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Casual Articles - Top 7 Stories Reporters Don't Want to Hear
The most oft asked question I receive when it comes to sales is, "What is the single most important piece of advice that you can give me to increase my sales?" While the answer to that is easy and simple, it is not the answer that most sales people want to hear. Because it its not some magic tool or str
#4. Better never than late. Do not submit stories about an event that will take place the next day. Print and online media need at least 48 hours (often more) to edit material and prepare layouts. Respect their lead times and reporters will
The marketing paradigm that can literally make or break your coaching business...What's the single most important process determining whether or not your coaching business is successful?The correct answer to this question can completely change your coaching business forever. It
Developing newsworthy material can be tougher than you think. Reporters get barraged with scores of article submissions every day, so they eagerly look for reasons to ignore them. While nobody can say for sure what the news is, these Top 7 stories definitely are not:
#1. Shameless self-promotion, any topic. Reporters have no interest in singing your praises; their job is to inform the public. Articles littered with hype flags like “world’s greatest” and “revolutionary new product” go straight to the recycle bin.
#2. News blobs. Even if you have actual news, reporters want a sharp angle, not a confused pile of facts. Arrange your information into a story people want to hear. Suppose you’re announcing a newly opened branch office—who cares? But if you explain how it created 30 jobs for an economically ravaged community, people will care plenty.
#3. Blah, blah, blah. Press releases over 650 words have no chance. Ideal is 300-400 words.
#4. Better never than late. Do not submit stories about an event that will take place the next day. Print and online media need at least 48 hours (often more) to edit material and prepare layouts. Respect their lead times and reporters will r
In my day to day training of sales professionals, many who are mediocre at best and failing at worst continue to resist some simple testing and measuring tools for determining what they are doing that is working and what they are doing that is not working. The most common excuse I hear is that they don’t
#1. Shameless self-promotion, any topic. Reporters have no interest in singing your praises; their job is to inform the public. Articles littered with hype flags like “world’s greatest” and “revolutionary new product” go straight to the recycle bin.
#2. News blobs. Even if you have actual news, reporters want a sharp angle, not a confused pile of facts. Arrange your information into a story people want to hear. Suppose you’re announcing a newly opened branch office—who cares? But if you explain how it created 30 jobs for an economically ravaged community, people will care plenty.
#3. Blah, blah, blah. Press releases over 650 words have no chance. Ideal is 300-400 words.
#4. Better never than late. Do not submit stories about an event that will take place the next day. Print and online media need at least 48 hours (often more) to edit material and prepare layouts. Respect their lead times and reporters will
1. Settle On The Right Way ForwardThe purpose of your promotions is to get more sales, not to soley enhance the image of you or your company. As a salesperson you must understand this right at the beginning or you will be wasting your's and every one else's time.You must be enthusiast
#2. News blobs. Even if you have actual news, reporters want a sharp angle, not a confused pile of facts. Arrange your information into a story people want to hear. Suppose you’re announcing a newly opened branch office—who cares? But if you explain how it created 30 jobs for an economically ravaged community, people will care plenty.
#3. Blah, blah, blah. Press releases over 650 words have no chance. Ideal is 300-400 words.
#4. Better never than late. Do not submit stories about an event that will take place the next day. Print and online media need at least 48 hours (often more) to edit material and prepare layouts. Respect their lead times and reporters will
In many small medium sized businesses cash is always in short supply.As a result investments may not materialize at the required time, suppliers may be paid later than contracted or the business bankers may require guarantees to protect overdrafts or loans.Cash is the lifeblood of the bu
#3. Blah, blah, blah. Press releases over 650 words have no chance. Ideal is 300-400 words.
#4. Better never than late. Do not submit stories about an event that will take place the next day. Print and online media need at least 48 hours (often more) to edit material and prepare layouts. Respect their lead times and reporters will
Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business. My company, Solutions Ink started from the premise that I don't just sell printed product
#4. Better never than late. Do not submit stories about an event that will take place the next day. Print and online media need at least 48 hours (often more) to edit material and prepare layouts. Respect their lead times and reporters will respect you.
#5. Announcing! Stories about new online store openings are so common they have ceased to be news. So unless you have a spectacular angle, put your ramp-up efforts into SEO and PPC.
#6. So-and-so got promoted. People get promoted all the time. You need to be able to tell the reporter why this promotion is special, different, and worth taking up valuable space in his publication.
#7. New client! Companies like to brag when they land a big client. Occasionally these events get written up into effective press releases, case studies, and white papers. But typically, the stories sound like self-promotion and never see the light of day or dark of ink.
Remember: reporting and advertising are entirely different disciplines. Advertisers tell why, but reporters need who, what, where and when. Advertisers are partisan and make claims; reporters are objective and demand facts. Finally, advertising is eternally optimistic, but a solid news story often contains information that is negative from the company’
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