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Casual Articles - 7 Critical Business Financing Mistakes
Ezine Advertising - Essential Tactics (Part 2 of 3 Series) edit.What are the 7 essential Q’s you must ask before posting an ad?In Part 1, I talked about finding your target market, and how it might not always be who you first think of. Then how to begin finding the right ezines to market in.In Part 2 of this article, I will talk the 7 essential questions you must ask the ezine owner before posting a single ad. Why it is so important to get in touch with the owner of the ezine? Easy: to determine how effective your ad will be. It also puts you in control of your business relationship. You now have the power.You can email, but a call is more powerful. Directories (such as DirectoryOfEzines.com) will often give you contact information for the owners. There are certain que Fourth, when you apply for future credit, being behind with government payments can result in an automatic turndown by many lenders. It gets worse. Each time you apply for credit, credit inquiries are listed on your credit report. This can cause two additional problems. First, multiple inquiries can reduce you overall credit rating or score. Second, lenders tend to be less willing to grant credit to a business that has a multitude of inquiries on its credit report. If you do get into situations where you're short cash for a finite period of time, make sure you proactively discuss the situation with your creditors and negotiate repayment arrangements that you can both live with and that won't jeopardize your credit. >>> Business Financing Mistakes (6) - No Recorded Profitabilit Business Cards Are A Reliable Way Of Reminding People About Your Business Avoiding the top 7 business financing mistakes is a key component in business survival.Business cards are such a reliable way of reminding the public of your business and what it stands for. These cards are small and easy to carry with you wherever you go, ready to hand them to anyone you meet who could possibly benefit your business. They are very reliable advertisements and if you distribute them correctly you can reach a lot of people in your area.To make them is easy and it can be done at a very low cost. You can design them and print them at home on your home computer and printer. The main thing is to make them eye catching so that when you distribute them the passers by will willingly take one from you and read the card without actually thinking about it. Once they have read the card they will remember about your business and what it is that you do. When n If you start committing these business financing mistakes too often, you will greatly reduce any chance you have for longer term business success. The key is to understand the causes and significance of each so that you're in a position to make better decisions. >>> Business Financing Mistakes (1) - No Monthly Bookkeeping. Regardless of the size of your business, inaccurate record keeping creates all sorts of issues relating to cash flow, planning, and business decision making. While everything has a cost, bookkeeping services are dirt cheap compared to most other costs a business will incur. And once a bookkeeping process gets established, the cost usually goes down or becomes more cost effective as there is no wasted effort in recording all the business activity. By itself, this one mistake tends to lead to all the others in one way or another and should be avoided at all costs. >>> Business Financing Mistakes (2) - No Projected Cash Flow. No meaningful bookkeeping creates a lack of knowing where you've been. No projected cash flow creates a lack of knowing where you're going. Without keeping score, businesses tend to stray further and further away from their targets and wait for a crisis that forces a change in monthly spending habits. Even if you have a projected cash flow, it needs to be realistic. A certain level of conservatism needs to be present, or it will become meaningless in very short order. >>> Business Financing Mistakes (3) - Inadequate Working Capital No amount of record keeping will help you if you don't have enough working capital to properly operate the business. That's why its important to accurately create a cash flow forecast before you even start up, acquire, or expand a business. Too often the working capital component is completely ignored with the primary focus going towards capital asset investments. When this happens, the cash flow crunch is usually felt quickly as there is insufficient funds to properly manage through the normal sales cycle. >>> Business Financing Mistakes (4) - Poor Payment Management. Unless you have meaningful working capital, forecasting, and bookkeeping in place, you're likely going to have cash management problems. The result is the need to stretch out and defer payments that have come due. This can be the very edge of the slippery slope. I mean, if you don't find out what's causing the cash flow problem in the first place, stretching out payments may only help you dig a deeper hole. The primary targets are government remittances, trade payables, and credit card payments. >>> Business Financing Mistakes (5) - Poor Credit Management There can be severe credit consequences to deferring payments for both short periods of time and indefinite periods of time. First, late payments of credit cards are probably the most common ways in which both businesses and individuals destroy their credit. Second, NSF checks are also recorded through business credit reports and are another form of black mark. Third, if you put off a payment too long, a creditor could file a judgement against you further damaging your credit. Fourth, when you apply for future credit, being behind with government payments can result in an automatic turndown by many lenders. It gets worse. Each time you apply for credit, credit inquiries are listed on your credit report. This can cause two additional problems. First, multiple inquiries can reduce you overall credit rating or score. Second, lenders tend to be less willing to grant credit to a business that has a multitude of inquiries on its credit report. If you do get into situations where you're short cash for a finite period of time, make sure you proactively discuss the situation with your creditors and negotiate repayment arrangements that you can both live with and that won't jeopardize your credit. >>> Business Financing Mistakes (6) - No Recorded Profitabilit Powerful Product Presentations, Your Most Potent Tools, Part 3 of 3 s no wasted effort in recording all the business activity.In the marketplace, value is built, profit is protected and sales are closed by salespeople who possess superior presentation skills. There are tools that can separate you from the crowd if you take the time to master them. If you don't, you will find yourself leaving prospects under served and sales opportunities lost. Here is one of those tools.In this, the third in the series, I want to draw your attention to an area of the presentation that the majority of salespeople overlook on a regular basis. It's the area of emotions or feelings. It has often been said that customers make buying decisions emotionally but justify those decisions rationally. As a sales manager, I saw that statement proven true every day.That then begs this question. "Why do so ma By itself, this one mistake tends to lead to all the others in one way or another and should be avoided at all costs. >>> Business Financing Mistakes (2) - No Projected Cash Flow. No meaningful bookkeeping creates a lack of knowing where you've been. No projected cash flow creates a lack of knowing where you're going. Without keeping score, businesses tend to stray further and further away from their targets and wait for a crisis that forces a change in monthly spending habits. Even if you have a projected cash flow, it needs to be realistic. A certain level of conservatism needs to be present, or it will become meaningless in very short order. >>> Business Financing Mistakes (3) - Inadequate Working Capital No amount of record keeping will help you if you don't have enough working capital to properly operate the business. That's why its important to accurately create a cash flow forecast before you even start up, acquire, or expand a business. Too often the working capital component is completely ignored with the primary focus going towards capital asset investments. When this happens, the cash flow crunch is usually felt quickly as there is insufficient funds to properly manage through the normal sales cycle. >>> Business Financing Mistakes (4) - Poor Payment Management. Unless you have meaningful working capital, forecasting, and bookkeeping in place, you're likely going to have cash management problems. The result is the need to stretch out and defer payments that have come due. This can be the very edge of the slippery slope. I mean, if you don't find out what's causing the cash flow problem in the first place, stretching out payments may only help you dig a deeper hole. The primary targets are government remittances, trade payables, and credit card payments. >>> Business Financing Mistakes (5) - Poor Credit Management There can be severe credit consequences to deferring payments for both short periods of time and indefinite periods of time. First, late payments of credit cards are probably the most common ways in which both businesses and individuals destroy their credit. Second, NSF checks are also recorded through business credit reports and are another form of black mark. Third, if you put off a payment too long, a creditor could file a judgement against you further damaging your credit. Fourth, when you apply for future credit, being behind with government payments can result in an automatic turndown by many lenders. It gets worse. Each time you apply for credit, credit inquiries are listed on your credit report. This can cause two additional problems. First, multiple inquiries can reduce you overall credit rating or score. Second, lenders tend to be less willing to grant credit to a business that has a multitude of inquiries on its credit report. If you do get into situations where you're short cash for a finite period of time, make sure you proactively discuss the situation with your creditors and negotiate repayment arrangements that you can both live with and that won't jeopardize your credit. >>> Business Financing Mistakes (6) - No Recorded Profitabilit Baby Steps - The 10 Commandments As An Ethics Primer ord keeping will help you if you don't have enough working capital to properly operate the business.God has never been shy about telling people how to behave. The first example was probably his instructions to Adam and Eve not to eat the fruit of the Tree of the Knowledge of Good and Evil. Another early example is the Decalogue, or Ten Commandments[1]:I. You shall not have other gods besides me.II. You shall not carve idols for yourselves.III. You shall not take the name of the Lord your God in vain.IV. Remember to keep holy the Sabbath day.V. Honor your father and your mother.VI. You shall not kill.VII. You shall not commit adultery.VIII. You shall not steal.IX. You shall not bear false witness against your neighbor.X. You shall not covet.A lawyer asked Jesus to rank these ten That's why its important to accurately create a cash flow forecast before you even start up, acquire, or expand a business. Too often the working capital component is completely ignored with the primary focus going towards capital asset investments. When this happens, the cash flow crunch is usually felt quickly as there is insufficient funds to properly manage through the normal sales cycle. >>> Business Financing Mistakes (4) - Poor Payment Management. Unless you have meaningful working capital, forecasting, and bookkeeping in place, you're likely going to have cash management problems. The result is the need to stretch out and defer payments that have come due. This can be the very edge of the slippery slope. I mean, if you don't find out what's causing the cash flow problem in the first place, stretching out payments may only help you dig a deeper hole. The primary targets are government remittances, trade payables, and credit card payments. >>> Business Financing Mistakes (5) - Poor Credit Management There can be severe credit consequences to deferring payments for both short periods of time and indefinite periods of time. First, late payments of credit cards are probably the most common ways in which both businesses and individuals destroy their credit. Second, NSF checks are also recorded through business credit reports and are another form of black mark. Third, if you put off a payment too long, a creditor could file a judgement against you further damaging your credit. Fourth, when you apply for future credit, being behind with government payments can result in an automatic turndown by many lenders. It gets worse. Each time you apply for credit, credit inquiries are listed on your credit report. This can cause two additional problems. First, multiple inquiries can reduce you overall credit rating or score. Second, lenders tend to be less willing to grant credit to a business that has a multitude of inquiries on its credit report. If you do get into situations where you're short cash for a finite period of time, make sure you proactively discuss the situation with your creditors and negotiate repayment arrangements that you can both live with and that won't jeopardize your credit. >>> Business Financing Mistakes (6) - No Recorded Profitabilit Radio Advertising Works With These Tips! of the slippery slope.Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to help make your radio advertising more profitable.1. Make sure you match the station to your intended target market. For instance, if most of your projects are sold to an affluent middle-aged clientele, it’s best to advertise on a station who’s audience is comprised of this same demographic. To pick the right radio station, poll your best clients and ask them what station(s) they listen to. If you begin to see a consistent station pop up in your survey, there’s a good chance that you’ll find more clients amongst that station’s listeners.2. Use a first sentence that grabs the listener and demand I mean, if you don't find out what's causing the cash flow problem in the first place, stretching out payments may only help you dig a deeper hole. The primary targets are government remittances, trade payables, and credit card payments. >>> Business Financing Mistakes (5) - Poor Credit Management There can be severe credit consequences to deferring payments for both short periods of time and indefinite periods of time. First, late payments of credit cards are probably the most common ways in which both businesses and individuals destroy their credit. Second, NSF checks are also recorded through business credit reports and are another form of black mark. Third, if you put off a payment too long, a creditor could file a judgement against you further damaging your credit. Fourth, when you apply for future credit, being behind with government payments can result in an automatic turndown by many lenders. It gets worse. Each time you apply for credit, credit inquiries are listed on your credit report. This can cause two additional problems. First, multiple inquiries can reduce you overall credit rating or score. Second, lenders tend to be less willing to grant credit to a business that has a multitude of inquiries on its credit report. If you do get into situations where you're short cash for a finite period of time, make sure you proactively discuss the situation with your creditors and negotiate repayment arrangements that you can both live with and that won't jeopardize your credit. >>> Business Financing Mistakes (6) - No Recorded Profitabilit Enlightened AIDA Marketing for Photographers edit.Enlightened AIDA Marketing for PhotographersBy Chuck GrootAIDA = tried but true, the famous formula that makes your ads, your advertising literature, your marketing work.Attention – you must get your reader or listeners attention. We forget that we are not dealing with a captive audience; people are allowing us in to their heads. So in order to get them to pay attention to what we have to say, we need to get their attention. The best way to do this is with a snappy, hard-hitting, headline. One way I work on getting headlines is by writing at least twenty down on a piece of paper. After the first five or six it gets really hard but eventually, the cream will rise to the top and by the twentieth I have a winner.Are you walls picture poor? I Fourth, when you apply for future credit, being behind with government payments can result in an automatic turndown by many lenders. It gets worse. Each time you apply for credit, credit inquiries are listed on your credit report. This can cause two additional problems. First, multiple inquiries can reduce you overall credit rating or score. Second, lenders tend to be less willing to grant credit to a business that has a multitude of inquiries on its credit report. If you do get into situations where you're short cash for a finite period of time, make sure you proactively discuss the situation with your creditors and negotiate repayment arrangements that you can both live with and that won't jeopardize your credit. >>> Business Financing Mistakes (6) - No Recorded Profitability For startups, the most important thing you can do from a financing point of view is get profitable as fast as possible. Most lenders must see at least one year of profitable financial statements before they will consider lending funds based on the strength of the business. Before short term profitability is demonstrated, business financing is based primary on personal credit and net worth. For existing businesses, historical results need to show profitability to acquire additional capital. The measurement of this ability to repay is based on the net income recorded for the business by a third party accredited accountant. In many cases, businesses work with their accountants to reduce business tax as much as possible but also destroy or restrict their ability to borrow in the process when the business net income is insufficient to service any additional debt. >>> Business Financing Mistakes (7) - No Financing Strategy A proper financing strategy creates 1) the financing required to support the present and future cash flows of the business, 2) the debt repayment schedule that the cash flow can service, and 3) the contingency funding necessary to address unplanned or unique business needs. This sounds good in principle, but does not tend to be well practiced. Why? Because financing is largely an unplanned and after the fact event. It seems once everything else is figured out, then a business will try to locate financing. There are many reasons for this including: entrepreneurs are more marketing oriented, people believe financing is easy to secure when they need it, the short term impact of putting off financial issues are not as immediate as other things, and so on. Regardless of the reason, the lack of a workable financing strategy is indeed a mistake. However, a meaningful financing strategy is not likely to exist if one or more of the other 6 mistakes are present. This reinforces the point that all mistakes listed are intertwined and when more than one is made, the effect of the negative result can become compounded.
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