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Casual Articles - BACK-to-SCHOOL - 10 TIPS for Trade Shows
If you’re wondering how to keep your paypal account safe and still useful, I have a few suggestions. These five steps have proven themselves over time, and I’ve had no problems with PayPal because I manage my accounts for privacy.1. Password ProtectionUse a viable password, no dictionary words, add alternate letters, numbers, caps, lower case, and mix up the letters. A good mix of letters, numbers, lower and upper case will make your password more effective, less easy to translate, and should be at least 8 letters long.2. Change Password FrequentlyChange your password frequently and do not reuse a password alternately, it becomes too easy to trace and obtain. I always recommend a monthly change of password, on various days of the month. A good time to change your password is every fifth time you check your account.3. NEVER go to PayPal from your Email accountAlways pull paypal up from the address bar, sign in on a new browser page and sign out, then immediately close your browser. If you’re on a public computer, change your password more freque
STAND UP TO PLAYGROUND BULLIES = PICK YOUR BATTLES
During the trade show process, there will be times when you think something is not fair, or is too expensive or really inconveniences you. Sometimes, it is because you do not understand the contracts and the flow of how a trade show is put together. When in doubt, just ask for an explanation. You do not have to take “That’s the way it is...” for an answer. Find the top level of authority and make your concerns known. A losing battle for the current show includes contracts signed which obligate you to use certain labor pools at certain rates. You can make your views know for next year, but this year it is in stone. On the other hand, if you find a competitor next to you (this happens very rarely as show management is very conscious of this potential
In today's business world, flexibility is one of the greatest keys to success, particularly in the case of small and mid-size businesses. A large business may have enough sheer power and leverage to make it on a few core services, but smaller businesses almost always need to be able to diversify in order to survive. In order to allow the necessarily level of flexibility for the company as a whole, you will need to reflect that flexibility in each separate area of your business, not only including the abilities of your employees, but also the very layout of your offices.This sort of all around flexibility will allow your business to adapt in whatever sorts of ways your current situation might dictate. One of the best ways to accomplish this degree of flexibility in your office space is through the use of modular office furniture. Of course, this may seem a bit odd to those who are not familiar with this type of furniture, but the truth is that modular office furniture is often the key to a flexible and productive office.So just what is so special about this particular type
Whether you have children attending for the first time or finishing university, it Is always hectic to get into the back-to-school routine. And, if you do not have school in your family, there might be your own remembrance of the excitement of starting afresh and learning something new.
This is a great time to review your trade show program in the same way you prepare for school.
PICK YOUR SCHOOL = INDUSTRY
A business school question - Are you a railroad or a transportation company? In other words, what business are you in? If you consider your industry a railroad, you will be concerned with rolling stock, laying track and logistics. If you consider your industry to be transportation, you will consider the railroad as a method of transportation - the same principles apply whether you run rail cars or airplanes. There is an engine, a carrier compartment, and now most importantly, cutomer focus. Railroads have to lay track, airlines have to have airfields, so there is difficulty in physically moving to meet customer demand. But railroads adapted by allowing piggybacking - truck trailers on flatbed rail cars. Airlines serve more markets with the hub and spoke system. You should look deeply into your own industry and determine customer focus for the next 12 weeks and 12 months.
PICK YOUR CLASSES = SHOWS
While your firm is part of an Industry, in times of unsettled business there are two avenues you can take to garner more sales. One is to hunker down and bore deeply into your niche, the other is to expand into other industries. In both cases, you may want to look at trade shows beyond the ones you have on your current docket. For example, if going deeper into your industry niche, you can consider local or regional shows, international expos, or shows which focus on discrete research in your niche allowing you an intellectual advantage. If expanding into other industries, you have a wide range of choices but the advice is to research, research, research before investing.
PICK YOUR TEACHERS = FIND THE BEST FOR YOU
Not all executives of Fortune 500 companies went to an Ivy League or MIT caliber school, but considering the vast number of colleges and universities, a disproportionate number of these executives are graduates of the elite universities. Translated to trade shows, that means you should align yourself with well regarded shows, organizers attuned to forward thinking, and professional organization and management.
PICK YOUR MAJOR = MARKETING MESSAGE
When you declare a major, it is your intention to complete the requirements and pursue a career in that field. People remember that you started off in theatre, switched to psychology, graduated in medieval history and then became a salesman. At a trade show, you do not get a second chance to change your marketing message. All the promotion before the show, the exhibit and goodies need to revolve around The Message. In essence, a trade show is not the time to change majors, confuse people and say “I really don’t know what I'm doing here.”
PICK YOUR BOOKS = MARKETING TOOLS
A trade show is not an isolated marketing event but a continuum of your marketing efforts, so you will not be limited to books. Along the way, your marketing tools are selected for the best impact on the right people, whether you use print, video or the Internet. Once you understand the demographics of your audience, you use the right medium for the message. For example, a firm with a high-tech operation will expect to see detailed information about your firm on your web site - it is the first place they will look A low-tech firm will expect print materials and detailed manuals. And, yes, there are still people who do not trust computers and will never use the electronic goodies in your life as appreciatively as you do.
PICK YOUR CLOTHES = EXHIBIT
We always want to look our best. Just as your clothes are a representation of your personality, your position in a firm and your sense of style (how you view yourself), so too is your exhibit a representation of your company. It’s the first physical impression many people have of your firm. It tells attendees at a glance if you’re an ordinary company or a daring one. If you are high fashion (which may mean expensive and faddish) or if your firm has strong traditional roots. People absorb not only the color and the design of your exhibit but the language of the signage and the image of your graphics. They look at the presentation of the information you have available - whether it’s simple brochures or high tech interactives. And they judge you both in a overall sense and by subconsciously picking apart those segments which they either strongly like or dislike.
PICK YOUR FRIENDS = STAFF
You do not always play with your buddies, but you do want to be in a group which balances strengths and weaknesses to get the job done. Selection of the right trade show staff is the most important factor in the success of a trade show. If your exhibit is an award winner design but your staff is bored, cannot answer attendee's questions or is boorish, most people will walk away. Time is too short for the attendee to teach your staff proper trade show etiquette and sales techniques.
STAND UP TO PLAYGROUND BULLIES = PICK YOUR BATTLES
During the trade show process, there will be times when you think something is not fair, or is too expensive or really inconveniences you. Sometimes, it is because you do not understand the contracts and the flow of how a trade show is put together. When in doubt, just ask for an explanation. You do not have to take “That’s the way it is...” for an answer. Find the top level of authority and make your concerns known. A losing battle for the current show includes contracts signed which obligate you to use certain labor pools at certain rates. You can make your views know for next year, but this year it is in stone. On the other hand, if you find a competitor next to you (this happens very rarely as show management is very conscious of this potential s
This is a problem common to managers in every industry. Here are a few of the reasons.Human beings, managers and otherwise, simply don't like confrontation and all the things that go with firing involve confrontation. In fact, managing people is really the art of controlled confrontation. For that you need training in how to talk to people who work for you about their performanceAlas, managers get very little good training in anything about their leadership role. There is very little training at all for people who are moving from individual contributor status to being responsible for a group. What training there is tends to focus on bureaucratic processes (time cards, forms, policies) and not on talking to people about performance. * At the very least, new managers should get training in the following. * Setting clear and reasonable expectations * Giving regular and usable feedback * Helping people develop their knowledge, skills and abilities * Dealing with poor behavior and performance If a manager is lucky enough to get training o
PICK YOUR CLASSES = SHOWS
While your firm is part of an Industry, in times of unsettled business there are two avenues you can take to garner more sales. One is to hunker down and bore deeply into your niche, the other is to expand into other industries. In both cases, you may want to look at trade shows beyond the ones you have on your current docket. For example, if going deeper into your industry niche, you can consider local or regional shows, international expos, or shows which focus on discrete research in your niche allowing you an intellectual advantage. If expanding into other industries, you have a wide range of choices but the advice is to research, research, research before investing.
PICK YOUR TEACHERS = FIND THE BEST FOR YOU
Not all executives of Fortune 500 companies went to an Ivy League or MIT caliber school, but considering the vast number of colleges and universities, a disproportionate number of these executives are graduates of the elite universities. Translated to trade shows, that means you should align yourself with well regarded shows, organizers attuned to forward thinking, and professional organization and management.
PICK YOUR MAJOR = MARKETING MESSAGE
When you declare a major, it is your intention to complete the requirements and pursue a career in that field. People remember that you started off in theatre, switched to psychology, graduated in medieval history and then became a salesman. At a trade show, you do not get a second chance to change your marketing message. All the promotion before the show, the exhibit and goodies need to revolve around The Message. In essence, a trade show is not the time to change majors, confuse people and say “I really don’t know what I'm doing here.”
PICK YOUR BOOKS = MARKETING TOOLS
A trade show is not an isolated marketing event but a continuum of your marketing efforts, so you will not be limited to books. Along the way, your marketing tools are selected for the best impact on the right people, whether you use print, video or the Internet. Once you understand the demographics of your audience, you use the right medium for the message. For example, a firm with a high-tech operation will expect to see detailed information about your firm on your web site - it is the first place they will look A low-tech firm will expect print materials and detailed manuals. And, yes, there are still people who do not trust computers and will never use the electronic goodies in your life as appreciatively as you do.
PICK YOUR CLOTHES = EXHIBIT
We always want to look our best. Just as your clothes are a representation of your personality, your position in a firm and your sense of style (how you view yourself), so too is your exhibit a representation of your company. It’s the first physical impression many people have of your firm. It tells attendees at a glance if you’re an ordinary company or a daring one. If you are high fashion (which may mean expensive and faddish) or if your firm has strong traditional roots. People absorb not only the color and the design of your exhibit but the language of the signage and the image of your graphics. They look at the presentation of the information you have available - whether it’s simple brochures or high tech interactives. And they judge you both in a overall sense and by subconsciously picking apart those segments which they either strongly like or dislike.
PICK YOUR FRIENDS = STAFF
You do not always play with your buddies, but you do want to be in a group which balances strengths and weaknesses to get the job done. Selection of the right trade show staff is the most important factor in the success of a trade show. If your exhibit is an award winner design but your staff is bored, cannot answer attendee's questions or is boorish, most people will walk away. Time is too short for the attendee to teach your staff proper trade show etiquette and sales techniques.
STAND UP TO PLAYGROUND BULLIES = PICK YOUR BATTLES
During the trade show process, there will be times when you think something is not fair, or is too expensive or really inconveniences you. Sometimes, it is because you do not understand the contracts and the flow of how a trade show is put together. When in doubt, just ask for an explanation. You do not have to take “That’s the way it is...” for an answer. Find the top level of authority and make your concerns known. A losing battle for the current show includes contracts signed which obligate you to use certain labor pools at certain rates. You can make your views know for next year, but this year it is in stone. On the other hand, if you find a competitor next to you (this happens very rarely as show management is very conscious of this potential
The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!For those of us in public relations, how sweet it is when members of an important target audience appear to understand why the rumor was wrong and what they believed about the organization is simply not true.While that happy result can be yours, including the inevitable improvements in behavior, it doesn’t just happen. And especially before somebody in the organization even recognizes the importance of doing something about what those key audiences think about you.When that epiphany does occur, it’s usually because target audience perceptions have led to behaviors that just hurt too much.Why wait? Get hold of your target audiences now before they do damage and possibly affect the survival of your organization.And I’m talking about damage such as prospects who decide not to do anything with you; existing customers who stop doing business with you, or community leaders who lose fait
PICK YOUR MAJOR = MARKETING MESSAGE
When you declare a major, it is your intention to complete the requirements and pursue a career in that field. People remember that you started off in theatre, switched to psychology, graduated in medieval history and then became a salesman. At a trade show, you do not get a second chance to change your marketing message. All the promotion before the show, the exhibit and goodies need to revolve around The Message. In essence, a trade show is not the time to change majors, confuse people and say “I really don’t know what I'm doing here.”
PICK YOUR BOOKS = MARKETING TOOLS
A trade show is not an isolated marketing event but a continuum of your marketing efforts, so you will not be limited to books. Along the way, your marketing tools are selected for the best impact on the right people, whether you use print, video or the Internet. Once you understand the demographics of your audience, you use the right medium for the message. For example, a firm with a high-tech operation will expect to see detailed information about your firm on your web site - it is the first place they will look A low-tech firm will expect print materials and detailed manuals. And, yes, there are still people who do not trust computers and will never use the electronic goodies in your life as appreciatively as you do.
PICK YOUR CLOTHES = EXHIBIT
We always want to look our best. Just as your clothes are a representation of your personality, your position in a firm and your sense of style (how you view yourself), so too is your exhibit a representation of your company. It’s the first physical impression many people have of your firm. It tells attendees at a glance if you’re an ordinary company or a daring one. If you are high fashion (which may mean expensive and faddish) or if your firm has strong traditional roots. People absorb not only the color and the design of your exhibit but the language of the signage and the image of your graphics. They look at the presentation of the information you have available - whether it’s simple brochures or high tech interactives. And they judge you both in a overall sense and by subconsciously picking apart those segments which they either strongly like or dislike.
PICK YOUR FRIENDS = STAFF
You do not always play with your buddies, but you do want to be in a group which balances strengths and weaknesses to get the job done. Selection of the right trade show staff is the most important factor in the success of a trade show. If your exhibit is an award winner design but your staff is bored, cannot answer attendee's questions or is boorish, most people will walk away. Time is too short for the attendee to teach your staff proper trade show etiquette and sales techniques.
STAND UP TO PLAYGROUND BULLIES = PICK YOUR BATTLES
During the trade show process, there will be times when you think something is not fair, or is too expensive or really inconveniences you. Sometimes, it is because you do not understand the contracts and the flow of how a trade show is put together. When in doubt, just ask for an explanation. You do not have to take “That’s the way it is...” for an answer. Find the top level of authority and make your concerns known. A losing battle for the current show includes contracts signed which obligate you to use certain labor pools at certain rates. You can make your views know for next year, but this year it is in stone. On the other hand, if you find a competitor next to you (this happens very rarely as show management is very conscious of this potential
There is one question I want to ask you today, does your current customer and prospect list qualify to be on your customer list? I ask this because I was looking at my list the other day and realized that some of the companies on my list really shouldn’t be there. When I started creating my prospect list, everyone on it seemed to fit my customer profile. However, now I’m not so sure. Some of the prospects simply don’t match my customer profile after all. This also came up with a sales coaching client when they discovered the same thing with their prospect list. All I had to do was ask a few questions about the prospects on the list. It was the perspective that made the difference. We couldn’t match the ideal customer with what was on the prospect list. It was easy to discover the problem.Do yourself a favor and measure your prospects against your sales plans criteria for prospects. Do it before it is too late. We can’t get good results from bad prospects and if our prospect list needs to change, adjust it sooner, rather than later. One solution is changing the methodology and pr
PICK YOUR CLOTHES = EXHIBIT
We always want to look our best. Just as your clothes are a representation of your personality, your position in a firm and your sense of style (how you view yourself), so too is your exhibit a representation of your company. It’s the first physical impression many people have of your firm. It tells attendees at a glance if you’re an ordinary company or a daring one. If you are high fashion (which may mean expensive and faddish) or if your firm has strong traditional roots. People absorb not only the color and the design of your exhibit but the language of the signage and the image of your graphics. They look at the presentation of the information you have available - whether it’s simple brochures or high tech interactives. And they judge you both in a overall sense and by subconsciously picking apart those segments which they either strongly like or dislike.
PICK YOUR FRIENDS = STAFF
You do not always play with your buddies, but you do want to be in a group which balances strengths and weaknesses to get the job done. Selection of the right trade show staff is the most important factor in the success of a trade show. If your exhibit is an award winner design but your staff is bored, cannot answer attendee's questions or is boorish, most people will walk away. Time is too short for the attendee to teach your staff proper trade show etiquette and sales techniques.
STAND UP TO PLAYGROUND BULLIES = PICK YOUR BATTLES
During the trade show process, there will be times when you think something is not fair, or is too expensive or really inconveniences you. Sometimes, it is because you do not understand the contracts and the flow of how a trade show is put together. When in doubt, just ask for an explanation. You do not have to take “That’s the way it is...” for an answer. Find the top level of authority and make your concerns known. A losing battle for the current show includes contracts signed which obligate you to use certain labor pools at certain rates. You can make your views know for next year, but this year it is in stone. On the other hand, if you find a competitor next to you (this happens very rarely as show management is very conscious of this potential
Microsoft Business Solutions Great Plains is marketed for mid-size companies as well as Navision (which has very good positions in Europe and emerging markets where it can be easily localized).Great Plains Receivables Management (RM) module lets you maintain tight control over Accounts Receivable with capabilities that help you track invoices, process receipts, and analyze customer activity, so you can manage sales made on account more effectively and yet maintain lower overhead costs.Manage your sales process more effectively by measuring trends and analyzing performance with comprehensive customer tracking combined with sales tracking by person or territory. RM also helps reduce administrative costs and enhance office productivity with automated receipt processing and posting and personalized statement cycles that fit your customers and business.Features: • Extensive Drill-Down – Cross-module drill-down capabilities give you the ability to locate the exact details you need. • Comprehensive Customer Information – Streamline your c
STAND UP TO PLAYGROUND BULLIES = PICK YOUR BATTLES
During the trade show process, there will be times when you think something is not fair, or is too expensive or really inconveniences you. Sometimes, it is because you do not understand the contracts and the flow of how a trade show is put together. When in doubt, just ask for an explanation. You do not have to take “That’s the way it is...” for an answer. Find the top level of authority and make your concerns known. A losing battle for the current show includes contracts signed which obligate you to use certain labor pools at certain rates. You can make your views know for next year, but this year it is in stone. On the other hand, if you find a competitor next to you (this happens very rarely as show management is very conscious of this potential squabble), ask that one of you be moved. Make sure your complaints are legitimate. When you pick the right battles, you should win. Otherwise, you are just a whiner or a gossip.
PICK YOUR SPORTS = EXTRACURRICULAR ACTIVITIES
Trade shows are seldom just a time to set up an exhibit, showcase your products, and leave. Increasingly, trade shows are bracketed by educational sessions, social events, informal networking time and fund-raising. Golf and tennistournaments are fashionable either as a fund-raiser or just social time. Firms will entertain clients during the non-show hours by utilizing a hotel Hospitality Suite or an off-site venue.How easy it is to overload your calendar, overfill your glass and plate, and think your only job is to have a good time. Wrong! You are your company's representative, so whatever behavior you demonstrate is what people perceive as acceptable by your company. It’s best to be on your best behavior.
PACK YOUR LUNCH = TAKE CARE OF YOURSELF
When you’re on the road, it is easy to fall into the grab-a-bite routine as you rush through the airport. Or the I-deserve-this- dessert syndrome as you dine alone waiting for the next plane. Too much sugar, too much booze and too much stress take their toll whether you are going to or coming from a show. Experienced business travelers have these words of wisdom -
* Listen to your normal body clock as much possible
* Acknowledge when you need rest
* Drink lots of water and fluids
* Don’t drink alcohol when flying
* Maintain an exercise routine, even if it’s just walking around the airport
* Wear stylish and comfortable clothes - don’t look like you just came from the gym. You will be more quickly accepted and get better service when you dress professionally
* Pack lightly. There are no naked people where you’re going - there’s always a store
* Have an emergency kit with you. Whether you have a headache, you arrive at the hotel past room service hours, or you feel lonely, take care of yourself. You should take a medicine kit, pocket knife, small flash light, snacks, extra ID and pictures of the family.
Going to school for the first time is scary but then it becomes routine. Keep a little bit of that first-time fear in your trade show routine. It will make you more aware of your surroundings and opportunities.
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