you are going. Develop a detailed vision of what you want your priavte practice to look like in 6 months, 1 year and 5 years and write it down. How many clients do you want to have? What days and hours do you want to work? How much income do you need/want? The more clarity and specificity you have, the more likely you will turn your vision into reality.

5. Develop at Least One Specialization

Helping and healing professionals new to private practice often fear that if they are too narrow in the type of services they offer,

As a counselor, therapist or healing professional (massage therapist, physiotherapist, alternative health practitioner, etc.) it is quite likely that you did not chose your profession because you wanted to be a business person. As a result, it can be challenging to go into business for yourself and be successful. Taking time to prepare and plan as you build your private practice will help you avoid costly and time-consuming mistakes. Below are ten areas to address to help ensure your success.

1. Get Your Life in Excellent Shape

Counselors, therapists and healing professionals know that our personal lives affect our professional lives, yet many who are struggling to market a private practice fail to take this into account. Look at all aspects of your life and determine what seems to be working for you and what needs to change. Determine any activities you need to reduce or eliminate in order to have the time and energy to market your practice. Examine your lifestyle and personal work habits and see where improvement needs to be made. The more your life is on order, the more time and energy you will have for marketing and building a practice.

2. Develop a Financial Plan

Before you start your private practice, assess your financial situation and make a financial plan. Make sure you have funds from other sources until your practice becomes established. Do not put your self in a position where you are desperate to secure clients in order to pay your bills. Potential clients may sense your desperation and may not be eager to hire you. Feeling secure financially will allow you to market and build your practice with greater confidence and ease.

3. Know that You Are a Business Owner

It is essential that you start seeing yourself as a business owner if you haven’t made this mind-shift already. You must pay careful attention to all aspects of your business--your revenue and expenses, how you spend your time, methods of attracting clients, and developing operating systems that allow your business to run smoothly.

4. Develop a Vision for Your Practice

It’s difficult to get somewhere if you don’t know where you are going. Develop a detailed vision of what you want your priavte practice to look like in 6 months, 1 year and 5 years and write it down. How many clients do you want to have? What days and hours do you want to work? How much income do you need/want? The more clarity and specificity you have, the more likely you will turn your vision into reality.

5. Develop at Least One Specialization

Helping and healing professionals new to private practice often fear that if they are too narrow in the type of services they offer,

selors, therapists and healing professionals know that our personal lives affect our professional lives, yet many who are struggling to market a private practice fail to take this into account. Look at all aspects of your life and determine what seems to be working for you and what needs to change. Determine any activities you need to reduce or eliminate in order to have the time and energy to market your practice. Examine your lifestyle and personal work habits and see where improvement needs to be made. The more your life is on order, the more time and energy you will have for marketing and building a practice.

2. Develop a Financial Plan

Before you start your private practice, assess your financial situation and make a financial plan. Make sure you have funds from other sources until your practice becomes established. Do not put your self in a position where you are desperate to secure clients in order to pay your bills. Potential clients may sense your desperation and may not be eager to hire you. Feeling secure financially will allow you to market and build your practice with greater confidence and ease.

3. Know that You Are a Business Owner

It is essential that you start seeing yourself as a business owner if you haven’t made this mind-shift already. You must pay careful attention to all aspects of your business--your revenue and expenses, how you spend your time, methods of attracting clients, and developing operating systems that allow your business to run smoothly.

4. Develop a Vision for Your Practice

It’s difficult to get somewhere if you don’t know where you are going. Develop a detailed vision of what you want your priavte practice to look like in 6 months, 1 year and 5 years and write it down. How many clients do you want to have? What days and hours do you want to work? How much income do you need/want? The more clarity and specificity you have, the more likely you will turn your vision into reality.

5. Develop at Least One Specialization

Helping and healing professionals new to private practice often fear that if they are too narrow in the type of services they offer,

ore time and energy you will have for marketing and building a practice.

2. Develop a Financial Plan

Before you start your private practice, assess your financial situation and make a financial plan. Make sure you have funds from other sources until your practice becomes established. Do not put your self in a position where you are desperate to secure clients in order to pay your bills. Potential clients may sense your desperation and may not be eager to hire you. Feeling secure financially will allow you to market and build your practice with greater confidence and ease.

3. Know that You Are a Business Owner

It is essential that you start seeing yourself as a business owner if you haven’t made this mind-shift already. You must pay careful attention to all aspects of your business--your revenue and expenses, how you spend your time, methods of attracting clients, and developing operating systems that allow your business to run smoothly.

4. Develop a Vision for Your Practice

It’s difficult to get somewhere if you don’t know where you are going. Develop a detailed vision of what you want your priavte practice to look like in 6 months, 1 year and 5 years and write it down. How many clients do you want to have? What days and hours do you want to work? How much income do you need/want? The more clarity and specificity you have, the more likely you will turn your vision into reality.

5. Develop at Least One Specialization

Helping and healing professionals new to private practice often fear that if they are too narrow in the type of services they offer,

your practice with greater confidence and ease.

3. Know that You Are a Business Owner

It is essential that you start seeing yourself as a business owner if you haven’t made this mind-shift already. You must pay careful attention to all aspects of your business--your revenue and expenses, how you spend your time, methods of attracting clients, and developing operating systems that allow your business to run smoothly.

4. Develop a Vision for Your Practice

It’s difficult to get somewhere if you don’t know where you are going. Develop a detailed vision of what you want your priavte practice to look like in 6 months, 1 year and 5 years and write it down. How many clients do you want to have? What days and hours do you want to work? How much income do you need/want? The more clarity and specificity you have, the more likely you will turn your vision into reality.

5. Develop at Least One Specialization

Helping and healing professionals new to private practice often fear that if they are too narrow in the type of services they offer,

you are going. Develop a detailed vision of what you want your priavte practice to look like in 6 months, 1 year and 5 years and write it down. How many clients do you want to have? What days and hours do you want to work? How much income do you need/want? The more clarity and specificity you have, the more likely you will turn your vision into reality.

5. Develop at Least One Specialization

Helping and healing professionals new to private practice often fear that if they are too narrow in the type of services they offer, they will rule out many other potential clients. The opposite is actually more often true as people tend to want to hire specialists. The more targeted you are in marketing your practice, the more you will stand out from others and become known for your expertise. In addition, it’s easier to market your practice to a particular group if you know where to find them.

6. Determine Any Negative Attitudes and Fears You Have About Marketing

Many counselors, therapists, and healing professionals are uncomfortable with the marketing aspect of being in private practice. They see their role as to be there for others and not to promote themselves. Our repeated exposure to negative and manipulative types of marketing further contributes to the belief that marketing ourselves is somehow inappropriate. Any negative attitudes and fears you have about marketing a practice need to be eliminated. You can and should find ways to market with integrity and authenticity. Be proud of your services and have confidence that you have something to offer people that they need and want.

7. Develop a Marketing Plan

In order to market your private practice successfully you must have an integrated marketing plan. One of the most common mistakes helping and healing professionals make is trying a few methods of marketing your practice haphazardly, and when the results are not immediate, they erroneously assume the techniques don’t work. Flourishing private practices are frequently built upon a number of marketing strategies that work together over time. To market effectively you must make yourself repeatedly visible to potential clients and referral sources so that they get to know and trust you.

8. Choose Marketing Methods That Excite You

Take some time to explore and develop marketing methods that suit your unique talents and interests. There are numerous ways to promote your practice. To get ideas, read books, take courses, ask other professionals how they built their practices, or hire a marketing consultant or coach. Marketing can be an enjoyable and creative process that provides a balance to the work you do with your clients.