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Casual Articles - Advice for New Coaches: 10 Ways to Attract Your First Paying Client and Receive Endless Referrals
Make it Happen or Watch it Happen?
Being a speaker and consultant in our industry makes each trip to a restaurant a miniresearch project. It’s enlightening watching managers do their thing and then see the employees, unbeknownst to the manager, taking their cues from their leader.My local full-service chain’s manager walks around always looking busy, yet never interacting with any guests other than a cursory thanks on the way out. He fails to see the empty tea glasses, dirty tables, or check waiting to be paid. In most quick-serves I frequent, the manager is likely “processing” people at the register (Next! Anything else? Next!) or working in the kitchen.There’s an old saying, “Always imitate the behavior of winners,” and I’d like to hig
lth to coach their first few clients fBeing a speaker and consultant in our industry makes each trip to a restaurant a miniresearch project. It’s enlightening watching managers do their thing and then see the employees, unbeknownst to the manager, taking their cues from their leader.My local full-service chain’s manager walks around always looking busy, yet never interacting with any guests other than a cursory thanks on the way out. He fails to see the empty tea glasses, dirty tables, or check waiting to be paid. In most quick-serves I frequent, the manager is likely “processing” people at the register (Next! Anything else? Next!) or working in the kitchen.There’s an old saying, “Always imitate the behavior of winners,” and I’d like to hig
Why People Don't Make A Living Doing What They Love
You've seen it before: people who make a hullabaloo about following their dreams and then end up broke, busted and disgusted. If this has made you put your own dreams on hold, here are 5 reasons why most people fail and how to avoid making those same mistakes as you strive to make a living doing what you love.1.They don't carve out their own niche- Many aspiring singers fail for instance, because they're too busy trying to become the next Kelly Clarkson, James Brown or Michael Jackson. Same thing goes for wannabe models, writers and business people. Does the world really need what it already has? Stop trying to clone somebody else, learn from successful people by all means but project your uniqueness too. On a sheet
Many new coaches struggle to attract their first client. Often, these coaches are so desperate to prove themselves, they'll sacrifice their financial health to coach their first few clients foYou've seen it before: people who make a hullabaloo about following their dreams and then end up broke, busted and disgusted. If this has made you put your own dreams on hold, here are 5 reasons why most people fail and how to avoid making those same mistakes as you strive to make a living doing what you love.1.They don't carve out their own niche- Many aspiring singers fail for instance, because they're too busy trying to become the next Kelly Clarkson, James Brown or Michael Jackson. Same thing goes for wannabe models, writers and business people. Does the world really need what it already has? Stop trying to clone somebody else, learn from successful people by all means but project your uniqueness too. On a sheet
I Love Entrepreneurial Inventors!
I love inventors. I find it fascinating how they come up with such unique ideas. Any great invention needs to have at its marketing root, the desire and ability to solve someone’s problem, heal a pain, or satisfy some unmet need. This is where successful inventions must begin. Dave Guindon is just such an inventor. He is trained as an engineer (he’s still working on his Masters of Electrical Engineering in fact).He’s ideally suited to examine things and take them apart to see what makes them (literally) tick. Such is the case with one of his latest inventions. You see, Dave is an eBay nut. When he first got online about five years ago, he gravitated to eBay as a neat place where he could make some extra money for hi
heir first client. Often, these coaches are so desperate to prove themselves, they'll sacrifice their financial health to coach their first few clients fI love inventors. I find it fascinating how they come up with such unique ideas. Any great invention needs to have at its marketing root, the desire and ability to solve someone’s problem, heal a pain, or satisfy some unmet need. This is where successful inventions must begin. Dave Guindon is just such an inventor. He is trained as an engineer (he’s still working on his Masters of Electrical Engineering in fact).He’s ideally suited to examine things and take them apart to see what makes them (literally) tick. Such is the case with one of his latest inventions. You see, Dave is an eBay nut. When he first got online about five years ago, he gravitated to eBay as a neat place where he could make some extra money for hi
Cutting down on Water Usage in the Car Wash Industry?
Due to the drought issues which persist still in many states we are seeing the emergence of a new type of car wash in America; one which is indeed quite healthy for the environment. Some car washes are now recycling 90-95% of their wash water, yes that means the water is used over and over and the filters are getting clogged. The POTWs; Publicly Owned Treatment Works must accept high concentrated wastewater once the reclaim tanks are dumped. The smell this creates is also a big deal. In a full service carwash, which there are about 20,000 in the US they will have problems with these nearly 100% reclaim systems.Coin-ops use 7 gallons of water there are 30,000 of these, recycling can be tough because you never know
s are so desperate to prove themselves, they'll sacrifice their financial health to coach their first few clients fDue to the drought issues which persist still in many states we are seeing the emergence of a new type of car wash in America; one which is indeed quite healthy for the environment. Some car washes are now recycling 90-95% of their wash water, yes that means the water is used over and over and the filters are getting clogged. The POTWs; Publicly Owned Treatment Works must accept high concentrated wastewater once the reclaim tanks are dumped. The smell this creates is also a big deal. In a full service carwash, which there are about 20,000 in the US they will have problems with these nearly 100% reclaim systems.Coin-ops use 7 gallons of water there are 30,000 of these, recycling can be tough because you never know
Creative Marketing with Postcards
Yes, you’re right, there’s nothing new or creative about a postcard. But how about being unique in the way you use them?Most business owners don’t use postcards as a marketing tool and those that do, use them infrequently and haphazardly, with no strategy involved.However, postcards are so cost-effective they can be a high-frequency weapon. And because they are 6 times more likely to be read that a direct mail letter, they are also a high-impact weapon. A high-frequency and high-impact weapon is one that will be extremely effective in the marketplace.Best of all, postcards have a high recall by recipients for two reasons:• The use of color or a picture provides a visual that is easily remembered
they'll sacrifice their financial health to coach their first few clients fYes, you’re right, there’s nothing new or creative about a postcard. But how about being unique in the way you use them?Most business owners don’t use postcards as a marketing tool and those that do, use them infrequently and haphazardly, with no strategy involved.However, postcards are so cost-effective they can be a high-frequency weapon. And because they are 6 times more likely to be read that a direct mail letter, they are also a high-impact weapon. A high-frequency and high-impact weapon is one that will be extremely effective in the marketplace.Best of all, postcards have a high recall by recipients for two reasons:• The use of color or a picture provides a visual that is easily remembered
10 Simple Ways to Follow Up with Prospects
Here are 10 Simple Follow Up Procedures you can implement in your business TODAY! (for service, product or retail):1. Take immediate action: Always call or email within 24 hours of meeting someone telling them it was nice to meet them, asking about their business and offering a little more info about yours and what you could do for them or their referrals.2. Take more than one action: In addition to doing #1, also slip something in the mail to them - an introduction letter and a brochure, a thank you note (handwritten of course) or a flyer about your special promotion.3. Use email wisely: Add them to your email database (if appropriate and IF you are heeding correct spam laws in your correspondence
lth to coach their first few clients for free.Here are 10 Simple Follow Up Procedures you can implement in your business TODAY! (for service, product or retail):1. Take immediate action: Always call or email within 24 hours of meeting someone telling them it was nice to meet them, asking about their business and offering a little more info about yours and what you could do for them or their referrals.2. Take more than one action: In addition to doing #1, also slip something in the mail to them - an introduction letter and a brochure, a thank you note (handwritten of course) or a flyer about your special promotion.3. Use email wisely: Add them to your email database (if appropriate and IF you are heeding correct spam laws in your correspondence
There's no need to struggle like this. As a new coach, you can use many clever techniques to gain trust and raise your profile so that your
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