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Casual Articles - Top 10 Design Tips Revealed
If you are someone who eats out a lot then you know how important customer service is. Of course, it varies from establishment to establishment, and from person to person. Opinions and standards vary quite a bit, but I think we all agree that customer service is very important. We all want to be treated well and to enjoy that friendly service we all deserve. Having spent a decade working in customer service jobs, I can attest that it can be a rather unpleasant occupation to say the latest. However, when you deal with the public for a living and depend on their generosity to pay your bills, you don't have to ask a foolish question like, why is customer service important? That answer has been made clear long ago. The first job I landed was at a Chinese restaurant. The proprietor was an old friend of my uncle's. The first question he hit me with was, why is customer service important? It was actually kind of a tough to und
5. Adaptability - Be Ready for Change
Your logo should be flexible enough to adapt to every business situation. If a logo is too literal or specific, you may have a hard time using it when catering to different markets.
Generally speaking, the best thing for small business start-ups is to have an icon and logo-type designed at the same time. This will allow you to use the logo as a stand-alone image, or use it along with the type-font name as well. Often times, companies will use only the icon on its products and packaging materials. This is a common practice among software companies and book publishers.
6. Make
As you can probably tell, perceived value is what people are paying for. Perceived means what it brings to them mentally and emotionally as well as physically. Intrinsic value is mere physical replacement cost. For example, vitamins have an intrinsic replacement value of a few dollars, but they have a mental and emotional perceived value of comfort, hope, security and peace of mind because of enhanced life condition of well-being and longevity.This is to say that stressing the mental and/or emotional values of a product/service are critical to more sales. Or, if "adding value" to a commodity, the "extra cost", if applicable, is more than justified by the extra perceived mental or emotional value, assuming that you relate all of the perceived value.Do you always buy the cheapest brand?Why not?I'll tell you why you spend more - because the guy you bought from had a more professional looking store or t
These are probably the best words of advice, and it ties into almost all of our upcoming tips. A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience. The logo is the ultimate ‘elevator’ pitch to your potential clients and business partners. You don’t have time to recite your entire business plan in an elevator pitch, and the same concept applies tocorporate logo design.
Sometimes when a logo design isn’t working out right, there will be an inclination to add elements and complexity. Often times, it’s better to start over with a new concept or remove distracting elements rather than add them.
Simplicity isn’t always an easy thing to achieve, as you don’t want your logo to appear too boring or conservative. This is why at the end of the day it’s best to leave it to the design professionals!
2. Engage your Audience
The logo design should above everything entertain and engage your audience. Your logo should not be so literal that the message is spelt out for them. They should be given the opportunity to discover the meaning and intention of your logo themselves. If people are able to discover the ‘trick’ of your logo within a reasonable amount of time, this will help to create a memorable and entertaining experience between you and your audience.
Too much abstraction will on the other hand work against you. If the logo is too obscure, the message that you are attempting to communicate will be lost, and so will your potential client. Remember, today’s consumer culture is accustomed to very intense and stimulating media, and therefore you cannot be too demanding on your audience either.
3. Logo Longevity – Think Ahead!
The durability and longevity of a logo is worth considering. Although it’s impossible to see into the future, it is useful to picture your company 10-15 years down the road, and think about what kind of products and services it will offer, if any at all! Even the strongest companies update their logo every 15 years or so, but often the changes will be subtle in nature. Very seldom will they take on a radical re-design.
There are many long-standing companies whose logos have stood the test of time. Type-based logos are good for this. The IBM logo is a great example. They offer a variety of products and services on an international level, and also provide research, design and consulting services. They’ve succeeded in communicating all of this through their logo, but we think they are due for an update very soon!
For small start-up companies, it may not be the end of the earth if you decide to change your logo after even a few years, depending on what transpires with your company. But it’s always nice when a logo design is able to stand the test of time.
4. Vector is Better
Although it’s tempting to use detailed illustrations and complex 3d effects in a logo, chances are that it will not serve you well. Clean, crisp lines with very limited colors are almost always more effective than an illustration or complex 3d rendering. A well-drawn vector-based logo will provide you with the contrast and balance that is so important in design. New capabilities in vector based programs can now give you the illusion of a 3d effect without losing contrast, using tricks such as the canter effect.
5. Adaptability - Be Ready for Change
Your logo should be flexible enough to adapt to every business situation. If a logo is too literal or specific, you may have a hard time using it when catering to different markets.
Generally speaking, the best thing for small business start-ups is to have an icon and logo-type designed at the same time. This will allow you to use the logo as a stand-alone image, or use it along with the type-font name as well. Often times, companies will use only the icon on its products and packaging materials. This is a common practice among software companies and book publishers.
6. Make
How many of you have ever had to deal with an unhappy client or customer? What did you do? Did you feel prepared to deal with the unhappy client or customer? Yes, sooner or later, in every business there appears the unhappy client or customer. They are dissatisfied with your service or product. The issue of dissatisfaction may be real or only a perception, but if it is perceived it is believed and there is a problem. Ah, but Your Strategic Thinking Coach wants you to realize that a problem also means an OPPORTUNITY!The criticism from the client or customer is very valuable and the mindset of your company and your employees is critical to recovering and correcting the situation. The criticism should be treasured and this is the attitude that must be adopted by the company and its staff. By listening and hearing what the client has to say you are able to gather very important information that will allow you to imp
2. Engage your Audience
The logo design should above everything entertain and engage your audience. Your logo should not be so literal that the message is spelt out for them. They should be given the opportunity to discover the meaning and intention of your logo themselves. If people are able to discover the ‘trick’ of your logo within a reasonable amount of time, this will help to create a memorable and entertaining experience between you and your audience.
Too much abstraction will on the other hand work against you. If the logo is too obscure, the message that you are attempting to communicate will be lost, and so will your potential client. Remember, today’s consumer culture is accustomed to very intense and stimulating media, and therefore you cannot be too demanding on your audience either.
3. Logo Longevity – Think Ahead!
The durability and longevity of a logo is worth considering. Although it’s impossible to see into the future, it is useful to picture your company 10-15 years down the road, and think about what kind of products and services it will offer, if any at all! Even the strongest companies update their logo every 15 years or so, but often the changes will be subtle in nature. Very seldom will they take on a radical re-design.
There are many long-standing companies whose logos have stood the test of time. Type-based logos are good for this. The IBM logo is a great example. They offer a variety of products and services on an international level, and also provide research, design and consulting services. They’ve succeeded in communicating all of this through their logo, but we think they are due for an update very soon!
For small start-up companies, it may not be the end of the earth if you decide to change your logo after even a few years, depending on what transpires with your company. But it’s always nice when a logo design is able to stand the test of time.
4. Vector is Better
Although it’s tempting to use detailed illustrations and complex 3d effects in a logo, chances are that it will not serve you well. Clean, crisp lines with very limited colors are almost always more effective than an illustration or complex 3d rendering. A well-drawn vector-based logo will provide you with the contrast and balance that is so important in design. New capabilities in vector based programs can now give you the illusion of a 3d effect without losing contrast, using tricks such as the canter effect.
5. Adaptability - Be Ready for Change
Your logo should be flexible enough to adapt to every business situation. If a logo is too literal or specific, you may have a hard time using it when catering to different markets.
Generally speaking, the best thing for small business start-ups is to have an icon and logo-type designed at the same time. This will allow you to use the logo as a stand-alone image, or use it along with the type-font name as well. Often times, companies will use only the icon on its products and packaging materials. This is a common practice among software companies and book publishers.
6. Make
Congratulations, you’ve just graduated with a degree in your chosen field.So what’s your next step going to be to launch your long-anticipated career?Like a young racehorse at the starting gate, you have tons of energy and determination, and are anxious to get out there and seize new career opportunities. But are you ready? Do you know what you need to do? Do you have a plan of action to turn those opportunities into a reality? If you don’t, you will need to get one.I’m sure you’ve heard the old adage that the quickest route from point A to point B is a straight line. Well, launching your career is no different in terms of setting your job search goals and carrying them out diligently and methodically You might have a few corners to navigate, but you should do your best to avoid deviating from your goal as much as possible.One of the first things you need to decide is what type of job interests you
3. Logo Longevity – Think Ahead!
The durability and longevity of a logo is worth considering. Although it’s impossible to see into the future, it is useful to picture your company 10-15 years down the road, and think about what kind of products and services it will offer, if any at all! Even the strongest companies update their logo every 15 years or so, but often the changes will be subtle in nature. Very seldom will they take on a radical re-design.
There are many long-standing companies whose logos have stood the test of time. Type-based logos are good for this. The IBM logo is a great example. They offer a variety of products and services on an international level, and also provide research, design and consulting services. They’ve succeeded in communicating all of this through their logo, but we think they are due for an update very soon!
For small start-up companies, it may not be the end of the earth if you decide to change your logo after even a few years, depending on what transpires with your company. But it’s always nice when a logo design is able to stand the test of time.
4. Vector is Better
Although it’s tempting to use detailed illustrations and complex 3d effects in a logo, chances are that it will not serve you well. Clean, crisp lines with very limited colors are almost always more effective than an illustration or complex 3d rendering. A well-drawn vector-based logo will provide you with the contrast and balance that is so important in design. New capabilities in vector based programs can now give you the illusion of a 3d effect without losing contrast, using tricks such as the canter effect.
5. Adaptability - Be Ready for Change
Your logo should be flexible enough to adapt to every business situation. If a logo is too literal or specific, you may have a hard time using it when catering to different markets.
Generally speaking, the best thing for small business start-ups is to have an icon and logo-type designed at the same time. This will allow you to use the logo as a stand-alone image, or use it along with the type-font name as well. Often times, companies will use only the icon on its products and packaging materials. This is a common practice among software companies and book publishers.
6. Make
In BBC's television program, The Office, David Brent is a regional manager of the Slough office of Wernham Hogg. He is an inept, politically incorrect boss. Yet, he thinks his employees love him and that he is the greatest boss of all time. He buys himself a "world’s best boss" coffee mug and uses it as proof positive that he is, in fact, the greatest boss.This television program is comedy and has even spun off an American version of the show. David Brent is not the world's best boss, not even close. But watching him and his antics is great comedy. He inspired me to write an article describing what really does make a great boss. Here are the characteristics of what I believe makes a great boss.Intelligence: A boss needs to be intelligent and smart; he must be an expert when it comes to the company's products and services.Empathy: A boss must possess genuine empathy towards all stakeholders –
For small start-up companies, it may not be the end of the earth if you decide to change your logo after even a few years, depending on what transpires with your company. But it’s always nice when a logo design is able to stand the test of time.
4. Vector is Better
Although it’s tempting to use detailed illustrations and complex 3d effects in a logo, chances are that it will not serve you well. Clean, crisp lines with very limited colors are almost always more effective than an illustration or complex 3d rendering. A well-drawn vector-based logo will provide you with the contrast and balance that is so important in design. New capabilities in vector based programs can now give you the illusion of a 3d effect without losing contrast, using tricks such as the canter effect.
5. Adaptability - Be Ready for Change
Your logo should be flexible enough to adapt to every business situation. If a logo is too literal or specific, you may have a hard time using it when catering to different markets.
Generally speaking, the best thing for small business start-ups is to have an icon and logo-type designed at the same time. This will allow you to use the logo as a stand-alone image, or use it along with the type-font name as well. Often times, companies will use only the icon on its products and packaging materials. This is a common practice among software companies and book publishers.
6. Make
New businesses seeking an affordable merchant account may believe one is out of reach. One might think profit form your business should be put back into the business, rather than spending it on a merchant account. What they might not realize, is that a merchant account might be just what their business needs to grow. As technology increases, more and more people are paying for merchandise or services with a credit or debit card. It is simply an easier way of paying. By giving your customers alternative payment methods, they will be happier, they will spend more, and most importantly they will return.An affordable merchant account will help your business mature by expanding your marketing plan. When customers realize that your company offers electronic payment services like credit card swiping, internet website payment options, and telephone payment services, customers will be impressed with how easy you have made it for
5. Adaptability - Be Ready for Change
Your logo should be flexible enough to adapt to every business situation. If a logo is too literal or specific, you may have a hard time using it when catering to different markets.
Generally speaking, the best thing for small business start-ups is to have an icon and logo-type designed at the same time. This will allow you to use the logo as a stand-alone image, or use it along with the type-font name as well. Often times, companies will use only the icon on its products and packaging materials. This is a common practice among software companies and book publishers.
6. Make it Memorable
A great logo design will imbed itself into ones sub-consciousness. This can happen for a variety of reasons, but for a logo to be memorable it needs to use simple lines and be very easy to recall from memory. A good test to ensure that your logo design is memorable is to show it to a friend and ask him/her to retrace it a week later. A good design should use a recognizable shape or element for it to be easily remembered.
7. Relevance – Keep your Products and Services in Mind
A memorable logo is great, but it should also get your customers to start thinking about the products or services that you offer. You should ensure that the logo relates to your business in some shape or form. Yes, the monkey can sell just about anything from cigarettes to cell phones, but there’s a limit! Isn’t there?
8. Choose your Colors Wisely
Colors can play a very important role in logos as they can illicit different feelings and emotions from us. Interpretations of color may vary depending on age, gender, and cultural demographics, so your choices of color should be carefully considered depending on your target market. Also, colors tend to follow trends, just like in fashion. So a new, vibrant company may want to follow the current trends, whereas a bank may want to stay with a more conservative color set that will work well for them over a long period of time.
Try to keep your selection of colors down to two or three. Too many colors will increase your cost of production and make it more difficult to reproduce.
One interesting idea that we’ve seen used is to change the color of the logo on things like business cards and stationery depending on the market segmentations of the clientele.
9. Keep it Unique
This should be straightforward. You want to be sure that your company is easily identified among your industry and competitors. Be sure to carefully research your industry and target market before embarking on a logo design. You need to know and understand the common styles of your industry, but you also need to make sure that you don’t infringe on anyone else’s trademarked logo.
10. Versatility Pays Dividends
One of the most important attributes of a good logo design is versatility. You want to portray a consistent image across all of your marketing materials, including signs, letterhead, business cards, products lines, and web sites. Often times, a complicated logo design will work fine on a website or billboard, but when you shrink it down to fit on a pen or coffee cup, the illustration or lettering will become illegible. Your logo should also work well in black and white.
You may often find that start-up companies and even well-established law firms will not consistently brand their logo across all their marketing materials. For example, they may have their logo on the front door of their office, but will end up using something different (or nothing at all!) on their website. In order to build brand recognition you need to market your logo and image as consistently as possible. Be sure that when you’re having your logo designed that you receive all the file formats nec
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