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Casual Articles - After Hurricane Katrina - Seven Things You Can Do
In some cases, such as reviewing the Yellow Pages to determine the level of competition for a specific geographic area, marketing research can easily be accomplished by small business owners themselves. However, as the research becomes more complicated, the small businessperson may wish to turn to an expert in the field. Numerous research firms exist throughout the U.S. Some conduct millions of dollars of research each month, such as A.C. Nielsen and its monitoring of television audiences. Others are smaller, independent firms that serve specific geographic areas. Although marketing research can
Say a Prayer. Regardless of your religious beliefs, or how you would state this, say a prayer. Say one for those who have lost family. For those who have lost their homes. For those who are sick or thirsty or hungry. And say a special prayer those involved in rescue and recovery efforts - those giving of themselves to make things better for others.
Keep Y
During my travels in the Sales and Marketing game, I have come across a number of sales and marketing trainers that are huge supporters of what I call – “throwing mud at the wall and seeing what sticks”, this maybe interpreted as the Sticky Factor. Sure sending out thousands of emails or fax broadcasts in a spray and pray approach may be a practice that your small business leverages as way to attract potential leads and eventually new clients. You need to have this as one of your clubs in your business golf bag. Does it work on its own? Or is it just a waste of ink in someone’s fax machine, or another message in their SPAM f
I believe the answer to that question is an important one. It can help define who you are and what you have and choose to give to the world. The list that follows is not meant to stimulate your thinking. It is meant to stimulate action. All of us can do all of these things. And in doing them we will not only be helping others, we will be helping ourselves deal with and grow from these events as well.
Give Resources. You have heard it and will hear it often. The resources required by these events will be unprecedented. Open your wallet and give. It doesn’t matter which charity you choose, just give. Pick a number, then add to it. Do a search on Katrina relief to find places to contribute. You can give more than money though. Perhaps you have other resources that you could offer. Spare blankets or other supplies will inevitably be leaving from your community in the coming days. Watch for these announcements and donate. If you know someone affected, or know someone who knows someone, perhaps you can provide a spare bedroom. You can even support relief efforts each time you search the internet. Go to http://allgive.com to search and learn more.
Give Yourself. If your situation allows, perhaps you feel drawn to go and help. If you are thinking about that and you can, go. Many of us won’t be able to go and lend a hand directly. You can still give of time and talents locally and have a direct impact on efforts there. Organizations like The Salvation Army and The Red Cross will be spread thin for months. If you volunteer in your town, more physical resources can remain on the Gulf Coast longer.
Encourage Others to Give. This is a way for you to give of your talents. Use the leadership and influence skills that you have to encourage others to give. If you own a business, match employee contributions to relief efforts. If you are involved in any sort of organization, start a fund raising effort. A colleague of mine sent an email saying he would match any gifts given by those on his list up to a total of $500. Every person could do this. Ask yourself who you could influence and how you could personally help increase giving. Get creative! And get started.
Say a Prayer. Regardless of your religious beliefs, or how you would state this, say a prayer. Say one for those who have lost family. For those who have lost their homes. For those who are sick or thirsty or hungry. And say a special prayer those involved in rescue and recovery efforts - those giving of themselves to make things better for others.
Keep Yo
One of the most famous headlines ever used was done almost a hundred years ago and it went something like this Do you make these same mistakes in Spelling?. Most of the marketers out there today see nothing wrong with this headline, they say it is one of the best ever used. I agree for the most part but I like to be different than everyone else and I see that the headline still narrows the market too much. I would have just used Do You make these same mistakes?.The first headline narrows down the market to people who do some sort of writing. If they don't do any writing of any sort then they will read no further. The seco
Give Resources. You have heard it and will hear it often. The resources required by these events will be unprecedented. Open your wallet and give. It doesn’t matter which charity you choose, just give. Pick a number, then add to it. Do a search on Katrina relief to find places to contribute. You can give more than money though. Perhaps you have other resources that you could offer. Spare blankets or other supplies will inevitably be leaving from your community in the coming days. Watch for these announcements and donate. If you know someone affected, or know someone who knows someone, perhaps you can provide a spare bedroom. You can even support relief efforts each time you search the internet. Go to http://allgive.com to search and learn more.
Give Yourself. If your situation allows, perhaps you feel drawn to go and help. If you are thinking about that and you can, go. Many of us won’t be able to go and lend a hand directly. You can still give of time and talents locally and have a direct impact on efforts there. Organizations like The Salvation Army and The Red Cross will be spread thin for months. If you volunteer in your town, more physical resources can remain on the Gulf Coast longer.
Encourage Others to Give. This is a way for you to give of your talents. Use the leadership and influence skills that you have to encourage others to give. If you own a business, match employee contributions to relief efforts. If you are involved in any sort of organization, start a fund raising effort. A colleague of mine sent an email saying he would match any gifts given by those on his list up to a total of $500. Every person could do this. Ask yourself who you could influence and how you could personally help increase giving. Get creative! And get started.
Say a Prayer. Regardless of your religious beliefs, or how you would state this, say a prayer. Say one for those who have lost family. For those who have lost their homes. For those who are sick or thirsty or hungry. And say a special prayer those involved in rescue and recovery efforts - those giving of themselves to make things better for others.
Keep Y
What is Business success?
How to Get Rich in Any Business?
(Business Strategy for Success) In one of my lecture session, I raised a question:
What is business success? The trainee entrepreneurs started answering this question.
We discussed their replies in detail and the lecture turned into a brain storming session. Naturally, every brain storming session must culminate into a bright sparkling idea. What Is Success? Achieving the Goal:
Success means achievement of the goal after a period of toiling. We delegate our efforts al
Give Yourself. If your situation allows, perhaps you feel drawn to go and help. If you are thinking about that and you can, go. Many of us won’t be able to go and lend a hand directly. You can still give of time and talents locally and have a direct impact on efforts there. Organizations like The Salvation Army and The Red Cross will be spread thin for months. If you volunteer in your town, more physical resources can remain on the Gulf Coast longer.
Encourage Others to Give. This is a way for you to give of your talents. Use the leadership and influence skills that you have to encourage others to give. If you own a business, match employee contributions to relief efforts. If you are involved in any sort of organization, start a fund raising effort. A colleague of mine sent an email saying he would match any gifts given by those on his list up to a total of $500. Every person could do this. Ask yourself who you could influence and how you could personally help increase giving. Get creative! And get started.
Say a Prayer. Regardless of your religious beliefs, or how you would state this, say a prayer. Say one for those who have lost family. For those who have lost their homes. For those who are sick or thirsty or hungry. And say a special prayer those involved in rescue and recovery efforts - those giving of themselves to make things better for others.
Keep Y
A critical principle every business needs to grasp while marketing is to understand and accept that a majority of your success is out of your control.You must recognize that your prospects and clients possess ultimate authority over your business success or failure. The only factors within your power are the opportunities and resources to influence the actions that lead to purchasing your product or service.This is a strange notion when you think about it. You’ve carefully researched, designed, and marketed your product offering, but you don’t maintain control of it? How can this be?It simply boils down t
Encourage Others to Give. This is a way for you to give of your talents. Use the leadership and influence skills that you have to encourage others to give. If you own a business, match employee contributions to relief efforts. If you are involved in any sort of organization, start a fund raising effort. A colleague of mine sent an email saying he would match any gifts given by those on his list up to a total of $500. Every person could do this. Ask yourself who you could influence and how you could personally help increase giving. Get creative! And get started.
Say a Prayer. Regardless of your religious beliefs, or how you would state this, say a prayer. Say one for those who have lost family. For those who have lost their homes. For those who are sick or thirsty or hungry. And say a special prayer those involved in rescue and recovery efforts - those giving of themselves to make things better for others.
Keep Y
Perhaps you need to update your resume or, perhaps, you've never had one before and need to create your first--whatever the scenario, you have to know what you're doing. Yes, that sounds a bit obvious but it's common for people to make mistakes that are just as obvious when writing their resume. Whether the format is incorrect or it turns from brief outline of accomplishments to overly-long biography, things happen. Of course, the most common of these mishaps is choosing the wrong style of resume to display your skills.There are two (most recognized) formats, the Chronological and the Functional. If you do not understand
Say a Prayer. Regardless of your religious beliefs, or how you would state this, say a prayer. Say one for those who have lost family. For those who have lost their homes. For those who are sick or thirsty or hungry. And say a special prayer those involved in rescue and recovery efforts - those giving of themselves to make things better for others.
Keep Your Perspective. It is sometimes hard to keep a healthy perspective as you watch the events on television. It is easy to let the worry and concern become overwhelming. Do yourself a favor and don’t let these events overpower your life. Be grateful for your situation. Rethink how upset or frustrated you become at little inconveniences or challenges, because these situations mean little in the bigger scheme of things, and the events of recent days should make this very clear to us.
Conserve. Our country is going to be dealing with the aftermath of Katrina for a long time. There are other little things that we can do that will make a difference. Conserve fuel. Carpool to work. Combine your errands, or just stay home. Turn off your air conditioning and turn off the lights. Fossil fuels will be in short supply and every little bit helps. Plus every dollar you don’t spend on fuel, is another dollar you could choose to donate to relief efforts.
Give Again, Later. Many will give now, but agencies like The Red Cross will tell you that after the situation leaves most people’s conscious thoughts, the needs will still be great. Make a commitment now to make another contribution later in the year. One way to do this is to reduce your holiday spending and earmarking the difference for Katrina relief.
I’m sure there are many more things that you can do to help both yourself and others in the coming weeks. It matters less what you do than that you do something. That is my urging to you. You can make a difference, but only if you take action.
Special Note: One of the ways I am taking my own advice to “Encourage Others to Give” is by offering you (and anyone you know) a choice of a 6 month membership to our Powerquotes Plus service, a $30 value, or a seat in our tele-seminar, The Leader as a Coach, a $49 value, if you simply let us know that you made any donation at all. Visit http://www.kevineikenberry.com/katrina.asp to learn more and contact us with your choice.
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