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Casual Articles - My 7 Most Important Business Lessons
Secrets of Trade Show Selling: #1
Have you ever wondered why people exhibit at trade shows? Why they take the time? Why they spend the Money? And why most of them walk away with little or nothing to show for the effort? The First Secret of Trade Show Selling is "Exhibiting with a Purpose."There are many great reasons to have an exhibit at a trade show, including:Product evaluation, Strengthening customer relationships, Educating the public, Generating new sales leads, Enhancing corporate image, Community awareness / publicity, Conducting market research, Introducing new products / services, Understanding the competition, Providing community service,Conducting retail sales, and Recruiting new staff.The truth is the reasons to exhibit are many and varied -- and therein lies the problem. A booth that attempts to accomplish too much often accomplishes nothing.The challenging part is to select and focus on just ONE reason as your primary purpose for exhibiting -- and let that reason dictate everything else about your booth, from its location and design to its staffing and operation. You can also choose ONE or TWO more reasons to serve as secondary
for a successful small business. It starts with knowing oneHave you ever wondered why people exhibit at trade shows? Why they take the time? Why they spend the Money? And why most of them walk away with little or nothing to show for the effort? The First Secret of Trade Show Selling is "Exhibiting with a Purpose."There are many great reasons to have an exhibit at a trade show, including:Product evaluation, Strengthening customer relationships, Educating the public, Generating new sales leads, Enhancing corporate image, Community awareness / publicity, Conducting market research, Introducing new products / services, Understanding the competition, Providing community service,Conducting retail sales, and Recruiting new staff.The truth is the reasons to exhibit are many and varied -- and therein lies the problem. A booth that attempts to accomplish too much often accomplishes nothing.The challenging part is to select and focus on just ONE reason as your primary purpose for exhibiting -- and let that reason dictate everything else about your booth, from its location and design to its staffing and operation. You can also choose ONE or TWO more reasons to serve as secondary
Inexpensive Ways To Market Your Photography Business
You do not need a huge marketing budget to effectively market your photography business. Here are a few low-cost ways to get started:1. Display your work. This is one of the best ways to market your business. Approach stores, doctor’s offices, dentist offices, florists, wedding shops, children’s boutiques and toy stores, maternity shops, etc. about displaying your work in their place of business. They may be willing to rent you a space, or supply the space free of charge in exchange for some photographic work. They may also offer the space free of charge if you also agree to market their business in some way. Bring along your portfolio when you make the initial contact, so that the business owner may see your work. Malls are another good place for a display…in most cases you will have to pay for the space, so contact your local mall for more info. Along with each display, make sure you leave business cards or brochures for potential clients to pick up.2. Organize a charitable photo event. Examples of this are free pet portraits at the local humane society, free senior portraits for kids at a local group home or shelt
Millions of people start new small businesses in the United States every day. Many fail at running a small business every day. What causes one business owner to succeed where another fails? There are seven key areas to focus your efforts for a successful small business. It starts with knowing onesYou do not need a huge marketing budget to effectively market your photography business. Here are a few low-cost ways to get started:1. Display your work. This is one of the best ways to market your business. Approach stores, doctor’s offices, dentist offices, florists, wedding shops, children’s boutiques and toy stores, maternity shops, etc. about displaying your work in their place of business. They may be willing to rent you a space, or supply the space free of charge in exchange for some photographic work. They may also offer the space free of charge if you also agree to market their business in some way. Bring along your portfolio when you make the initial contact, so that the business owner may see your work. Malls are another good place for a display…in most cases you will have to pay for the space, so contact your local mall for more info. Along with each display, make sure you leave business cards or brochures for potential clients to pick up.2. Organize a charitable photo event. Examples of this are free pet portraits at the local humane society, free senior portraits for kids at a local group home or shelt
Managing Change In Small Businesses: How Business Owners Can Cope With The Impact Of Change?
Working with the owners of small businesses, I find that their companies have problems with change for two reasons: Most change is imposed on them from outside and All change appears chaotic to them so they cannot understand it. As I worked with my client called Joey, I gave him a conceptual model comprising seven words beginning with S.As he understood what change could cost him, he found that he could control its impact. I aimed to coach Joey to avoid being a victim of change, to learn to survive its surprises and then to find he could thrive on change!My three Hard factors Strategy Starting with the harder factors, I asked Joey about his business Strategy "What business goals do you want to achieve?" and "What sort of market are you in?".This led to a review of Joey's Business Plan, noting the changes that had happened (or were about to happen) since he last updated his plan. As we noted each change, I kept asking questions to encourage Joey to find ways of working with the changes not against them. Joey spotted that a plan which does not
States every day. Many fail at running a small business every day. What causes one business owner to succeed where another fails? There are seven key areas to focus your efforts for a successful small business. It starts with knowing oneWorking with the owners of small businesses, I find that their companies have problems with change for two reasons: Most change is imposed on them from outside and All change appears chaotic to them so they cannot understand it. As I worked with my client called Joey, I gave him a conceptual model comprising seven words beginning with S.As he understood what change could cost him, he found that he could control its impact. I aimed to coach Joey to avoid being a victim of change, to learn to survive its surprises and then to find he could thrive on change!My three Hard factors Strategy Starting with the harder factors, I asked Joey about his business Strategy "What business goals do you want to achieve?" and "What sort of market are you in?".This led to a review of Joey's Business Plan, noting the changes that had happened (or were about to happen) since he last updated his plan. As we noted each change, I kept asking questions to encourage Joey to find ways of working with the changes not against them. Joey spotted that a plan which does not
Become a Better Presenter - or Else!
I am attending one of my client’s company meetings. There are 200 employees in the room. You can feel the buzz and excitement in the room. Upbeat music is playing, and a slick Power Point presentation is spinning, doing action packed transitions on a big screen. The music slowly fades down, and the group leader confidently strides to the lectern. In a few short minutes, the energy and enthusiasm in the room is dead, the unfortunate victim of a horrible presentation. The speaker stumbles over her words, stares at the audience uncomfortably, and grips the lectern with white knuckles. Meanwhile, everyone’s interest flatlines. This speaker is a leader, but she (obviously) doesn’t present like one. This should never happen. As I travel around the country, I see leaders at all levels who are absolutely disastrous speakers. If you’re in a leadership role, you’ve got to be able to speak and present well.Leaders in any organization have to be strong presenters and public speakers. They are required to speak in prepared speeches, Q&A sessions and extemporaneous speaking. If you are in a leadership role and you aren’t great at public speaking,
ry day. What causes one business owner to succeed where another fails? There are seven key areas to focus your efforts for a successful small business. It starts with knowing oneI am attending one of my client’s company meetings. There are 200 employees in the room. You can feel the buzz and excitement in the room. Upbeat music is playing, and a slick Power Point presentation is spinning, doing action packed transitions on a big screen. The music slowly fades down, and the group leader confidently strides to the lectern. In a few short minutes, the energy and enthusiasm in the room is dead, the unfortunate victim of a horrible presentation. The speaker stumbles over her words, stares at the audience uncomfortably, and grips the lectern with white knuckles. Meanwhile, everyone’s interest flatlines. This speaker is a leader, but she (obviously) doesn’t present like one. This should never happen. As I travel around the country, I see leaders at all levels who are absolutely disastrous speakers. If you’re in a leadership role, you’ve got to be able to speak and present well.Leaders in any organization have to be strong presenters and public speakers. They are required to speak in prepared speeches, Q&A sessions and extemporaneous speaking. If you are in a leadership role and you aren’t great at public speaking,
Pizza Hut is an American Success Story
It's an age-old American story. A business dream is born. A few dollars are borrowed. Years later, millionaires tell the tale of how they almost didn't take the big risk. So it goes for Pizza Hut.This worldwide pizza sensation began with what almost anyone would agree are quite humble roots and grew through dedication to become a powerhouse on the international business scene.The history of Pizza Hut is interesting, as well, and can serve as a great case study for anyone who thinks a little risk isn't worth the rewards it can bring. Read on!Pizza Hut got its start not in the lands of the Old World. It didn't even begin in the Italian section of New York City. It was founded, in fact, in 1958 by a pair of brothers from Wichita, Kansas. That's right, Wichita!After getting the idea from a family friend to open their own pizza shop, Frank and Dan Carney borrowed less than $1,000 from their mom to start the shop. With their nest egg, they bought used equipment, rented a building and went to work.What began in that small shop has since grown to include more than 10,000 shops worldwide in a pizza empire that spa
ther fails? There are seven key areas to focus your efforts for a successful small business. It starts with knowing oneIt's an age-old American story. A business dream is born. A few dollars are borrowed. Years later, millionaires tell the tale of how they almost didn't take the big risk. So it goes for Pizza Hut.This worldwide pizza sensation began with what almost anyone would agree are quite humble roots and grew through dedication to become a powerhouse on the international business scene.The history of Pizza Hut is interesting, as well, and can serve as a great case study for anyone who thinks a little risk isn't worth the rewards it can bring. Read on!Pizza Hut got its start not in the lands of the Old World. It didn't even begin in the Italian section of New York City. It was founded, in fact, in 1958 by a pair of brothers from Wichita, Kansas. That's right, Wichita!After getting the idea from a family friend to open their own pizza shop, Frank and Dan Carney borrowed less than $1,000 from their mom to start the shop. With their nest egg, they bought used equipment, rented a building and went to work.What began in that small shop has since grown to include more than 10,000 shops worldwide in a pizza empire that spa
Selling with Stories
Stories are powerful tools for persuaders. Compelling storytelling automatically creates involvement and attention with your audience. We can all think of a time when we were in an audience and not paying attention to the speaker. We were off in our own world when all of a sudden we perked up and started to listen because the speaker had begun to tell a story. We sat up, attentively listened attentively, took note of what was being said, and wanted to know what would happen next. Whenever you sense your audience is starting to wander, you should have a relevant story ready. Notice I said "relevant." You can capture attention by telling a story but you will lose long-term persuasiveness if your story does not relate to you or your topic. When your stories work well to underscore your main points, your presentation will hold greater impact. Remember, facts presented alone will not persuade as powerfully as they will when coupled with stories that strike a chord within your listeners. By tapping into inspiration, faith, and a person's innermost feelings, you will cause your prospects to be moved by your story.C
for a successful small business. It starts with knowing oneself and ends with not being afraid to ask for help.Stories are powerful tools for persuaders. Compelling storytelling automatically creates involvement and attention with your audience. We can all think of a time when we were in an audience and not paying attention to the speaker. We were off in our own world when all of a sudden we perked up and started to listen because the speaker had begun to tell a story. We sat up, attentively listened attentively, took note of what was being said, and wanted to know what would happen next. Whenever you sense your audience is starting to wander, you should have a relevant story ready. Notice I said "relevant." You can capture attention by telling a story but you will lose long-term persuasiveness if your story does not relate to you or your topic. When your stories work well to underscore your main points, your presentation will hold greater impact. Remember, facts presented alone will not persuade as powerfully as they will when coupled with stories that strike a chord within your listeners. By tapping into inspiration, faith, and a person's innermost feelings, you will cause your prospects to be moved by your story.C
1. Know Yourself
Having your own business is more than just creating a job for yourself. To be a successful small business owner, there are many personal sacrifices you will
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