice it to say that two main components are required for employees to be able to accurately and honestly self-evaluate.

    a. There must not be fear in the workplace. If employees believe that management will hurt them with the information shared during self-evaluation, then one can hardly expect honesty.

    b. Also, there must be a very clear and definite matrix of what quality looks like. The employee must have an ideal to compare their work against.

    When these components and others are added to the workplace, you can expect:

    1. Increased employees’ satisfaction. Employees will be taught that they have the potential, capability and responsibility to personally get their five basic needs met. This awareness will result in a decrease of a sense of victimization and complaining, because employees will be focused on solutions they can implement instead of the problems that exist.

    2. A unified approach to conceptualization of issues. Once all you

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