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Casual Articles - The Top 10 Reasons You Need a Point of Sale System
Marketing The Real You
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that?I have a suspicion where we learn this behavior. Most of us spend a lifetime observing showroom salespeople, product spokespersons in the media, and hucksters on street corners. What we see demonstrated there is artificial enthusiasm, manipulative use of language, feigned interest, and in some cases outright deception.Sounds awful, doesn't it? So why copy any part of this distasteful way of selling?Psychologist Abraham Maslow said, "If all you have is a hammer, everything looks like a nail." Perhaps we believe this is the only way we can sell because it's the only way we know. I'm not accusing anyone of consciously deceiving prospective clients. What I'm suggesting is that what we do unconsciously and automatically is to behave nauthentically around them.Intuitively, many of us feel as if something is wrong with this way of operating. When we have to sell ourselves, we find it unpleasant, disagreeable,
written tickets. According to studies done by various institutions you are open to math and pI often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that?I have a suspicion where we learn this behavior. Most of us spend a lifetime observing showroom salespeople, product spokespersons in the media, and hucksters on street corners. What we see demonstrated there is artificial enthusiasm, manipulative use of language, feigned interest, and in some cases outright deception.Sounds awful, doesn't it? So why copy any part of this distasteful way of selling?Psychologist Abraham Maslow said, "If all you have is a hammer, everything looks like a nail." Perhaps we believe this is the only way we can sell because it's the only way we know. I'm not accusing anyone of consciously deceiving prospective clients. What I'm suggesting is that what we do unconsciously and automatically is to behave nauthentically around them.Intuitively, many of us feel as if something is wrong with this way of operating. When we have to sell ourselves, we find it unpleasant, disagreeable,
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff.Hot Dope #1) The more that your potential customers see your name in front of them, the more likely they are to call your number (and not someone else’s) when they need the services you offer.Many marketing efforts go unrewarded, not because they were off target but simply because they weren’t given enough of an opportunity to work. Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may not be enough to grab and keep the audience’s attention.Get your name out there, do it on a regular basis and people will remember you when they need someone in your line of business. Actually, this particular “Hot Dope” cannot be stressed enough – and failure to adhere to it is the #1 reason new businesses fail.You should also know that taking the time to really see which pieces will generate the response you want will pay off. Don’t just totally give up when a response is low – persistence is vital.Hot dop
10. You have employees.Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff.Hot Dope #1) The more that your potential customers see your name in front of them, the more likely they are to call your number (and not someone else’s) when they need the services you offer.Many marketing efforts go unrewarded, not because they were off target but simply because they weren’t given enough of an opportunity to work. Showing your TV commercial one time, running an ad in the newspaper once, or doing one mailing of postcards may not be enough to grab and keep the audience’s attention.Get your name out there, do it on a regular basis and people will remember you when they need someone in your line of business. Actually, this particular “Hot Dope” cannot be stressed enough – and failure to adhere to it is the #1 reason new businesses fail.You should also know that taking the time to really see which pieces will generate the response you want will pay off. Don’t just totally give up when a response is low – persistence is vital.Hot dop
If you have employees you are open to theft, sweet-hearting and careless mistakes. You need a point of sale system to manage your employees, enforce your policies and insure that your money gets to you.
9. Pricing and Math Errors.
It is still amazing how many restaurants still use a calculator and hand written tickets. According to studies done by various institutions you are open to math and pr
Career Changes Are Possible Never Lose Hope
Many people think that once they have had one or two jobs in a particular field, that they are locked into it for the rest of their careers. If you’re not happy with the field you are working in now, that can be quite a discouraging thought considering that you could remain in the job force for as long as 40 years!Never lose hope! You can make a change to find work you enjoy at a fair salary, it just takes a little planning. First, you need to try to identify what kind of work would interest you. Here’s one way to start to identify the areas to explore.First: Take an honest assessment of what you enjoy doing. Grab a pen and paper to make a list of the hobbies and activities that bring you the most joy. Are there particular areas that you have an interest in—i.e. history, current events, or the arts? Think of examples of your successes in past jobs, classes or volunteer organizations. What activities or tasks did you enjoy? Did you like working with people in a customer service type of role? Did you enjoy being the point person on a large project? Are there any specific tasks you do especially well? What has brought you the most pride? Do you enjoy, or would you like to try managing others?eet-hearting and careless mistakes. You need a point of sale system to manage your employees, enforce your policies and insure that your money gets to you.
Many people think that once they have had one or two jobs in a particular field, that they are locked into it for the rest of their careers. If you’re not happy with the field you are working in now, that can be quite a discouraging thought considering that you could remain in the job force for as long as 40 years!Never lose hope! You can make a change to find work you enjoy at a fair salary, it just takes a little planning. First, you need to try to identify what kind of work would interest you. Here’s one way to start to identify the areas to explore.First: Take an honest assessment of what you enjoy doing. Grab a pen and paper to make a list of the hobbies and activities that bring you the most joy. Are there particular areas that you have an interest in—i.e. history, current events, or the arts? Think of examples of your successes in past jobs, classes or volunteer organizations. What activities or tasks did you enjoy? Did you like working with people in a customer service type of role? Did you enjoy being the point person on a large project? Are there any specific tasks you do especially well? What has brought you the most pride? Do you enjoy, or would you like to try managing others?eet-hearting and careless mistakes. You need a point of sale system to manage your employees, enforce your policies and insure that your money gets to you.
9. Pricing and Math Errors.
It is still amazing how many restaurants still use a calculator and hand written tickets. According to studies done by various institutions you are open to math and p
The Media's Muscle: Make it Work for You
The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public.No promotional tool is more underused than product news coverage. I know because my company, Media Relations, Inc. has been arranging product news stories for 18 years. We are forced to be an aggressive sales organization because of the limited demand for what we sell.But, the more we educate people about the power of publicity, the more companies see the light and understand its value. Product news coverage is sales-rich content that meets people where they live. It’s inexpensive compared to other promotions, and your competition is most likely missing it. Imagine the impact on sales if reporters were telling the masses about your product in their stories.Most PR firms follow the textbook business model. They are all over the board, offering any service that falls between a business and its "public". These include everything from investor relations and crisis management to community affairs and press conferences. My company's philosophy is different in two very disti
nforce your policies and insure that your money gets to you.The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public.No promotional tool is more underused than product news coverage. I know because my company, Media Relations, Inc. has been arranging product news stories for 18 years. We are forced to be an aggressive sales organization because of the limited demand for what we sell.But, the more we educate people about the power of publicity, the more companies see the light and understand its value. Product news coverage is sales-rich content that meets people where they live. It’s inexpensive compared to other promotions, and your competition is most likely missing it. Imagine the impact on sales if reporters were telling the masses about your product in their stories.Most PR firms follow the textbook business model. They are all over the board, offering any service that falls between a business and its "public". These include everything from investor relations and crisis management to community affairs and press conferences. My company's philosophy is different in two very disti
9. Pricing and Math Errors.
It is still amazing how many restaurants still use a calculator and hand written tickets. According to studies done by various institutions you are open to math and p
Surveys Don't Cut It - How Do You Climb Inside A Techie's Head?
DISCOVER THEIR ATTITUDES AND VALUESIn a recent BtoB Magazine feature "Connecting With Engineers", author Roger Slavens points out the need to get away from the stereotype of the geeky engineer. Slavens quoted results from McClenahan Bruer Communications' 2005 survey "Breaking the Code: A Look At Engineers' Attitudes and Behaviors". Slavens still seemed to advocate treating engineers in a general way, even after considering what he called their 'deeper psychographics'.Terms like 'psychographics' drive me ballistic. Even if you're going 'deeper', they're just another way to pigeonhole people. But discover prospects' biggest worries, and you have the heart of a campaign on a silver platter. You need those specific problems just to plan a product, long before you offer your specific solution. Survey data doesn't begin to tell the whole story.How do you find out your prospect's problems, the ones they lose sleep over?You gotta talk to 'em!BE SPECIFICI was disturbed enough to respond to the feature's excerpt in McClenahan Bruer's blog:"Broad surveys tell you things like affinity for Star Trek and preference for friends with technical backgrounds. But they don't give you the
Errors.DISCOVER THEIR ATTITUDES AND VALUESIn a recent BtoB Magazine feature "Connecting With Engineers", author Roger Slavens points out the need to get away from the stereotype of the geeky engineer. Slavens quoted results from McClenahan Bruer Communications' 2005 survey "Breaking the Code: A Look At Engineers' Attitudes and Behaviors". Slavens still seemed to advocate treating engineers in a general way, even after considering what he called their 'deeper psychographics'.Terms like 'psychographics' drive me ballistic. Even if you're going 'deeper', they're just another way to pigeonhole people. But discover prospects' biggest worries, and you have the heart of a campaign on a silver platter. You need those specific problems just to plan a product, long before you offer your specific solution. Survey data doesn't begin to tell the whole story.How do you find out your prospect's problems, the ones they lose sleep over?You gotta talk to 'em!BE SPECIFICI was disturbed enough to respond to the feature's excerpt in McClenahan Bruer's blog:"Broad surveys tell you things like affinity for Star Trek and preference for friends with technical backgrounds. But they don't give you the
It is still amazing how many restaurants still use a calculator and hand written tickets. According to studies done by various institutions you are open to math and p
Marketing Innovation - How to Improve Marketing ROI
There are a number of basic marketing fundamentals that everyone needs to know in order to generate attention, interest, desire and action among prospects. But to be successful in today’s competitive environment, you need more than a basic understanding of a traditional AIDA model and the 4 P’s (product, place, price, promotion).A number of years ago, I discovered a marketing methodology made popular by Michael Gerber. For those of you who have never heard of him, you can still find his books on Amazon or your local bookstore. Mr. Gerber referred to this marketing methodology as the E-myth which was comprised of: innovation, quantification, orchestration, and documentation.This methodology is the key behind major marketing successes like McDonalds, the Four Seasons, and many other well-known brands. Let me explain his methodology and illustrate how it can be applied to your business to deliver significant ROI.Innovation If you do what everyone else is doing, you’ll get the same results – if you’re lucky. Most often, those who excel in any market are the innovators, those who are continually trying new things, creating new methods of doing business, or standing for something unique.Whether
written tickets. According to studies done by various institutions you are open to math and pricing mistakes totaling in excess of 1% of your annual volume. In a restaurant doing as little as $1,300 per day that would add up to $4,700 per year. (Less than the price of our 2-terminal Sweet Deal Package) To eliminate pricing and math errors you need a point of sale system.There are a number of basic marketing fundamentals that everyone needs to know in order to generate attention, interest, desire and action among prospects. But to be successful in today’s competitive environment, you need more than a basic understanding of a traditional AIDA model and the 4 P’s (product, place, price, promotion).A number of years ago, I discovered a marketing methodology made popular by Michael Gerber. For those of you who have never heard of him, you can still find his books on Amazon or your local bookstore. Mr. Gerber referred to this marketing methodology as the E-myth which was comprised of: innovation, quantification, orchestration, and documentation.This methodology is the key behind major marketing successes like McDonalds, the Four Seasons, and many other well-known brands. Let me explain his methodology and illustrate how it can be applied to your business to deliver significant ROI.Innovation If you do what everyone else is doing, you’ll get the same results – if you’re lucky. Most often, those who excel in any market are the innovators, those who are continually trying new things, creating new methods of doing business, or standing for something unique.Whether
8. Time In Attendance.
Employee payroll is one of the most overlooked
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