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  • Casual Articles - 10-Point Checklist for High Visibility in Google

    Is Your Ego Killing Your Business Or Career
    Ego has cost corporate America more money than any other single factor. This is caused by poor decisions, thwarted initiatives, products that have out lived their life cycle, acquisitions gone bad etc. Want more? O.K.-New products that should never have hit the street. -Bad products that were left on the street too long. -Poor hiring decisions. -The decision to terminate a good employee for no other reason than they have an egotoo. -The unwillingness to let go of control of anything. -Keeping decision making at the top of the corporate ladder. -Unwillingness to delegate difficult or critical tasks. -The desire to look good to the rest of the corporate world regardless of whether you aremaking money or not.I believe by now I should have your attention. So why is ego such a big problem in business. Donald Trump has one and he is successful.In the classic book, Good To Great Jim Collins states, “Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed they are incredibly ambitious – but their ambition is first and foremost for thei

    Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

    Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

    9. Avoidable Practices

    The following practices could get your site banned from Google at worst or lower its ranking at best:

    • Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

    • Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

    • Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

    • Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure
      Is it Your Marketing, or Your Market?
      "Who else is ready to start living a life of time, financial and personal freedom on an almost purely (97.9%) residual income...working less than 23 hours per week?" ... “Consistently average 15,000 or more visitors per day by using this unique software and watch your profits soar!" ... “Make $9000 in 15 days with..."Believe it or not these are real headlines from real websites. What is even harder to believe, is that the same people using these headlines actually paid good money to have some else write them. "And you wonder why you are not making any money online."I hate to be the bearer of bad news but someone has to say it. The days of the hard sell are gone! Finished, finito, dead.Here is why; if you stayed awake long enough in statistics class you know that they can provide a great source of knowledge, especially if you know the right questions to ask.So...Let me ask you a question: Who uses the internet the most? Is it: A) your mother B)Your Kids C)You or D)your grandparentsDepending on your age, the results of the survey above may vary, but I will give you the answer. It is me! And the rest of my cohorts disturbingly labeled the MTV generation. We are making and spending th
      Google is the pre-eminent search engine (SE) with no close competitor. Given that inclusion is free, your Web pages must be in it. We'll show you how to top the Google SERPs, that is, be found at the top of the search engine results pages. These techniques are known as search engine optimization (SEO) and require a small investment of your time.

      I took two of my sites to the top of the SERPs in three months, so it can be done. My pages have few competitors: my challenge was mainly to get past false positives such as resumes, job vacancies, articles, and so on. If you are competing with "real" sites that are selling competitive products such as the ones you read about in your spam e-mails, you can get there within a year with some persistence.

      Goal

      Casual Google users use default settings, so your site must get into the top 20 results. Unfortunately, you cannot assume that visitors will use the most appropriate search terms. Real people are unpredictable.

      Google SERP

      You must understand that SERP positioning is dynamic - what you see depends on no single factor. It depends on the viewer's location, the type of search used (basic, advanced, regional, filtered, and so on), the content of the page, their keyword density, the page rank (PR), the search term (words or phrase), and so on. Therefore, you need to plan your site carefully.

      Ten-Point Checklist

      1. Domain Name and Server

      Get a .ca domain if your audience is likely to look for Canadian sites. Use a global, top-level domain (gTLD) such as .com if your business is not local. A unique, topical name such as "dentist-atlanta.com" should rank higher in the SERPs than "dentist.com" or "smithclinic.com" (if the search term is likely to be "dentist in atlanta" or similar).

      It is nice but not essential if the web host gives your site a unique IP address, but it is highly advisable to host your site on your own dedicated server. Shared web hosting means that a server could host thousands of web sites, and Google's spiders would be slowed down.

      If you already have a Web site, you can find out its IP address using cmd.exe or an MS-DOS prompt, e.g. "ping www.cnn.com" and call up the displayed IP address in the browser. Example: http://64.236.24.12 brings up cnn.com. If you don't see the expected web page, it has a shared IP address.

      2. Page Title

      An ill-planned page title is the Achilles Heel of a Web page. This is the text that appears at the very top of the browser window.

      The Title tag text should be brief and readable, avoiding superfluous words and punctuation marks. Begin with the most valuable keywords, e.g. "Root canal specialist dentist clinic, Mayfair, London", not something like "***** Fred Smith, BDS - 5 Stars Dental Clinic *****", or worse, "Welcome to my home page", or "Untitled".

      3. Style Sheet

      Placing style definitions in a .css (Cascading Style Sheet) file moves the body text close to the top of the document and shrinks the page size. Many Javascript effects can be replaced by CSS. Fast-loading pages are good for both humans and search engine crawlers.

      4. Meta Tags

      Google ignores the Keywords meta tag for ranking but other SEs use it. An extract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.

      5. Content

      • Quality content is rewarded by top placement in the search results. For example, if you sell new cars, used cars, and car service, you would have three branches, each containing pages relevant to that theme.

      • Links to popular causes, memorial ribbons, HTML validation, page counters, etc. could distract visitors to other sites.

      • Optimise images and keep the page size low.

      • Place key phrases towards the top of pages and in heading tags such as H1. Don't get hung up on a single keyword for the whole site. Pick different ones for different pages so that you have more ways to be found. Optimise for the search terms used by your paying customers, if you can identify them, not casual visitors.

      • Consider (this depends on the size and nature of your business) placing noncommercial pages such as staff pages, personal hobbies, genealogy and so on at a secondary level but not linked from the entry page. Some of my ranking success comes from hosting my hobby pages below my commercial site, because I cannot justify buying a domain for each of my interests. I legitimately link them to my resume, which has a link to my business site. This enables free placement of the secondary pages in otherwise for-fee directories.

      6. Links and Folders

      • Link a site map from the home page so that crawlers can find the rest of your pages.

      • Link each page to the home page and to others in its logical group (but not to every other page in the site). The anchor text should use key phrases and words.

      • Use keywords for folders, image names and Alt text but don't overdo it. e.g. /hamilton/lawyer/divorce.htm, alt="Perth plumber" The deeper your directory structure, the less likely it will be spidered regularly.

      7. Neighbourhood Watch

      Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:

      Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.

      Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.

      8. Cloaking

      Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

      Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

      9. Avoidable Practices

      The following practices could get your site banned from Google at worst or lower its ranking at best:

      • Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

      • Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

      • Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

      • Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure
        Network Now Rather Than Just When You Have Immediate Needs
        Many people only network when they’re looking for a job. However, finding a job is the result of good networking rather than the immediate outcome.Instead, business professionals should concentrate more on building relationships with people no matter what their immediate needs may be. By taking this approach, you will then be able to contact people in your network for needs such as jobs, sales leads and partnership opportunities.Without building trust and a relationship with people, you will have a much harder time with requests. In fact, you should try to help others before you ask for their help. By helping others first, you are showing the kind of person you are and good faith.When you need help later, your requests should be received very favorably. Business professionals should therefore integrate networking into their routine and make it a continuous aspect of their business life.Network Now, Not LaterMost people only network when they have a need and often get frustrated when that need can’t be immediately met. As a result, they have a bad experience with networking. People with this experience often have an unfavorable impression of networking and tend to stop attending networking
        if your business is not local. A unique, topical name such as "dentist-atlanta.com" should rank higher in the SERPs than "dentist.com" or "smithclinic.com" (if the search term is likely to be "dentist in atlanta" or similar).

        It is nice but not essential if the web host gives your site a unique IP address, but it is highly advisable to host your site on your own dedicated server. Shared web hosting means that a server could host thousands of web sites, and Google's spiders would be slowed down.

        If you already have a Web site, you can find out its IP address using cmd.exe or an MS-DOS prompt, e.g. "ping www.cnn.com" and call up the displayed IP address in the browser. Example: http://64.236.24.12 brings up cnn.com. If you don't see the expected web page, it has a shared IP address.

        2. Page Title

        An ill-planned page title is the Achilles Heel of a Web page. This is the text that appears at the very top of the browser window.

        The Title tag text should be brief and readable, avoiding superfluous words and punctuation marks. Begin with the most valuable keywords, e.g. "Root canal specialist dentist clinic, Mayfair, London", not something like "***** Fred Smith, BDS - 5 Stars Dental Clinic *****", or worse, "Welcome to my home page", or "Untitled".

        3. Style Sheet

        Placing style definitions in a .css (Cascading Style Sheet) file moves the body text close to the top of the document and shrinks the page size. Many Javascript effects can be replaced by CSS. Fast-loading pages are good for both humans and search engine crawlers.

        4. Meta Tags

        Google ignores the Keywords meta tag for ranking but other SEs use it. An extract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.

        5. Content

        • Quality content is rewarded by top placement in the search results. For example, if you sell new cars, used cars, and car service, you would have three branches, each containing pages relevant to that theme.

        • Links to popular causes, memorial ribbons, HTML validation, page counters, etc. could distract visitors to other sites.

        • Optimise images and keep the page size low.

        • Place key phrases towards the top of pages and in heading tags such as H1. Don't get hung up on a single keyword for the whole site. Pick different ones for different pages so that you have more ways to be found. Optimise for the search terms used by your paying customers, if you can identify them, not casual visitors.

        • Consider (this depends on the size and nature of your business) placing noncommercial pages such as staff pages, personal hobbies, genealogy and so on at a secondary level but not linked from the entry page. Some of my ranking success comes from hosting my hobby pages below my commercial site, because I cannot justify buying a domain for each of my interests. I legitimately link them to my resume, which has a link to my business site. This enables free placement of the secondary pages in otherwise for-fee directories.

        6. Links and Folders

        • Link a site map from the home page so that crawlers can find the rest of your pages.

        • Link each page to the home page and to others in its logical group (but not to every other page in the site). The anchor text should use key phrases and words.

        • Use keywords for folders, image names and Alt text but don't overdo it. e.g. /hamilton/lawyer/divorce.htm, alt="Perth plumber" The deeper your directory structure, the less likely it will be spidered regularly.

        7. Neighbourhood Watch

        Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:

        Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.

        Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.

        8. Cloaking

        Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

        Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

        9. Avoidable Practices

        The following practices could get your site banned from Google at worst or lower its ranking at best:

        • Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

        • Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

        • Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

        • Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure
          Do You Have Each Aspect of Trust
          The ability to gain and keep trust is a vital factor in being able to influence others. Research has shown, time and time again, that trust is always a contributing factor in the ability to influence others. When a person trusts you, trust alone can cause them to accept your message. On the flip side, if people don’t trust you, all the evidence, reasoning, facts, or figures in the world won’t get them to budge. Trust can be an ambiguous concept, but certain things are quite clear: You can’t get others to trust you unless you trust yourself first. Your message will not be convincing to others unless it’s convincing to you. Whenever someone tries to influence us, we ask ourselves, “Can I trust this person? Do I believe him? Is she really concerned about me?” We are less likely to be influenced if we sense that the person is driven solely by self-interest. Never assume that people trust you.Always show the world you are someone to be trusted, no matter what the circumstances are. You can gain and enhance trust by doing the following:•Keep your promises•Be reliable•Under-promise and over-deliver•Admit your failures and weaknesses•Use logic with your emotion.

          4. Meta Tags

          Google ignores the Keywords meta tag for ranking but other SEs use it. An extract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.

          5. Content

          • Quality content is rewarded by top placement in the search results. For example, if you sell new cars, used cars, and car service, you would have three branches, each containing pages relevant to that theme.

          • Links to popular causes, memorial ribbons, HTML validation, page counters, etc. could distract visitors to other sites.

          • Optimise images and keep the page size low.

          • Place key phrases towards the top of pages and in heading tags such as H1. Don't get hung up on a single keyword for the whole site. Pick different ones for different pages so that you have more ways to be found. Optimise for the search terms used by your paying customers, if you can identify them, not casual visitors.

          • Consider (this depends on the size and nature of your business) placing noncommercial pages such as staff pages, personal hobbies, genealogy and so on at a secondary level but not linked from the entry page. Some of my ranking success comes from hosting my hobby pages below my commercial site, because I cannot justify buying a domain for each of my interests. I legitimately link them to my resume, which has a link to my business site. This enables free placement of the secondary pages in otherwise for-fee directories.

          6. Links and Folders

          • Link a site map from the home page so that crawlers can find the rest of your pages.

          • Link each page to the home page and to others in its logical group (but not to every other page in the site). The anchor text should use key phrases and words.

          • Use keywords for folders, image names and Alt text but don't overdo it. e.g. /hamilton/lawyer/divorce.htm, alt="Perth plumber" The deeper your directory structure, the less likely it will be spidered regularly.

          7. Neighbourhood Watch

          Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:

          Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.

          Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.

          8. Cloaking

          Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

          Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

          9. Avoidable Practices

          The following practices could get your site banned from Google at worst or lower its ranking at best:

          • Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

          • Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

          • Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

          • Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure
            Make Your Life Happen in 2006!
            Here it is again. The end of another year. Did this year go by in a flash? I know it did for me, just as it does every year. With 2006 just around the corner now is the time to sit down and write out our goals for next year. If we don’t, we will suddenly be at the end of the year again wondering what happened in the last twelve months and wondering why we are no closer to our dreams than we were when the year started. When we don’t set goals we see and experience the effects of what life brought to us rather than what we brought to our life on purpose.We need to write our goals down on paper so we can refer to them often. They become a roadmap of the direction you are heading in. You can change them, tweak them, or refine them as often as you like. If they are in your head, you have to try to remember them as well as have the internal battle with your subconscious that keeps telling you not to worry about them anymore or that goals are too hard so you should just quit, and that can become difficult.Setting goals is not that difficult. You remember the riddle, “how do you eat and elephant?” Well the answer is: “One bite at a time”. Obtaining the results you want in your life are very much the same way as ea
            rectories.

          6. Links and Folders

          • Link a site map from the home page so that crawlers can find the rest of your pages.

          • Link each page to the home page and to others in its logical group (but not to every other page in the site). The anchor text should use key phrases and words.

          • Use keywords for folders, image names and Alt text but don't overdo it. e.g. /hamilton/lawyer/divorce.htm, alt="Perth plumber" The deeper your directory structure, the less likely it will be spidered regularly.

          7. Neighbourhood Watch

          Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:

          Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.

          Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.

          8. Cloaking

          Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

          Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

          9. Avoidable Practices

          The following practices could get your site banned from Google at worst or lower its ranking at best:

          • Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

          • Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

          • Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

          • Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure
            The New Art of The Start -- Three Growth Secrets from Guy Kawasaki
            Once upon a time, business schools taught us classical marketing, strategy, and sales models and defended those models with research and case studies. For today’s entrepreneurial leaders, those approaches may do more harm than good.Guy Kawasaki’s latest business handbook, “The Art of the Start--The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything," will turn many traditional business growth strategies on their heads.As Managing Director of Garage Technology Ventures, a columnist for Forbes.com, and legendary Apple Computer Fellow, Guy has played the role of salesman, jewelry designer, venture capitalist, and computer evangelist. Few leaders have re-invented themselves as many times as Guy. His insights have helped launch successful startups such as Tripwire, Bitpass, GuruNet, and Santa Cruz Networks.In a nutshell, Guy offers several strategies: Make meaning first; make money second. Burn the crusty mission statements on the wall. Polarize your market and let a thousand flowers bloom.What does he really mean?Leaders who want to re-energize a fledgling corporate division, or want to increase the odds of launching a successful startup cannot afford to ignore this time-tested advi

            Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

            Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

            9. Avoidable Practices

            The following practices could get your site banned from Google at worst or lower its ranking at best:

            • Gimmicks. Pointless Javascript effects such as cursor trails and transitions do nothing for your viewers but place a lot of code above your body text. You want your content close to the top of the page.

            • Bad HTML code. Novice hand-coders might copy some HTML tags without understanding their meaning. One webmaster used the robot directive and wondered why his site was not fully in Google in spite of Googlebot visits and good incoming links. He was asking to be indexed, but for his links not to be followed.

            • Multiple sites with duplicated content, e.g. www.example.net and www.example.com hosted on the same server or different ones, as this is considered spamming. Use a permanent redirect on all secondary sites to point to the main domain.

            • Multiple copies of the same page. This is typically an entry or "doorway" page optmised for different keywords to lure different people, e.g. crackz.htm, serials.htm, passwords.htm, and so on.

            • Hidden content. This can be repetitive text on the same colour background or a layer with coordinates that are off the visible page. It begs the question why the author does not put this effort into creating visible text.

            • Flash-Only pages. A solution is a user agent entry check that displays Flash to enabled browsers, but plain HTML to crawlers and other human visitors.

            • Frames. Googlebot will crawl links in the Noframes text, but not ones in the framed pages. Other SEs might not crawl frames, so it is better to use tables and more so to use CSS. If you must use frames, ensure that you use the correct Doctype declaration for frames. I have noticed that Googlebot can now crawl links in frames but sometimes it cannot.

            • Submission software or service. They could submit your site to thousands of unknown SEs. You will get a lot of spam, abuse, and possible inclusion in link farms that will ruin your reputation in Google's eyes. After all, can you name more than five major SEs?

            • Session IDs. Sites that require session IDs from crawlers will get poor visibility because the previous session will have expired by the time Googlebot returns.

            • Over-optimisation. [Update 11/2003] Many sites that followed a strict "SEO formula" found that they could not be found at the top of the SERPs, or in the index at all. There is speculation that such tactics cause the sites to be filtered out of the search results.

            10. Patience

            Having optimized and submitted your pages to Google, get on with growing your business, because Google takes time to rank you. Work on getting quality, inbound links from high-ranking sites that feature the same subject matter. Increase your content and keep it fresh. Get free or paid listings in Google Adwords, Overture, Yahoo, Open Directory Project (www.dmoz.org), and reputable engines such as MSN, Yahoo!, and Ask Jeeves.

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          [url=http://www.casualarticles.com/article/46382/casualarticles-10Point-Checklist-for-High-Visibility-in-Google.html]10-Point Checklist for High Visibility in Google[/url]

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